A research proved that there is a relation between Outbound Links New SEO Techniques and its ranking.
The researchers confidently say that Google can find the authority of the page or website on the basis of what sources it has an association with outbound links. The marketing firm Reboot, who researched this relation, created 10 new websites for the research.
They included hyperlinks in half of them. All the websites where having same tag structure, keyword and data. The websites having hyperlinks has found to have very high authority than others.
After monitoring these websites Reboot came to the conclusion that, “Outgoing links to authoritative sites are considered good in the algorithms and these links have a positive impact on ranking of the site.”
Do you want to know how the outbound links are responsible for the authority and ranking of your blog?
As we all are the bloggers in the post-panda biosphere, this is the post to make you understand the importance of outbound links.
What is outbound links in SEO
First of all, let us try to explore what are these outbound links?
Outbound Links SEO are the hyperlinks which direct the users to another website from your blog.
When you link the website to related data, the search engine finds it easy to know your niche.
These outbound links increase the trust and quality assurance of your blog. Outbound links play vital role in SEO of a blog.
To be Summarized Outbound Links:-
- Provides search engines a clear idea of blog’s niche due to relevant links.
- Are the best ways of building relation with other blogs with the same niche.
You would like to know the links relevant to your blog using Google related link operator. Google related link operator is an operator of Google search. This operator lets you know all the relevant links to your blog from the Google perspective.
It will list all the popular websites of your niche. The link in a comment of your blog post is also considered as an outbound link.
If someone consistently comments on your blog post, he can also be listed in the related site. Simply type “related: (enter your domain name).com” in Google search bar and you will get the list of relevant sites.
With all this information I am sure you understand the need of outbound links in your blogs. But while inserting these outbound links you must take care of some factors. I have listed those factors in this post. Take advantage of this post to get the genuine relevant links.
Link to Blogs of the Same Niche
You should insert outbound links in your blog to attract traffic on your blog. Inserting outbound links is like giving a hand for friendship. We all must be aware of the one we are doing friendship with. You should find the websites of your niche.
Search engines will help you to differentiate genuine and banned websites. You should never insert outbound links of banned blogs. This will spoil your blog’s trust and authority. Outbound links SEO must be inserted linking popular, reputed and trustworthy sites.
The websites with good Moz Rank and good domain value will add trust and authority to your blog.
Don’t Network Private Blogs
Many bloggers create a link network by inserting outbound links to another. That blog, in turn, links the first blog creating a two-way link. Such two-way links from a link farm. Such link farms are not recommended for the bloggers. Search engines can notice such link farm and take a strong action about such blogs.
According to the Google Panda updates came recently, Google is taking down all such blogs having a blog farm. Google is evaluating such blogs.
Too many Outbound Links may not work out
Outbound links are important but too many links may spoil your reader’s mood. Readers may find it too annoying to read a post with too many outbound links. You should insert internal links more than opting for outbound links.
Link to the outer website only when it is of your same niche or relevant to your post. Posts such as ‘101 interesting website’ may contain a number of the outbound link seo. Other than such posts you should opt to use minimum outbound links.
Don’t Forget to Read: Advanced Guide to Building a PBN SEO : Private Blog Network
Provide links to other blogs, and in turn, you can ask them to link your blog in their post. Give and take relation is recommended for the linking of websites. It will benefit both the websites. Try to link only to your niche websites.
This will increase traffic on your blog. Google can find your niche according to this outbound links for SEO. You can use Google-related link operator to get the genuine website links.
Which links you should insert
This is the big question you may get to whom you should link. Which links will be beneficial for you?
You have to be sure about the trust and authentication of the website you are linking with.
If you feel confused about which links you should trust, go for the popular websites such as Wikipedia. Google trusts such website and can authenticate your blog. Link to the website which contains the content related to your post.
The outbound link you inserted must be capable of covering the whole topic it concerned. The links which are highly shared on social media will be beneficial for your Outbound Links SEO. But for such links also you should cross check the authenticity of the link before attaching it to your blog post.
Linking to the website in your niche can create a community of the bloggers with the same audience. All the bloggers of that community can then get the benefit of traffic from same targeted audience of their niche.
You May interested to Read: Free Blogging Platform Sites for Bloggers
How Do Outbound Links Affect SEO?
With all this information you must have got to know the importance of outbound link and all the factors to be taken care of while inserting the links. Whenever you write the post if you add a word which may not be familiar to the readers, you may link such words to their meaning. Make it sure that outbound links open in new tab. At least few outbound links may help your blog to be ranked by Google.
Additional Reading:- Free Backlink Generator Tools Website You Should Know About
Now Your Turn!! 🙂
I am finishing this article by saying All the Best to you.
If you have any queries regarding this guide, ask me. Drop your valuable thoughts or suggestions in the comments section below and Don’t forget to hit that social sharing button.
