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5 Steps to Take To Start Your Small Business Blog

Start Your Small Business Blog

Even small business need to create buzz among the internet users just like large businesses are creating blogs to educate their customers more about their business and the products/services they are offering and the benefits that they can provide such as business advice about loans, investments etc.

Small business should know that they also need to be blogging about their brand and its products/services, but they are not familiar with the process to get this thing done in a matter of time.

SEO and Content Marketing Tips for Small Businesses

If your small business website already has a WordPress than you just have to add a blog through your dashboard but if it is a non-WordPress site than you need some technical support of a web designer or developer to make it happen for you. If you’re on the initial steps of setting up your online business presence than here are 5 steps explained to start your own small business blog:

#1. Decide on a Blogging Platform:

For every business owners, it is a very important decision to choose the platform for posting their blogs, as choosing the wrong platform will do no good to your business, and it will create further issues for your business instead to reducing them. Your choice can help you go a long way or be the cause of you failing miserably.

There are many blogging sites available on their internet which can be used to, but WordPress is considered as the most user-friendly and more adaptable than other sites.

There are two types of WordPress site, i.e., www.wordpress.com and www.WordPress.org business owner need to decide which one they are going to use to set up blogs for their business, because of these versions are free and it only cost a bit when you are hosting and registering your business domain, most of the experts do not recommend businesses to use wordpress.com for their business blogs, but they do recommend them to use wordpress.org so they can create blogs which are self-hosted. Moreover, this site is user-friendly but does require few technical skills to setup the blog initially.

Still if you would like to explore for diversified options before setting up your domain for your business blog which is free of cost and providing you with the opportunity to setup your site in few steps then Weebly, Drupal and Joomal are the good options but the terms and conditions of this site are restricted enough to create difficulties for you to have a business blog.

#2. Choose a WordPress Theme:

Another edge WordPress has over other blogging sites is that it allows it’s user to customize the look of your blog using the themes on WordPress site. There are large numbers of lists of free theme available on their site as well as premium (paid) themes for those who want an extraordinary attracting look and feel for their blog. You can design the outlook according to your product and the story behind it as it also has a great impact on your customers.

Following things one must keep in their mind before choosing a theme:

  • Does the theme is displayed in its original form on different electronic devices such as desktop, mobile phones, and tablets
  • Does the theme is supported by the level of customers you are approaching too?
  • Does it posses the option of customization of a certain level (i.e., navigation menu, widgets, and colors, etc.)?

#3. Register a Domain Name:

Now that you have decided which blogging platform you are going to use for posting your business blogs, it’s time to choose a domain name for the site. This domain name will be the URL which will be used to access your site (e.g: www.mysite.com). You need to register your domain name through the domain registrars such as GoDaddy, NameCheap or 1&1, etc.

How Businesses Can Benefit From Using Facebook Ads

You have to bear some cost on setting your domain which will be around $10 year but if you are willing to pay for more than one year cost of your domain than it can be reduced. Experts suggest to select the domain with .com as compare to .net etc. and use your business trademarked name as your domain name if is available. The domain name should be easy to remember by the people, but it should have an edge in it to differentiate it from other businesses with similar domain names.

#4. Purchase Web Hosting:

There are many companies like GoDaddy, BlueHost, and 1&1, etc. which will help you purchase web hosting services. Even WordPress site is free, users still have to pay a cost to host their blog, and the cost is higher than the rent paid for the domain.

#5. Make a Plan, and Get Writing!

You have finally reached the step which was the main purpose of getting the previous steps done appropriately to set a site for your small business blog. Before you start digging your head into writing blogs, it is essential for you to take a moment and think about the purposes for which you are writing a blog.

  • What is the main objective for writing this blog? To build contacts? To increase sales of products?
  • How many blogs will you be posting every week? Once a week will create no difference, three to four times a week is ideal to get the attention.
  • What will be the “voice” of your blogs? Academic? Authoritative? Funny and casual?
  • Which option will you provide to your reader to take action while on your blog? Links to go to the sales page? Call to request a quote? Send an email?

