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5 Steps to Take To Start Your Small Business Blog

Start Your Small Business Blog

Even small business need to create buzz among the internet users just like large businesses are creating blogs to educate their customers more about their business and the products/services they are offering and the benefits that they can provide such as business advice about loans, investments etc.

Small business should know that they also need to be blogging about their brand and its products/services, but they are not familiar with the process to get this thing done in a matter of time.

SEO and Content Marketing Tips for Small Businesses

If your small business website already has a WordPress than you just have to add a blog through your dashboard but if it is a non-WordPress site than you need some technical support of a web designer or developer to make it happen for you. If you’re on the initial steps of setting up your online business presence than here are 5 steps explained to start your own small business blog:

#1. Decide on a Blogging Platform:

For every business owners, it is a very important decision to choose the platform for posting their blogs, as choosing the wrong platform will do no good to your business, and it will create further issues for your business instead to reducing them. Your choice can help you go a long way or be the cause of you failing miserably.

There are many blogging sites available on their internet which can be used to, but WordPress is considered as the most user-friendly and more adaptable than other sites.

There are two types of WordPress site, i.e., www.wordpress.com and www.WordPress.org business owner need to decide which one they are going to use to set up blogs for their business, because of these versions are free and it only cost a bit when you are hosting and registering your business domain, most of the experts do not recommend businesses to use wordpress.com for their business blogs, but they do recommend them to use wordpress.org so they can create blogs which are self-hosted. Moreover, this site is user-friendly but does require few technical skills to setup the blog initially.

Still if you would like to explore for diversified options before setting up your domain for your business blog which is free of cost and providing you with the opportunity to setup your site in few steps then Weebly, Drupal and Joomal are the good options but the terms and conditions of this site are restricted enough to create difficulties for you to have a business blog.

#2. Choose a WordPress Theme:

Another edge WordPress has over other blogging sites is that it allows it’s user to customize the look of your blog using the themes on WordPress site. There are large numbers of lists of free theme available on their site as well as premium (paid) themes for those who want an extraordinary attracting look and feel for their blog. You can design the outlook according to your product and the story behind it as it also has a great impact on your customers.

Following things one must keep in their mind before choosing a theme:

  • Does the theme is displayed in its original form on different electronic devices such as desktop, mobile phones, and tablets
  • Does the theme is supported by the level of customers you are approaching too?
  • Does it posses the option of customization of a certain level (i.e., navigation menu, widgets, and colors, etc.)?

#3. Register a Domain Name:

Now that you have decided which blogging platform you are going to use for posting your business blogs, it’s time to choose a domain name for the site. This domain name will be the URL which will be used to access your site (e.g: www.mysite.com). You need to register your domain name through the domain registrars such as GoDaddy, NameCheap or 1&1, etc.

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You have to bear some cost on setting your domain which will be around $10 year but if you are willing to pay for more than one year cost of your domain than it can be reduced. Experts suggest to select the domain with .com as compare to .net etc. and use your business trademarked name as your domain name if is available. The domain name should be easy to remember by the people, but it should have an edge in it to differentiate it from other businesses with similar domain names.

#4. Purchase Web Hosting:

There are many companies like GoDaddy, BlueHost, and 1&1, etc. which will help you purchase web hosting services. Even WordPress site is free, users still have to pay a cost to host their blog, and the cost is higher than the rent paid for the domain.

#5. Make a Plan, and Get Writing!

You have finally reached the step which was the main purpose of getting the previous steps done appropriately to set a site for your small business blog. Before you start digging your head into writing blogs, it is essential for you to take a moment and think about the purposes for which you are writing a blog.

  • What is the main objective for writing this blog? To build contacts? To increase sales of products?
  • How many blogs will you be posting every week? Once a week will create no difference, three to four times a week is ideal to get the attention.
  • What will be the “voice” of your blogs? Academic? Authoritative? Funny and casual?
  • Which option will you provide to your reader to take action while on your blog? Links to go to the sales page? Call to request a quote? Send an email?

Now that you have a plan to go with and write your business blog, you need to focus on topics to provide your customers with the unique insight related to your business and the products/services offered or the topics which will lead to conversations. Do not go for every option people suggest you; you have to keep writing it in your originality that will create value for your target audience.

