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SEO vs PPC: Which One Is Better for Your Business?

SEO and PPC Which One Is Better

Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines.

Which is better SEO or PPC?

Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC.

However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your business page through clicking on ads. Also, upto a great extent, it depends on your budget.

You may even go for new seo techniques if you want to save some money. However, by investing a little extra, you will be able to obtain some better results. One drawback to SEO is that Google keeps on changing Algorithms so websites optimized in one way can easily lose their rankings when it happens. So the choice is yours.

1- Running SEO and do the optimization on the site.
2- Get your PPC with a small budget just to try and get traffic.
3- Focus on Content, Link Building, Slowly!
4- Focus on offline marketing, branding, and getting trust of customers, loyalty programs

SEO (Search Engine Optimization)

SEO is all about getting  traffic from free natural search results to your website, to target keywords on the most important search engines like Yahoo, Google, and Bing. This is about the visibility of a web page in a web search engines . SEO is a unpaid service which is only related to attempting good keywords and you boost your website visibility. SEO utilized good technique and plans for ranking your website.

SEO’s Benefits

  • SEO affects organic, shopping, and media results.
  • Shows high efficiency every time.
  • Increases the traffic and websites value.
  • Provides the potential for outstanding benefits even after the budget amount.

 

Additional Reading:- Advanced SEO Techniques Which You Need To Know Now!

PPC (Pay Per Click)

Although PPC is usually used for immediate results while SEO is used on a long-term basis. pay per click is a way where advertisers pay a fee each time when their ads is clicked. In other hands it all about buying visits to your site.

Here Advetiser pay to search engines and social media platform when their ads get clicked.

Benefits of PPC

  • PPC delivers instant results.
  • It helps you control search results in your keyword category.
  • Remains valuable even if your site isn’t search engine optimized.
  • Delivers more changeswith highly optimized keywords.
  • Highly targeted traffic.
  • More traffic without using SEO.

Is Organic SEO Better Than Paid PPC?

This clearly sounds that SEO is the winner. When you are doing PPC, SEO is also important. SEO is better in many ways whether it bring you better traffic and more valuable leads. Even we ignore paid results when we are searching something on Google and on other search engines .

There are lots of data that suggest “ Natural Search” and your website visitors trust you, your business and your services. Having a higher rank on Google for a keyword is stand that you are playing an important role in the industry. This is the major advantage of SEO.

But be aware because SEO is not free, doesn’t matter how you can manage. You have to hire a person who is expert in SEO for better traffic. Business will definitely do well when you invest your time and energy in SEO advertising.

Should You Use PPC Instead Of SEO?

Just because PPC is a paid service it is not avoided by every business. It has an advantages and it plays an impportant role to generating SEO process and strategy.

Uses of PPC is depend on your monthly marketing budget. Results of PPC is depend upon how much budget a business can spent on it. Every person who click on your paid advertising is not going to convert into your buyer or lead. With the help of PPC you will be on the first page within a day, however it will cost per click. PPC ads are useful when you have limited time to increase your audience.

Additional Reading:- 1500+ Quality Blogs That Accept Guest Posts

Using SEO and PPC Together

Companies are investing a huge amount to stay o top of the search results. The paid search results are increased by previous year. You should try to running a PPC campaign first to generate faster results. And after that test keywords to see which result in the most conversions. Then, execute those keywords in your SEO campaign. If you have limited budget then SEO can be your go-to Internet marketing option. On the other hand, PPC wins if you have a high-converting product or time-sensitive offer.

Let’s take a look at how both sides of the SEO vs PPC dilemma actually work together.

  • Clicks: According to Google report, PPC-driven traffic and organic ranking were strictly related. When a website has a good organic search ranking then there PPC found to be highly effective. Ad clicks are beneficial if the website organic result had a ranking range of more than 2.

  • Conversions:  To make an impressive result on your conversion rate SEO and PPC can work together.

Final Analysis

Best conclusion for the question which one is better SEO or PPC for a business is that you should be doing BOTH.

Start your business with traffic today is easier when you choose Pay Per Click option. PPC (Pay Per Click) provides good information and data for your SEO efforts, and it is the fastest way to get things moving. You have to do research after applying it check on Google or read a book about it and after that implement it  if you are not hire a professional for it. PPC is useful and it comes with instant results whether it is paid.

SEO and Social Media Trainer at National Institute of Internet Marketing (NIIM) Which Provides Advanced Digital marketing course in Delhi.

Search Engine Optimization is also important but it will definitely take so much time to generate results and traffic. Whether it is  and with the help of long time but it will bring you best traffic and most important leads. It will help you to increase your PPC results. Good PPC buyer with low cost and high quality scores in google Adwords rewarded by Google.

