A research proved that there is a relation between Outbound Links New SEO Techniques and its ranking.
The researchers confidently say that Google can find the authority of the page or website on the basis of what sources it has an association with outbound links. The marketing firm Reboot, who researched this relation, created 10 new websites for the research.
They included hyperlinks in half of them. All the websites where having same tag structure, keyword and data. The websites having hyperlinks has found to have very high authority than others.
After monitoring these websites Reboot came to the conclusion that, “Outgoing links to authoritative sites are considered good in the algorithms and these links have a positive impact on ranking of the site.”
Do you want to know how the outbound links are responsible for the authority and ranking of your blog?
As we all are the bloggers in the post-panda biosphere, this is the post to make you understand the importance of outbound links.
Table of Contents:-
First of all, let us try to explore what are these outbound links?
Outbound Links SEO are the hyperlinks which direct the users to another website from your blog.
When you link the website to related data, the search engine finds it easy to know your niche.
These outbound links increase the trust and quality assurance of your blog. Outbound links play vital role in SEO of a blog.
To be Summarized Outbound Links:-
- Provides search engines a clear idea of blog’s niche due to relevant links.
- Are the best ways of building relation with other blogs with the same niche.
You would like to know the links relevant to your blog using Google related link operator. Google related link operator is an operator of Google search. This operator lets you know all the relevant links to your blog from the Google perspective.
It will list all the popular websites of your niche. The link in a comment of your blog post is also considered as an outbound link.
If someone consistently comments on your blog post, he can also be listed in the related site. Simply type “related: (enter your domain name).com” in Google search bar and you will get the list of relevant sites.
With all this information I am sure you understand the need of outbound links in your blogs. But while inserting these outbound links you must take care of some factors. I have listed those factors in this post. Take advantage of this post to get the genuine relevant links.
Link to Blogs of the Same Niche
You should insert outbound links in your blog to attract traffic on your blog. Inserting outbound links is like giving a hand for friendship. We all must be aware of the one we are doing friendship with. You should find the websites of your niche.
Search engines will help you to differentiate genuine and banned websites. You should never insert outbound links of banned blogs. This will spoil your blog’s trust and authority. Outbound links SEO must be inserted linking popular, reputed and trustworthy sites.
The websites with good Moz Rank and good domain value will add trust and authority to your blog.
Don’t Network Private Blogs
Many bloggers create a link network by inserting outbound links to another. That blog, in turn, links the first blog creating a two-way link. Such two-way links from a link farm. Such link farms are not recommended for the bloggers. Search engines can notice such link farm and take a strong action about such blogs.
According to the Google Panda updates came recently, Google is taking down all such blogs having a blog farm. Google is evaluating such blogs.
Too many Outbound Links may not work out
Outbound links are important but too many links may spoil your reader’s mood. Readers may find it too annoying to read a post with too many outbound links. You should insert internal links more than opting for outbound links.
Link to the outer website only when it is of your same niche or relevant to your post. Posts such as ‘101 interesting website’ may contain a number of the outbound link seo. Other than such posts you should opt to use minimum outbound links.
Don’t Forget to Read: Advanced Guide to Building a PBN SEO : Private Blog Network
Provide links to other blogs, and in turn, you can ask them to link your blog in their post. Give and take relation is recommended for the linking of websites. It will benefit both the websites. Try to link only to your niche websites.
This will increase traffic on your blog. Google can find your niche according to this outbound links for SEO. You can use Google-related link operator to get the genuine website links.
This is the big question you may get to whom you should link. Which links will be beneficial for you?
You have to be sure about the trust and authentication of the website you are linking with.
If you feel confused about which links you should trust, go for the popular websites such as Wikipedia. Google trusts such website and can authenticate your blog. Link to the website which contains the content related to your post.
The outbound link you inserted must be capable of covering the whole topic it concerned. The links which are highly shared on social media will be beneficial for your Outbound Links SEO. But for such links also you should cross check the authenticity of the link before attaching it to your blog post.
