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SEO vs PPC: Which One Is Better for Your Business?

SEO and PPC Which One Is Better

Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines.

Which is better SEO or PPC?

Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC.

However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your business page through clicking on ads. Also, upto a great extent, it depends on your budget.

You may even go for new seo techniques if you want to save some money. However, by investing a little extra, you will be able to obtain some better results. One drawback to SEO is that Google keeps on changing Algorithms so websites optimized in one way can easily lose their rankings when it happens. So the choice is yours.

1- Running SEO and do the optimization on the site.
2- Get your PPC with a small budget just to try and get traffic.
3- Focus on Content, Link Building, Slowly!
4- Focus on offline marketing, branding, and getting trust of customers, loyalty programs

SEO (Search Engine Optimization)

SEO is all about getting  traffic from free natural search results to your website, to target keywords on the most important search engines like Yahoo, Google, and Bing. This is about the visibility of a web page in a web search engines . SEO is a unpaid service which is only related to attempting good keywords and you boost your website visibility. SEO utilized good technique and plans for ranking your website.

SEO’s Benefits

  • SEO affects organic, shopping, and media results.
  • Shows high efficiency every time.
  • Increases the traffic and websites value.
  • Provides the potential for outstanding benefits even after the budget amount.

 

Additional Reading:- Advanced SEO Techniques Which You Need To Know Now!

PPC (Pay Per Click)

Although PPC is usually used for immediate results while SEO is used on a long-term basis. pay per click is a way where advertisers pay a fee each time when their ads is clicked. In other hands it all about buying visits to your site.

Here Advetiser pay to search engines and social media platform when their ads get clicked.

Benefits of PPC

  • PPC delivers instant results.
  • It helps you control search results in your keyword category.
  • Remains valuable even if your site isn’t search engine optimized.
  • Delivers more changeswith highly optimized keywords.
  • Highly targeted traffic.
  • More traffic without using SEO.

Is Organic SEO Better Than Paid PPC?

This clearly sounds that SEO is the winner. When you are doing PPC, SEO is also important. SEO is better in many ways whether it bring you better traffic and more valuable leads. Even we ignore paid results when we are searching something on Google and on other search engines .

There are lots of data that suggest “ Natural Search” and your website visitors trust you, your business and your services. Having a higher rank on Google for a keyword is stand that you are playing an important role in the industry. This is the major advantage of SEO.

But be aware because SEO is not free, doesn’t matter how you can manage. You have to hire a person who is expert in SEO for better traffic. Business will definitely do well when you invest your time and energy in SEO advertising.

Should You Use PPC Instead Of SEO?

Just because PPC is a paid service it is not avoided by every business. It has an advantages and it plays an impportant role to generating SEO process and strategy.

Uses of PPC is depend on your monthly marketing budget. Results of PPC is depend upon how much budget a business can spent on it. Every person who click on your paid advertising is not going to convert into your buyer or lead. With the help of PPC you will be on the first page within a day, however it will cost per click. PPC ads are useful when you have limited time to increase your audience.

Additional Reading:- 1500+ Quality Blogs That Accept Guest Posts

Using SEO and PPC Together

Companies are investing a huge amount to stay o top of the search results. The paid search results are increased by previous year. You should try to running a PPC campaign first to generate faster results. And after that test keywords to see which result in the most conversions. Then, execute those keywords in your SEO campaign. If you have limited budget then SEO can be your go-to Internet marketing option. On the other hand, PPC wins if you have a high-converting product or time-sensitive offer.

Let’s take a look at how both sides of the SEO vs PPC dilemma actually work together.

  • Clicks: According to Google report, PPC-driven traffic and organic ranking were strictly related. When a website has a good organic search ranking then there PPC found to be highly effective. Ad clicks are beneficial if the website organic result had a ranking range of more than 2.

  • Conversions:  To make an impressive result on your conversion rate SEO and PPC can work together.

Final Analysis

Best conclusion for the question which one is better SEO or PPC for a business is that you should be doing BOTH.

