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Top Digital Marketing Strategies for the Online Businesses

Top Digital Marketing Strategies

When it comes to developing digital marketing strategies for an online business, it is no different than designing one for traditional businesses with an online presence.

People are keeping their online business as a side business along with working full time as an employee in some organization.

The growing use of technology and internet has made it possible for people to run their online business uninterruptedly along with their jobs. The Internet has provided with access to many tools which are playing an amazing role in making digital marketing happen!

So many people own different online businesses are reaching their audience and generating sale revenue by using these tools. Here are some of the top digital marketing strategies which will surely help you gain customer attention and higher profit for your online businesses.

Website:

Online business should invest in hiring an expert for developing the website. The website must be user-friendly and less complicated. All the big companies and business have their website it does create a good image of the business and makes it easy for customers to rely on. Customers find those businesses less trustworthy with no website.

Online business Website

A website makes it easy for the customer to find and visit your website; it also provides the location of your business. Your website must possess SEO to make it effortless for potential customers to find your site while searching on Google, Bing or any search engine.

Social Networking:

As people spend most of their time scrolling through social media platforms and other social networking sites via mobile phones, it is somewhat understandable for the online businesses to create their presences on these social networking sites for reaching the targeted audience and for creating awareness about your business.

Improve Search Ranking Using Social Media

Through these accounts, they can increase the audience traffic towards their website.

These social media websites allow them to post their products and offers and much more to reach a maximum number of audience.

Some of these social media sites such as Facebook & Instagram provide them with options for their post to reach a targeted audience and to get more visibility by the audience just by investing some money in these post promotional offers.

Online Advertising:

Other than social media platforms online businesses should also invest some money in online advertising campaigns on other famous websites like Google, Yahoo, and Bing, etc. Advertising your products through these websites will make sure that your ad reaches a maximum number of people. Advertising your products through these famous websites can be very much expensive, but they guarantee that it will reach the right audience.  

SEO vs PPC: Which One Is Better for Your Business?

Visual content posts:

For all the social media accounts of your online business, it is highly recommended to make all your post visual accompanied by humoristic written content to increase customer engagement. Post with photos and videos are more likely to generate customers’ response on these platforms. Do add the link of the page or website to make it look more informative for those who want to go for details about your products. This can stimulate purchasing decision. By adding an image or creating a video for any special offer or introduction of a new product along with text-based content grabs more customer attention.

Social Reviews on page and website (word of mouth):

Word of mouth matter a lot for all the online businesses, as this is such a delicate topic, it can either ruin your business reputation, or it can make your business stand out for your best quality products and services. It is a most likely behavior of customers to spend a couple of minutes on reading reviews on your website or pages before placing their orders.

That’s why so many online businesses use a Yotop app to generate automated social reviews to provide their potential customers with better insight of their products through these reviews which leads them to trust their products quality. You can easily connect your Yotpo to your Facebook and Twitter accounts. These reviews increase social traffic towards your website and pages which result in increased sales.

Search Engine Optimization:

SEO is the finest way to increase visitors to your site and to improve your website’s ranking. Every business needs to invest in New SEO Optimization Techniques for bringing in more visitors because without increasing traffic to your website the business won’t be able to generate any revenue.

seo optimization tips

To achieve these objectives, it should be considered that where your website stand in the list of search result pages. You need to make sure that you make the right use of catchphrases on your site and your products as Google and search engines use these catchphrases.

Virtual Reality:

Utilizing virtual reality is the best to create a stand out an image and drive traffic towards your website. Incorporating your native advertisement with virtual reality will have an immense effect on compelling the audience and engaging them. This increased engagement level of potential customers will result in increased level of sale of the products.

Blogging:

People don’t find it very much authentic yet still it is one of the most visited sites of customers to have a better insight of your business and the products and services offered. Do make sure to create a blog for your online business as it will keep your website and pages active which will position the link of your website on SEO. Smart Ways To Increase Website Traffic, Customers will also remain updated about the posts of your business and about new product and other offers.