Linking to the website in your niche can create a community of the bloggers with the same audience. All the bloggers of that community can then get the benefit of traffic from same targeted audience of their niche.
You May interested to Read: Free Blogging Platform Sites for Bloggers
How Do Outbound Links Affect SEO?
With all this information you must have got to know the importance of outbound link and all the factors to be taken care of while inserting the links. Whenever you write the post if you add a word which may not be familiar to the readers, you may link such words to their meaning. Make it sure that outbound links open in new tab. At least few outbound links may help your blog to be ranked by Google.
Additional Reading:- Free Backlink Generator Tools Website You Should Know About
Now Your Turn!! 🙂
I am finishing this article by saying All the Best to you.
If you have any queries regarding this guide, ask me. Drop your valuable thoughts or suggestions in the comments section below and Don’t forget to hit that social sharing button.
Happy Blogging 🙂
SEO Interview Questions and Answers Guide You Need to Know
SEO is all the rage in the digital marketing world. From content marketing to gaining traffic to your website to making any social media marketing campaign Successful Blogging, SEO is the real key.
SEO is Not Magic or Luck, it’s Long Term Hardwork and investment. – Pavitra Kumar
If truth be told, the functionality of SEO is difficult to understand and unique in nature. In the field of internet marketing, Search Engine Optimization (SEO) has been developed as an excellent method to promote a website that means promoting a website and enhance its rankings in the search engine page results. In order to rank higher on a search engine, a website must be search engine friendly.
As the need for accessing the internet is proliferating vigorously, the extent of internet marketing in the digital marketing world is also in the hike accordingly. From large enterprises to small businesses, the demand for SEO and SEM experts is continuously rising.
However, the interviews held for SEO positions seem to be very baffled as most often it comprised various challenging questions that prove your ability of reasoning, logic, problem-solving skills and creative thinking.
Whether you are a freshener or an experienced SEO professional, read these SEO interview questions and answers that would not only show your skills and knowledge but also help to achieve the SEO job and make you the winner.
Being an SEO professional you would have to prove your capabilities and knowledge of SEO as well as SEO services in order to show your expertise in the field of search engine marketing.
Read these SEO interview Questions and Answers by Pavitra Kumar, SEO Expert at BlogDada.com, which will definitely ensure your success in the SEO interview. So, let’s go through.
Table of Contents:-
- 1. What do you understand by the term SEO?
- 2. Define Types of SEO?
- 3. What are some famous SEO tools?
- 4. What do you mean Backlinks?
- 5. What are Outbound Links?
- 6. What is Googlebot?
- 7. What is Crawling?
- 8. What do you mean by Indexing?
- 9. What are Meta Tags?
- 10. Have you ever heard about White Hat SEO and Black Hat SEO?
- 11. What are “no-follow” and “do-follow” links?
- 12. What do you mean by SERP?
- 13. What are Organic Results?
- 14. What are Paid results?
- 15. Are SEO agencies Beneficial?
- 16. What are keywords and Long tail keywords?
- 17. What do you mean by LSI keywords?
- 18. What is Canonical URL?
- 19. What is SEO friendly URL?
- 20. What are the most common ranking factors?
- 21. What are mean by robots.txt?
- 22. What do you mean by Cloaking?
- 23. What is the character limit of Meta description tags?
- 24. What is the difference between SEO and SEM?
- 25. Name some famous SEO blogs?
- 26. SEO Extensions
1. What do you understand by the term SEO?
SEO is the abbreviation of “Search Engine Optimization” which is a set of techniques to keep optimizing a website in order to enhance its visibility on top in search engine result pages by using specific keywords or key phrases.
2. Define Types of SEO?
Mainly, there are two main types of SEO:
Off-Page SEO: It is the method of getting backlinks from different websites to improve the rankings of the site. This method includes a method of SEO including blog posting, guest posting, forum posting, press release submission, and miscellaneous.