Start your business with traffic today is easier when you choose Pay Per Click option. PPC (Pay Per Click) provides good information and data for your SEO efforts, and it is the fastest way to get things moving. You have to do research after applying it check on Google or read a book about it and after that implement it  if you are not hire a professional for it. PPC is useful and it comes with instant results whether it is paid.

SEO and Social Media Trainer at National Institute of Internet Marketing (NIIM) Which Provides Advanced Digital marketing course in Delhi.

Search Engine Optimization is also important but it will definitely take so much time to generate results and traffic. Whether it is  and with the help of long time but it will bring you best traffic and most important leads. It will help you to increase your PPC results. Good PPC buyer with low cost and high quality scores in google Adwords rewarded by Google.

I hope this information about SEO and PPC is helpful.

Thanks for your precious time to read this article. If you have any query/suggestion regarding your blogging journey then please free to share through comment section below.

Have a Nice Day! Happy Blogging 🙂

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

6 Comments

6 Comments

  1. Jassi Kaur

    April 29, 2017 at 3:21 pm

    All Startups like E-commerce & Services sites Start their website marketing campaign with PPC ads and FB Ads. SEO takes too much time these days to rank their site. If we have a good marketing budget and Adwords Skills then we can sell our services and products through minimum CPC cost. I am using all marketing channels to brand our services and products. Thanks “Pavitra sir” for sharing.

  2. bhaskar dhiman

    April 30, 2017 at 9:25 am

    awesome article. so clear and to the point . thanks

  3. Sagar Chauhan

    April 30, 2017 at 8:13 pm

    Awesome SEO tips brother.

  4. varun

    May 2, 2017 at 2:15 pm

    Thanks for telling us about seo vs ppc. Thats i also think that seo is much better because it organic and it give more traffic if you work daily basis…..

  5. jenifer

    December 16, 2017 at 12:09 pm

    @Pavitra

    No one can compare the SEO and PPC, both have its own importance and they simultaneously do the magic in Business Growth. I love the way you describe both SEO and PPC.

  6. Sudip Karmakar

    December 20, 2017 at 2:07 pm

    Dear Sir.

    Thanks for this great informative content. This is really excellent article.
    i would like mention that your blog stand out of all. Enjoyed reading it and have made the key notes to follo to achieve better SEO for our website Thanks a lot !

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Blogging Tips

SEO Interview Questions and Answers Guide You Need to Know

SEO Interview Questions and Answers

SEO is all the rage in the digital marketing world. From content marketing to gaining traffic to your website to making any social media marketing campaign Successful Blogging, SEO is the real key.

SEO is Not Magic or Luck, it’s Long Term Hardwork and investment. Pavitra Kumar

If truth be told, the functionality of SEO is difficult to understand and unique in nature. In the field of internet marketing, Search Engine Optimization (SEO) has been developed as an excellent method to promote a website that means promoting a website and enhance its rankings in the search engine page results. In order to rank higher on a search engine, a website must be search engine friendly.

As the need for accessing the internet is proliferating vigorously, the extent of internet marketing in the digital marketing world is also in the hike accordingly. From large enterprises to small businesses, the demand for SEO and SEM experts is continuously rising.

However, the interviews held for SEO positions seem to be very baffled as most often it comprised various challenging questions that prove your ability of reasoning, logic, problem-solving skills and creative thinking.

Whether you are a freshener or an experienced SEO professional, read these SEO interview questions and answers that would not only show your skills and knowledge but also help to achieve the SEO job and make you the winner.

Being an SEO professional you would have to prove your capabilities and knowledge of SEO as well as SEO services in order to show your expertise in the field of search engine marketing.

Read these SEO interview Questions and Answers by Pavitra Kumar, SEO Expert at BlogDada.com, which will definitely ensure your success in the SEO interview. So, let’s go through.

1. What do you understand by the term SEO?

SEO is the abbreviation of “Search Engine Optimization” which is a set of techniques to keep optimizing a website in order to enhance its visibility on top in search engine result pages by using specific keywords or key phrases.

2. Define Types of SEO?

Mainly, there are two main types of SEO:

Off-Page SEO: It is the method of getting backlinks from different websites to improve the rankings of the site. This method includes a method of SEO including blog posting, guest posting, forum posting, press release submission, and miscellaneous.

