Social Bookmarking is one of the oldest off page SEO techniques in our books. Well just like any other strategy, there are ways to use Social bookmarking sites as well, and there are ways to use it “efficiently”.
If you just use it, you’ll get results, while using it efficiently will get you impressive results. That’s what this piece is all about, we will get a deeper look into Audience Engagement On Social Media Tips for Using Social Bookmarking for SEO Effectively.
But before that let’s start from the basics 🙂
What is Social Bookmarking?
Social Bookmarking is the same as normal web-page bookmarking, think of it as the “cloud version” of bookmarking.
When you bookmark webpages on your browser, it’s normal bookmarking, but when you do the same over an Internet webpage, it’s social bookmarking.
It originally wasn’t developed as a “Back Linking” or “SEO Strategy” . Instead it was just a better way for people to store the links they like so that they can access it later.
It’s like the Yellow pages of links, but with time people came to know that “backlinks” are one of the most important SEO factors, and bookmarking sites gets you backlinks.
So from “listing links”, it became a “SEO” technique. People started listing sites not because they wanted to store it, but simply because they wanted to have a link from that web-page to their websites to boost their rankings.
Benefits of Social Bookmarking:-
Now you know what Social Bookmarking is, but why is it important? It’s common knowledge they’ll get you backlinks, but what kind of backlinks, why are they special?
Direct Traffic:- People visit social bookmarking sites for a number of reasons, one of them obviously is bookmarking their own websites, the other is to checkout other web pages. So that’s some direct traffic you’re looking at.
Do-follow links:- Most social bookmarking sites from the beginning of days have offered do-follow backlinks, it’s one of the many reasons why they’re so popular.
Easy links:- Even if the links are no-follow on some social bookmarking sites, what matters is that you get those links easily, there’s no mailing, guest posting or hassle. You just have to signup (which might be optional in some cases) and list your links.
Search Engine bots crawl social bookmarking sites frequently as well, meaning your links would get listed as soon as a bot crawls it.
Using Social Bookmarking for SEO Effectively?
So social bookmarking is helpful, let’s make it “profitable”. Because linking done wrong can hurt your projects pretty bad considering it’s 2017 already and Google is coming up with some nasty updates this year as well!
Diversify Anchor Text:-
The one mistake almost everyone makes while making any kind of links is using the same anchor text over and over again. Well it might have worked half a decade back, these days? Not so much.
Anchor text diversification is one of the basic(est) and most important steps you can take while building links for your website. Here’s a live example demonstrating what I mean:-
Primary Kw:- Best Android App.
1st Anchor text:- Best Android App.
2nd Anchor text:- Brandable Links. (Website name).
3rd Anchor Text:- Awesome android apps.
4th Anchor Text:- Read more.
And so on.
When you first land on a Social Bookmarking site, you feel like you’ve hit the jackpot. A platform where you can lay off as many links as you like and there’s no one to stop you.
Well there is, and the devil goes by the name of Google. It won’t stop you from building links, it just has its own ways of showing dissatisfaction.
So my suggestion is, go slow. Do not make more than 2 links/day for one website from one Social Bookmarking site on a maximum.
Do Follow Links:-
This one goes without saying, if you’re trying to pass some link juice, I’ll take a do-follow over a no-follow any day of the year. That’s exactly what you’ve got to do while bookmarking your site.
Try to use sites which offer do-follow links, but also make sure that you aren’t purely going after do-follows and neglecting the no-follows, because well this counts as link diversity as well.
Same Description and Profile Data:-
Many a times, when building a profile or writing a description, you tend to copy paste the same data over and over again. And you’re like, “Google won’t read the whole article, just the anchor texts”. Well that’s so wrong, Google does pay attention to the surrounding keywords of any anchor text as well.
So using the same data over and over clearly sends a duplicate flag which isn’t exactly healthy for your links. So try to use as much fresh data as possible with each link.
Although fresh data doesn’t mean “changing your registered name”, if you’re making links as Mr. X, you can keep using the same name over and over again, it actually works towards building authority.
When you create an account on a Social bookmarking site, most of the times you just signup, put your links and never go back again. Well, the general idea should be to build a “Real profile” there, make it look like you aren’t there for the links but for really using the platform.
Try to interact with other bookmarks, pages, and people on the platform (if they’ve such a community), do not insert links every single day and so on.
Most Social bookmarking sites allow you to choose category for your bookmarks when you’re building them. The best thing you can do is, choose a category as specific and narrow to your website as possible.
It’s not exactly a SEO factor, but it still counts. And anyway, all those other categories which might seem like having millions of traffic will be over-crowded anyway.
Don’t be a Script Kiddie:-
On Fiverr, you can easily find “I’ll build 10000 social bookmarks for you for $5″ gigs. Well, don’t go for them. Neither should you go for those easily available, cheap automated link building tools.
In fact, you shouldn’t go for any tool doesn’t matter how premium it is for link building. Not for social bookmarking, not for web 2.0s basically not for any type of link building.
Do it manually and your website would thank you forever.
Read our article “How Social Media Can Be Magic For Your Website” for understanding more about Social Media.
So that’s all I had for this 7 Tips for Using Social Bookmarking for SEO Effectively article folks. I’m pretty sure it was helpful, wasn’t it? You’ve got some other tips up your sleeve? The comment box is all yours.
And I’d definitely love to get your feedback for the piece as well.