Even small business need to create buzz among the internet users just like large businesses are creating blogs to educate their customers more about their business and the products/services they are offering and the benefits that they can provide such as business advice about loans, investments etc.
Small business should know that they also need to be blogging about their brand and its products/services, but they are not familiar with the process to get this thing done in a matter of time.
If your small business website already has a WordPress than you just have to add a blog through your dashboard but if it is a non-WordPress site than you need some technical support of a web designer or developer to make it happen for you. If you’re on the initial steps of setting up your online business presence than here are 5 steps explained to start your own small business blog:
#1. Decide on a Blogging Platform:
For every business owners, it is a very important decision to choose the platform for posting their blogs, as choosing the wrong platform will do no good to your business, and it will create further issues for your business instead to reducing them. Your choice can help you go a long way or be the cause of you failing miserably.
There are many blogging sites available on their internet which can be used to, but WordPress is considered as the most user-friendly and more adaptable than other sites.
There are two types of WordPress site, i.e., www.wordpress.com and www.WordPress.org business owner need to decide which one they are going to use to set up blogs for their business, because of these versions are free and it only cost a bit when you are hosting and registering your business domain, most of the experts do not recommend businesses to use wordpress.com for their business blogs, but they do recommend them to use wordpress.org so they can create blogs which are self-hosted. Moreover, this site is user-friendly but does require few technical skills to setup the blog initially.
Still if you would like to explore for diversified options before setting up your domain for your business blog which is free of cost and providing you with the opportunity to setup your site in few steps then Weebly, Drupal and Joomal are the good options but the terms and conditions of this site are restricted enough to create difficulties for you to have a business blog.
#2. Choose a WordPress Theme:
Another edge WordPress has over other blogging sites is that it allows it’s user to customize the look of your blog using the themes on WordPress site. There are large numbers of lists of free theme available on their site as well as premium (paid) themes for those who want an extraordinary attracting look and feel for their blog. You can design the outlook according to your product and the story behind it as it also has a great impact on your customers.
Following things one must keep in their mind before choosing a theme:
- Does the theme is displayed in its original form on different electronic devices such as desktop, mobile phones, and tablets
- Does the theme is supported by the level of customers you are approaching too?
- Does it posses the option of customization of a certain level (i.e., navigation menu, widgets, and colors, etc.)?
#3. Register a Domain Name:
Now that you have decided which blogging platform you are going to use for posting your business blogs, it’s time to choose a domain name for the site. This domain name will be the URL which will be used to access your site (e.g: www.mysite.com). You need to register your domain name through the domain registrars such as GoDaddy, NameCheap or 1&1, etc.
You have to bear some cost on setting your domain which will be around $10 year but if you are willing to pay for more than one year cost of your domain than it can be reduced. Experts suggest to select the domain with .com as compare to .net etc. and use your business trademarked name as your domain name if is available. The domain name should be easy to remember by the people, but it should have an edge in it to differentiate it from other businesses with similar domain names.
#4. Purchase Web Hosting:
There are many companies like GoDaddy, BlueHost, and 1&1, etc. which will help you purchase web hosting services. Even WordPress site is free, users still have to pay a cost to host their blog, and the cost is higher than the rent paid for the domain.
#5. Make a Plan, and Get Writing!
You have finally reached the step which was the main purpose of getting the previous steps done appropriately to set a site for your small business blog. Before you start digging your head into writing blogs, it is essential for you to take a moment and think about the purposes for which you are writing a blog.
- What is the main objective for writing this blog? To build contacts? To increase sales of products?
- How many blogs will you be posting every week? Once a week will create no difference, three to four times a week is ideal to get the attention.
- What will be the “voice” of your blogs? Academic? Authoritative? Funny and casual?
- Which option will you provide to your reader to take action while on your blog? Links to go to the sales page? Call to request a quote? Send an email?
Now that you have a plan to go with and write your business blog, you need to focus on topics to provide your customers with the unique insight related to your business and the products/services offered or the topics which will lead to conversations. Do not go for every option people suggest you; you have to keep writing it in your originality that will create value for your target audience.
In the case of low business capital, here is a link to help you out. Have a wonderful day!
