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What is the Best Way of Competitor Analysis in SEO?

SEO Competitor Analysis Tools Online

Consider a search engine optimisation has to be done for a website for a company. To start with the optimizers have to look for few points and document and then proceed. This procedure would be termed as Competitor Backlinks Analysis for SEO.

It is more important for any blog or website to get more traffic rather than anything else as the blog or website is always rated or valued based on the same. Recently it has become quite common for the business website to imitate the other websites who are into the same business and follow the steps they do to attract more visitors to their websites.

However these might not work and become true in all the cases is what optimizers have to put in mind. Every website would be treated uniquely by the search engine algorithm and accordingly the traffic would be poured into the website through the search engine. Any SEO has to begin with the keyword analyzing and find out the keywords those are used in the search engine and then build an SEO strategy that helps to maximize the competitive advantages versus other sites.

It can be either be targeting certain keywords or avoiding others to maximize By finding the keywords the optimizers would be able to compare their client’s site with other top-performing sites in the same field, and possibly get some new ideas on how to structure the site and build the content in a way that attracts more traffic from the search engine.

Identification of Competitor Keywords

Even though the identification of competitor keywords is important and competitor website analysis, it always better have a check whether the competitor data is already available in documents. There are many tools like SpyFu, SimilarWeb and SEMRush that exist to provide keyword data for some famous websites.

Few tools are simple as that to use where the optimizers has to just enter the competitor’s website url and click the button. That will give them a list of SEO keywords and also display the position the competitor ranks in the search engine rankings, along with the total volume of traffic and other data. Even before identifying the keywords the competitors have to be identified for a particular client’s website.

The next step is figuring out which sites are ranking highest in Google and Bing for particular keywords. There are tools for doing this work as well like AWR Cloud to find out which websites are top ranked for various SEO keyword queries, as well as which sites are trending up or down over the past week or months. AWR provides all the ranking content across multiple keywords for different websites.

Competitive Analysis

Competitive analysis is one of the most important activities for any SEO process as this would be the fundamental input for setting up the strategy for the optimization process. Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration which gets more and more as years pass by.

To start with the process it is better to identify the potential SEO competitors. This phase is more important if the optimization has to be done for a new client as the process would give more effective result if it done from the scratch by identifying the relevant competitors.

It’s important to note that these are not necessarily limited to companies or websites that offer the same type of content, services, or products that you do, but can be any website that competes with the client’s website in the search results for those particular target keywords.

Once the potential competitors have been gathered from different relevant sources it’s time to validate them, by analyzing and filtering and find out which of those are already in good ranking and to which degree we have to target for the same set of keywords. Keyword research has also to be done at this stage and the target keywords have to be added as and when possible to the document for better results in the optimization.


Don’t Forget to Read: New SEO Techniques to Promote Your Website


Now that it would have been done with the analyzing and identifying part and it is time to prioritize and compare with the relevant competitor websites for the particular keywords. Few more steps that likely include keyword relevance, current rankings, search volume, ranked pages, as well as domains’ link popularity, content optimization, and page results characteristics, among others.

After all these now the target keyword has to be selected by analyzing the previously gathered data for your own site and your competitors, using the specified criteria to select the best keyword to target for the short-, mid-, and long-term during your SEO process. Those with the highest relevance, search volume, and profitability have to be given more importance while selecting the target.

Preexisting Tools & data sources for performing the analysis

The data sources and tools that are already available has to be used at first place to make the best resource utilization besides from the traditional ones from search engines, like their keyword or webmaster tools like Alexa Top Sites, SimilarWeb Websites Ranking & Sites Profile for identifying competitors and SEMRush for keyword data, SuggestMrx  to gather Google suggestions for the keywords. Also there are tools like Authority labs, Positionly, Advanced Web Ranking, among others are available to identify competitors rankings.


Additional Reading:- Advanced SEO Techniques Which You Need To Know Now!


Analyzing the competitors Site Optimization

Any optimization has to begin with the analyzing of the optimization of the competitor’s website also as the information would add great values to the optimization process of our client’s website itself.

Also the keyword density has to have a check on that to know how much importance has to be given for the keyword placement in the website. Use some tools also to get a picture of much stress has to be given on each target keyword.

