“Google” who doesn’t know it, almost everyone in the world knows Google webmaster tools to improve your On-Page SEO. But when you talk about Google with webmasters, you will come to know that Google is not just a search engine, its way bigger than that.
Many of us don’t know that Google provides a wide range of tools for SEO and webmasters. The most used tools out of these are Google Webmaster.
All these tools are really very useful for website owners. These are developed with high quality coding and programming and thus users get accurate info.
What is Google Webmaster?
Google webmaster is a tool that helps the webmaster to get max out of their websites or internet properties. This tool will help you know more about the SEO of your website or internet property. Google webmaster tools to improve your New SEO Techniques to Promote Your Websites, You can check almost each and everything about your website on this tool. You can check how many and which are websites are linked to your website, you can check the errors your website has got, you can get the posts of your website indexed; you can check server connectivity here and much more.
These are the errors that no other tool can help you find and this thing make Google webmaster the best tool ever.
What Beginners Think about Google Webmaster?
Everyday we see a new blogger or website owner over the internet. Beginners feel that SEO is the only thing that is the biggest, and thus they use Google webmaster just to index their website and submit sitemaps. They never understand that Google webmaster is way bigger than that. There are many features of Google webmaster that can help them in ranking their blog or website better and this will also help them in indexing their website completely.
Given below are the features of Google webmaster
As you are done with the website setup, the first and foremost thing that you should do is to get your website configured over Google webmaster. This will help you in getting in depth info about your website. Check out the features below
Ouery:- This is one of a feature that will help you know the keyword for which your website is currently ranking. This feature provides the best way to decode whether your efforts are working or going waste. You must always keep in mind that “rank for” means you have to bring up your website on SERP’s. so, if your website isn’t ranking and not getting visitors, you must understand that you have keep all these things in mind very carefully. Using this feature you can get the posts of your site ranked so that you get good amount of visitors.
Impressions:- Have you ever wondered that how many visitors are accessing your website, if yes, then how you can check?. Impression feature will help you with this. This is the metrics that will help you know how many people are accessing your website. You can treat this in another way to find which keyword is responding the best. Thus, you will come to know which your visitors are looking for and so you will be able to bring more visitors.
Clicks:- when you have a website, you always look for what people are doing on your website. But how do you find it?. Here is the tool for this, you can use this so that you can keep track of almost everything. This tool will help you find, you where the visitors are clicking and what they are doing on your website. You can accordingly set your advertisements so that you can get more amount of CTR and good amount of income.
CTR:- CTR is the one that will help you generate huge amount of income. It is usually the percentage of the clicks on your website. Usually this totally depends on the content of your website, The more the number of call to action the higher the CTR will be. But how will you find out that how much CTR you are getting? This feature will help you find the right amount of CTR you are getting on your site and thus you can make easy and good amount of money from your site.
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Average Position:- This is one of the best feature that you can get. This tool will help you in finding the rank for a specific keyword. Since, we always are n search for ranking, this is one of the best ttol that can help us rank better. Even if we come to know just one phrase on which we are ranking, we can easily modify the content and rank better.
If you are the one who have changed the SEO strategy recently, the best feature to analyze it is “With Change”. You can activate this from the search query section and this feature will show you the statistics of current and previous performance.
Robots.txt:- This is one of the features which will help you block or allow the pages, or links that you want to. This feature usually works when with the admin login page in wordpress.
For example, when you configure WordPress, you must have seen that the admin login link by default will come as Wp-admin. Now, suppose if this link is shown on SERP, how much of threat and security issues you will face. That’s where the Robot.txt comes to life.
Fetch As Google:- Many people have complaints that their posts are not getting indexed. Here is the tool that will help you in indexing your posts in just 24 hrs max. This feature is good for beginners, the reason is because whenever a new website is launched, Google takes time in indexing these and thus this feature can be very useful for such people.
Sitemap:- When you submit a sitemap, Google will come to know what all links are there that you want to get indexed. You can submit pages, posts, categories, tags and even images. This functionality works best for news websites as a news website gets news published in a very short interval of time and thus faster indexing matters.
Sitemap consists of all the links to your website and it’s in XML format.
