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SEO vs PPC: Which One Is Better for Your Business?

SEO and PPC Which One Is Better

Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines.

Which is better SEO or PPC?

Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC.

However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your business page through clicking on ads. Also, upto a great extent, it depends on your budget.

You may even go for new seo techniques if you want to save some money. However, by investing a little extra, you will be able to obtain some better results. One drawback to SEO is that Google keeps on changing Algorithms so websites optimized in one way can easily lose their rankings when it happens. So the choice is yours.

1- Running SEO and do the optimization on the site.
2- Get your PPC with a small budget just to try and get traffic.
3- Focus on Content, Link Building, Slowly!
4- Focus on offline marketing, branding, and getting trust of customers, loyalty programs

SEO (Search Engine Optimization)

SEO is all about getting  traffic from free natural search results to your website, to target keywords on the most important search engines like Yahoo, Google, and Bing. This is about the visibility of a web page in a web search engines . SEO is a unpaid service which is only related to attempting good keywords and you boost your website visibility. SEO utilized good technique and plans for ranking your website.

SEO’s Benefits

  • SEO affects organic, shopping, and media results.
  • Shows high efficiency every time.
  • Increases the traffic and websites value.
  • Provides the potential for outstanding benefits even after the budget amount.

 

Additional Reading:- Advanced SEO Techniques Which You Need To Know Now!

PPC (Pay Per Click)

Although PPC is usually used for immediate results while SEO is used on a long-term basis. pay per click is a way where advertisers pay a fee each time when their ads is clicked. In other hands it all about buying visits to your site.

Here Advetiser pay to search engines and social media platform when their ads get clicked.

Benefits of PPC

  • PPC delivers instant results.
  • It helps you control search results in your keyword category.
  • Remains valuable even if your site isn’t search engine optimized.
  • Delivers more changeswith highly optimized keywords.
  • Highly targeted traffic.
  • More traffic without using SEO.

Is Organic SEO Better Than Paid PPC?

This clearly sounds that SEO is the winner. When you are doing PPC, SEO is also important. SEO is better in many ways whether it bring you better traffic and more valuable leads. Even we ignore paid results when we are searching something on Google and on other search engines .

There are lots of data that suggest “ Natural Search” and your website visitors trust you, your business and your services. Having a higher rank on Google for a keyword is stand that you are playing an important role in the industry. This is the major advantage of SEO.

But be aware because SEO is not free, doesn’t matter how you can manage. You have to hire a person who is expert in SEO for better traffic. Business will definitely do well when you invest your time and energy in SEO advertising.

Should You Use PPC Instead Of SEO?

Just because PPC is a paid service it is not avoided by every business. It has an advantages and it plays an impportant role to generating SEO process and strategy.

Uses of PPC is depend on your monthly marketing budget. Results of PPC is depend upon how much budget a business can spent on it. Every person who click on your paid advertising is not going to convert into your buyer or lead. With the help of PPC you will be on the first page within a day, however it will cost per click. PPC ads are useful when you have limited time to increase your audience.

Additional Reading:- 1500+ Quality Blogs That Accept Guest Posts

Using SEO and PPC Together

Companies are investing a huge amount to stay o top of the search results. The paid search results are increased by previous year. You should try to running a PPC campaign first to generate faster results. And after that test keywords to see which result in the most conversions. Then, execute those keywords in your SEO campaign. If you have limited budget then SEO can be your go-to Internet marketing option. On the other hand, PPC wins if you have a high-converting product or time-sensitive offer.

Let’s take a look at how both sides of the SEO vs PPC dilemma actually work together.

  • Clicks: According to Google report, PPC-driven traffic and organic ranking were strictly related. When a website has a good organic search ranking then there PPC found to be highly effective. Ad clicks are beneficial if the website organic result had a ranking range of more than 2.

  • Conversions:  To make an impressive result on your conversion rate SEO and PPC can work together.

Final Analysis

Best conclusion for the question which one is better SEO or PPC for a business is that you should be doing BOTH.

Start your business with traffic today is easier when you choose Pay Per Click option. PPC (Pay Per Click) provides good information and data for your SEO efforts, and it is the fastest way to get things moving. You have to do research after applying it check on Google or read a book about it and after that implement it  if you are not hire a professional for it. PPC is useful and it comes with instant results whether it is paid.