I hope this information about SEO and PPC is helpful.

Thanks for your precious time to read this article. If you have any query/suggestion regarding your blogging journey then please free to share through comment section below.

Have a Nice Day! Happy Blogging 🙂

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

7 Comments

7 Comments

  1. Jassi Kaur

    April 29, 2017 at 3:21 pm

    All Startups like E-commerce & Services sites Start their website marketing campaign with PPC ads and FB Ads. SEO takes too much time these days to rank their site. If we have a good marketing budget and Adwords Skills then we can sell our services and products through minimum CPC cost. I am using all marketing channels to brand our services and products. Thanks “Pavitra sir” for sharing.

  2. bhaskar dhiman

    April 30, 2017 at 9:25 am

    awesome article. so clear and to the point . thanks

  3. Sagar Chauhan

    April 30, 2017 at 8:13 pm

    Awesome SEO tips brother.

  4. varun

    May 2, 2017 at 2:15 pm

    Thanks for telling us about seo vs ppc. Thats i also think that seo is much better because it organic and it give more traffic if you work daily basis…..

  5. jenifer

    December 16, 2017 at 12:09 pm

    @Pavitra

    No one can compare the SEO and PPC, both have its own importance and they simultaneously do the magic in Business Growth. I love the way you describe both SEO and PPC.

  6. Sudip Karmakar

    December 20, 2017 at 2:07 pm

    Dear Sir.

    Thanks for this great informative content. This is really excellent article.
    i would like mention that your blog stand out of all. Enjoyed reading it and have made the key notes to follo to achieve better SEO for our website Thanks a lot !

  7. Archana

    January 21, 2019 at 5:24 pm

    Hello sir read your articles its really very helpful, however could you please provide more details on what is SEO Optmized articles?.

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SEO Tips

Questions to Consider before Hiring an SEO Professional

Hiring SEO Professional

If you own a company or want to expand your small business (or just to attract traffic to your blog), you probably already know the importance of internet advertising. However, the point of being in the online world is not just to be present, but to be visible and available to those who will bring you some profit or results, i.e., Internet users.

To achieve this, you need to apply the right SEO strategy, which primarily refers to users, but also follows the rules of Internet browsers. Since these algorithms often change and the field of online business is very turbulent, you have to ask yourself – can you do this on your own (do you have the required knowledge, resources, etc.) or do you still need the help of an expert?

Before making a final decision, it would be a good idea to analyze several key points.

Define Your Goal and Be Real

The goal that you want to achieve using SEO strategies is to promote your website, brand, blog, etc. You need measurable results or statistics that indicate the success of your business on the Internet. Clear objectives are the basis for achieving good results.

You have to have realistic expectations. If you are planning to “dive” into Internet marketing, don’t expect results overnight. Neither the local SEO expert you hired can make this feasible that fast. They may have what it takes to help you find your place on search engines, but they are not all-mighty.

If you are not sure how to start, consult the SEO agency. You tell them what you want, and they will “translate” that in numbers. For example, you want to increase your site’s traffic by 30% in the next month. A reliable SEO company will suggest what they can do to achieve your goals, like which strategy they could use and similar. Now it’s up to you to consider how this fits into your financial plans.

The Expertise vs. Staying In-House

Even if you have knowledge in the field of SEO, you need detailed planning of all activities on a daily, weekly or monthly level. To ensure visibility, you must be up-to-date, place new content, guest and social network posts, regularly update links, etc. Since this is just a tiny part of a good SEO plan, you must consider all the benefits and limitations before making a decision whether to hire an SEO expert or not.

If your team has a person who can deal with this, or you have time to devote yourself to SEO activities of your business, that’s great. However, if you are aware of the limitations of your business, which will “require” the engagement of additional SEO workforce or the outsourcing services of an agency, don’t be afraid of it.

The Evidence of Expertise

There is no best SEO expert in the world. Simply, the best are all those who are ready to learn, to improve, to follow the turbulent situation in the world of digital marketing and to perceive changes in the market. Feel free to ask for samples of their previous work.

Everyone can tell you that they are experts in something when you see them for the first time. But can they give you firm evidence of their expertise? Someone may believe in the words, but deeds are the ones that usually prove someone’s knowledge and experience.

On this webpage, check what other qualities an SEO expert should have and what you should look for before hiring them: https://medium.com/@DavidB_L/top-9-qualities-to-look-for-in-an-seo-expert-d8e7fb4f661e.

Two-Way Communication

An SEO expert must listen to you, that is, to work according to your wishes and requirements. When you expose your ideas and intentions, they have to make it SEO feasible. Don’t fall for promises that your goal will be fulfilled in the shortest possible time. Ask for a detailed explanation of all the procedures, and realistic deadlines.