Crawl Errors:- This is one of the issue that every website owner face. After getting good amount of URL’s on your website, you will face the issue as crawl errors. Crawl errors can be because of many issues, you may face this issue because of server time out or connectivity issue from server, or because of wrongly configured robot.txt and many others. You can easily find these issues and errors on the dashboard on the Google webmaster. You will also come to know the URL that have issues so that you can fix errors.
Using the Google Webmaster tool, you can easily drill down the keyword and can easily modify the content so that it can rank better on SERP’s. Even if you find one or two words, you can use the tool and get the best keyword for ranking.
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If your visitors are crazy for something and continuously visiting the same page, you must understand that your visitors need more info on the same and thus you can either update the same post or write a new post with more info or any other further instructions or tutorials. This will help your complete blog better and will engage more amounts of visitors to your blog.
In short, don’t just treat Google webmaster tool for sitemap submission, instead use it in a better way and you will get the success for sure. The best thing about this tool is that its completely free and no other tool provides the exact info as Google webmaster.
Understanding the Importance of Guest Posting in SEO
Guest posting is something that a lot of website owners rely on for building backlinks to their sites. This is a search engine optimization strategy that has been proven to be effective if used right.
What is Guest Posting?
This is a practice in which a website (or blog) owner publishes posts on other blogs. In exchange for these, the receiving blogs make mention of the poster and link back to the poster’s website. This is a win –win situation for both parties as the receiving blogs get quality content on their sites while the poster gets link backs to their own site.
Benefits of Guest Posting
Guest posting has become a popular tool especially for SEO purposes because of the benefits it offers. Here are a few of these benefits:
This is probably the most popular benefit that people reap from guest posting. Search engines judge the authority of your site by looking at the number of websites that point back to it. If a lot of websites are pointing back to yours, search engines assume that your site must be an authority on the subject for all these other sites to be linking back to yours.
If you have a lot of guest posts out there with links pointing back to your site, you will be building your site’s authority and by so doing, increasing your ranking.
Aside from the back links you may (or may not) get, guest posting exposes you to a wider audience. When you post on another blog, you are making your content available to a different stream of readers. Once your content is top quality and readers love them, you as the writer will become more widely known and this will in turn give more popularity and weight to your content.
Increased exposure will among other things lead to a widening of your network as a blogger or online business person, increased social media presence as people share your post on social media, increased social media following as more people read your post on social media and like them and also follow you etc.
It is almost like a domino effect, when one happens the others follow in sequence. At end of the day, your brand becomes widely known and you will become an authority figure and influencer in your chosen niche.
Following from the point above, having great content on other sites not only builds your brand but also brings you direct traffic from those sites. Unless your post does not have any link back to your site.
You can find a more extensive list of its benefits here.
Effective Guest Posting
This has to be done right for you to get the right results. Let’s look at a few steps to effectively guest post.
Define Your Goals
There are three possible goals you could be aiming at here. These are: Direct traffic, backlinks or establishing yourself as an authority in your niche. It is important to determine this early as this should determine the types of places you choose to post.
For direct traffic or to establish yourself as an authority, you need to post on sites with a lot of traffic. If your goal is to get back links, then you may not be as concerned with traffic as you will be of domain authority. These are just a few examples.
Find the Right Blogs to Post to
Where you post your content to is very important. The niche should be right as should be the site. This is because your content will basically be useless on some sites and some sites won’t add real value to you.
Here’s a simple way to go about it. Find experts in your niche who guest post and search for where they publish their posts. Use the phrase “guest post by” and the person’s name to search. This should show you some great sites you can send your posts to.
Create Great Content
This is a very important aspect of the process. You need to create great content because your content is not likely to be accepted if it is not top quality or at least good enough. Secondly, the quality of your post will also determine how much impact it will make.
Still Not Sure How to Go About it?
It’s possible that everything we have spoken about may still be a bit confusing to you. You may also be wondering when you will find the time to do these. Thankfully, there is another way to handle these postings. There are companies like Quality Guest Posts that will help you create quality guest posts in seo. They will even go further to publish these posts on selected blogs for maximum effect.