SEO and Social Media Trainer at National Institute of Internet Marketing (NIIM) Which Provides Advanced Digital marketing course in Delhi.

Search Engine Optimization is also important but it will definitely take so much time to generate results and traffic. Whether it is  and with the help of long time but it will bring you best traffic and most important leads. It will help you to increase your PPC results. Good PPC buyer with low cost and high quality scores in google Adwords rewarded by Google.

I hope this information about SEO and PPC is helpful.

Thanks for your precious time to read this article. If you have any query/suggestion regarding your blogging journey then please free to share through comment section below.

Have a Nice Day! Happy Blogging 🙂

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

6 Comments

6 Comments

  1. Jassi Kaur

    April 29, 2017 at 3:21 pm

    All Startups like E-commerce & Services sites Start their website marketing campaign with PPC ads and FB Ads. SEO takes too much time these days to rank their site. If we have a good marketing budget and Adwords Skills then we can sell our services and products through minimum CPC cost. I am using all marketing channels to brand our services and products. Thanks “Pavitra sir” for sharing.

  2. bhaskar dhiman

    April 30, 2017 at 9:25 am

    awesome article. so clear and to the point . thanks

  3. Sagar Chauhan

    April 30, 2017 at 8:13 pm

    Awesome SEO tips brother.

  4. varun

    May 2, 2017 at 2:15 pm

    Thanks for telling us about seo vs ppc. Thats i also think that seo is much better because it organic and it give more traffic if you work daily basis…..

  5. jenifer

    December 16, 2017 at 12:09 pm

    @Pavitra

    No one can compare the SEO and PPC, both have its own importance and they simultaneously do the magic in Business Growth. I love the way you describe both SEO and PPC.

  6. Sudip Karmakar

    December 20, 2017 at 2:07 pm

    Dear Sir.

    Thanks for this great informative content. This is really excellent article.
    i would like mention that your blog stand out of all. Enjoyed reading it and have made the key notes to follo to achieve better SEO for our website Thanks a lot !

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Blogging

Beginner’s Guide on Essentials Needed for SEO Starter Kit

Beginners Guide to SEO

SEO often gets a bad wrap for being too complex, but that is far from the case especially when you get all your tools for an SEO starter kit lined up. If you are a newcomer to SEO, it is not as complex as it seems.  Beginners Guide to SEO, It is a simple thing to comprehend. See Google has automatic algorithms such as those used by Serp Tracking that it uses to rank your website. Google sends out small crawlers to your website to check on multiple indicators that eventually determine just how useful and popular your site is. An example of these indicators includes things like new content, organic traffic, domain age, backlinks and so many more.

SEO is basically a skill that aims at making these indicators favorable when Google comes ‘crawling’ around. To dominate in SEO sphere all you need to do is pay attention to these indicators in your writing. The even better news is that you don’t need years of experience or to break the bank so as to produce SEO optimized content. If you are just getting started here are a few basic components that you need for SEO.

Build a Website

The very first thing you will need on your SEO journey is to get your own website. Don’t worry there are plenty of website building tools out on the web that is easy to use and affordable, one such tool is WordPress. The tool you choose to help build your website should be easy, clean and multifunctional such that it’s receptive to mobile optimization as well.

Choose Your Niche and Workaround It

It’s important to determine a very specific niche that meets the demands of your target audience. Try and make your niche as small and specific as possible otherwise, you will be left competing with more businesses with more resources and a bigger online presence than you do. Use keyword research to identify keywords that will help relay your message. Once you have identified your niche its time to incorporate it into your content and site. Organize your post in such as way that it has heading and subheadings to make it easier for your readers to understand. Content Marketing Strategy, You can add some of your keywords to the topics or subtopics. Try and ensure that every post gets at least 700 words and the content relayed is relevant to your readers.

Make It a Regular Thing

A dormant site does not rank well with Google or readers. That being said, as part of your SEO basics, it’s important to produce high-quality SEO friendly content on a regular basis, say at least two posts every week. Ensure that all your posts are original, relevant and helpful to your readers. You can also include videos, pictures, audio and other forms of media to spice up your content. Don’t shy away from taking some time to refine your content until it’s appealing to your readers.

