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The Future of Transactional Email Marketing for Online Businesses

Transactional Email

As we know, emails today are one of the most important part of Smart Content Marketing. It’s the most used medium to communicate, engage and retain customers. There can be different types of emails that brands today send like marketing, offers, deals, promotional, newsletter, transactional, triggered, etc.

Transactional email has become critical for application based businesses. Not too long ago, email marketing focused heavily on promotional email like newsletters and offers, but now transactional email has been given a boost by web and mobile applications that rely on email to deliver notifications, updates and subscriptions.

Transactional email is the driver by which they communicate with their subscribers, grow their customer base, and drive revenue. Flash sale or daily deal sites rely on transactional email to deliver time critical messages to its audience and once purchased, to confirm the sale.

Retailers use email to deliver shipping notifications and order confirmations – both of which provide opportunities to upsell other products. Location-based apps rely on the timely delivery of transactional email to connect friends and businesses.

Moreover, transactional email boasts the highest open rates in the industry and actively spurs engagement amongst its recipients.

This post is for beginners in transactional emails and aims at covering fundamentals you need to know before you start sending transactional emails.

What are Transactional Emails?

Let’s for a minute not go by the definition. Consider emails from Amazon, Uber – they regularly send emails. An email from Uber when your trip ends is a transactional email. Invoice email when you buy from Amazon is transactional or When you download a code from AndroidTutorialPoint then you will get an automatic response which is also a transactional email. Did you notice anything common in these emails?

They all are coming to you based on your own actions. All are important and re-confirms your act. Simply put, transactional emails are emails sent basis action taken by users like – signup, purchase, password reset, etc.

Why is Transactional Email So Engaging?

Transactional email open rates can be three times higher than commercial email. Why? Your customers are expecting them – even welcoming them – because they took a certain action in which they expect to receive a communication from you. They may have placed an order, signed up for your service, submitted a friend request, or asked to be notified of certain events. As a result, they are more apt to open your email.

A report from Borrell Associates, Inc. and Merkle revealed that 64% of consumers consider transactional emails to be the most valuable messages in their inbox.

What is the Difference between Transactional, Triggered and Marketing E-mails?

All transactional emails are for user generated actions but triggered emails are not necessarily so. They are triggered basis some rule not action. For example, monthly statements, birthday alerts, LinkedIn notifications etc. are all triggered emails that are sent not because the user took action.

On the other hand marketing emails are emails sent by choice by brands to you with an intent of awareness, cross sell and upsell. Brands at times go overboard with these emails and think you love getting these emails. Hence you receive the love every day; sometimes even twice a day!

Why Transactional Email is Fantastic for Marketing?

  • Deliverability

The BIGGEST advantage of transactional emails over newsletters is deliverability. Transactional emails are more positively perceived by the average recipient. Based on actions of recipients, the relative nature of the content of the two types of email and several other contributing factors, ISPs push a higher percentage of newsletters to the junk folder, as compared to transactional mail.

  • Anticipation

The nature of the transactional email lends itself to be anxiously awaited. When you post a photo on your favorite social network, forget your password, sign up for a new service or purchase a new gadget, you have a tendency to monitor your inbox a little more closely – you want to see who left a comment, find out your new password, click the verification link and receive confirmation that your order is in progress. This anticipation leads to a certain inexplicable excitement and increased appreciation for the arrival of the email and its contents.

  • Captivation

The level of attention, focus and concern for the clickable words within a highly anticipated transactional email results in the proverbial ‘captive audience’ – ready and willing to read whatever you have to say.

Why? Because they know at least part of your message is of a certain value to them.

  • Action

When receiving a transactional email, the recipient is ready to click; expecting to be asked to do something. ‘Click here to activate account’, ‘Navigate here to check the status of your package’, ‘Login to your account to see more details’. In contrast, when opening a newsletter, the expectation is to consume the information presented and possibly take action at a later time.


How to choose the Right Transactional Email Provider?

There are a lot of email service providers out there in the market and almost all offer similar services. Choice only seems to add to confusion. Ask yourself these 4 questions

  • Does the ESP sends transactional emails exclusively?
  • What has been there average inbox deliverability?
  • Do they have SMTP and scalable APIs?
  • Will emails be delivered in less than 3 seconds?

A quick look at what users are saying (reviews from trusted sources) might also help you in your decision making process.

How to set up Transactional Emails?

Your emails may be generated from various sources like CRM, best CMS for blogging, website, app or any other campaign management tool. You need to integrate these applications with an email delivery service or SMTP relay servers (ESP)

Setting up the system to send transactional emails is a one-time effort. It’s plain, simple and easy. It involves 3 steps:

STEP 1: Set up your DNS – The first step in setting up your transactional emails is to set up domain from which you will send emails to your customers. One should carefully select this domain. It is recommended to select sub-domain of the main domain to send these emails and also ensure no marketing or triggered emails are sent from this domain, especially if your monthly email volumes are in millions.

Once you have the right domain ensure it is authenticated via SPF, DKIM and DMARC.