On-Page SEO: It is the technique of optimizing a website which includes on-page work such as creating informative, fresh content, meta title, meta descriptions, ALT tags, as well as ensuring the code and design of a web page can be indexed and crawled by search engines.
You May interested to Read: On-Page SEO Factors To Rank Your Website On First Page.
3. What are some famous SEO tools?
Google Analytics, Keyword Planner, Alexa, Google Webmaster, Google AdWords, Open Site Explorer
Backlinks or inbound links are the incoming links to your website, helping users to shift from one web page to another. These incoming links can play a key role in SEO.
5. What are Outbound Links?
The outbound links or outgoing links are links that come from your website to another webpage or website. They provide your web pages with more quality and value for the search engine rankings. Google considers outbound links as third-party votes which improve the ranking of your website rankings.
6. What is Googlebot?
To index and update a webpage/website, Google uses the Googlebot or web spider to cache, crawl, and index a web page by collecting the details from that webpage.
7. What is Crawling?
It is an automated process to filtrate web pages for proper indexing by search engines. Web crawlers regularly check web pages for fresh content and relevant keywords and then bring this information back to the web server for indexing.
8. What do you mean by Indexing?
The process of indexing begins when the process of crawling finishes. Google uses crawling to gather web pages relevant to the search queries and then creates an index that includes relevant keywords or searches terms and their exact locations.
9. What are Meta Tags?
HTML meta tags are basically tags used for a web page which place between opening and closing head tags of any document’s HTML code. They are basically the hidden keywords who present in the code and are invisible to users but are visible by search engines.
10. Have you ever heard about White Hat SEO and Black Hat SEO?
In order to rank higher on search engine result pages, websites go for various methods and techniques. The methods or approaches that are acceptable according to search engine guidelines are White Hat SEO, while methods and tricks that are not acceptable or advised to avoid at any case in search engine guidelines are called Black Hat SEO.
Nofollow links are non-crawling links which can’t be passed by search engine bots and can’t be indexed or cached.
Dofollow links are the type of links that allow all search engine crawlers to pass through. They have a great impact on website rankings as these links are counted by search engines as a backlink for your webpage and increase your chances of ranking higher on search engines.
Additional Reading:- Backlink Generator Tools Website Online You Should Know About
12. What do you mean by SERP?
Search engine page results (SERP) denotes to the page that is appeared when a specific search query is entered over the search engine.
13. What are Organic Results?
Organic results represent the listing of the web pages that are most accurate to the search query entered by the user. It is referred to as the natural result.
14. What are Paid results?
Paid results generally represent advertisements that are appeared above the organic results. Different website owners pay Google to display their websites for certain keywords. Paid results appear when a user enters a query with those particular keywords.
15. Are SEO agencies Beneficial?
Yes, definitely SEO agencies are beneficial but only to some extent. Agencies like Branex believes that, hire an SEO agency only if they aim to provide Search Engine Optimization by following White Hat SEO technique. As Black Hat and Grey Hat SEO and Advanced SEO Techniques. do improve the rankings but they do not last long. Whenever Google bots will recognize that you are following these techniques they will certainly penalize your website.
16. What are keywords and Long tail keywords?
Keywords in SEO refer to the words included in the web content which help the user to find the particular website by entering specific search queries over the search engines. Long tail keywords are key phrases that contain more than 4 words and make search results more specific.
17. What do you mean by LSI keywords?
Latent Semantic Indexing (LSI) keywords are semantically associated with the main keyword that a user enters over the search engine. They have appeared at the bottom of the search engine result pages. The search engine finds the semantic structure of the keywords and then extract the appropriate meaning of the text to bring the most accurate results.
18. What is Canonical URL?
Canonical URL is the best URL for the web pages that the user wants to see. They are also called canonical tags that help in content syndication when multiple versions of a web page become available over the internet. It helps resolve content duplication issues.