Build Relevant Backlinks

A backlink refers to when another domain provides a link that takes someone back to your site from their domain. Link building can significantly boost your ranking on Google searches if used appropriately. The first focus should be on creating high-quality informative content while attaching your expertise and profile to the post. If it’s good quality, you will likely get a few links to your site and much more with experience. If the source of the backlinks is a domain with excellent rankings, then this will work in your favor as well.

Also Read: Free Backlink Generator Tools Website You Should Know About

Make It Shareable

Another tactic to bring in more traffic to your site is to use social media as a platform. Social media can have a significant impact on your SEO campaign and Beginners Guide to SEO in a very positive way. You can promote and share links to your site on all your social media profiles. Alternatively, you can attach your social media profiles to your post to make them shareable. This will help gain a stream of new followers to your social media profiles and they can turn to a valuable traffic visiting your site. Moreover, the more your site is shared, the more it becomes visible or popular on search engines.

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Blogging

6 Best SEO Tools to Boost Your Google Ranking

SEO is a cornerstone of a successful website because it affects the visibility of a site, allowing for specific targeting to specific audiences and their unique needs. It ensures that the targeted audience can find solutions to problems whenever they need them. Therefore, it is a vice you cannot overlook if the success of your online business is anything to go by.

Do you want your site to be found first by users on Google? Well, apart from using SERP Ranking tools and writing engaging content, below are six easy-to-use and reliable Best SEO Tools you can use to ensure your Google ranking pick up swiftly, and gives you optimal results:

#1. Google page speed & UX

Speed and efficiency drive the type of audience that exists today. With little time to spare on a single webpage, they prefer things that are instantaneous. It is therefore to your advantage if the pages on your site are up to speed and do not take too long to open links or images. This means optimizing your texts and pictures, giving the user a smooth and unmatched experience on your site. By using Google Pagespeed to enhance this, you will get more users clicking your website; hence your site will appear among the top on Google listings.

#2. Keyword Tool

The keyword tool is the heart of SEO because it gives you the very words which you rely on to communicate with search engines. This is very central as it sets your site to match up with the needs of the content consumer; therefore setting you high on the bar in Google ranking. The keywords you pick should be targeted towards the mind of the user not your own, but carefully considered and used so as not to lean towards repetitiveness in your content. The keyword tool is highly useful in keyword research and helps you find keywords that are highly useful in developing content that will doubtlessly outrank that of your competitors.

#3. Google Analytics

Google Analytics is the most basic marketing SEO tool, yet remains among the most used and effective SEO tools. It conveniently lets you monitor and keep track of your website’s traffic as well as data traffic. Google analytics also helps bring up many keywords analytics; thus informing you how many people come to your site, the actual pages they click on, and what content they are interested in. This allows you to better shape and mold your content to receive optimal results.

#4. Sitemap

A sitemap contains a list of pages on your website. Having a sitemap tool for your site allows you to share links to all pages on your site, making it easier for web crawlers to find them. Additionally, this tool helps in improving the ranking of your site by making it highly indexable. A highly discoverable sitemap allows your site to be easily found by search engines like Google, and eventually, online will find it and your organic traffic will increase significantly.

#5. Open Site Explorer for Backlinks

When a website’s link is found on another website, the SEO of the linked site improves. This tool is best for analyzing keywords and anchor texts, as well as give you a variety of links that could work as backlinks for your site. Therefore, it provides a way of dragging more traffic to your site by relying on links that compliment your content.

The quality and relevance of the backlinks on to your site should be a top priority so that the kind of attention you pull to your website is positive. When you learn to use this tool, you will always get the best backlinks that will lead to boosted rankings in Google and other dominant search engines.

#6. Screaming Frog

This tool is increasingly gaining popularity in the modern online space. Screaming Frog is an SEO spider tool that allows you to crawl your website and gather onsite data for broken links, analyze metadata, identify duplicate content, audit redirects on your site, and generate XML sitemaps for your page, and do a host of other SEO tasks. This is a multi-edged tool that places you in a position to better make informed decisions on what content to generate for your site.

