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SEO Tips

SEO vs PPC: Which One Is Better for Your Business?

SEO and PPC Which One Is Better

Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines.

Which is better SEO or PPC?

Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC.

However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your business page through clicking on ads. Also, upto a great extent, it depends on your budget.

You may even go for new seo techniques if you want to save some money. However, by investing a little extra, you will be able to obtain some better results. One drawback to SEO is that Google keeps on changing Algorithms so websites optimized in one way can easily lose their rankings when it happens. So the choice is yours.

1- Running SEO and do the optimization on the site.
2- Get your PPC with a small budget just to try and get traffic.
3- Focus on Content, Link Building, Slowly!
4- Focus on offline marketing, branding, and getting trust of customers, loyalty programs

SEO (Search Engine Optimization)

SEO is all about getting  traffic from free natural search results to your website, to target keywords on the most important search engines like Yahoo, Google, and Bing. This is about the visibility of a web page in a web search engines . SEO is a unpaid service which is only related to attempting good keywords and you boost your website visibility. SEO utilized good technique and plans for ranking your website.

SEO’s Benefits

  • SEO affects organic, shopping, and media results.
  • Shows high efficiency every time.
  • Increases the traffic and websites value.
  • Provides the potential for outstanding benefits even after the budget amount.

 

Additional Reading:- Advanced SEO Techniques Which You Need To Know Now!

PPC (Pay Per Click)

Although PPC is usually used for immediate results while SEO is used on a long-term basis. pay per click is a way where advertisers pay a fee each time when their ads is clicked. In other hands it all about buying visits to your site.

Here Advetiser pay to search engines and social media platform when their ads get clicked.

Benefits of PPC

  • PPC delivers instant results.
  • It helps you control search results in your keyword category.
  • Remains valuable even if your site isn’t search engine optimized.
  • Delivers more changeswith highly optimized keywords.
  • Highly targeted traffic.
  • More traffic without using SEO.

Is Organic SEO Better Than Paid PPC?

This clearly sounds that SEO is the winner. When you are doing PPC, SEO is also important. SEO is better in many ways whether it bring you better traffic and more valuable leads. Even we ignore paid results when we are searching something on Google and on other search engines .

There are lots of data that suggest “ Natural Search” and your website visitors trust you, your business and your services. Having a higher rank on Google for a keyword is stand that you are playing an important role in the industry. This is the major advantage of SEO.

But be aware because SEO is not free, doesn’t matter how you can manage. You have to hire a person who is expert in SEO for better traffic. Business will definitely do well when you invest your time and energy in SEO advertising.

Should You Use PPC Instead Of SEO?

Just because PPC is a paid service it is not avoided by every business. It has an advantages and it plays an impportant role to generating SEO process and strategy.

Uses of PPC is depend on your monthly marketing budget. Results of PPC is depend upon how much budget a business can spent on it. Every person who click on your paid advertising is not going to convert into your buyer or lead. With the help of PPC you will be on the first page within a day, however it will cost per click. PPC ads are useful when you have limited time to increase your audience.

Additional Reading:- 1500+ Quality Blogs That Accept Guest Posts

Using SEO and PPC Together

Companies are investing a huge amount to stay o top of the search results. The paid search results are increased by previous year. You should try to running a PPC campaign first to generate faster results. And after that test keywords to see which result in the most conversions. Then, execute those keywords in your SEO campaign. If you have limited budget then SEO can be your go-to Internet marketing option. On the other hand, PPC wins if you have a high-converting product or time-sensitive offer.

Let’s take a look at how both sides of the SEO vs PPC dilemma actually work together.

  • Clicks: According to Google report, PPC-driven traffic and organic ranking were strictly related. When a website has a good organic search ranking then there PPC found to be highly effective. Ad clicks are beneficial if the website organic result had a ranking range of more than 2.

  • Conversions:  To make an impressive result on your conversion rate SEO and PPC can work together.

Final Analysis

Best conclusion for the question which one is better SEO or PPC for a business is that you should be doing BOTH.

Start your business with traffic today is easier when you choose Pay Per Click option. PPC (Pay Per Click) provides good information and data for your SEO efforts, and it is the fastest way to get things moving. You have to do research after applying it check on Google or read a book about it and after that implement it  if you are not hire a professional for it. PPC is useful and it comes with instant results whether it is paid.

SEO and Social Media Trainer at National Institute of Internet Marketing (NIIM) Which Provides Advanced Digital marketing course in Delhi.

Search Engine Optimization is also important but it will definitely take so much time to generate results and traffic. Whether it is  and with the help of long time but it will bring you best traffic and most important leads. It will help you to increase your PPC results. Good PPC buyer with low cost and high quality scores in google Adwords rewarded by Google.

