In today’s world, the Brand building is important. Brands are promised mark which is opposed to trademark. Products have life cycles. Brands outlive products. The brand is the way you define your business to external audiences and your employees. It embodies the core of what your business is and what you value. The brand building creates awareness, generates trust, and creates customer loyalty. A strong brand image will influence your current and prospective client’s response to your products and services. Company incorporation under Private Limited company registration, one person company, LLP or any other business entity along with trademark registration is mandatory in the branding of the company. Raising your brand online helps you to get more customers. Every brand taking part in online marketing should be aware of the following ten strategies that target the market.
1. Strategies to Build your Brand
Social media is one of the best strategies for brand awareness. Social media is the best way to be engaged with the customer. Utilize Social Media like Twitter, Facebook, Google+, and Pinterest. It has not required any cost to build Facebook & Twitter but instead, need just time. Variety of people use social media platforms, and if you are not using them, then you will miss out in regarding of reach. Moreover, if you don’t have time to spend on social media then either you can hire a virtual assistant or a full-time social media manager for your business. You can also build your brand with the help of Digital Marketing.
You should create your YouTube channels and submit quality videos in the name of your business regularly to build your brand on YouTube. The goal here is to gather many subscribers by marketing videos. Once you get followers, it will become easier to go viral, and it will also practically market them. If you have a website or a blog, then you should link out to YouTube Profile. If you can reach a tiny percentage of people who got to YouTube on a daily basis, it is a great way to build your brand. With the help of search engine or similar techniques, you can optimize videos so that it can rank high in Google and YouTube with your targeted keywords.
3. Press Release
Press Releases are done to get into Google News by providing a quality press release. You must have some type of news to report because that is the goal of the press release. This method is so effective because many peoples read the news online & many will spread your article. It will give your website traffic and social media followers.
4. Build an Authority
You can build authority for your blog by becoming an expert in your niche. You need to write good quality posts for your blog that your readers can learn from.
To build authority, you need to continually research and stay updated in your industry. These will help you to provide relevant and trending information to your followers.
5. Guest Blog
There are so many blogs all over the internet that gets so many visitors on a daily basis. These people read and share the articles. Many bloggers today are accepting the guest post to keep up with the demand of their traffic and to help post more quality relevant content. You can also post it under your business name and probably get a link back to your website; it is free most of the time.
Always show your business & social profile in the author bio, so that readers can get to know about your brand.
6. Give away Free Branded Things
Ideas for free items might be the trial version of your products, one-time services, free eBooks, free t-shirts and free stickers can help your brand. You can say to your followers that they can have e free eBook as long as they send out a tweet or a Facebook update that advertises your business. Always use the brand name, while distributing physical stuff so that they always remember your brand name whenever they use it.
7. Write for a specific audience
You can’t drive targeted to your blog if you’re writing your blog post for a broad audience. It would help if you wrote for a specific audience within your niche in order to drive the kind that you need to attract.
8. Build a strong Reputation on Forums
Building a strong reputation on Forums can help you to get in touch with the targeted audience within your niche. The rick is to establish a good reputation in forums related to your niche. Put your blog links on the signature area; this will help to get more traffic.
If the Forums gets much traffic, many people will see the link you leave behind, and you will gain more traffic. It is the best method of free advertising.
9. Use PPC advertising
This might be a costly method to drive targeted traffic to your blog, but it might bring you the best result. So, if you have the budget to set up a good PPC campaign for your blog, you should do it.
One thing I will tell you is that this step takes plenty of research and you should understand services like Google AdWords before you waste thousands of dollars.
You need to advertise an opt-in page so you can effectively grab each customer. Then you must make sure that your investment per customer is worth you are getting.
If it is not, then continue to refine your offer and find ways to reduce costs.
10. Submit your post link to many Social Bookmarking Sites
These websites can potentially help your website go viral. Social bookmarking websites such as social bookmarking sites as Reddit, Digg, StumbleUpon, etc. will help you to attract quick traffic to your website’s business.
There are specific niches that have more success with these websites so make sure you understand where you can be useful.