Now that you have a plan to go with and write your business blog, you need to focus on topics to provide your customers with the unique insight related to your business and the products/services offered or the topics which will lead to conversations. Do not go for every option people suggest you; you have to keep writing it in your originality that will create value for your target audience.

In the case of low business capital, here is a link to help you out. Have a wonderful day!


Author Bio: David Simmons

David Simmons is a financial analyst and accounting expert. He has in-depth knowledge about setting up small businesses as well as creating profitable investments. He regularly contributes articles related to business and loans at Ebroker.com.au

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

2 Comments

2 Comments

  1. John

    April 15, 2018 at 9:36 pm

    Excellent advice. Virtually anyone has the resources to start a business, starting off small and gradually working their way up.

  2. FME Extensions Dubai

    April 30, 2018 at 3:12 pm

    Hey Pavitra,
    Hope so you are doing well.
    I have just read this article and it is just amazing and helpful.
    Thanks 🙂

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SEO Tips

Questions to Consider before Hiring an SEO Professional

Hiring SEO Professional

If you own a company or want to expand your small business (or just to attract traffic to your blog), you probably already know the importance of internet advertising. However, the point of being in the online world is not just to be present, but to be visible and available to those who will bring you some profit or results, i.e., Internet users.

To achieve this, you need to apply the right SEO strategy, which primarily refers to users, but also follows the rules of Internet browsers. Since these algorithms often change and the field of online business is very turbulent, you have to ask yourself – can you do this on your own (do you have the required knowledge, resources, etc.) or do you still need the help of an expert?

Before making a final decision, it would be a good idea to analyze several key points.

Define Your Goal and Be Real

The goal that you want to achieve using SEO strategies is to promote your website, brand, blog, etc. You need measurable results or statistics that indicate the success of your business on the Internet. Clear objectives are the basis for achieving good results.

You have to have realistic expectations. If you are planning to “dive” into Internet marketing, don’t expect results overnight. Neither the local SEO expert you hired can make this feasible that fast. They may have what it takes to help you find your place on search engines, but they are not all-mighty.

If you are not sure how to start, consult the SEO agency. You tell them what you want, and they will “translate” that in numbers. For example, you want to increase your site’s traffic by 30% in the next month. A reliable SEO company will suggest what they can do to achieve your goals, like which strategy they could use and similar. Now it’s up to you to consider how this fits into your financial plans.

The Expertise vs. Staying In-House

Even if you have knowledge in the field of SEO, you need detailed planning of all activities on a daily, weekly or monthly level. To ensure visibility, you must be up-to-date, place new content, guest and social network posts, regularly update links, etc. Since this is just a tiny part of a good SEO plan, you must consider all the benefits and limitations before making a decision whether to hire an SEO expert or not.

If your team has a person who can deal with this, or you have time to devote yourself to SEO activities of your business, that’s great. However, if you are aware of the limitations of your business, which will “require” the engagement of additional SEO workforce or the outsourcing services of an agency, don’t be afraid of it.

The Evidence of Expertise

There is no best SEO expert in the world. Simply, the best are all those who are ready to learn, to improve, to follow the turbulent situation in the world of digital marketing and to perceive changes in the market. Feel free to ask for samples of their previous work.

Everyone can tell you that they are experts in something when you see them for the first time. But can they give you firm evidence of their expertise? Someone may believe in the words, but deeds are the ones that usually prove someone’s knowledge and experience.

On this webpage, check what other qualities an SEO expert should have and what you should look for before hiring them: https://medium.com/@DavidB_L/top-9-qualities-to-look-for-in-an-seo-expert-d8e7fb4f661e.

Two-Way Communication

An SEO expert must listen to you, that is, to work according to your wishes and requirements. When you expose your ideas and intentions, they have to make it SEO feasible. Don’t fall for promises that your goal will be fulfilled in the shortest possible time. Ask for a detailed explanation of all the procedures, and realistic deadlines.