Happy Blogging 🙂
Web Design Kuwait Experts Explain the Elements of Good Website
Today, investing in internet business shouldn’t be called into question. In order to secure the future and the survival on the market, every company that cares about good business results must work on the web presentation.
Today, when most people use the Internet in their everyday life, companies must be able to take advantage of it to present and promote themselves, their products and services, etc. A well-designed website can build trust and credibility, which “activates” people to become potential clients and customers.
However, internet users have different requirements. Some of them will only look at whether the website is eye-appealing, not thinking about the ease of its use. Others will usually be interested in what kind of information it delivers, ignoring the design. The third group, for example, won’t care about whether the site is attractive or not as long as they can use it easily and quickly.
None of the mentioned items should prevail, but company owners and designers should pay attention to how to combine them in the best way.
What Is a Must-Have in Web Design
Although many think that good design means that the website looks attractive, there are many other things web designers should think about. Yes, the web presentation should look engaging, but its design must be functional and fulfill its purpose. Why the appearance of the website matters, check here.
Then, agencies or individual experts engaged in the creation or “upgrading” web site need to consider how the site navigation will work. They have to provide users with the availability of required information. Today, average Internet users won’t bother going through numerous pages, categories, subcategories, and so on. If something is hard to find, they’ll just give up on that.
Attractive Design as a First Impression
In the world of online business, companies have only one chance to leave a great first impression on potential clients. Among all content that is placed on the Internet every day, the odds that an average user will take a closer look to your website are minimal, unless you have something unique to offer them.
Companies shouldn’t neglect the importance of good looking design, because this is what the Internet audience first sees. Emotions can play a significant role in user experience when visiting some random website. Those with appealing visual design and the use of modern technologies benefits will have more satisfied visitors who will later mark the website as reliable and easy to use.
The aesthetically acceptable solution of your website will show the audience that you believe in your company and your business. If your web presentation stands out among the competition, most users will likely return to you as potential clients or buyers.
Don’t Forget SEO Requirements
The content of your site is essential; it’s a way to represent your brand and company, but also to communicate with Internet users. This doesn’t mean that each sentence should point out how your product is best on the market or how your services are unique. In agreement with SEO experts, find a solution on how to send these messages to visitors in a subtle way.
Also, when there is too much text on the page, it becomes overloaded and difficult to read. As we have already said, Internet users have become lazy, and every additional effort makes them lose their will for further reading. Proper text editing involves well-planned input of the text, audio-visual content and blank spaces that will allow the visitor to rest of reading.
More useful guidelines on how to optimize a website find on this page: https://www.entrepreneur.com/article/231235.
Navigation Is of Great Importance
Website navigation can mean either a score or a complete failure, especially in those with many pages. It usually contains a navigation bar, a list of tags, categories that split the pages of the website and external and internal links. Good navigation should be noticeable, easy to understand and manage, which will improve the user experience.
Sometimes designers exaggerate with details, making the site complicated. Experts from http://profitsurgeseo.com/kuwait point out that the main rule is to make navigation as simple as possible so that all groups of Internet users can handle the website without any problems.
When you establish a “committed” connection with your users, they’ll get back to you. Potential clients should be aware that you appreciate their suggestions and observe their wishes. A website designed for two-way communication can serve as a way to find out what exactly your clients need.
By strengthening communication with potential clients, you can implement everything they consider positive. As you make your site friendlier to users, you will notice how the traffic on your site increases, so as the number of satisfied customers.
Once you get the attention of internet users, you have to find a way to keep it. The company owners should consider all mentioned requirements and combine in a winning combination. The great, functional and user-friendly design will satisfy potential customers and convince them to become your clients.
Questions to Consider before Hiring an SEO Professional
If you own a company or want to expand your small business (or just to attract traffic to your blog), you probably already know the importance of internet advertising. However, the point of being in the online world is not just to be present, but to be visible and available to those who will bring you some profit or results, i.e., Internet users.
To achieve this, you need to apply the right SEO strategy, which primarily refers to users, but also follows the rules of Internet browsers. Since these algorithms often change and the field of online business is very turbulent, you have to ask yourself – can you do this on your own (do you have the required knowledge, resources, etc.) or do you still need the help of an expert?
Before making a final decision, it would be a good idea to analyze several key points.
Define Your Goal and Be Real
The goal that you want to achieve using SEO strategies is to promote your website, brand, blog, etc. You need measurable results or statistics that indicate the success of your business on the Internet. Clear objectives are the basis for achieving good results.
You have to have realistic expectations. If you are planning to “dive” into Internet marketing, don’t expect results overnight. Neither the local SEO expert you hired can make this feasible that fast. They may have what it takes to help you find your place on search engines, but they are not all-mighty.