19. What is SEO friendly URL?
SEO friendly URLs are structured in a way so that the method of website indexing by search engines become easier. Putting the right keywords and having an accurate length (3-5 words) can help improve website rankings and increase website navigation. Clean, simple, short URLs help users and search engines both to understand the page topic easily.
20. What are the most common ranking factors?
There are top 3 ranking factors that can affect the search engine algorithm:
Content, backlinks, and RankBrain
21. What are mean by robots.txt?
It tells search engine Bots about the web pages on your website that you don’t want to crawl. It prevents the indexation of online content that a website owner doesn’t want to display.
22. What do you mean by Cloaking?
It is a dishonest way of optimizing your website for search. In this approach, irrelevant content will be shown to the search engine crawler than what is presented to the end users.
An average meta title’s character limit is 60-70 and meta description character limit is 160 characters.
24. What is the difference between SEO and SEM?
Search engine marketing (SEM) is used for the promotion of a website by using paid advertising to increase their visibility in SERPs in the advertisement section. On the other hand, SEO is optimizing the website to increase the organic rankings of a website.
25. Name some famous SEO blogs?
- Search Engine Journal
- Search Engine Watch
- Search Engine Land
26. SEO Extensions
There are numerous SEO Extensions and Add-ons are available. But the most common ones to look are MOZ Bar that let you know about Domain and Page authority and Alexa that help you idealize the extent of the domain in the world.
If you wish to build your career in the digital marketing world but know little about SEO, you can always take classes and certifications to develop your new SEO skills. With SEO courses and certifications, you can easily jump to the next level and open up new opportunities for yourself.
Good Luck! 🙂
Beginner’s Guide on Essentials Needed for SEO Starter Kit
SEO often gets a bad wrap for being too complex, but that is far from the case especially when you get all your tools for an SEO starter kit lined up. If you are a newcomer to SEO, it is not as complex as it seems. Beginners Guide to SEO, It is a simple thing to comprehend. See Google has automatic algorithms such as those used by Serp Tracking that it uses to rank your website. Google sends out small crawlers to your website to check on multiple indicators that eventually determine just how useful and popular your site is. An example of these indicators includes things like new content, organic traffic, domain age, backlinks and so many more.
SEO is basically a skill that aims at making these indicators favorable when Google comes ‘crawling’ around. To dominate in SEO sphere all you need to do is pay attention to these indicators in your writing. The even better news is that you don’t need years of experience or to break the bank so as to produce SEO optimized content. If you are just getting started here are a few basic components that you need for SEO.
Table of Contents:-
Build a Website
The very first thing you will need on your SEO journey is to get your own website. Don’t worry there are plenty of website building tools out on the web that is easy to use and affordable, one such tool is WordPress. The tool you choose to help build your website should be easy, clean and multifunctional such that it’s receptive to mobile optimization as well.
Choose Your Niche and Workaround It
It’s important to determine a very specific niche that meets the demands of your target audience. Try and make your niche as small and specific as possible otherwise, you will be left competing with more businesses with more resources and a bigger online presence than you do. Use keyword research to identify keywords that will help relay your message. Once you have identified your niche its time to incorporate it into your content and site. Organize your post in such as way that it has heading and subheadings to make it easier for your readers to understand. Content Marketing Strategy, You can add some of your keywords to the topics or subtopics. Try and ensure that every post gets at least 700 words and the content relayed is relevant to your readers.
Make It a Regular Thing
A dormant site does not rank well with Google or readers. That being said, as part of your SEO basics, it’s important to produce high-quality SEO friendly content on a regular basis, say at least two posts every week. Ensure that all your posts are original, relevant and helpful to your readers. You can also include videos, pictures, audio and other forms of media to spice up your content. Don’t shy away from taking some time to refine your content until it’s appealing to your readers.
A backlink refers to when another domain provides a link that takes someone back to your site from their domain. Link building can significantly boost your ranking on Google searches if used appropriately. The first focus should be on creating high-quality informative content while attaching your expertise and profile to the post. If it’s good quality, you will likely get a few links to your site and much more with experience. If the source of the backlinks is a domain with excellent rankings, then this will work in your favor as well.