On-Page SEO: It is the technique of optimizing a website which includes on-page work such as creating informative, fresh content, meta title, meta descriptions, ALT tags, as well as ensuring the code and design of a web page can be indexed and crawled by search engines.

You May interested to Read: On-Page SEO Factors To Rank Your Website On First Page.


3. What are some famous SEO tools?

Google Analytics, Keyword Planner, Alexa, Google Webmaster, Google AdWords, Open Site Explorer


4. What do you mean Backlinks?

Backlinks or inbound links are the incoming links to your website, helping users to shift from one web page to another. These incoming links can play a key role in SEO.


5. What are Outbound Links?

The outbound links or outgoing links are links that come from your website to another webpage or website. They provide your web pages with more quality and value for the search engine rankings. Google considers outbound links as third-party votes which improve the ranking of your website rankings.


6. What is Googlebot?

To index and update a webpage/website, Google uses the Googlebot or web spider to cache, crawl, and index a web page by collecting the details from that webpage.


7. What is Crawling?

It is an automated process to filtrate web pages for proper indexing by search engines. Web crawlers regularly check web pages for fresh content and relevant keywords and then bring this information back to the web server for indexing.


8. What do you mean by Indexing?

The process of indexing begins when the process of crawling finishes. Google uses crawling to gather web pages relevant to the search queries and then creates an index that includes relevant keywords or searches terms and their exact locations.


9. What are Meta Tags?

HTML meta tags are basically tags used for a web page which place between opening and closing head tags of any document’s HTML code. They are basically the hidden keywords who present in the code and are invisible to users but are visible by search engines.


10. Have you ever heard about White Hat SEO and Black Hat SEO?

In order to rank higher on search engine result pages, websites go for various methods and techniques. The methods or approaches that are acceptable according to search engine guidelines are White Hat SEO, while methods and tricks that are not acceptable or advised to avoid at any case in search engine guidelines are called Black Hat SEO.


11. What are “no-follow” and “do-follow” links?

Nofollow links are non-crawling links which can’t be passed by search engine bots and can’t be indexed or cached.

Dofollow links are the type of links that allow all search engine crawlers to pass through. They have a great impact on website rankings as these links are counted by search engines as a backlink for your webpage and increase your chances of ranking higher on search engines.


Additional Reading:-  Backlink Generator Tools Website Online You Should Know About


12. What do you mean by SERP?

Search engine page results (SERP) denotes to the page that is appeared when a specific search query is entered over the search engine.


13. What are Organic Results?

Organic results represent the listing of the web pages that are most accurate to the search query entered by the user. It is referred to as the natural result.


14. What are Paid results?

Paid results generally represent advertisements that are appeared above the organic results. Different website owners pay Google to display their websites for certain keywords. Paid results appear when a user enters a query with those particular keywords.


15. Are SEO agencies Beneficial?

Yes, definitely SEO agencies are beneficial but only to some extent. Agencies like Branex believes that, hire an SEO agency only if they aim to provide Search Engine Optimization by following White Hat SEO technique. As Black Hat and Grey Hat SEO and Advanced SEO Techniques. do improve the rankings but they do not last long. Whenever Google bots will recognize that you are following these techniques they will certainly penalize your website.


16. What are keywords and Long tail keywords?

Keywords in SEO refer to the words included in the web content which help the user to find the particular website by entering specific search queries over the search engines. Long tail keywords are key phrases that contain more than 4 words and make search results more specific.


17. What do you mean by LSI keywords?

Latent Semantic Indexing (LSI) keywords are semantically associated with the main keyword that a user enters over the search engine. They have appeared at the bottom of the search engine result pages. The search engine finds the semantic structure of the keywords and then extract the appropriate meaning of the text to bring the most accurate results.


18. What is Canonical URL?

Canonical URL is the best URL for the web pages that the user wants to see. They are also called canonical tags that help in content syndication when multiple versions of a web page become available over the internet. It helps resolve content duplication issues.