I hope this information about SEO and PPC is helpful.

Thanks for your precious time to read this article. If you have any query/suggestion regarding your blogging journey then please free to share through comment section below.

Have a Nice Day! Happy Blogging 🙂

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

6 Comments

6 Comments

  1. Jassi Kaur

    April 29, 2017 at 3:21 pm

    All Startups like E-commerce & Services sites Start their website marketing campaign with PPC ads and FB Ads. SEO takes too much time these days to rank their site. If we have a good marketing budget and Adwords Skills then we can sell our services and products through minimum CPC cost. I am using all marketing channels to brand our services and products. Thanks “Pavitra sir” for sharing.

  2. bhaskar dhiman

    April 30, 2017 at 9:25 am

    awesome article. so clear and to the point . thanks

  3. Sagar Chauhan

    April 30, 2017 at 8:13 pm

    Awesome SEO tips brother.

  4. varun

    May 2, 2017 at 2:15 pm

    Thanks for telling us about seo vs ppc. Thats i also think that seo is much better because it organic and it give more traffic if you work daily basis…..

  5. jenifer

    December 16, 2017 at 12:09 pm

    @Pavitra

    No one can compare the SEO and PPC, both have its own importance and they simultaneously do the magic in Business Growth. I love the way you describe both SEO and PPC.

  6. Sudip Karmakar

    December 20, 2017 at 2:07 pm

    Dear Sir.

    Thanks for this great informative content. This is really excellent article.
    i would like mention that your blog stand out of all. Enjoyed reading it and have made the key notes to follo to achieve better SEO for our website Thanks a lot !

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Blogging Tips

Simple Ways to Get Blog Post Ideas That Attract Backlinks

blog post ideas

Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.

Here, I am going to share a few ways to find blog post ideas that attract backlinks.

Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.

Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.

Types of Blog Posts Content that Attracts the Most Backlinks

How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.

Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.

#1 List Type Posts

The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,

  • 5 Ways to Finding out What Your Blog Audience Want
  • 75+ Free Dofollow Backlink Sites
  • 15 Types of Blog Post Content
  • 11 Free online Digital Marketing Webinar Sources

Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.

#2 Detailed Guides

Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.

Detailed Guides

#3 Infographics

Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.

Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.

 Infographics

#4 Discussions & Case Studies

The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.

In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.

Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.

Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks

These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.

However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.

Let’s get started.

#1 Quora and Other Discussion Forums

Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.

You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.

Quora Blog Post Content Ideas

Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.

#2 Popular Search Engine Results

Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.

You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.

“Ultimate Guide” + Keyword

“List of” + Keyword

“Infographics” + keyword

“Case study” + keyword

Google Search Casestudy content

#3 Interviews and Expert Roundups

Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.

Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.

Interviews and Expert Roundups

Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.

You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.

Using Comprehensive SEO Tools

You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?

Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.

Final Words

I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.

I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.

Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.

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Blogging Tips

SEO Interview Questions and Answers Guide You Need to Know

SEO Interview Questions and Answers

SEO is all the rage in the digital marketing world. From content marketing to gaining traffic to your website to making any social media marketing campaign Successful Blogging, SEO is the real key.

SEO is Not Magic or Luck, it’s Long Term Hardwork and investment. Pavitra Kumar

If truth be told, the functionality of SEO is difficult to understand and unique in nature. In the field of internet marketing, Search Engine Optimization (SEO) has been developed as an excellent method to promote a website that means promoting a website and enhance its rankings in the search engine page results. In order to rank higher on a search engine, a website must be search engine friendly.

As the need for accessing the internet is proliferating vigorously, the extent of internet marketing in the digital marketing world is also in the hike accordingly. From large enterprises to small businesses, the demand for SEO and SEM experts is continuously rising.

However, the interviews held for SEO positions seem to be very baffled as most often it comprised various challenging questions that prove your ability of reasoning, logic, problem-solving skills and creative thinking.

Whether you are a freshener or an experienced SEO professional, read these SEO interview questions and answers that would not only show your skills and knowledge but also help to achieve the SEO job and make you the winner.

Being an SEO professional you would have to prove your capabilities and knowledge of SEO as well as SEO services in order to show your expertise in the field of search engine marketing.

Read these SEO interview Questions and Answers by Pavitra Kumar, SEO Expert at BlogDada.com, which will definitely ensure your success in the SEO interview. So, let’s go through.

1. What do you understand by the term SEO?

SEO is the abbreviation of “Search Engine Optimization” which is a set of techniques to keep optimizing a website in order to enhance its visibility on top in search engine result pages by using specific keywords or key phrases.

