SEO Content Marketing is a very common term in the entrepreneurial environment still several wrongfully assume it’s easy: New SEO Techniques You draft some content, post it online and shortly after that people gather to your site and purchase your product. Correct?
As an owner of small business or entrepreneur, you understand the manner is much more tangled, calling for niche skill and far larger consideration to detail.
Behind generally writing the content, you have to assure that your target readers will really want to read it, optimize it for Search Engine Optimization and then expand it in the appropriate circles. Otherwise, your content is ended to become other large ignored URL aimlessly hovering throughout the internet.
When executed accurately, content marketing has the potential to expand your domain authority, shoot up your lead generation efforts and position you and your company as industry specialists and thought leaders.
Here are eight SEO and Content Marketing Tips to benefit you and your company keep a record of the litany of details and get the most out of your marketing strategy.
1. Use “Intentional Marketing.”
Keyword density isn’t stagnant, but the game has changed.
You positively need to use keywords in your blog post, but more fundamentally, you require to add expert verbiage. For instance, suppose you have a blog about golfing. Google needs to notice that you’re speaking about skillful topics linked to golfing: the best golf courses, Tiger Woods, balls, and new clubs, etc.
If you have popular content on your blog that discusses and elaborates upon these favorite topics, traffic is going to appear in via all these courses. As of the particular topical coming traffic, Google will rank your golfing blog webmaster tools for seo.
To get a real mental picture, try to imagine Google as a club that concerns a lot about its very speculative members. The entire point of the club is to provide its members the ideal potential results to every query they have related to a topic. If your blog can clarify all those questions and provide its members what they are gazing for, then Google will grant you more reliability and rank you on top for doing its job simpler.
2. Meet Your Content To Your Readers’ FAQs
When you search a keyword that’s relevant to your business on Google, a section of similar search words and topics arises at the bottom of the results page. These are the questions that your likely clients and target readers are exploring for.
Let’s take an example your back has been troubling you, and you need to purchase a yoga mat to begin stretching, so you write in google search box “yoga mat for back pain.” Instead of merely shooting off results for yoga mats, Google shows the bottom of the results page with generally related phrases and inquiries that can provoke your next search.
To make search engines to transmit exceeding traffic over to your blog and rank you as a reliable source, start creating content that satisfies those faqs.
3. Split Up Your Content
Having relevant and information-rich marketing content is excellent, but make certain you’re not attempting to meet too many bases at the same time. You have to deliver each content piece distinct enough that your readers can instantly find the learning they want without becoming overloaded.
Your readers may desire to gather all you have to say on a special topic, but not all at once.
If you’re a physical instructor and desire to build a guide to healthful living, you may pick to cover everything from healthy dishes to various workout regimens to the excellent working trails. But, a portion of your readers might just be fascinated by only what you have to tell concerning diet and food.
By splitting up your ultimate guide into various shorter guides, each comprising a different look of healthy living, you won’t risk dividing any portion of your fans. Additionally, you just designed various opt-in channels for your content rather of just one.
Consider it like “pagination” on a blog, or splitting up your content into appropriate, specific pages that can stand alone. This will provide you the versatility to promote your content to further targeted and particular audiences.
4. Brand Yourself Suitably
How you brand yourself is everything? A powerful individual brand that cabinet your skill-set presents your reliability and a bizarre edge over a sea of competition. As i read on one blog by a famous blogger that,
“I freshly finished the generous contract of my life, and it wasn’t because of my blog, but how I placed myself as a power in the content marketing space.”
Additional Reading: SEO Competitor Analysis Tool Online
Every single thing from your blog to social media platforms to expressing engagements should promote your brand. Your brand name is the first thing that people recall of when they listen to your brand name, so you should name it carefully.
5. Don’t Undervalue Word Of Mouth Marketing
When it arrives at word of mouth marketing, your satisfied and faithful clients are your greatest advocates. Firsthand testimonials from your readers carry more influence than you may anticipate and can achieve more sales than almost any another kind of marketing. Consider it this style: When your company gives an exceptional experience, happy customers will prefer their fellows and colleagues about it. Thanks to social media, positive news fly fast.