This is a great option for quick results especially if you do not have the time to handle the entire guest blogging process. Remember that when this is done right, it adds serious value to your brand and your site.
Best WordPress Plugins to Promote an E-Commerce Store OR Product
To transform a normal blogging website into a fully-fledged e-commerce store, you will require an appealing theme, a few great plugins and of course some great products to showcase and collect orders.
Setting up and promoting an e-commerce store on WordPress is pretty simple. You can find a number of templates, themes, and plugins in the marketplace, but choosing the best ones to promote your e-commerce store is a task.
So, here we will have a look at the WordPress plugins that you can use to promote your e-commerce products or store and let your customers enjoy a hassle-free shopping experience.
1. Easy Digital Downloads
It is a perfect e-commerce platform for those who are looking to promote their e-commerce store or its products. It is a very lightweight plugin which is easy to configure. It comes with all the necessary tools required to sell your digital products.
Easy digital downloads plugin includes a shopping cart where people can buy multiple products at once and a coupon code system where the users can buy products with discounts. It also supports various payment gateways like PayPal, Amazon and more.
The plugin also allows you to get all the statistics details of your earnings.
Jigoshop is a plugin made with a difference. It is one of the leading plugins for e-commerce stores with its management and tools stand out in the crowd. It is a professional plugin and best suited for promoting e-commerce stores and products with its performance.
It is highly customizable and feature-rich and comes with great functionality. The plugin comes with various tools like multiple payment gateways, multiple shipping methods, stock tracker, statistics of orders and sales, and a detailed report of store performance.
3. Cart66 Cloud
Cart66 Cloud is another WordPress e-commerce plugin, which is the easiest to use. There are a number of features in this plugin too that can be integrated to create a joyful shopping experience for its users. The plugin provides multiple currency facilities so that customers from various places can enjoy shopping at your e-commerce store.
A few of the features of this plugin include managing orders, providing multiple shopping options, running promotions, integrating affiliate platforms, calculating taxes and more. The plugin is easy to configure and use.
4. Simple Reviews Widget
This is another best plugin that can be used to promote your e-commerce store. It is basically a review plugin that showcases all the testimonials and reviews that you have received from your customers.
You have easy customization options in this plugin which you can use to display the reviews in your own way. The plugin comes with a drag and drops widget, displays the title of the review, review category, content and rating along with the name and location of the reviewer.
It is a fully responsive plugin that can be used in any language and on any website. This plugin works a great deal in promoting your business with the help of reviews from your clients. You can visit the website here to download this plugin.
5. Payhip – Sell Downloads
Payhip is an elegant plugin that provides simple to use landing pages for selling products on an e-commerce website. It is neatly organized and is filled with features for visual art, purchase buttons, product descriptions and more.
The plugin manages all of the sales processes efficiently and provides detailed statistic reports with complete insights on the sales. It is additionally useful in promoting your e-commerce store as it comes with a feature to sell on social media as well.
You can also promote your products in the form of discounts and coupons displayed on your website with the help of this plugin.
These were some of the best WordPress plugins that you can use in order to promote your e-commerce store or products. There are numerous plugins for WordPress available out there, but you have to analyze the plugins based on the needs of your website and select them accordingly.
For now, these are the 5 best WordPress plugins to promote an e-commerce store or Products. So, go ahead download them and make the most of them to generate sales.
Simple Ways to Get Blog Post Ideas That Attract Backlinks
Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.
Here, I am going to share a few ways to find blog post ideas that attract backlinks.
Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.
Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.
Types of Blog Posts Content that Attracts the Most Backlinks
How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.
Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.
#1 List Type Posts
The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,
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Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.
#2 Detailed Guides
Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.
Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.
Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.
#4 Discussions & Case Studies
The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.
In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.
Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.
Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks
These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.
However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.
Let’s get started.
#1 Quora and Other Discussion Forums
Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.
You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.
Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.
#2 Popular Search Engine Results
Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.
You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.
“Ultimate Guide” + Keyword
“List of” + Keyword
“Infographics” + keyword
“Case study” + keyword
#3 Interviews and Expert Roundups
Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.
Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.
Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.
You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.
Using Comprehensive SEO Tools
You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?
Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.
I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.
I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.
Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.
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