Communication must always be a two-way street – you are hiring a professional to make your ideas come true. You are the boss, but an SEO expert is here to give you point you the right way. Also, they should regularly report on the results, activities, and changes that occur. When the results are positive, they have to make an arrangement with you how to make them even better. When they’re not that good, you should work together on changing SEO strategy and adapting it to the market requirements.

If you or your company has high-quality content, product, or service to offer to the market, you must find a way to reach clients. A great SEO strategy can help you a lot in the online world and find you the way to the target audience.

Certainly, hiring professionals in that field is the best option, because the funds invested can quickly be multiplied. If the engagement of experts or agency is not possible, you can use your own workforce in the SEO field.

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SEO Tips

5 Ways that a Good SEO Strategy Can Increase Profits

Good SEO Strategy

Many things might have changed in the digital landscape over the years, but SEO remains a vital tool as far as online marketing is concerned. Here are five ways that a good SEO strategy can increase profits.

1. Cost-Effectiveness

Are you aware that SEO is one of the most pocket-friendly marketing strategies today? Well, this is so because it specifically targets those customers who are actively searching for your products and services online. In contrast to outbound strategies such as cold calling, SEO can help you save money thanks to its inbound nature.

Remember, that the more money you save, the higher the profit margins. Similarly, the traffic resulting from SEO is more qualified when compared with other marketing strategies, and this makes it such a cost-saving strategy for both companies and businesses alike. Profit Addiction SEO strategies can help your site achieve all this, consequently delivering more credible leads and conversions.

2. Increased Traffic

Increasing search engine ranking is probably one of the most important roles of SEO. Therefore, appearing on the top positions on the search engine result pages goes a long way to ensure your site receives lots of impressions and more clicks. Ideally, positions can lead to considerable traffic increases for your website.

Additionally, SEO is also instrumental in the creation of keyword relevant and informative Meta descriptions and title tags that appear in the result pages. Consequently, these tags and descriptions play a key role in increasing the click-through rate which again improves the qualified web traffic.

3. Increased Site Usability

In an attempt to increase your website’s ranking in the search engines, SEO also makes your website more navigable for the consumers searching for your products. In a nutshell, SEO entails the rearrangement of your site’s links and architecture to make the pages easier to find and navigate.

Consequently, this makes it easier for users to find information on your website and obviously, the result is increased traffic that is vital for an increase in profits.

4. Return on Investment (ROI)

With SEO, you will always get trackable and quantifiable results regardless of the nature of your site (e-commerce or non-e-commerce), and this makes it very efficient as far as ROI is concerned. With that said, SEO agencies can track almost all the aspects of their strategy including an increase in traffic, and conversions among others.

For e-commerce sites, SEO agencies can easily determine a variety of activities ranging from the paths users take to complete a sale as well as minor details such the keyword used to search for your site before making the purchase.

5. Brand Awareness

Ranking in the top positions on the search engines exposes your website to a majority of users. Besides, appearing on the first page for your targeted keyword not only associates your brand with those keywords but also instills more trust into your brand. Generally, any company showing up on the first page of the search engines is often viewed as more trustworthy.

In summary, the more you rank in the top positions, the higher the chances of attracting more users who will be seeing your brand as a reliable site and the result is an increase in your profit margins.

 

Additional Reading:-

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Blogging Tips

Simple Ways to Get Blog Post Ideas That Attract Backlinks

blog post ideas

Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.

Here, I am going to share a few ways to find blog post ideas that attract backlinks.

Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.

Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.

Types of Blog Posts Content that Attracts the Most Backlinks

How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.

Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.

#1 List Type Posts

The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,

  • 5 Ways to Finding out What Your Blog Audience Want
  • 75+ Free Dofollow Backlink Sites
  • 15 Types of Blog Post Content
  • 11 Free online Digital Marketing Webinar Sources

Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.

#2 Detailed Guides

Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.

Detailed Guides

#3 Infographics

Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.

Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.

 Infographics

#4 Discussions & Case Studies

The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.

In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.

Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.

Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks

These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.

However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.

Let’s get started.

#1 Quora and Other Discussion Forums

Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.

You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.

Quora Blog Post Content Ideas

Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.

#2 Popular Search Engine Results

Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.

You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.

“Ultimate Guide” + Keyword

“List of” + Keyword

“Infographics” + keyword

“Case study” + keyword

Google Search Casestudy content

#3 Interviews and Expert Roundups

Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.

Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.

Interviews and Expert Roundups

Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.

You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.

Using Comprehensive SEO Tools

You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?

Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.

Final Words

I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.

I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.

Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.

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