6. Grow Your List!
Growing a list is eminent for new business owners who are seeking to get the word out to the appropriate people. You could have the best content out there, but if no one notices it, your company isn’t going to improve at the rate you aspire. By encouraging free informative content such as ebooks, online seminars, and tutorials in swapping for your leads’ email addresses, your contact list will expand normally.
7. Recognize Buyer’s Intention
No matter what Google does with their SEO algorithm, following a buyer’s intention will ever be your foolproof marketing tactic. Discover out why people are purchasing your product and determine what related products they might be desiring.
What do your clients consistently want?
What are the dilemmas that they are fighting with?
By shaping your content to acknowledge the inquiries that your audience always asks — preferably than just concentrating on promoting your product — they will join with your content on a more individual level.
8. Google+ Matters To You
Most small business owners don’t practice Google+, but they should.
I love to tell that your companions aren’t on Google+, but the search is. Since 2011, Google has been prioritizing outcomes from Google+ in its search rankings. This fits primarily true if you are a local small business with a physical location.
Make certain that you have a Google+ page for your blog or business. Also, you should share your blog post on that page each time a new post goes live.
Summing it Up: Compelling content marketing drives really have no origin and no end. To be competing online, you have to be in regular motion. If you’re not driving forward, you are walking backward. Your opponents are still running, so keep up with them!
There’s no time like the present. So go back to your depository of ideas, and begin working on your next valuable addition. Cultivate and improve it. Then unfold the word. All the while you need to be managing your brand’s appearance on social media and sticking on top of news and stories that might influence your clients.
Content marketing is time-consuming, needs time, and demands that you allot sources such as people and money, but it is one of the most efficient ways to market your brand and your products and services.
Read More: Content Marketing Tips for New Entrepreneurs
Simple Ways to Get Blog Post Ideas That Attract Backlinks
Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.
Here, I am going to share a few ways to find blog post ideas that attract backlinks.
Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.
Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.
Types of Blog Posts Content that Attracts the Most Backlinks
How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.
Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.
#1 List Type Posts
The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,
- 5 Ways to Finding out What Your Blog Audience Want
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- 15 Types of Blog Post Content
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Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.
#2 Detailed Guides
Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.
Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.
Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.
#4 Discussions & Case Studies
The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.
In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.
Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.
Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks
These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.
However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.
Let’s get started.
#1 Quora and Other Discussion Forums
Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.
You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.
Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.
#2 Popular Search Engine Results
Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.
You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.
“Ultimate Guide” + Keyword
“List of” + Keyword
“Infographics” + keyword
“Case study” + keyword
#3 Interviews and Expert Roundups
Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.
Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.
Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.
You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.
Using Comprehensive SEO Tools
You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?
Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.
I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.
I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.
Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.
Beginner’s Guide on Essentials Needed for SEO Starter Kit
SEO often gets a bad wrap for being too complex, but that is far from the case especially when you get all your tools for an SEO starter kit lined up. If you are a newcomer to SEO, it is not as complex as it seems. Beginners Guide to SEO, It is a simple thing to comprehend. See Google has automatic algorithms such as those used by Serp Tracking that it uses to rank your website. Google sends out small crawlers to your website to check on multiple indicators that eventually determine just how useful and popular your site is. An example of these indicators includes things like new content, organic traffic, domain age, backlinks and so many more.
SEO is basically a skill that aims at making these indicators favorable when Google comes ‘crawling’ around. To dominate in SEO sphere all you need to do is pay attention to these indicators in your writing. The even better news is that you don’t need years of experience or to break the bank so as to produce SEO optimized content. If you are just getting started here are a few basic components that you need for SEO.
Build a Website
The very first thing you will need on your SEO journey is to get your own website. Don’t worry there are plenty of website building tools out on the web that is easy to use and affordable, one such tool is WordPress. The tool you choose to help build your website should be easy, clean and multifunctional such that it’s receptive to mobile optimization as well.
