Search Engine Optimization is one of the major factors when running a blog. Without SEO, your blog won’t get any visibility in the Google search engine, nor will people know about its presence. Your blog got a plenty of information about your services and ideas that you’d like to convey to people, but if it does not get any visibility, it will be totally worthless.
The old SEO techniques no more work today. Due to Google’s alterations in algorithm updates, SEO has changed over time. So to improve your blog’s ranking in Google, first, you should know about the working Advanced SEO Techniques that can drive the maximum traffic to it.
Effective SEO Tips to Maximize your Blog’s Visibility
Improve your writing strategy
The prior motive of a reader is to go through the entire post in your blog. So your blog should include a good and natural piece of writing and should be able to captivate your readers. Before writing, always think what the purpose of the post is and how your readers would be benefitted by it. Structure your post with a short introduction, body, and a conclusion.
Use separate paragraphs, each consisting of key ideas so that readers can understand the main idea from one sentence. Don’t forget to optimize the length of your post, for e.g. minimum 300 words or maximum 1000 words. Google prefers long articles, but it might probably scare your readers.
Focus on Long-tail keywords
Don’t stuff the post with keywords so that it looks unnatural. Including more and more keywords in a post indicates that you are writing it with the sole purpose of gaining search engine ranking. Ultimately, that does not make a good reader experience, instead, you should use keywords the way so that it looks natural. So it’s better to focus on one or two keywords per post to target it the better way.
In such a case, using long-tail keywords would be more effective since most users search using long-tail keywords while searching for a post. A long-tail keyword is a search phrase consisting of more than 2-3 words including the keyword. For e.g. if the keyword is ‘android’, then the long-tail keywords could be ‘android phones 2017’ or ‘best android phones 2017’ or ‘cheapest android mobiles’.
Title and Body
The post title captures the attention of the reader and it indicates what the post includes. The title should be written in a way so that it is relevant to the content and also look captivating to the reader. Ensure that you include the keyword within the first 65 characters of the title because if the title is too long, Google rips it off the search engine results page (SERP).
Mention the keyword normally throughout the body of the post and avoid having the thought about how to integrate them into the post. While creating a content, your primary focus should be what matters to the audience, and not the incorporation of keywords. Make sure you naturally optimize the keywords and do not input them forcefully.
Meta tags and meta description
Meta tags are the generated HTML tags which are used by search engines to recognize the title, description, and the post URL. They mildly make an impact on the targeted keywords and not on the search. This is why you need to include a good title, description, and the footer text to optimize your blog for search engine rankings.
The meta description is meant to provide an accurate information about your blog post to search engines and readers. So ensure you use long-tail keyword so that Google and your readers are clarified about your blog’s content. Also, keep in mind that a great meta description can gain a good deal of click rates and they are more engaging.
Create a good URL structure
The URL structure of your web pages should enable readers to understand the structure of your website and the content it provides. Search engines pay more preference to URLs that help them and your readers understand the page content.
Maintain keyword density
Keyword density is another important factor for better ranking in search pages. It is the percentage of times a keyword appears on a webpage compared to the total number of words on a page. Too less a keyword density leads to less ranking and stuffing the keyword leads to over optimization. After finishing a blog post, you can analyze it to find out the appropriate places where the keyword can be used.
Images also play a major role in search engine rankings. Every image inserted in the post should be optimized with appropriate alt tags and title tags. In WordPress, this can be easily done using plugins, but in Blogspot, you need to manually do this.
Nofollow external links
Nofollow is an HTML attribute indicated to hyperlinks to block gain advantage on search engines. When you insert any external link to your post, select the HTML section of the post editor and add rel=’nofollow’ attribute after the URL to prevent search engines from crawling that particular page.
Don’t Forget to Read: Google webmaster tools to improve your SEO Ranking
Is your blog mobile-friendly?
Google pays more preference to website those are optimized for mobile phones. It displays the mobile-friendly results first on search engines. So ensure you use a blog theme which is responsive and fits all mobile devices.
Use internal links
Using inbound links helps show the search engines the relevancy of your content. So linking to internal pages of your website helps search engines the similar way. If you have ever written a similar topic on your blog before that links to the post or an eBook or any web page, then it’s better to practice linking to the page.
It is a daily struggle for blog owners and content marketers platforms to optimize their blogs for search engine ranking. No blog immediately appears on the first page of search results, in fact, it takes the time to build your search authority. But if you create posts those are reader-friendly and consistently optimize them, then traffic would come like a breeze, which can lead to better rankings.
Web Design Kuwait Experts Explain the Elements of Good Website
Today, investing in internet business shouldn’t be called into question. In order to secure the future and the survival on the market, every company that cares about good business results must work on the web presentation.