If you are not sure how to start, consult the SEO agency. You tell them what you want, and they will “translate” that in numbers. For example, you want to increase your site’s traffic by 30% in the next month. A reliable SEO company will suggest what they can do to achieve your goals, like which strategy they could use and similar. Now it’s up to you to consider how this fits into your financial plans.
The Expertise vs. Staying In-House
Even if you have knowledge in the field of SEO, you need detailed planning of all activities on a daily, weekly or monthly level. To ensure visibility, you must be up-to-date, place new content, guest and social network posts, regularly update links, etc. Since this is just a tiny part of a good SEO plan, you must consider all the benefits and limitations before making a decision whether to hire an SEO expert or not.
If your team has a person who can deal with this, or you have time to devote yourself to SEO activities of your business, that’s great. However, if you are aware of the limitations of your business, which will “require” the engagement of additional SEO workforce or the outsourcing services of an agency, don’t be afraid of it.
The Evidence of Expertise
There is no best SEO expert in the world. Simply, the best are all those who are ready to learn, to improve, to follow the turbulent situation in the world of digital marketing and to perceive changes in the market. Feel free to ask for samples of their previous work.
Everyone can tell you that they are experts in something when you see them for the first time. But can they give you firm evidence of their expertise? Someone may believe in the words, but deeds are the ones that usually prove someone’s knowledge and experience.
On this webpage, check what other qualities an SEO expert should have and what you should look for before hiring them: https://medium.com/@DavidB_L/top-9-qualities-to-look-for-in-an-seo-expert-d8e7fb4f661e.
An SEO expert must listen to you, that is, to work according to your wishes and requirements. When you expose your ideas and intentions, they have to make it SEO feasible. Don’t fall for promises that your goal will be fulfilled in the shortest possible time. Ask for a detailed explanation of all the procedures, and realistic deadlines.
Communication must always be a two-way street – you are hiring a professional to make your ideas come true. You are the boss, but an SEO expert is here to give you point you the right way. Also, they should regularly report on the results, activities, and changes that occur. When the results are positive, they have to make an arrangement with you how to make them even better. When they’re not that good, you should work together on changing SEO strategy and adapting it to the market requirements.
If you or your company has high-quality content, product, or service to offer to the market, you must find a way to reach clients. A great SEO strategy can help you a lot in the online world and find you the way to the target audience.
Certainly, hiring professionals in that field is the best option, because the funds invested can quickly be multiplied. If the engagement of experts or agency is not possible, you can use your own workforce in the SEO field.
5 Ways that a Good SEO Strategy Can Increase Profits
Many things might have changed in the digital landscape over the years, but SEO remains a vital tool as far as online marketing is concerned. Here are five ways that a good SEO strategy can increase profits.
Are you aware that SEO is one of the most pocket-friendly marketing strategies today? Well, this is so because it specifically targets those customers who are actively searching for your products and services online. In contrast to outbound strategies such as cold calling, SEO can help you save money thanks to its inbound nature.
Remember, that the more money you save, the higher the profit margins. Similarly, the traffic resulting from SEO is more qualified when compared with other marketing strategies, and this makes it such a cost-saving strategy for both companies and businesses alike. Profit Addiction SEO strategies can help your site achieve all this, consequently delivering more credible leads and conversions.
2. Increased Traffic
Increasing search engine ranking is probably one of the most important roles of SEO. Therefore, appearing on the top positions on the search engine result pages goes a long way to ensure your site receives lots of impressions and more clicks. Ideally, positions can lead to considerable traffic increases for your website.
Additionally, SEO is also instrumental in the creation of keyword relevant and informative Meta descriptions and title tags that appear in the result pages. Consequently, these tags and descriptions play a key role in increasing the click-through rate which again improves the qualified web traffic.
3. Increased Site Usability
In an attempt to increase your website’s ranking in the search engines, SEO also makes your website more navigable for the consumers searching for your products. In a nutshell, SEO entails the rearrangement of your site’s links and architecture to make the pages easier to find and navigate.
Consequently, this makes it easier for users to find information on your website and obviously, the result is increased traffic that is vital for an increase in profits.
4. Return on Investment (ROI)
With SEO, you will always get trackable and quantifiable results regardless of the nature of your site (e-commerce or non-e-commerce), and this makes it very efficient as far as ROI is concerned. With that said, SEO agencies can track almost all the aspects of their strategy including an increase in traffic, and conversions among others.
For e-commerce sites, SEO agencies can easily determine a variety of activities ranging from the paths users take to complete a sale as well as minor details such the keyword used to search for your site before making the purchase.
5. Brand Awareness
Ranking in the top positions on the search engines exposes your website to a majority of users. Besides, appearing on the first page for your targeted keyword not only associates your brand with those keywords but also instills more trust into your brand. Generally, any company showing up on the first page of the search engines is often viewed as more trustworthy.
In summary, the more you rank in the top positions, the higher the chances of attracting more users who will be seeing your brand as a reliable site and the result is an increase in your profit margins.