After keyword density analysis, you should analyze their META information. Initially we have to examine how they have written their META data.

Then comes the analyzing of the competitor’s site architecture which is key to understand how authoritative their website is and make sure the client’s website also is set up to that extent.

Also the optimizers have to figure out their internal linking tactics. Strong site architecture helps to get the most out of the back links. At the end there has to be as less as possible back links in the website.

Also the word count needs to be had a check. Long-form content performs well in Google. Using the keyword density tool from earlier to see the word length of the competitor’s pages would give better result. Instead of writing a bunch of regurgitated junk the content needs to be different than the competitors.

See whether the competitors are using images and videos in their content. Images and videos make content more digestible and improve user experience. Also outbound links improve seo the credibility of your content and can help you build relationships. Same way if the competitor’s website is looking good it is worth suggesting the client to invest some money and do it for themselves.

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

Blogging Tips

Understanding the Importance of Guest Posting in SEO

Guest Posting in SEO

Guest posting is something that a lot of website owners rely on for building backlinks to their sites. This is a search engine optimization strategy that has been proven to be effective if used right.

What is Guest Posting?

This is a practice in which a website (or blog) owner publishes posts on other blogs. In exchange for these, the receiving blogs make mention of the poster and link back to the poster’s website. This is a win –win situation for both parties as the receiving blogs get quality content on their sites while the poster gets link backs to their own site.

Benefits of Guest Posting

Guest posting has become a popular tool especially for SEO purposes because of the benefits it offers. Here are a few of these benefits:

Backlinks

This is probably the most popular benefit that people reap from guest posting. Search engines judge the authority of your site by looking at the number of websites that point back to it. If a lot of websites are pointing back to yours, search engines assume that your site must be an authority on the subject for all these other sites to be linking back to yours.

If you have a lot of guest posts out there with links pointing back to your site, you will be building your site’s authority and by so doing, increasing your ranking.

Increased Exposure

Aside from the back links you may (or may not) get, guest posting exposes you to a wider audience. When you post on another blog, you are making your content available to a different stream of readers. Once your content is top quality and readers love them, you as the writer will become more widely known and this will in turn give more popularity and weight to your content.

Increased exposure will among other things lead to a widening of your network as a blogger or online business person, increased social media presence as people share your post on social media, increased social media following as more people read your post on social media and like them and also follow you etc.

It is almost like a domino effect, when one happens the others follow in sequence. At end of the day, your brand becomes widely known and you will become an authority figure and influencer in your chosen niche.

Increased Traffic

Following from the point above, having great content on other sites not only builds your brand but also brings you direct traffic from those sites. Unless your post does not have any link back to your site.

You can find a more extensive list of its benefits here.

Effective Guest Posting

This has to be done right for you to get the right results. Let’s look at a few steps to effectively guest post.

Define Your Goals

There are three possible goals you could be aiming at here. These are: Direct traffic, backlinks or establishing yourself as an authority in your niche. It is important to determine this early as this should determine the types of places you choose to post.

For direct traffic or to establish yourself as an authority, you need to post on sites with a lot of traffic. If your goal is to get back links, then you may not be as concerned with traffic as you will be of domain authority. These are just a few examples.

Find the Right Blogs to Post to

Where you post your content to is very important. The niche should be right as should be the site. This is because your content will basically be useless on some sites and some sites won’t add real value to you.

Here’s a simple way to go about it. Find experts in your niche who guest post and search for where they publish their posts. Use the phrase “guest post by” and the person’s name to search. This should show you some great sites you can send your posts to.

Create Great Content

This is a very important aspect of the process. You need to create great content because your content is not likely to be accepted if it is not top quality or at least good enough. Secondly, the quality of your post will also determine how much impact it will make.

Still Not Sure How to Go About it?

It’s possible that everything we have spoken about may still be a bit confusing to you. You may also be wondering when you will find the time to do these. Thankfully, there is another way to handle these postings. There are companies like Quality Guest Posts that will help you create quality guest posts in seo. They will even go further to publish these posts on selected blogs for maximum effect.

This is a great option for quick results especially if you do not have the time to handle the entire guest blogging process. Remember that when this is done right, it adds serious value to your brand and your site.