Today, when most people use the Internet in their everyday life, companies must be able to take advantage of it to present and promote themselves, their products and services, etc. A well-designed website can build trust and credibility, which “activates” people to become potential clients and customers.
However, internet users have different requirements. Some of them will only look at whether the website is eye-appealing, not thinking about the ease of its use. Others will usually be interested in what kind of information it delivers, ignoring the design. The third group, for example, won’t care about whether the site is attractive or not as long as they can use it easily and quickly.
None of the mentioned items should prevail, but company owners and designers should pay attention to how to combine them in the best way.
What Is a Must-Have in Web Design
Although many think that good design means that the website looks attractive, there are many other things web designers should think about. Yes, the web presentation should look engaging, but its design must be functional and fulfill its purpose. Why the appearance of the website matters, check here.
Then, agencies or individual experts engaged in the creation or “upgrading” web site need to consider how the site navigation will work. They have to provide users with the availability of required information. Today, average Internet users won’t bother going through numerous pages, categories, subcategories, and so on. If something is hard to find, they’ll just give up on that.
Attractive Design as a First Impression
In the world of online business, companies have only one chance to leave a great first impression on potential clients. Among all content that is placed on the Internet every day, the odds that an average user will take a closer look to your website are minimal, unless you have something unique to offer them.
Companies shouldn’t neglect the importance of good looking design, because this is what the Internet audience first sees. Emotions can play a significant role in user experience when visiting some random website. Those with appealing visual design and the use of modern technologies benefits will have more satisfied visitors who will later mark the website as reliable and easy to use.
The aesthetically acceptable solution of your website will show the audience that you believe in your company and your business. If your web presentation stands out among the competition, most users will likely return to you as potential clients or buyers.
Don’t Forget SEO Requirements
The content of your site is essential; it’s a way to represent your brand and company, but also to communicate with Internet users. This doesn’t mean that each sentence should point out how your product is best on the market or how your services are unique. In agreement with SEO experts, find a solution on how to send these messages to visitors in a subtle way.
Also, when there is too much text on the page, it becomes overloaded and difficult to read. As we have already said, Internet users have become lazy, and every additional effort makes them lose their will for further reading. Proper text editing involves well-planned input of the text, audio-visual content and blank spaces that will allow the visitor to rest of reading.
More useful guidelines on how to optimize a website find on this page: https://www.entrepreneur.com/article/231235.
Navigation Is of Great Importance
Website navigation can mean either a score or a complete failure, especially in those with many pages. It usually contains a navigation bar, a list of tags, categories that split the pages of the website and external and internal links. Good navigation should be noticeable, easy to understand and manage, which will improve the user experience.
Sometimes designers exaggerate with details, making the site complicated. Experts from http://profitsurgeseo.com/kuwait point out that the main rule is to make navigation as simple as possible so that all groups of Internet users can handle the website without any problems.
When you establish a “committed” connection with your users, they’ll get back to you. Potential clients should be aware that you appreciate their suggestions and observe their wishes. A website designed for two-way communication can serve as a way to find out what exactly your clients need.
By strengthening communication with potential clients, you can implement everything they consider positive. As you make your site friendlier to users, you will notice how the traffic on your site increases, so as the number of satisfied customers.
Once you get the attention of internet users, you have to find a way to keep it. The company owners should consider all mentioned requirements and combine in a winning combination. The great, functional and user-friendly design will satisfy potential customers and convince them to become your clients.
Questions to Consider before Hiring an SEO Professional
If you own a company or want to expand your small business (or just to attract traffic to your blog), you probably already know the importance of internet advertising. However, the point of being in the online world is not just to be present, but to be visible and available to those who will bring you some profit or results, i.e., Internet users.
To achieve this, you need to apply the right SEO strategy, which primarily refers to users, but also follows the rules of Internet browsers. Since these algorithms often change and the field of online business is very turbulent, you have to ask yourself – can you do this on your own (do you have the required knowledge, resources, etc.) or do you still need the help of an expert?
Before making a final decision, it would be a good idea to analyze several key points.
Define Your Goal and Be Real
The goal that you want to achieve using SEO strategies is to promote your website, brand, blog, etc. You need measurable results or statistics that indicate the success of your business on the Internet. Clear objectives are the basis for achieving good results.
You have to have realistic expectations. If you are planning to “dive” into Internet marketing, don’t expect results overnight. Neither the local SEO expert you hired can make this feasible that fast. They may have what it takes to help you find your place on search engines, but they are not all-mighty.
If you are not sure how to start, consult the SEO agency. You tell them what you want, and they will “translate” that in numbers. For example, you want to increase your site’s traffic by 30% in the next month. A reliable SEO company will suggest what they can do to achieve your goals, like which strategy they could use and similar. Now it’s up to you to consider how this fits into your financial plans.