In the case of low business capital, here is a link to help you out. Have a wonderful day!


Author Bio: David Simmons

David Simmons is a financial analyst and accounting expert. He has in-depth knowledge about setting up small businesses as well as creating profitable investments. He regularly contributes articles related to business and loans at Ebroker.com.au

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

2 Comments

2 Comments

  1. John

    April 15, 2018 at 9:36 pm

    Excellent advice. Virtually anyone has the resources to start a business, starting off small and gradually working their way up.

  2. FME Extensions Dubai

    April 30, 2018 at 3:12 pm

    Hey Pavitra,
    Hope so you are doing well.
    I have just read this article and it is just amazing and helpful.
    Thanks 🙂

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Top 6 Best Vlogging Cameras 2018 for YouTuber Vloggers

Best Vlogging Cameras

With the increased levels of competition in the blogging industry particularly in the marketing sector, vlogging has become a necessity. For this reason, the type of camera used in making the Vlog sensitive. To have the best vlog, vloggers need quality cameras. Recently, a report was released ranking different cameras according to their functionality and quality as follows.

Canon Power Shot G7 X Mark II

G7X Mark II camera is an improvement of its predecessor. With a faster shooting burst and most importantly being able to shoot raws at 8 fps as compared to the one fps shot by Canon G7X mark I. Additionally, the renowned camera has a perfect subject recognition as well as tracking.

Image quality is the most considerable interest of most vloggers, and the model provides that. It has a sharper focus and a high ISO noise reduction settings.

Vloggers no longer have to worry about blurred image because Mark ii has dual sensing IS that utilizes the information or data received from the specific image sensor hence reducing the effect of camera shake.

Apart from the great Video and image capture which stands at 20.1 mp, the camera can connect to WIFI and NFC which allows sharing. Even though the camera lacks the 4k shooting, the model utilizes 1080p at 60fp which increases the video quality.

Canon Powershot SX620 HS

This model is well known for its zooming power of 25 time’s optical zoom and its unique ability to connect and shoot with wifi. When there is the need for portability, the SX620 HS is the model to choose. The camera is pocketable hence enabling portability.

With a sensitivity of 20.2 megapixels, the camera produces high-quality videos which are essential for the vloggers. In addition to this, the camera has an incredible recording power of up to 30 fps. Furthermore, the vloggers are at liberty to apply their creativity in using the camera. For instance filters like those used in movies.

Sony DSC-RX100V

The camera is mainly known for its 4k recording quality. With a controlled shutter. Its burst shooting goes up to 24fps and also focuses on raw files. Apart from having quality sensor its zooming lens has a width of between 24 to 70 mm. it has a zooming power of up to 3.6x which enables the vloggers to have a close and personal shot.

The camera can as well shoot 4k clips which enables full footage. Additionally, the camera has a sensor that has a phase detection autofocus. The model can as well connect to Wi-Fi and NFC which allows data and media transfer.

GoPro Hero 6

If durability and quality are needed, then this is the recommended model. It has a waterproof casing. The GoPro hero six can also connect to Wi-Fi and Bluetooth which allows for wireless transfer, photo editing, and sharing.

The model also has a GPI chip that increases the quality of the images by improving the image stabilization.

The model also has a 4K video recording that has up to 60 fps and 1080p resolution which increases the video quality. Besides, the camera has a 5.0 GHz WI-Fi band that enables the transfer of media files that have a high resolution to any mobile device at high speed.

In addition to these unique qualities, the camera has an electronic image stabilizer that reduces the distortion brought about by vibration and shaking hence ensuring quality.

Additionally, the camera has an inbuilt GPS that focuses on the speed as well as the elevation. The camera also allows for voice control which enables the vloggers to have control over the camera

The zooming power is of up to 2 times which enables vloggers to have a more clear view.

Must Read: The Best Amazon Prime Videos and Upcoming Movies

Panasonic Lumix GH5

Panasonic Lumix GH5 is a mirrorless camera that has been able to capture the interest of most vloggers due to its high quality 4 k recording at 60fp. Moreover, its sensitivity is also high and stands at 20.3 megapixels.