Author Bio: David Simmons
David Simmons is a financial analyst and accounting expert. He has in-depth knowledge about setting up small businesses as well as creating profitable investments. He regularly contributes articles related to business and loans at Ebroker.com.au
5 Ways A Blog Benefits Can Benefit Your Business
Many people assume that blogs are best-suited for bloggers who want to share their personal stories or for entertainment purposes. While there are estimated hundreds of millions of active blogs online, of various topics, a blog can benefit your business.
1. Attracting Potential Clients
Whether your business is a specialty boutique or a startup that provides specific services to your community, a blog is another great way to attract potential clients. Even if you use social media to promote yourself, your posts need to be short and to the point to get noticed.
When you add a blog to your business site or link it to your social media profiles, you have a great opportunity to connect with your target audience. A blog allows you to explain what you do, who you are, and the services you offer without “selling” yourself to potential clients.
East Rutherford attorneys blog regularly and notice an increase in consultation requests after a prospective client reads their blog. Since legal issues can often be difficult to understand, the firm uses a blog to explain and clarify legal issues, so that potential clients gain a better understanding of the type of legal help they need.
2. Create Relationships with Your Customers
Regardless of what type of business you have, your blog can help you establish and maintain relationships with prospective, past, and current customers. Since a blog can also help you become an expert in your industry, customers are more likely to leave comments or ask questions after reading a blog post.
If you respond quickly and frequently to the comments (whether negative or positive), you can help create and improve relationships with your customers. Not only are you setting yourself apart from other businesses similar to yours, but your customers are more likely to see your business as a “real” business run by real people.
3. Address Frequently Asked Questions
FAQ sections are popular and are undoubtedly a helpful feature of any business’ website, but they can often be a little boring or lacking in-depth information. A blog is a great way to engage with your customers and answer frequently asked questions in a more unique and in-depth way.
4. Boost Traffic to Your Site
Even if your business is part of a brick and mortar establishment, you benefit from having a company website. An excellent way to increase traffic to your business site and boost search engine optimization is to have a blog. By creating new content regularly, with your blog posts, you’re adding new content you’re constantly improving your online presence.
Keep in mind that it may take a short period to see an increase, and you need to create new content consistently, but it ends up benefiting your business.
5. Blogging can Boost Creativity and Excitement About Your Business
As a business owner, you’re likely to have moments where you feel like you’ve run out of ideas or even feel a little stagnant. Nearly every business experiences this frustrating moment and blogging may help you get out of your “funk.”
Writing about your business’ mission or the things you are passionate about in your business can breathe life into your business and even remind you why you are doing what you love.
Web Design Kuwait Experts Explain the Elements of Good Website
Today, investing in internet business shouldn’t be called into question. In order to secure the future and the survival on the market, every company that cares about good business results must work on the web presentation.
Today, when most people use the Internet in their everyday life, companies must be able to take advantage of it to present and promote themselves, their products and services, etc. A well-designed website can build trust and credibility, which “activates” people to become potential clients and customers.
However, internet users have different requirements. Some of them will only look at whether the website is eye-appealing, not thinking about the ease of its use. Others will usually be interested in what kind of information it delivers, ignoring the design. The third group, for example, won’t care about whether the site is attractive or not as long as they can use it easily and quickly.
None of the mentioned items should prevail, but company owners and designers should pay attention to how to combine them in the best way.
What Is a Must-Have in Web Design
Although many think that good design means that the website looks attractive, there are many other things web designers should think about. Yes, the web presentation should look engaging, but its design must be functional and fulfill its purpose. Why the appearance of the website matters, check here.
Then, agencies or individual experts engaged in the creation or “upgrading” web site need to consider how the site navigation will work. They have to provide users with the availability of required information. Today, average Internet users won’t bother going through numerous pages, categories, subcategories, and so on. If something is hard to find, they’ll just give up on that.
Attractive Design as a First Impression
In the world of online business, companies have only one chance to leave a great first impression on potential clients. Among all content that is placed on the Internet every day, the odds that an average user will take a closer look to your website are minimal, unless you have something unique to offer them.
Companies shouldn’t neglect the importance of good looking design, because this is what the Internet audience first sees. Emotions can play a significant role in user experience when visiting some random website. Those with appealing visual design and the use of modern technologies benefits will have more satisfied visitors who will later mark the website as reliable and easy to use.