SPF: This is permission given to sending servers by the domain. Domain owner can define IPs by going in TXT records of the domain. This will ensure that only those IPs have permission to send emails from this domain. It is one of the best practices and hence you’ll find 90% of industry does it.

DKIM: This is a good to follow authentication process where the email that is being sent is digitally signed by domain key. It is then decrypted by recipient ISPs’ server, thus ensuring the content is not tampered on the way and is coming from a trusted source.

DMARC: Domain based message authentication, reporting and conformance is another validation that detects and prevents email spoofing. It reports any fraudulent email sent from your domain. This is very critical for transactional emails.

STEP 2: Get SMTP credentials – You can integrate your application via SMTP or API protocols. Your application will need following details to integrate and start sending emails via SMTP protocol.

  • Username and Password of your SMTP key
  • Hostname eg in our case we provide smtp.androidtutorialpoint.com
  • Port via which the connection happens – most used are 25, 2525 & 587
  • Senders prefer sending emails using SMTP as it is fastest and easiest way to start sending your emails.

STEP 3: Set content and start sending – Keep it simple, don’t load your email with html or many images and use images only where absolutely relevant and required. 3 rules – Don’t sell, don’t confuse and don’t overrate branding in these emails. Just keep it simple.


Check out this Articles: 10 Powerful Ways to Convert Website Traffic Into Leads


Now you’re ready folks, let’s start sending!

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

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Blogs

5 Ways A Blog Benefits Can Benefit Your Business

Benefits of a Business Blog

Many people assume that blogs are best-suited for bloggers who want to share their personal stories or for entertainment purposes. While there are estimated hundreds of millions of active blogs online, of various topics, a blog can benefit your business.

Whether you’ve been trying to decide if a blog is right for your business or if you are looking for some new ways to increase your business, check out some of the benefits of a business blog.

1. Attracting Potential Clients

Whether your business is a specialty boutique or a startup that provides specific services to your community, a blog is another great way to attract potential clients. Even if you use social media to promote yourself, your posts need to be short and to the point to get noticed.

When you add a blog to your business site or link it to your social media profiles, you have a great opportunity to connect with your target audience. A blog allows you to explain what you do, who you are, and the services you offer without “selling” yourself to potential clients.

East Rutherford attorneys blog regularly and notice an increase in consultation requests after a prospective client reads their blog. Since legal issues can often be difficult to understand, the firm uses a blog to explain and clarify legal issues, so that potential clients gain a better understanding of the type of legal help they need.

2. Create Relationships with Your Customers

Regardless of what type of business you have, your blog can help you establish and maintain relationships with prospective, past, and current customers. Since a blog can also help you become an expert in your industry, customers are more likely to leave comments or ask questions after reading a blog post.

If you respond quickly and frequently to the comments (whether negative or positive), you can help create and improve relationships with your customers. Not only are you setting yourself apart from other businesses similar to yours, but your customers are more likely to see your business as a “real” business run by real people.

3. Address Frequently Asked Questions

FAQ sections are popular and are undoubtedly a helpful feature of any business’ website, but they can often be a little boring or lacking in-depth information. A blog is a great way to engage with your customers and answer frequently asked questions in a more unique and in-depth way.

4. Boost Traffic to Your Site

Even if your business is part of a brick and mortar establishment, you benefit from having a company website. An excellent way to increase traffic to your business site and boost search engine optimization is to have a blog. By creating new content regularly, with your blog posts, you’re adding new content you’re constantly improving your online presence.

Keep in mind that it may take a short period to see an increase, and you need to create new content consistently, but it ends up benefiting your business.

5. Blogging can Boost Creativity and Excitement About Your Business

As a business owner, you’re likely to have moments where you feel like you’ve run out of ideas or even feel a little stagnant. Nearly every business experiences this frustrating moment and blogging may help you get out of your “funk.”

Writing about your business’ mission or the things you are passionate about in your business can breathe life into your business and even remind you why you are doing what you love.

 

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SEO Tips

Web Design Kuwait Experts Explain the Elements of Good Website

Website Design Experts in Kuwait

Today, investing in internet business shouldn’t be called into question. In order to secure the future and the survival on the market, every company that cares about good business results must work on the web presentation.

Today, when most people use the Internet in their everyday life, companies must be able to take advantage of it to present and promote themselves, their products and services, etc. A well-designed website can build trust and credibility, which “activates” people to become potential clients and customers.

However, internet users have different requirements. Some of them will only look at whether the website is eye-appealing, not thinking about the ease of its use. Others will usually be interested in what kind of information it delivers, ignoring the design. The third group, for example, won’t care about whether the site is attractive or not as long as they can use it easily and quickly.

None of the mentioned items should prevail, but company owners and designers should pay attention to how to combine them in the best way.

What Is a Must-Have in Web Design

Although many think that good design means that the website looks attractive, there are many other things web designers should think about. Yes, the web presentation should look engaging, but its design must be functional and fulfill its purpose. Why the appearance of the website matters, check here.