Communication must always be a two-way street – you are hiring a professional to make your ideas come true. You are the boss, but an SEO expert is here to give you point you the right way. Also, they should regularly report on the results, activities, and changes that occur. When the results are positive, they have to make an arrangement with you how to make them even better. When they’re not that good, you should work together on changing SEO strategy and adapting it to the market requirements.

If you or your company has high-quality content, product, or service to offer to the market, you must find a way to reach clients. A great SEO strategy can help you a lot in the online world and find you the way to the target audience.

Certainly, hiring professionals in that field is the best option, because the funds invested can quickly be multiplied. If the engagement of experts or agency is not possible, you can use your own workforce in the SEO field.

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Reviews

The Four Essential Tips for Optimizing Your SoundCloud Tracks

Optimizing Your SoundCloud Tracks

If you are an aspiring music artist – a creator or any other kind, really – then you will have inevitably come to SoundCloud to try and make your big break. This platform is all about bringing exposure to talent, and sometimes all it takes is a single track at the right moment to launch your dream career.

Towards this end, many promotional and strategic services specializing in SoundCloud-based business have sprung up, and their vlogs are full up to the brim with awesome advice and hacks, such as the one you can find over at buyplaysfast.com/.

For those of you who do not really feel like relying on a third party for your successful launch, or for those who just want to led a little oomph to their profiles on the platform, we have put together a little handy guide for optimizing your SoundCloud tracks to get the very best you can out of each upload. Keep reading!

1. Your images and descriptions are basically your lifelines

There is an interesting saying among the professional chefs of the world: “Pleasing to the eye, then pleasing to the nose, and only then pleasing to the tongue!” This is, essentially, perfect marketing in a nutshell. In order to get people to listen to your tracks, you have to make them visually appealing enough that people will want to click on them – and click on the next, and the next.

Therefore, give your uploads a little boost each time. Add some eye-catching cover art for your albums, or singles, and individual songs. Make smart use of the descriptions to make each upload “a bit extra”. Give kudos to your collaborators and link to their profiles. Include guest lists, gear lists, lyrics, and credits. If there is an interesting backstory to a given track, get it up there!

It is important that you pick one style of writing, though and consistently stick to it. This builds style and recognition – basically, it is your branding. For a creative an interesting look into how different writing styles convey different effects, check out this link.

2. Your track titles, album names, and playlist monikers have to be clear

Well, when we say “clear”, we actually mean two equally important things.

First, avoid using any swear words or slur items in your titles, captions, descriptions and so forth. It could get you into trouble with SoundCloud, and even earn you a ban from the platform, and more importantly, it is likely to get you into trouble with your listeners. Not only are you risking unintentionally insulting and triggering your audience, but using “dirty” words here tends to convey a sense of immaturity and unprofessionalism – something you definitely want to avoid.

Second, keep your track titles tight and straightforward. Run from generic filenames like they are the Devil himself because they are.

For example, “005_If_The_Stars_Had_Voices_v17.2_final_upld” is so bad that it hurts. “If The Stars Had Voices” is much better. Always strive to keep it sweet and to the point.

3. Never neglect your genre labels and your mood tags

You may be thinking that you “hate shoving your art into little-labeled boxes”, and you may have a point in that.

However, sadly, this is not how the real world of the music industry works, nor is it how the SoundCloud platform works.

People love labeling stuff because it helps them find the stuff they want to find and avoid the stuff they do not want to deal with. SoundCloud is the same: it recommends music to users in accordance with an algorithm, and the algorithm cannot function without label data.