The aesthetically acceptable solution of your website will show the audience that you believe in your company and your business. If your web presentation stands out among the competition, most users will likely return to you as potential clients or buyers.
Don’t Forget SEO Requirements
The content of your site is essential; it’s a way to represent your brand and company, but also to communicate with Internet users. This doesn’t mean that each sentence should point out how your product is best on the market or how your services are unique. In agreement with SEO experts, find a solution on how to send these messages to visitors in a subtle way.
Also, when there is too much text on the page, it becomes overloaded and difficult to read. As we have already said, Internet users have become lazy, and every additional effort makes them lose their will for further reading. Proper text editing involves well-planned input of the text, audio-visual content and blank spaces that will allow the visitor to rest of reading.
More useful guidelines on how to optimize a website find on this page: https://www.entrepreneur.com/article/231235.
Navigation Is of Great Importance
Website navigation can mean either a score or a complete failure, especially in those with many pages. It usually contains a navigation bar, a list of tags, categories that split the pages of the website and external and internal links. Good navigation should be noticeable, easy to understand and manage, which will improve the user experience.
Sometimes designers exaggerate with details, making the site complicated. Experts from http://profitsurgeseo.com/kuwait point out that the main rule is to make navigation as simple as possible so that all groups of Internet users can handle the website without any problems.
When you establish a “committed” connection with your users, they’ll get back to you. Potential clients should be aware that you appreciate their suggestions and observe their wishes. A website designed for two-way communication can serve as a way to find out what exactly your clients need.
By strengthening communication with potential clients, you can implement everything they consider positive. As you make your site friendlier to users, you will notice how the traffic on your site increases, so as the number of satisfied customers.
Once you get the attention of internet users, you have to find a way to keep it. The company owners should consider all mentioned requirements and combine in a winning combination. The great, functional and user-friendly design will satisfy potential customers and convince them to become your clients.
4 Reasons to read Canadian Web Hosting Reviews
Canadian web hosting companies are among the best in the world. They offer services that enable businesses and individuals to run successful websites all over the world for a great price. Nonetheless, these web hosting companies are not the same. In fact, by digging deeper into individual companies, you will realize that they are very different and that they outshine each other on different fronts. That’s where reviews come into play. Reviews give perspective, on which hosting companies are best for your needs. To help you better understand this, here are 4 reasons to read Canadian web hosting reviews.
1. They give you an idea of the prevailing hosting prices
When seeking a web hosting service, you need one that gives you top quality service, and at an affordable price. That’s where reviews come into play. A review like the blogging Buddha, for instance, allows you to compare prices between different web hosting companies and find one that gives you the best price for hosting. The cost savings accruing from such information can be passed over to other aspects of your web business, and that’s a plus to using such reviews.
2. They help you find a hosting company with the best disk space
Disk space is the key to having a website that loads fast. The challenge comes in finding a web hosting company that offers disk space that can meet your website needs conclusively. One solution to this problem is to make use of reviews. Reviews give you a platform to compare different web hosting companies and find one that offers you suitable disk space for your website. In essence, by using reviews to compare the bandwidth offers of different web hosting companies, you have an edge, as opposed to randomly choosing one.
3. You get to compare the quality of customer service
For a website to be successful, it needs to be online 24-hours a day. As such, it is important to work with a web hosting company that has a reliable customer care service. That’s because, when the customer service is good, they can rectify such issues for you fast enough. By using website reviews, you can gauge the sentiment of customers and determine which web hosting companies have the best customer service. This can make all the difference between the success and failure of your website.
4. They Help You Compare Load Times
Website load times are critical to ranking well on search engines. In fact, according to research by Google, people lose interest when a website takes more than 3 seconds to load. As such, it is essential to go for a hosting service with the fastest load times. Reviews are a perfect way to do this comparison and find a hosting company that is perfect for your needs. Besides, through reviews, you get to make a better decision, by comparing a web hosting not just on load times, but on other features as well. For instance, you get to find a hosting service that has fast load times and is environmentally friendly.
Additional Reading:- Why to Choose MilesWeb Shared Web Hosting Plan?