The Expertise vs. Staying In-House
Even if you have knowledge in the field of SEO, you need detailed planning of all activities on a daily, weekly or monthly level. To ensure visibility, you must be up-to-date, place new content, guest and social network posts, regularly update links, etc. Since this is just a tiny part of a good SEO plan, you must consider all the benefits and limitations before making a decision whether to hire an SEO expert or not.
If your team has a person who can deal with this, or you have time to devote yourself to SEO activities of your business, that’s great. However, if you are aware of the limitations of your business, which will “require” the engagement of additional SEO workforce or the outsourcing services of an agency, don’t be afraid of it.
The Evidence of Expertise
There is no best SEO expert in the world. Simply, the best are all those who are ready to learn, to improve, to follow the turbulent situation in the world of digital marketing and to perceive changes in the market. Feel free to ask for samples of their previous work.
Everyone can tell you that they are experts in something when you see them for the first time. But can they give you firm evidence of their expertise? Someone may believe in the words, but deeds are the ones that usually prove someone’s knowledge and experience.
On this webpage, check what other qualities an SEO expert should have and what you should look for before hiring them: https://medium.com/@DavidB_L/top-9-qualities-to-look-for-in-an-seo-expert-d8e7fb4f661e.
An SEO expert must listen to you, that is, to work according to your wishes and requirements. When you expose your ideas and intentions, they have to make it SEO feasible. Don’t fall for promises that your goal will be fulfilled in the shortest possible time. Ask for a detailed explanation of all the procedures, and realistic deadlines.
Communication must always be a two-way street – you are hiring a professional to make your ideas come true. You are the boss, but an SEO expert is here to give you point you the right way. Also, they should regularly report on the results, activities, and changes that occur. When the results are positive, they have to make an arrangement with you how to make them even better. When they’re not that good, you should work together on changing SEO strategy and adapting it to the market requirements.
If you or your company has high-quality content, product, or service to offer to the market, you must find a way to reach clients. A great SEO strategy can help you a lot in the online world and find you the way to the target audience.
Certainly, hiring professionals in that field is the best option, because the funds invested can quickly be multiplied. If the engagement of experts or agency is not possible, you can use your own workforce in the SEO field.
5 Ways that a Good SEO Strategy Can Increase Profits
Many things might have changed in the digital landscape over the years, but SEO remains a vital tool as far as online marketing is concerned. Here are five ways that a good SEO strategy can increase profits.
Are you aware that SEO is one of the most pocket-friendly marketing strategies today? Well, this is so because it specifically targets those customers who are actively searching for your products and services online. In contrast to outbound strategies such as cold calling, SEO can help you save money thanks to its inbound nature.
Remember, that the more money you save, the higher the profit margins. Similarly, the traffic resulting from SEO is more qualified when compared with other marketing strategies, and this makes it such a cost-saving strategy for both companies and businesses alike. Profit Addiction SEO strategies can help your site achieve all this, consequently delivering more credible leads and conversions.
2. Increased Traffic
Increasing search engine ranking is probably one of the most important roles of SEO. Therefore, appearing on the top positions on the search engine result pages goes a long way to ensure your site receives lots of impressions and more clicks. Ideally, positions can lead to considerable traffic increases for your website.
Additionally, SEO is also instrumental in the creation of keyword relevant and informative Meta descriptions and title tags that appear in the result pages. Consequently, these tags and descriptions play a key role in increasing the click-through rate which again improves the qualified web traffic.
3. Increased Site Usability
In an attempt to increase your website’s ranking in the search engines, SEO also makes your website more navigable for the consumers searching for your products. In a nutshell, SEO entails the rearrangement of your site’s links and architecture to make the pages easier to find and navigate.
Consequently, this makes it easier for users to find information on your website and obviously, the result is increased traffic that is vital for an increase in profits.
4. Return on Investment (ROI)
With SEO, you will always get trackable and quantifiable results regardless of the nature of your site (e-commerce or non-e-commerce), and this makes it very efficient as far as ROI is concerned. With that said, SEO agencies can track almost all the aspects of their strategy including an increase in traffic, and conversions among others.
For e-commerce sites, SEO agencies can easily determine a variety of activities ranging from the paths users take to complete a sale as well as minor details such the keyword used to search for your site before making the purchase.
5. Brand Awareness
Ranking in the top positions on the search engines exposes your website to a majority of users. Besides, appearing on the first page for your targeted keyword not only associates your brand with those keywords but also instills more trust into your brand. Generally, any company showing up on the first page of the search engines is often viewed as more trustworthy.
In summary, the more you rank in the top positions, the higher the chances of attracting more users who will be seeing your brand as a reliable site and the result is an increase in your profit margins.