The model is designed to have an interchangeable lens which enables the camera to handle both the photos and videos which in turn makes it suitable for use by both users that is, for photos and videos.

In addition to the above features, the model has a unique battery functionality that is; the camera can shoot the videos until the battery dies.

This camera from Panasonic is designed to allow a natural control, for instance, the top buttons make it very easy to operate. It weighs 1.6pound and has a comfortable grip. Apart from this, the model contains an alloy of magnesium that makes it suitable for use even at very harsh shooting conditions.

Its speed and accuracy are also high. Furthermore, the GH5 has an image stabilizer that that reduces any shaking and distortion.

Vloggers would also go for the GH5 because of its excellent performance even at the low light intensity. Additionally, the camera can connect to Wi-Fi and therefore allow data and media transfer to other devices.

Canon EOS 80D

The camera is well known for video shooting within a studio. Though the model lacks the 4k shot, it has 1080p HD recording which ensures high quality. The model is by far unique and desired due to its dual Pixel AF which allows a continuous focus when capturing a video and still within the live or steady capture.

Additionally, the camera has autofocus of 45 points which allows for focusing even under low light intensity.

Apart from the design that enables it to withstand unfavorable weather conditions, the EOS 80D can be connected to Wi-Fi and NFC which allows media and data transfer to other devices.

Sony A7R III

For professionalism, then Sony A7R III is recommended. It has a ten fps and autofocus which allows for a continuous shooting rate.

Moreover, the model has a high resolution of 42.4MP CMOS sensor which increases its quality. The camera further employs a 399 phase detention that and 425 contrast detention that increases focus. The model also applies the five-axis autofocus that allows for both continuous and still video operation.

In as much as there are several Best Vlogging Cameras, these ones have made it to the top of our list.

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Why every Marketer should be using Google Alerts!

Google Alerts for Marketers

Google is undoubtedly the biggest brand in the world. It has become a household name now and we cannot imagine our lives if Google didn’t exist. Whenever we have to look for anything anywhere, the first thing we do is we search for it on Google, be it movies or tech. it is the best search engine out there.

Google Alerts

Google has many sub-products and branches amongst which the most widely used one is Android. We all are a fan of Android devices because of the ease that it provides to its customers. One of the best innovation in Android is Google Alerts.

It is a hidden treasure of Google that alerts the user about any new thing happening on the internet. Depending on your recent searches over Google, it analysis your preferences and then sends you notifications and emails if anything new regarding those things has happened on the internet. It is a very simple tool to be updated about your interests without actually paying focus to it.

Amongst the many fields in which Google Alerts help, the major one is marketing and if you are a marketer, then Google Alerts is the perfect feature for you to use. Let’s discuss the benefits of Google Alerts for Marketers.

Benefits of Google Alerts

  • If you own a company and you are worried about the things that people are talking about your company, then Google Alerts helps you to keep an eye on all the mentions in the virtual world about your company. It is a very efficient way to get the actual customer feedback about your firm.
  • With Google Alerts, it is a very easy task to be updated about the reviews and shared content about your company and the best thing being that it is a free service unlike the paid search services like Cision and Burrelles Luce.
  • Every blogger faces the situation of barren mind and the problem they face is to what should they write about. Google Alert helps you to know what is going on the market through various forums and blogs and people are saying about it. This way you can be easily updated about the ongoing trend.
  • In every field in the market, there is competition and every marketer wants to stay ahead of their competition. Google Alerts is the perfect solution for that. By using Google Alerts get the latest updates as to what your rivals are doing and what they are not doing to get the idea of what they will do and what you should do to stay ahead in the market.
  • Every day new trends are introduced in the market and it’s a very difficult task to get a hold of each and every one. So by using Google Alerts get an alert about everything new that has been introduced regarding your product or service in the market to stay updated. 
  • Amazon introduces new Amazon Sale every now and then and it is a super hard task to keep a track of each sale and you also don’t want to miss it. So Google Alert helps you to be updated about the Sales that are taking place as well as gives you alerts and notifications of the new Amazon India Coupons that can be used to get extra beneficial deals.
  • When you are after a client, it is your duty to be updated about everything going on with them, be it awards or new launches. Just search for that company on Google and let it be Google’s duty to keep you updated about any new activity regarding that company.