Also Read: Free Backlink Generator Tools Website You Should Know About
Another tactic to bring in more traffic to your site is to use social media as a platform. Social media can have a significant impact on your SEO campaign and Beginners Guide to SEO in a very positive way. You can promote and share links to your site on all your social media profiles. Alternatively, you can attach your social media profiles to your post to make them shareable. This will help gain a stream of new followers to your social media profiles and they can turn to a valuable traffic visiting your site. Moreover, the more your site is shared, the more it becomes visible or popular on search engines.
6 Best SEO Tools to Boost Your Google Ranking
SEO is a cornerstone of a successful website because it affects the visibility of a site, allowing for specific targeting to specific audiences and their unique needs. It ensures that the targeted audience can find solutions to problems whenever they need them. Therefore, it is a vice you cannot overlook if the success of your online business is anything to go by.
Do you want your site to be found first by users on Google? Well, apart from using SERP Ranking tools and writing engaging content, below are six easy-to-use and reliable Best SEO Tools you can use to ensure your Google ranking pick up swiftly, and gives you optimal results:
Table of Contents:-
#1. Google page speed & UX
Speed and efficiency drive the type of audience that exists today. With little time to spare on a single webpage, they prefer things that are instantaneous. It is therefore to your advantage if the pages on your site are up to speed and do not take too long to open links or images. This means optimizing your texts and pictures, giving the user a smooth and unmatched experience on your site. By using Google Pagespeed to enhance this, you will get more users clicking your website; hence your site will appear among the top on Google listings.
#2. Keyword Tool
The keyword tool is the heart of SEO because it gives you the very words which you rely on to communicate with search engines. This is very central as it sets your site to match up with the needs of the content consumer; therefore setting you high on the bar in Google ranking. The keywords you pick should be targeted towards the mind of the user not your own, but carefully considered and used so as not to lean towards repetitiveness in your content. The keyword tool is highly useful in keyword research and helps you find keywords that are highly useful in developing content that will doubtlessly outrank that of your competitors.
#3. Google Analytics
Google Analytics is the most basic marketing SEO tool, yet remains among the most used and effective SEO tools. It conveniently lets you monitor and keep track of your website’s traffic as well as data traffic. Google analytics also helps bring up many keywords analytics; thus informing you how many people come to your site, the actual pages they click on, and what content they are interested in. This allows you to better shape and mold your content to receive optimal results.
A sitemap contains a list of pages on your website. Having a sitemap tool for your site allows you to share links to all pages on your site, making it easier for web crawlers to find them. Additionally, this tool helps in improving the ranking of your site by making it highly indexable. A highly discoverable sitemap allows your site to be easily found by search engines like Google, and eventually, online will find it and your organic traffic will increase significantly.
When a website’s link is found on another website, the SEO of the linked site improves. This tool is best for analyzing keywords and anchor texts, as well as give you a variety of links that could work as backlinks for your site. Therefore, it provides a way of dragging more traffic to your site by relying on links that compliment your content.
The quality and relevance of the backlinks on to your site should be a top priority so that the kind of attention you pull to your website is positive. When you learn to use this tool, you will always get the best backlinks that will lead to boosted rankings in Google and other dominant search engines.
#6. Screaming Frog
This tool is increasingly gaining popularity in the modern online space. Screaming Frog is an SEO spider tool that allows you to crawl your website and gather onsite data for broken links, analyze metadata, identify duplicate content, audit redirects on your site, and generate XML sitemaps for your page, and do a host of other SEO tasks. This is a multi-edged tool that places you in a position to better make informed decisions on what content to generate for your site.
Still looking for the Best SEO Tools that will improve your site’s ranking in Google? Go back to the top! Pick one tool from this list which you believe will offer you the best and the thought of competitors being listed better than you will never cross your mind.
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