Still looking for the Best SEO Tools that will improve your site’s ranking in Google? Go back to the top! Pick one tool from this list which you believe will offer you the best and the thought of competitors being listed better than you will never cross your mind.

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6 Tips for On-Page SEO to Look out for in 2018

On-Page SEO Tips

Many folks out there are just beginning their journey towards blogging and there are more people who are already running their own websites for quite some time, they are not aware of what Search Engine Optimization (SEO) is and how to get it to work for their best benefits.

SEO is by far the most vital technique you could use, not only for reaching better scores on the search results but also for executing a thriving internet advertising and marketing campaigns. It can be thought of as a set of guidelines to follow in order to improve your website’s ranking in various search engines. While this article might be a lifesaver you don’t know about SEO, Here’s an interesting piece as to What Star Wars can teach you about SEO?

SEO consists of configuring the settings of your website which is called as On-Page SEO and the techniques which you can deploy outside the limits of the website which is called Off-Page SEO.

On-Page SEO is the practice of optimizing every individual page of your website so as to rank higher, if not on the top, in the Search Engine Results Pages (SERPs). You need to configure both the technical stuff (page titles, page descriptions, URLs, etc) and the content of the pages of your website On-Page SEO Tips.

Off-Page SEO is all about constructing the links and other parameters which you can expose to the search engines in order to persuade them about the usefulness and quality of your site for the one and only aim – higher ranking. Few examples of off-page SEO are sharing on social networking sites, best in class articles submission, forums, and blog promotion, etc.

Here are a few Tips for On-Page SEO:-

 #1. Title of the Page:

Titles of the pages are one of the most significant factors for SEO on your website. Each and every web page must have an exclusive title which includes the primary keywords of the webpage. For example, a webpage with the title On-Page SEO Tips will get a better ranking than a page with title “index.html”.

#2. Meta Description for the Page:

Generally, people overlook to take into account the Meta Description for their webpage. Meta Description is an important place to contain appropriate keywords for your content because these are matched with the search query within the search results and accordingly rank of your webpage is determined at the time of listing of your webpage.

#3. Content Takes the Lead:

There are 3 simple rules when it comes to the content of your website, they are:

(i)   A website with an outstanding content can do wonders with or without SEO.

(ii)   A website with poor content will not go far with or without SEO.

(iii)   A website with nice content can turn out to be even better with SEO.

These are some of the parameters that define good quality content –

  •         original content (no plagiarism)
  •         images and videos should have an alt text attached to them
  •         content which is useful to the end user
  •         well researched content
  •         long articles

Check out this Articles: WordPress and SEO Tips for Beginners

#4. Formatting Matters:

When the search engines read the web pages according to the search query, among the things they check is the page title, description, heading, and the formatting of the content. On-Page SEO Tips, Search engines do this practice to comprehend what the webpage is all about and then basis some more factors, they will grade the webpage at a certain position in their internal listing. Think of a webpage like a report having headings and subheadings, important parts highlighted, etc.

Using Page builders like Thrive Architect can really help make your posts look better.

#5. Structure of URL:

The structure of the website’s URL plays an important role in On-Page SEO. URL structure can be divided into four sections –

A) Permanent Links – It is the unique URL of each webpage

B) Categories – Group the webpage into meaningful categories to assist search engines and users in finding what they are searching in a faster way.

C) Breadcrumbs – It assists the users to cruise your internet site in an ordered manner since users will not be lost on the different web pages of your site and know exactly how deep below they are from the home page.

D) User Sitemap – One of the options in your website’s menu, whether available at either top or bottom, should be the User Sitemap. It is a blueprint of the site that’s devised for visitors of the site.

#6. Mobile Friendliness and Speed of Website:

According to a recent survey, nearly 70% of the search queries on Google are nowadays originating from mobile gadgets. This implies that if your site isn’t mobile gadgets friendly, you are by now losing more than half of the potential network traffic.

Summary

These six methods are just a few of the practices by which you can augment your On-Page SEO Tips. Any one method adopted individually without the others would not make a noticeable difference to the website’s ranking on the search engine listings, and if employed together, they can significantly enhance network traffic to your website.

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