19. What is SEO friendly URL?

SEO friendly URLs are structured in a way so that the method of website indexing by search engines become easier. Putting the right keywords and having an accurate length (3-5 words) can help improve website rankings and increase website navigation. Clean, simple, short URLs help users and search engines both to understand the page topic easily.

Must Read:- What Is Perfect Guest Blogging Guidelines in SEO?


20. What are the most common ranking factors?

There are top 3 ranking factors that can affect the search engine algorithm:

Content, backlinks, and RankBrain


21. What are mean by robots.txt?

It tells search engine Bots about the web pages on your website that you don’t want to crawl. It prevents the indexation of online content that a website owner doesn’t want to display.


22. What do you mean by Cloaking?

It is a dishonest way of optimizing your website for search. In this approach, irrelevant content will be shown to the search engine crawler than what is presented to the end users.


23. What is the character limit of Meta description tags?

An average meta title’s character limit is 60-70 and meta description character limit is 160 characters.


24. What is the difference between SEO and SEM?

Search engine marketing (SEM) is used for the promotion of a website by using paid advertising to increase their visibility in SERPs in the advertisement section. On the other hand, SEO is optimizing the website to increase the organic rankings of a website.

Must Read:- SEO vs PPC: Which One Is Better for Your Business?


25. Name some famous SEO blogs?

  • Search Engine Journal
  • Search Engine Watch
  • MOZ
  • SEOSmarty
  • Search Engine Land

26. SEO Extensions

There are numerous SEO Extensions and Add-ons are available. But the most common ones to look are MOZ Bar that let you know about Domain and Page authority and Alexa that help you idealize the extent of the domain in the world.

Final Words:

If you wish to build your career in the digital marketing world but know little about SEO, you can always take classes and certifications to develop your new SEO skills. With SEO courses and certifications, you can easily jump to the next level and open up new opportunities for yourself.

Good Luck! 🙂

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Blogging Tips

Beginner’s Guide on Essentials Needed for SEO Starter Kit

Beginners Guide to SEO

SEO often gets a bad wrap for being too complex, but that is far from the case especially when you get all your tools for an SEO starter kit lined up. If you are a newcomer to SEO, it is not as complex as it seems.  Beginners Guide to SEO, It is a simple thing to comprehend. See Google has automatic algorithms such as those used by Serp Tracking that it uses to rank your website. Google sends out small crawlers to your website to check on multiple indicators that eventually determine just how useful and popular your site is. An example of these indicators includes things like new content, organic traffic, domain age, backlinks and so many more.

SEO is basically a skill that aims at making these indicators favorable when Google comes ‘crawling’ around. To dominate in SEO sphere all you need to do is pay attention to these indicators in your writing. The even better news is that you don’t need years of experience or to break the bank so as to produce SEO optimized content. If you are just getting started here are a few basic components that you need for SEO.

Build a Website

The very first thing you will need on your SEO journey is to get your own website. Don’t worry there are plenty of website building tools out on the web that is easy to use and affordable, one such tool is WordPress. The tool you choose to help build your website should be easy, clean and multifunctional such that it’s receptive to mobile optimization as well.

Choose Your Niche and Workaround It

It’s important to determine a very specific niche that meets the demands of your target audience. Try and make your niche as small and specific as possible otherwise, you will be left competing with more businesses with more resources and a bigger online presence than you do. Use keyword research to identify keywords that will help relay your message. Once you have identified your niche its time to incorporate it into your content and site. Organize your post in such as way that it has heading and subheadings to make it easier for your readers to understand. Content Marketing Strategy, You can add some of your keywords to the topics or subtopics. Try and ensure that every post gets at least 700 words and the content relayed is relevant to your readers.

Make It a Regular Thing

A dormant site does not rank well with Google or readers. That being said, as part of your SEO basics, it’s important to produce high-quality SEO friendly content on a regular basis, say at least two posts every week. Ensure that all your posts are original, relevant and helpful to your readers. You can also include videos, pictures, audio and other forms of media to spice up your content. Don’t shy away from taking some time to refine your content until it’s appealing to your readers.