Choose Your Niche and Workaround It
It’s important to determine a very specific niche that meets the demands of your target audience. Try and make your niche as small and specific as possible otherwise, you will be left competing with more businesses with more resources and a bigger online presence than you do. Use keyword research to identify keywords that will help relay your message. Once you have identified your niche its time to incorporate it into your content and site. Organize your post in such as way that it has heading and subheadings to make it easier for your readers to understand. Content Marketing Strategy, You can add some of your keywords to the topics or subtopics. Try and ensure that every post gets at least 700 words and the content relayed is relevant to your readers.
Make It a Regular Thing
A dormant site does not rank well with Google or readers. That being said, as part of your SEO basics, it’s important to produce high-quality SEO friendly content on a regular basis, say at least two posts every week. Ensure that all your posts are original, relevant and helpful to your readers. You can also include videos, pictures, audio and other forms of media to spice up your content. Don’t shy away from taking some time to refine your content until it’s appealing to your readers.
Build Relevant Backlinks
A backlink refers to when another domain provides a link that takes someone back to your site from their domain. Link building can significantly boost your ranking on Google searches if used appropriately. The first focus should be on creating high-quality informative content while attaching your expertise and profile to the post. If it’s good quality, you will likely get a few links to your site and much more with experience. If the source of the backlinks is a domain with excellent rankings, then this will work in your favor as well.
Also Read: Free Backlink Generator Tools Website You Should Know About
Make It Shareable
Another tactic to bring in more traffic to your site is to use social media as a platform. Social media can have a significant impact on your SEO campaign and Beginners Guide to SEO in a very positive way. You can promote and share links to your site on all your social media profiles. Alternatively, you can attach your social media profiles to your post to make them shareable. This will help gain a stream of new followers to your social media profiles and they can turn to a valuable traffic visiting your site. Moreover, the more your site is shared, the more it becomes visible or popular on search engines.
Best Digital Marketing Tools for Pushing Your Campaign to the Next Level
The digital marketing landscape is only getting more competitive. More businesses and professionals are relying on digital marketing to reach their target audience groups. Simply sticking with a proven strategy alone is no longer enough. You have to be willing to think outside the box to stand out and be recognized.
Fortunately, there are a lot of tools and apps to help you up your Top Digital Marketing Strategies.
If you are serious about taking your digital marketing campaign to the next level, here are some of the Best Digital Marketing Tools you can use to get started.
UberSuggest is a tool similar to the Google Keyword Planner. Unlike Google’s tool, UberSuggest can be used regardless of whether you are using Google’s advertising network. The features available on UberSuggest also suit digital marketers with different levels of expertise.
You can use UberSuggest to find new topics to write about for your content marketing campaign. You can also learn more about keywords and phrases that relate well to your business or the industry you are in. The tool will even suggest relevant keywords based on the ones you search.
To make the tool even more intuitive, there is a set of metrics to help you determine the best keywords to use. UberSuggest’s Keyword Difficulty metric is particularly interesting because it rates keywords based on how hard it would be to rank organically, as well as the level of competition you may face.
There are a lot of great SERP tools available and most of them come with a vast array of features for all of your search engine optimization needs. SEOCrawler, however, is the best SERP checker you can use for your campaign in 2018.
Keep in mind that SEOCrawler is a premium tool with a monthly fee. In return for a relatively small fee, you get access to tools designed to be compatible with Google, Yahoo!, and Bing. This is a rarity since most tools usually support one and not the others.
With the help of SEOCrawler, you can perform SERP tracking much more meticulously. This means you can fine-tune your SEO campaigns from the reports generated by the tool. If you only need to track a small group of keywords on Google, you may also want to consider WhatsMySERP as a free alternative.
There are a lot of social media management tools too, including popular ones like MeetEdgar. When it comes to social media management, However, HootSuite is the tool to go for. It is one of a very few social media management tools that allow you to schedule Instagram posts directly; this is a huge plus if Instagram is a platform you use often.
HootSuite’s analytics tools and reports are also very comprehensive. You can keep track of your social media presence, how well you’re engaging the audience and the overall success of your social media campaigns from one user interface.
Combined with the previous Best Digital Marketing Tools we discussed in this article, you have the digital marketing arsenal to take any campaign you run to its fullest.