Effective use of Big Data:

Big data is not only useful for big businesses but it is also very important for small businesses to do certain analysis related to their target market and customer to do well in a competition. Everyone in business needs to invest in big data. Big data can be used for many purposes such as:

  • Writing personalized emails and messages to the customers to engage them and though this they feel connected to the business in a valuable manner.
  • For making a list of customers by segmentation (interests, demographics, age, gender, etc.) and personalization.
  • Marketing campaigns have proven to be more successful after the efficient use of big data.

Big data has made it possible for the marketers to spot the existing; yet, hidden opportunities for their businesses after getting the insight from their potential customers. An insight of the targeted customers can help you acquire more potential customers.

Author: Shawn Marshall

Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on Squareship.com


 

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

1 Comment

1 Comment

  1. Naveen Sharma

    March 26, 2018 at 3:09 pm

    Hi Shawn,

    Useful tips. You have covered the most important marketing strategies for online businesses.

    What you have said about blog is true. It helps in keeping the site active and promotes its ranking.

    Also, your thoughts on investing in big is very useful. Small businesses stand to gain as much as big ones.

    Thanks for sharing these tips with us. Have a great day!

    -Naveen

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Top 6 Best Vlogging Cameras 2018 for YouTuber Vloggers

Best Vlogging Cameras

With the increased levels of competition in the blogging industry particularly in the marketing sector, vlogging has become a necessity. For this reason, the type of camera used in making the Vlog sensitive. To have the best vlog, vloggers need quality cameras. Recently, a report was released ranking different cameras according to their functionality and quality as follows.

Canon Power Shot G7 X Mark II

G7X Mark II camera is an improvement of its predecessor. With a faster shooting burst and most importantly being able to shoot raws at 8 fps as compared to the one fps shot by Canon G7X mark I. Additionally, the renowned camera has a perfect subject recognition as well as tracking.

Image quality is the most considerable interest of most vloggers, and the model provides that. It has a sharper focus and a high ISO noise reduction settings.

Vloggers no longer have to worry about blurred image because Mark ii has dual sensing IS that utilizes the information or data received from the specific image sensor hence reducing the effect of camera shake.

Apart from the great Video and image capture which stands at 20.1 mp, the camera can connect to WIFI and NFC which allows sharing. Even though the camera lacks the 4k shooting, the model utilizes 1080p at 60fp which increases the video quality.

Canon Powershot SX620 HS

This model is well known for its zooming power of 25 time’s optical zoom and its unique ability to connect and shoot with wifi. When there is the need for portability, the SX620 HS is the model to choose. The camera is pocketable hence enabling portability.

With a sensitivity of 20.2 megapixels, the camera produces high-quality videos which are essential for the vloggers. In addition to this, the camera has an incredible recording power of up to 30 fps. Furthermore, the vloggers are at liberty to apply their creativity in using the camera. For instance filters like those used in movies.

Sony DSC-RX100V

The camera is mainly known for its 4k recording quality. With a controlled shutter. Its burst shooting goes up to 24fps and also focuses on raw files. Apart from having quality sensor its zooming lens has a width of between 24 to 70 mm. it has a zooming power of up to 3.6x which enables the vloggers to have a close and personal shot.

The camera can as well shoot 4k clips which enables full footage. Additionally, the camera has a sensor that has a phase detection autofocus. The model can as well connect to Wi-Fi and NFC which allows data and media transfer.

GoPro Hero 6

If durability and quality are needed, then this is the recommended model. It has a waterproof casing. The GoPro hero six can also connect to Wi-Fi and Bluetooth which allows for wireless transfer, photo editing, and sharing.

The model also has a GPI chip that increases the quality of the images by improving the image stabilization.

The model also has a 4K video recording that has up to 60 fps and 1080p resolution which increases the video quality. Besides, the camera has a 5.0 GHz WI-Fi band that enables the transfer of media files that have a high resolution to any mobile device at high speed.

In addition to these unique qualities, the camera has an electronic image stabilizer that reduces the distortion brought about by vibration and shaking hence ensuring quality.

Additionally, the camera has an inbuilt GPS that focuses on the speed as well as the elevation. The camera also allows for voice control which enables the vloggers to have control over the camera

The zooming power is of up to 2 times which enables vloggers to have a more clear view.