Google Alert is a very effective tool when it comes to marketing and it is beneficial to every marketer out there.

Now let’s see how to set up Google Alert

  • Go to the Google Alerts Page and Sign In with your Google ID.
  • Now you have to select the topic regarding which you want Alerts. You can select any number of Keywords that Google would look up the internet for you.
  • Once these steps are completed and your account has been verified, Google Alerts will automatically start sending you updates and alerts over the email mentioned.

Don’t Forget to Read: Beginners SEO Optimization Tips for Google Ranking

We all know that the Internet is a vast entity and every day millions of new Data is added over to it. So it is impossible to keep a tab of everything that is happening. Get Google Alerts to do that work for you and after using it for some time, you can go back to Google Alert and change the settings on the basis of more information or less information. For the best results, be specific when you enter the keywords. If your keyword is very popular. Be ready for a ton of emails and information.

The information it delivers can help every marketer to top their field.

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Where to Find Free Public Rest API for Testing

Public Rest API for Testing

In the past couple of years, developers and companies have been moving towards the Agile development process. It allows for quick feedback to developers and in the long-term that means better and faster development. UI testing albeit looking good on paper suffers from the drawback of being slow so you can’t let developers know right away if their code is buggy. Though with API testing things are a lot faster and more reliable as compared to a GUI based series of tests. Now before you discuss the various public rest api for testing, let’s start by clarifying what an API is?

What is an API?

API is an abbreviation for Application Programming Interfaces, and it acts as an interface for software programs. Even though the vast majority of functional testing will require the use of an interface like a dot net form or a web page, with API testing you essentially bypass the user interface and communicate with the application directly via a series of API calls.

Using API testing developers are able to test a number of headless technologies like Web services, JMS HTTP, and databases. Headless testing or API testing is the same thing and require bypassing the UI to send a request directly to the application’s backend or service which then gets a response.

It is a simple relationship often referred to as a client/server relationship. The client requests with an API call, asking for a resource, which requires finding the server, fills the request and pings it back to the client.

What Do API Testing Tools Do and Can It Be Automated?

Now because Selenium is only used for browser-based tests, so the question is what tool is best suited for Soap and REST based web testing? Below we list some of the best API testing tools that can be used for both SOAP and REST based web service testing.

Postman

Initially, it started off as a Chrome plugin, but now there is a native version for both Windows and Mac computers. The application is used to send post requests to a web server, and it will show you the response received. It allows for quickly setting up all types of cookies and headers via your APIs and check the responses received.

Postman Pros:

  • The program can run on Linux, Mac, Chrome OS and Windows
  • Makes automated and exploratory testing very easy
  • Users don’t need to
  • a new language
  • Uses a number of integration tools like Swagger & RAML for added support
  • User monitoring, test, run, and document features

Rest- Assured

It is an open source platform based on the Java development environment and language. It is designed to make REST testing quick and straightforward. It works by simplifying the process by removing the need for all the boilerplate code required to validate and test responses. The system supports JSON and XML requests/responses.

Rest- Assured Pros:

  • You don’t need to enter and use boilerplate code to interact with the rest service
  • It seamlessly integrates with all Java-based projects
  • It supports When/ BDD Given and Then Syntax

RoboHydra Server

It is one of the best testing tools especially for developers working on HTTP-based client software i.e., software that needs to make HTTP requests. The idea here is that instead of having to connect with clients under test with a real server, you connect with them using RoboHydra. So what that does is makes RoboHydra respond to whichever requests you send.

RoboHydra Server Pros

  • The system can be used to test an array of clients
  • It runs under Node and runs Javascript code

Conclusion

The abovementioned tools are some of the best public API testing tools that many developers rely upon for API testing. Though there are many other testing tools popping up across the internet from various businesses and individuals. The idea is to find one that works best for you based on your knowledge of the scripting language. It should also be suited to the type of application you’re developing. After all, you don’t want to use a totally incompatible tool and you want to avoid learning something from scratch.

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