2. Define Types of SEO?

Mainly, there are two main types of SEO:

Off-Page SEO: It is the method of getting backlinks from different websites to improve the rankings of the site. This method includes a method of SEO including blog posting, guest posting, forum posting, press release submission, and miscellaneous.

On-Page SEO: It is the technique of optimizing a website which includes on-page work such as creating informative, fresh content, meta title, meta descriptions, ALT tags, as well as ensuring the code and design of a web page can be indexed and crawled by search engines.

You May interested to Read: On-Page SEO Factors To Rank Your Website On First Page.


3. What are some famous SEO tools?

Google Analytics, Keyword Planner, Alexa, Google Webmaster, Google AdWords, Open Site Explorer


4. What do you mean Backlinks?

Backlinks or inbound links are the incoming links to your website, helping users to shift from one web page to another. These incoming links can play a key role in SEO.


5. What are Outbound Links?

The outbound links or outgoing links are links that come from your website to another webpage or website. They provide your web pages with more quality and value for the search engine rankings. Google considers outbound links as third-party votes which improve the ranking of your website rankings.


6. What is Googlebot?

To index and update a webpage/website, Google uses the Googlebot or web spider to cache, crawl, and index a web page by collecting the details from that webpage.


7. What is Crawling?

It is an automated process to filtrate web pages for proper indexing by search engines. Web crawlers regularly check web pages for fresh content and relevant keywords and then bring this information back to the web server for indexing.


8. What do you mean by Indexing?

The process of indexing begins when the process of crawling finishes. Google uses crawling to gather web pages relevant to the search queries and then creates an index that includes relevant keywords or searches terms and their exact locations.


9. What are Meta Tags?

HTML meta tags are basically tags used for a web page which place between opening and closing head tags of any document’s HTML code. They are basically the hidden keywords who present in the code and are invisible to users but are visible by search engines.


10. Have you ever heard about White Hat SEO and Black Hat SEO?

In order to rank higher on search engine result pages, websites go for various methods and techniques. The methods or approaches that are acceptable according to search engine guidelines are White Hat SEO, while methods and tricks that are not acceptable or advised to avoid at any case in search engine guidelines are called Black Hat SEO.


11. What are “no-follow” and “do-follow” links?

Nofollow links are non-crawling links which can’t be passed by search engine bots and can’t be indexed or cached.

Dofollow links are the type of links that allow all search engine crawlers to pass through. They have a great impact on website rankings as these links are counted by search engines as a backlink for your webpage and increase your chances of ranking higher on search engines.


Additional Reading:-  Backlink Generator Tools Website Online You Should Know About


12. What do you mean by SERP?

Search engine page results (SERP) denotes to the page that is appeared when a specific search query is entered over the search engine.


13. What are Organic Results?

Organic results represent the listing of the web pages that are most accurate to the search query entered by the user. It is referred to as the natural result.


14. What are Paid results?

Paid results generally represent advertisements that are appeared above the organic results. Different website owners pay Google to display their websites for certain keywords. Paid results appear when a user enters a query with those particular keywords.


15. Are SEO agencies Beneficial?

Yes, definitely SEO agencies are beneficial but only to some extent. Agencies like Branex believes that, hire an SEO agency only if they aim to provide Search Engine Optimization by following White Hat SEO technique. As Black Hat and Grey Hat SEO and Advanced SEO Techniques. do improve the rankings but they do not last long. Whenever Google bots will recognize that you are following these techniques they will certainly penalize your website.


16. What are keywords and Long tail keywords?

Keywords in SEO refer to the words included in the web content which help the user to find the particular website by entering specific search queries over the search engines. Long tail keywords are key phrases that contain more than 4 words and make search results more specific.


17. What do you mean by LSI keywords?

Latent Semantic Indexing (LSI) keywords are semantically associated with the main keyword that a user enters over the search engine. They have appeared at the bottom of the search engine result pages. The search engine finds the semantic structure of the keywords and then extract the appropriate meaning of the text to bring the most accurate results.


18. What is Canonical URL?

Canonical URL is the best URL for the web pages that the user wants to see. They are also called canonical tags that help in content syndication when multiple versions of a web page become available over the internet. It helps resolve content duplication issues.


19. What is SEO friendly URL?

SEO friendly URLs are structured in a way so that the method of website indexing by search engines become easier. Putting the right keywords and having an accurate length (3-5 words) can help improve website rankings and increase website navigation. Clean, simple, short URLs help users and search engines both to understand the page topic easily.

Must Read:- What Is Perfect Guest Blogging Guidelines in SEO?