Then, agencies or individual experts engaged in the creation or “upgrading” web site need to consider how the site navigation will work. They have to provide users with the availability of required information. Today, average Internet users won’t bother going through numerous pages, categories, subcategories, and so on. If something is hard to find, they’ll just give up on that.

Attractive Design as a First Impression

In the world of online business, companies have only one chance to leave a great first impression on potential clients. Among all content that is placed on the Internet every day, the odds that an average user will take a closer look to your website are minimal, unless you have something unique to offer them.

Companies shouldn’t neglect the importance of good looking design, because this is what the Internet audience first sees. Emotions can play a significant role in user experience when visiting some random website. Those with appealing visual design and the use of modern technologies benefits will have more satisfied visitors who will later mark the website as reliable and easy to use.

The aesthetically acceptable solution of your website will show the audience that you believe in your company and your business. If your web presentation stands out among the competition, most users will likely return to you as potential clients or buyers.

Don’t Forget SEO Requirements

The content of your site is essential; it’s a way to represent your brand and company, but also to communicate with Internet users. This doesn’t mean that each sentence should point out how your product is best on the market or how your services are unique. In agreement with SEO experts, find a solution on how to send these messages to visitors in a subtle way.

Also, when there is too much text on the page, it becomes overloaded and difficult to read. As we have already said, Internet users have become lazy, and every additional effort makes them lose their will for further reading. Proper text editing involves well-planned input of the text, audio-visual content and blank spaces that will allow the visitor to rest of reading.

More useful guidelines on how to optimize a website find on this page: https://www.entrepreneur.com/article/231235.

Navigation Is of Great Importance

Website navigation can mean either a score or a complete failure, especially in those with many pages. It usually contains a navigation bar, a list of tags, categories that split the pages of the website and external and internal links. Good navigation should be noticeable, easy to understand and manage, which will improve the user experience.

Sometimes designers exaggerate with details, making the site complicated. Experts from http://profitsurgeseo.com/kuwait point out that the main rule is to make navigation as simple as possible so that all groups of Internet users can handle the website without any problems.

Two-Way Communication

When you establish a “committed” connection with your users, they’ll get back to you. Potential clients should be aware that you appreciate their suggestions and observe their wishes. A website designed for two-way communication can serve as a way to find out what exactly your clients need.

By strengthening communication with potential clients, you can implement everything they consider positive. As you make your site friendlier to users, you will notice how the traffic on your site increases, so as the number of satisfied customers.

Once you get the attention of internet users, you have to find a way to keep it. The company owners should consider all mentioned requirements and combine in a winning combination. The great, functional and user-friendly design will satisfy potential customers and convince them to become your clients.

 

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Hosting

4 Reasons to read Canadian Web Hosting Reviews

Canadian web hosting reviews

Canadian web hosting companies are among the best in the world. They offer services that enable businesses and individuals to run successful websites all over the world for a great price. Nonetheless, these web hosting companies are not the same. In fact, by digging deeper into individual companies, you will realize that they are very different and that they outshine each other on different fronts. That’s where reviews come into play. Reviews give perspective, on which hosting companies are best for your needs. To help you better understand this, here are 4 reasons to read Canadian web hosting reviews.

   1. They give you an idea of the prevailing hosting prices

When seeking a web hosting service, you need one that gives you top quality service, and at an affordable price. That’s where reviews come into play. A review like the blogging Buddha, for instance, allows you to compare prices between different web hosting companies and find one that gives you the best price for hosting. The cost savings accruing from such information can be passed over to other aspects of your web business, and that’s a plus to using such reviews.

 2. They help you find a hosting company with the best disk space

Disk space is the key to having a website that loads fast.  The challenge comes in finding a web hosting company that offers disk space that can meet your website needs conclusively. One solution to this problem is to make use of reviews. Reviews give you a platform to compare different web hosting companies and find one that offers you suitable disk space for your website. In essence, by using reviews to compare the bandwidth offers of different web hosting companies, you have an edge, as opposed to randomly choosing one.

  3. You get to compare the quality of customer service

For a website to be successful, it needs to be online 24-hours a day. As such, it is important to work with a web hosting company that has a reliable customer care service. That’s because, when the customer service is good, they can rectify such issues for you fast enough. By using website reviews, you can gauge the sentiment of customers and determine which web hosting companies have the best customer service. This can make all the difference between the success and failure of your website.

  4. They Help You Compare Load Times

Website load times are critical to ranking well on search engines. In fact, according to research by Google, people lose interest when a website takes more than 3 seconds to load. As such, it is essential to go for a hosting service with the fastest load times. Reviews are a perfect way to do this comparison and find a hosting company that is perfect for your needs. Besides, through reviews, you get to make a better decision, by comparing a web hosting not just on load times, but on other features as well. For instance, you get to find a hosting service that has fast load times and is environmentally friendly.

Additional Reading:- Why to Choose MilesWeb Shared Web Hosting Plan?

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