Must Read: The Best Amazon Prime Videos and Upcoming Movies

Panasonic Lumix GH5

Panasonic Lumix GH5 is a mirrorless camera that has been able to capture the interest of most vloggers due to its high quality 4 k recording at 60fp. Moreover, its sensitivity is also high and stands at 20.3 megapixels.

The model is designed to have an interchangeable lens which enables the camera to handle both the photos and videos which in turn makes it suitable for use by both users that is, for photos and videos.

In addition to the above features, the model has a unique battery functionality that is; the camera can shoot the videos until the battery dies.

This camera from Panasonic is designed to allow a natural control, for instance, the top buttons make it very easy to operate. It weighs 1.6pound and has a comfortable grip. Apart from this, the model contains an alloy of magnesium that makes it suitable for use even at very harsh shooting conditions.

Its speed and accuracy are also high. Furthermore, the GH5 has an image stabilizer that that reduces any shaking and distortion.

Vloggers would also go for the GH5 because of its excellent performance even at the low light intensity. Additionally, the camera can connect to Wi-Fi and therefore allow data and media transfer to other devices.

Canon EOS 80D

The camera is well known for video shooting within a studio. Though the model lacks the 4k shot, it has 1080p HD recording which ensures high quality. The model is by far unique and desired due to its dual Pixel AF which allows a continuous focus when capturing a video and still within the live or steady capture.

Additionally, the camera has autofocus of 45 points which allows for focusing even under low light intensity.

Apart from the design that enables it to withstand unfavorable weather conditions, the EOS 80D can be connected to Wi-Fi and NFC which allows media and data transfer to other devices.

Sony A7R III

For professionalism, then Sony A7R III is recommended. It has a ten fps and autofocus which allows for a continuous shooting rate.

Moreover, the model has a high resolution of 42.4MP CMOS sensor which increases its quality. The camera further employs a 399 phase detention that and 425 contrast detention that increases focus. The model also applies the five-axis autofocus that allows for both continuous and still video operation.

In as much as there are several Best Vlogging Cameras, these ones have made it to the top of our list.

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Why every Marketer should be using Google Alerts!

Google Alerts for Marketers

Google is undoubtedly the biggest brand in the world. It has become a household name now and we cannot imagine our lives if Google didn’t exist. Whenever we have to look for anything anywhere, the first thing we do is we search for it on Google, be it movies or tech. it is the best search engine out there.

Google Alerts

Google has many sub-products and branches amongst which the most widely used one is Android. We all are a fan of Android devices because of the ease that it provides to its customers. One of the best innovation in Android is Google Alerts.

It is a hidden treasure of Google that alerts the user about any new thing happening on the internet. Depending on your recent searches over Google, it analysis your preferences and then sends you notifications and emails if anything new regarding those things has happened on the internet. It is a very simple tool to be updated about your interests without actually paying focus to it.

Amongst the many fields in which Google Alerts help, the major one is marketing and if you are a marketer, then Google Alerts is the perfect feature for you to use. Let’s discuss the benefits of Google Alerts for Marketers.

Benefits of Google Alerts

  • If you own a company and you are worried about the things that people are talking about your company, then Google Alerts helps you to keep an eye on all the mentions in the virtual world about your company. It is a very efficient way to get the actual customer feedback about your firm.
  • With Google Alerts, it is a very easy task to be updated about the reviews and shared content about your company and the best thing being that it is a free service unlike the paid search services like Cision and Burrelles Luce.
  • Every blogger faces the situation of barren mind and the problem they face is to what should they write about. Google Alert helps you to know what is going on the market through various forums and blogs and people are saying about it. This way you can be easily updated about the ongoing trend.
  • In every field in the market, there is competition and every marketer wants to stay ahead of their competition. Google Alerts is the perfect solution for that. By using Google Alerts get the latest updates as to what your rivals are doing and what they are not doing to get the idea of what they will do and what you should do to stay ahead in the market.
  • Every day new trends are introduced in the market and it’s a very difficult task to get a hold of each and every one. So by using Google Alerts get an alert about everything new that has been introduced regarding your product or service in the market to stay updated. 
  • Amazon introduces new Amazon Sale every now and then and it is a super hard task to keep a track of each sale and you also don’t want to miss it. So Google Alert helps you to be updated about the Sales that are taking place as well as gives you alerts and notifications of the new Amazon India Coupons that can be used to get extra beneficial deals.
  • When you are after a client, it is your duty to be updated about everything going on with them, be it awards or new launches. Just search for that company on Google and let it be Google’s duty to keep you updated about any new activity regarding that company.