Build Relevant Backlinks

A backlink refers to when another domain provides a link that takes someone back to your site from their domain. Link building can significantly boost your ranking on Google searches if used appropriately. The first focus should be on creating high-quality informative content while attaching your expertise and profile to the post. If it’s good quality, you will likely get a few links to your site and much more with experience. If the source of the backlinks is a domain with excellent rankings, then this will work in your favor as well.

Also Read: Free Backlink Generator Tools Website You Should Know About

Make It Shareable

Another tactic to bring in more traffic to your site is to use social media as a platform. Social media can have a significant impact on your SEO campaign and Beginners Guide to SEO in a very positive way. You can promote and share links to your site on all your social media profiles. Alternatively, you can attach your social media profiles to your post to make them shareable. This will help gain a stream of new followers to your social media profiles and they can turn to a valuable traffic visiting your site. Moreover, the more your site is shared, the more it becomes visible or popular on search engines.

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6 Best SEO Tools to Boost Your Google Ranking

SEO is a cornerstone of a successful website because it affects the visibility of a site, allowing for specific targeting to specific audiences and their unique needs. It ensures that the targeted audience can find solutions to problems whenever they need them. Therefore, it is a vice you cannot overlook if the success of your online business is anything to go by.

Do you want your site to be found first by users on Google? Well, apart from using SERP Ranking tools and writing engaging content, below are six easy-to-use and reliable Best SEO Tools you can use to ensure your Google ranking pick up swiftly, and gives you optimal results:

#1. Google page speed & UX

Speed and efficiency drive the type of audience that exists today. With little time to spare on a single webpage, they prefer things that are instantaneous. It is therefore to your advantage if the pages on your site are up to speed and do not take too long to open links or images. This means optimizing your texts and pictures, giving the user a smooth and unmatched experience on your site. By using Google Pagespeed to enhance this, you will get more users clicking your website; hence your site will appear among the top on Google listings.

#2. Keyword Tool

The keyword tool is the heart of SEO because it gives you the very words which you rely on to communicate with search engines. This is very central as it sets your site to match up with the needs of the content consumer; therefore setting you high on the bar in Google ranking. The keywords you pick should be targeted towards the mind of the user not your own, but carefully considered and used so as not to lean towards repetitiveness in your content. The keyword tool is highly useful in keyword research and helps you find keywords that are highly useful in developing content that will doubtlessly outrank that of your competitors.

#3. Google Analytics

Google Analytics is the most basic marketing SEO tool, yet remains among the most used and effective SEO tools. It conveniently lets you monitor and keep track of your website’s traffic as well as data traffic. Google analytics also helps bring up many keywords analytics; thus informing you how many people come to your site, the actual pages they click on, and what content they are interested in. This allows you to better shape and mold your content to receive optimal results.

#4. Sitemap

A sitemap contains a list of pages on your website. Having a sitemap tool for your site allows you to share links to all pages on your site, making it easier for web crawlers to find them. Additionally, this tool helps in improving the ranking of your site by making it highly indexable. A highly discoverable sitemap allows your site to be easily found by search engines like Google, and eventually, online will find it and your organic traffic will increase significantly.

#5. Open Site Explorer for Backlinks

When a website’s link is found on another website, the SEO of the linked site improves. This tool is best for analyzing keywords and anchor texts, as well as give you a variety of links that could work as backlinks for your site. Therefore, it provides a way of dragging more traffic to your site by relying on links that compliment your content.

The quality and relevance of the backlinks on to your site should be a top priority so that the kind of attention you pull to your website is positive. When you learn to use this tool, you will always get the best backlinks that will lead to boosted rankings in Google and other dominant search engines.

#6. Screaming Frog

This tool is increasingly gaining popularity in the modern online space. Screaming Frog is an SEO spider tool that allows you to crawl your website and gather onsite data for broken links, analyze metadata, identify duplicate content, audit redirects on your site, and generate XML sitemaps for your page, and do a host of other SEO tasks. This is a multi-edged tool that places you in a position to better make informed decisions on what content to generate for your site.

Still looking for the Best SEO Tools that will improve your site’s ranking in Google? Go back to the top! Pick one tool from this list which you believe will offer you the best and the thought of competitors being listed better than you will never cross your mind.

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