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Blogging Tips

Best WordPress Plugins to Promote an E-Commerce Store OR Product

Best WordPress Plugins

To transform a normal blogging website into a fully-fledged e-commerce store, you will require an appealing theme, a few great plugins and of course some great products to showcase and collect orders.

Setting up and promoting an e-commerce store on WordPress is pretty simple. You can find a number of templates, themes, and plugins in the marketplace, but choosing the best ones to promote your e-commerce store is a task.

So, here we will have a look at the WordPress plugins that you can use to promote your e-commerce products or store and let your customers enjoy a hassle-free shopping experience.

1. Easy Digital Downloads

It is a perfect e-commerce platform for those who are looking to promote their e-commerce store or its products. It is a very lightweight plugin which is easy to configure. It comes with all the necessary tools required to sell your digital products.

Easy digital downloads plugin includes a shopping cart where people can buy multiple products at once and a coupon code system where the users can buy products with discounts. It also supports various payment gateways like PayPal, Amazon and more.

The plugin also allows you to get all the statistics details of your earnings.

2. Jigoshop

Jigoshop is a plugin made with a difference. It is one of the leading plugins for e-commerce stores with its management and tools stand out in the crowd. It is a professional plugin and best suited for promoting e-commerce stores and products with its performance.

It is highly customizable and feature-rich and comes with great functionality. The plugin comes with various tools like multiple payment gateways, multiple shipping methods, stock tracker, statistics of orders and sales, and a detailed report of store performance.

3. Cart66 Cloud

Cart66 Cloud is another WordPress e-commerce plugin, which is the easiest to use. There are a number of features in this plugin too that can be integrated to create a joyful shopping experience for its users. The plugin provides multiple currency facilities so that customers from various places can enjoy shopping at your e-commerce store.

A few of the features of this plugin include managing orders, providing multiple shopping options, running promotions, integrating affiliate platforms, calculating taxes and more. The plugin is easy to configure and use.

4. Simple Reviews Widget

This is another best plugin that can be used to promote your e-commerce store. It is basically a review plugin that showcases all the testimonials and reviews that you have received from your customers.

You have easy customization options in this plugin which you can use to display the reviews in your own way. The plugin comes with a drag and drops widget, displays the title of the review, review category, content and rating along with the name and location of the reviewer.

It is a fully responsive plugin that can be used in any language and on any website. This plugin works a great deal in promoting your business with the help of reviews from your clients. You can visit the website here to download this plugin.

5. Payhip – Sell Downloads

Payhip is an elegant plugin that provides simple to use landing pages for selling products on an e-commerce website. It is neatly organized and is filled with features for visual art, purchase buttons, product descriptions and more.

The plugin manages all of the sales processes efficiently and provides detailed statistic reports with complete insights on the sales. It is additionally useful in promoting your e-commerce store as it comes with a feature to sell on social media as well.

You can also promote your products in the form of discounts and coupons displayed on your website with the help of this plugin.

Conclusion

These were some of the best WordPress plugins that you can use in order to promote your e-commerce store or products. There are numerous plugins for WordPress available out there, but you have to analyze the plugins based on the needs of your website and select them accordingly.

For now, these are the 5 best WordPress plugins to promote an e-commerce store or Products. So, go ahead download them and make the most of them to generate sales.

 

Additional Reading:-

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Blogging Tips

Simple Ways to Get Blog Post Ideas That Attract Backlinks

blog post ideas

Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.

Here, I am going to share a few ways to find blog post ideas that attract backlinks.

Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.

Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.

Types of Blog Posts Content that Attracts the Most Backlinks

How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.

Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.

#1 List Type Posts

The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,

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Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.

#2 Detailed Guides

Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.

Detailed Guides

#3 Infographics

Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.

Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.

 Infographics

#4 Discussions & Case Studies

The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.

In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.

Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.

Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks

These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.

However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.

Let’s get started.

#1 Quora and Other Discussion Forums

Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.

You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.

Quora Blog Post Content Ideas

Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.

#2 Popular Search Engine Results

Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.

You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.

“Ultimate Guide” + Keyword

“List of” + Keyword

“Infographics” + keyword

“Case study” + keyword

Google Search Casestudy content

#3 Interviews and Expert Roundups

Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.

Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.

Interviews and Expert Roundups

Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.

You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.

Using Comprehensive SEO Tools

You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?

Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.

Final Words

I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.

I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.

Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.

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