Google Alert is a very effective tool when it comes to marketing and it is beneficial to every marketer out there.

Now let’s see how to set up Google Alert

  • Go to the Google Alerts Page and Sign In with your Google ID.
  • Now you have to select the topic regarding which you want Alerts. You can select any number of Keywords that Google would look up the internet for you.
  • Once these steps are completed and your account has been verified, Google Alerts will automatically start sending you updates and alerts over the email mentioned.

Don’t Forget to Read: Beginners SEO Optimization Tips for Google Ranking

We all know that the Internet is a vast entity and every day millions of new Data is added over to it. So it is impossible to keep a tab of everything that is happening. Get Google Alerts to do that work for you and after using it for some time, you can go back to Google Alert and change the settings on the basis of more information or less information. For the best results, be specific when you enter the keywords. If your keyword is very popular. Be ready for a ton of emails and information.

The information it delivers can help every marketer to top their field.

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Where to Find Free Public Rest API for Testing

Public Rest API for Testing

In the past couple of years, developers and companies have been moving towards the Agile development process. It allows for quick feedback to developers and in the long-term that means better and faster development. UI testing albeit looking good on paper suffers from the drawback of being slow so you can’t let developers know right away if their code is buggy. Though with API testing things are a lot faster and more reliable as compared to a GUI based series of tests. Now before you discuss the various public rest api for testing, let’s start by clarifying what an API is?

What is an API?

API is an abbreviation for Application Programming Interfaces, and it acts as an interface for software programs. Even though the vast majority of functional testing will require the use of an interface like a dot net form or a web page, with API testing you essentially bypass the user interface and communicate with the application directly via a series of API calls.

Using API testing developers are able to test a number of headless technologies like Web services, JMS HTTP, and databases. Headless testing or API testing is the same thing and require bypassing the UI to send a request directly to the application’s backend or service which then gets a response.

It is a simple relationship often referred to as a client/server relationship. The client requests with an API call, asking for a resource, which requires finding the server, fills the request and pings it back to the client.

What Do API Testing Tools Do and Can It Be Automated?

Now because Selenium is only used for browser-based tests, so the question is what tool is best suited for Soap and REST based web testing? Below we list some of the best API testing tools that can be used for both SOAP and REST based web service testing.

Postman

Initially, it started off as a Chrome plugin, but now there is a native version for both Windows and Mac computers. The application is used to send post requests to a web server, and it will show you the response received. It allows for quickly setting up all types of cookies and headers via your APIs and check the responses received.

Postman Pros:

  • The program can run on Linux, Mac, Chrome OS and Windows
  • Makes automated and exploratory testing very easy
  • Users don’t need to
  • a new language
  • Uses a number of integration tools like Swagger & RAML for added support
  • User monitoring, test, run, and document features

Rest- Assured

It is an open source platform based on the Java development environment and language. It is designed to make REST testing quick and straightforward. It works by simplifying the process by removing the need for all the boilerplate code required to validate and test responses. The system supports JSON and XML requests/responses.

Rest- Assured Pros:

  • You don’t need to enter and use boilerplate code to interact with the rest service
  • It seamlessly integrates with all Java-based projects
  • It supports When/ BDD Given and Then Syntax

RoboHydra Server

It is one of the best testing tools especially for developers working on HTTP-based client software i.e., software that needs to make HTTP requests. The idea here is that instead of having to connect with clients under test with a real server, you connect with them using RoboHydra. So what that does is makes RoboHydra respond to whichever requests you send.

RoboHydra Server Pros

  • The system can be used to test an array of clients
  • It runs under Node and runs Javascript code

Conclusion

The abovementioned tools are some of the best public API testing tools that many developers rely upon for API testing. Though there are many other testing tools popping up across the internet from various businesses and individuals. The idea is to find one that works best for you based on your knowledge of the scripting language. It should also be suited to the type of application you’re developing. After all, you don’t want to use a totally incompatible tool and you want to avoid learning something from scratch.

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