20. What are the most common ranking factors?

There are top 3 ranking factors that can affect the search engine algorithm:

Content, backlinks, and RankBrain


21. What are mean by robots.txt?

It tells search engine Bots about the web pages on your website that you don’t want to crawl. It prevents the indexation of online content that a website owner doesn’t want to display.


22. What do you mean by Cloaking?

It is a dishonest way of optimizing your website for search. In this approach, irrelevant content will be shown to the search engine crawler than what is presented to the end users.


23. What is the character limit of Meta description tags?

An average meta title’s character limit is 60-70 and meta description character limit is 160 characters.


24. What is the difference between SEO and SEM?

Search engine marketing (SEM) is used for the promotion of a website by using paid advertising to increase their visibility in SERPs in the advertisement section. On the other hand, SEO is optimizing the website to increase the organic rankings of a website.

Must Read:- SEO vs PPC: Which One Is Better for Your Business?


25. Name some famous SEO blogs?

  • Search Engine Journal
  • Search Engine Watch
  • MOZ
  • SEOSmarty
  • Search Engine Land

26. SEO Extensions

There are numerous SEO Extensions and Add-ons are available. But the most common ones to look are MOZ Bar that let you know about Domain and Page authority and Alexa that help you idealize the extent of the domain in the world.

Final Words:

If you wish to build your career in the digital marketing world but know little about SEO, you can always take classes and certifications to develop your new SEO skills. With SEO courses and certifications, you can easily jump to the next level and open up new opportunities for yourself.

Good Luck! 🙂

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Blogging Tips

Beginner’s Guide on Essentials Needed for SEO Starter Kit

Beginners Guide to SEO

SEO often gets a bad wrap for being too complex, but that is far from the case especially when you get all your tools for an SEO starter kit lined up. If you are a newcomer to SEO, it is not as complex as it seems.  Beginners Guide to SEO, It is a simple thing to comprehend. See Google has automatic algorithms such as those used by Serp Tracking that it uses to rank your website. Google sends out small crawlers to your website to check on multiple indicators that eventually determine just how useful and popular your site is. An example of these indicators includes things like new content, organic traffic, domain age, backlinks and so many more.

SEO is basically a skill that aims at making these indicators favorable when Google comes ‘crawling’ around. To dominate in SEO sphere all you need to do is pay attention to these indicators in your writing. The even better news is that you don’t need years of experience or to break the bank so as to produce SEO optimized content. If you are just getting started here are a few basic components that you need for SEO.

Build a Website

The very first thing you will need on your SEO journey is to get your own website. Don’t worry there are plenty of website building tools out on the web that is easy to use and affordable, one such tool is WordPress. The tool you choose to help build your website should be easy, clean and multifunctional such that it’s receptive to mobile optimization as well.

Choose Your Niche and Workaround It

It’s important to determine a very specific niche that meets the demands of your target audience. Try and make your niche as small and specific as possible otherwise, you will be left competing with more businesses with more resources and a bigger online presence than you do. Use keyword research to identify keywords that will help relay your message. Once you have identified your niche its time to incorporate it into your content and site. Organize your post in such as way that it has heading and subheadings to make it easier for your readers to understand. Content Marketing Strategy, You can add some of your keywords to the topics or subtopics. Try and ensure that every post gets at least 700 words and the content relayed is relevant to your readers.

Make It a Regular Thing

A dormant site does not rank well with Google or readers. That being said, as part of your SEO basics, it’s important to produce high-quality SEO friendly content on a regular basis, say at least two posts every week. Ensure that all your posts are original, relevant and helpful to your readers. You can also include videos, pictures, audio and other forms of media to spice up your content. Don’t shy away from taking some time to refine your content until it’s appealing to your readers.

Build Relevant Backlinks

A backlink refers to when another domain provides a link that takes someone back to your site from their domain. Link building can significantly boost your ranking on Google searches if used appropriately. The first focus should be on creating high-quality informative content while attaching your expertise and profile to the post. If it’s good quality, you will likely get a few links to your site and much more with experience. If the source of the backlinks is a domain with excellent rankings, then this will work in your favor as well.

Also Read: Free Backlink Generator Tools Website You Should Know About

Make It Shareable

Another tactic to bring in more traffic to your site is to use social media as a platform. Social media can have a significant impact on your SEO campaign and Beginners Guide to SEO in a very positive way. You can promote and share links to your site on all your social media profiles. Alternatively, you can attach your social media profiles to your post to make them shareable. This will help gain a stream of new followers to your social media profiles and they can turn to a valuable traffic visiting your site. Moreover, the more your site is shared, the more it becomes visible or popular on search engines.

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