So go for it freely, but keep it balanced. Assign accurate genre information to each track, and avoid using too many sub-tags. Add a few relevant sub-genres, no more than three, and add some key moods that best describe the track – and then leave it at that. To learn more about the science behind the moods of music, check out this article: https://sites.tufts.edu/eeseniordesignhandbook/2015/music-mood-classification/

4. Build your personal SoundCloud discography

This is actually a lot easier than it might seem at first glance since this is an online platform that we are discussing, you do not have to wait for dozens of physical sessions and discs. All you need to do is put together a playlist, and then label it as an album, compilation, or as an EP. You can also label individual tracks as singles.

These kinds of musical collections will be listed on your profile in order of their release date, which makes it super easy for your fans to keep up with your latest exploits, as well as to revisit their old favorites. It also keeps your profile neatly organized, which makes it easier for you to manage, and looks professional too.

 

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Blogging Tips

Understanding the Importance of Guest Posting in SEO

Guest Posting in SEO

Guest posting is something that a lot of website owners rely on for building backlinks to their sites. This is a search engine optimization strategy that has been proven to be effective if used right.

What is Guest Posting?

This is a practice in which a website (or blog) owner publishes posts on other blogs. In exchange for these, the receiving blogs make mention of the poster and link back to the poster’s website. This is a win –win situation for both parties as the receiving blogs get quality content on their sites while the poster gets link backs to their own site.

Benefits of Guest Posting

Guest posting has become a popular tool especially for SEO purposes because of the benefits it offers. Here are a few of these benefits:

Backlinks

This is probably the most popular benefit that people reap from guest posting. Search engines judge the authority of your site by looking at the number of websites that point back to it. If a lot of websites are pointing back to yours, search engines assume that your site must be an authority on the subject for all these other sites to be linking back to yours.

If you have a lot of guest posts out there with links pointing back to your site, you will be building your site’s authority and by so doing, increasing your ranking.

Increased Exposure

Aside from the back links you may (or may not) get, guest posting exposes you to a wider audience. When you post on another blog, you are making your content available to a different stream of readers. Once your content is top quality and readers love them, you as the writer will become more widely known and this will in turn give more popularity and weight to your content.

Increased exposure will among other things lead to a widening of your network as a blogger or online business person, increased social media presence as people share your post on social media, increased social media following as more people read your post on social media and like them and also follow you etc.

It is almost like a domino effect, when one happens the others follow in sequence. At end of the day, your brand becomes widely known and you will become an authority figure and influencer in your chosen niche.

Increased Traffic

Following from the point above, having great content on other sites not only builds your brand but also brings you direct traffic from those sites. Unless your post does not have any link back to your site.

You can find a more extensive list of its benefits here.

Effective Guest Posting

This has to be done right for you to get the right results. Let’s look at a few steps to effectively guest post.

Define Your Goals

There are three possible goals you could be aiming at here. These are: Direct traffic, backlinks or establishing yourself as an authority in your niche. It is important to determine this early as this should determine the types of places you choose to post.

For direct traffic or to establish yourself as an authority, you need to post on sites with a lot of traffic. If your goal is to get back links, then you may not be as concerned with traffic as you will be of domain authority. These are just a few examples.

Find the Right Blogs to Post to

Where you post your content to is very important. The niche should be right as should be the site. This is because your content will basically be useless on some sites and some sites won’t add real value to you.

Here’s a simple way to go about it. Find experts in your niche who guest post and search for where they publish their posts. Use the phrase “guest post by” and the person’s name to search. This should show you some great sites you can send your posts to.

Create Great Content

This is a very important aspect of the process. You need to create great content because your content is not likely to be accepted if it is not top quality or at least good enough. Secondly, the quality of your post will also determine how much impact it will make.

Still Not Sure How to Go About it?

It’s possible that everything we have spoken about may still be a bit confusing to you. You may also be wondering when you will find the time to do these. Thankfully, there is another way to handle these postings. There are companies like Quality Guest Posts that will help you create quality guest posts in seo. They will even go further to publish these posts on selected blogs for maximum effect.

This is a great option for quick results especially if you do not have the time to handle the entire guest blogging process. Remember that when this is done right, it adds serious value to your brand and your site.

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