Even small business need to create buzz among the internet users just like large businesses are creating blogs to educate their customers more about their business and the products/services they are offering and the benefits that they can provide such as business advice about loans, investments etc.
Small business should know that they also need to be blogging about their brand and its products/services, but they are not familiar with the process to get this thing done in a matter of time.
If your small business website already has a WordPress than you just have to add a blog through your dashboard but if it is a non-WordPress site than you need some technical support of a web designer or developer to make it happen for you. If you’re on the initial steps of setting up your online business presence than here are 5 steps explained to start your own small business blog:
#1. Decide on a Blogging Platform:
For every business owners, it is a very important decision to choose the platform for posting their blogs, as choosing the wrong platform will do no good to your business, and it will create further issues for your business instead to reducing them. Your choice can help you go a long way or be the cause of you failing miserably.
There are many blogging sites available on their internet which can be used to, but WordPress is considered as the most user-friendly and more adaptable than other sites.
There are two types of WordPress site, i.e., www.wordpress.com and www.WordPress.org business owner need to decide which one they are going to use to set up blogs for their business, because of these versions are free and it only cost a bit when you are hosting and registering your business domain, most of the experts do not recommend businesses to use wordpress.com for their business blogs, but they do recommend them to use wordpress.org so they can create blogs which are self-hosted. Moreover, this site is user-friendly but does require few technical skills to setup the blog initially.
Still if you would like to explore for diversified options before setting up your domain for your business blog which is free of cost and providing you with the opportunity to setup your site in few steps then Weebly, Drupal and Joomal are the good options but the terms and conditions of this site are restricted enough to create difficulties for you to have a business blog.
#2. Choose a WordPress Theme:
Another edge WordPress has over other blogging sites is that it allows it’s user to customize the look of your blog using the themes on WordPress site. There are large numbers of lists of free theme available on their site as well as premium (paid) themes for those who want an extraordinary attracting look and feel for their blog. You can design the outlook according to your product and the story behind it as it also has a great impact on your customers.
Following things one must keep in their mind before choosing a theme:
- Does the theme is displayed in its original form on different electronic devices such as desktop, mobile phones, and tablets
- Does the theme is supported by the level of customers you are approaching too?
- Does it posses the option of customization of a certain level (i.e., navigation menu, widgets, and colors, etc.)?
#3. Register a Domain Name:
Now that you have decided which blogging platform you are going to use for posting your business blogs, it’s time to choose a domain name for the site. This domain name will be the URL which will be used to access your site (e.g: www.mysite.com). You need to register your domain name through the domain registrars such as GoDaddy, NameCheap or 1&1, etc.
You have to bear some cost on setting your domain which will be around $10 year but if you are willing to pay for more than one year cost of your domain than it can be reduced. Experts suggest to select the domain with .com as compare to .net etc. and use your business trademarked name as your domain name if is available. The domain name should be easy to remember by the people, but it should have an edge in it to differentiate it from other businesses with similar domain names.
#4. Purchase Web Hosting:
There are many companies like GoDaddy, BlueHost, and 1&1, etc. which will help you purchase web hosting services. Even WordPress site is free, users still have to pay a cost to host their blog, and the cost is higher than the rent paid for the domain.
#5. Make a Plan, and Get Writing!
You have finally reached the step which was the main purpose of getting the previous steps done appropriately to set a site for your small business blog. Before you start digging your head into writing blogs, it is essential for you to take a moment and think about the purposes for which you are writing a blog.
- What is the main objective for writing this blog? To build contacts? To increase sales of products?
- How many blogs will you be posting every week? Once a week will create no difference, three to four times a week is ideal to get the attention.
- What will be the “voice” of your blogs? Academic? Authoritative? Funny and casual?
- Which option will you provide to your reader to take action while on your blog? Links to go to the sales page? Call to request a quote? Send an email?
Now that you have a plan to go with and write your business blog, you need to focus on topics to provide your customers with the unique insight related to your business and the products/services offered or the topics which will lead to conversations. Do not go for every option people suggest you; you have to keep writing it in your originality that will create value for your target audience.
In the case of low business capital, here is a link to help you out. Have a wonderful day!
Author Bio: David Simmons
David Simmons is a financial analyst and accounting expert. He has in-depth knowledge about setting up small businesses as well as creating profitable investments. He regularly contributes articles related to business and loans at Ebroker.com.au