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SEO Tips

How SEO Marketing Service Will Improve Your Website Rankings

SEO Techniques Will Improve Your Website Rankings

Having a website does not mean that it will be seen by people, you need to have it SEO optimized so that it comes on the top pages on the results given by the search engines. This is a pretty huge topic and needs to be understood properly by people who own their websites. Once you understand what is new seo techniques is and how to apply it on your website no one can stop you from gaining massive profits through the website. So let’s start by understanding what SEO Services actually is and then go ahead into more and more details on it.

What is SEO?

When you search for something on the web then the search engines give you some results where you will find the information that you are looking for. You may be surprised to know that 90% of the people browsing the web will not go to the next page in order to look for other sites so this means that your page should be on the first page itself.

You may think how is it possible but then you never realize that the websites that are on the first page were also created by someone perfectly which is why they are on the top and others in the preceding pages. This is where SEO or Search Engine Optimization comes which makes the point of difference.

The whole page is optimized for search engines in such a way that it can locate the Keywords or Key Phrases that are given on the website and bring it on the results.

You May interested to Read: The Secret of Successful Blogging & SEO Techniques

Now what are Keywords and Key Phrases?

Keywords and Key Phrases are results those words that the search engine reads gives out. To make it simple and clear here is a small example that will help you…

Say suppose you have an online store where you sell high heel sandals and in Delhi or so your keyword here will be “High Heel Sandals”  “High Heel Sandals in Delhi” “Buy High Heel Sandals in Delhi” High Heel Sandals Online” so on and so forth.

So here your main Keyword is “High Heel Sandals” as this is what you are selling and the secondary keyword here will be “High Heel Sandals in Delhi” then the alternative keywords will be “Buy High Heel Sandals in Delhi” and “High Heel Sandals Online”. So the main keyword here is the “High heel Sandals” and the remaining 3 are Keyword Phrases

What happens here is that once a person who is looking to buy High Heel sandals in Delhi is searching for these things then the search engines searches for all the websites having these words. Once it locates the keywords then it gives out immediate results on different pages. If your website has proper Keywords and Key Phrases it is more likely to come on the topmost rankings on the search results. So this is what a keyword and a key phrase is.

  • Back links

This is basically that system where the search engines derive results on the basis of how much your website referred to the customers by other websites on the basis of your relevance. For this you need to create back links on other genuine websites as well by getting in touch with the website owners.

Read our article “Competitor Backlinks Analysis” for understanding more about SEO Techniques .

But be careful here as the other website may be used as a mode of spamming by your counterparts as well which will bring the search engine ratings more down for you and then you won’t even be found anywhere on the web.

  • Responsive Design

One of the functions of a good SEO design is that the webpage that you own should be a responsive one. When you read the word responsive this simply means that the website is compatible with handheld devices as well. About 40% of the web browsing these days happens from smart phones and tabs so it is very important that your website is a responsive one and can rearrange its icons and the whole data in the webpage to the screen size of the device on which it is being browsed on.

Around 75% of the websites now are responsive and the remaining 25 percent are obscure websites that no one will ever view. So this is also one of the most important tools of SEO designing that can help your website reach high rankings by attracting more and more customers.

How to Grow your Business using SEO Services

SEO is the only method available in the world now to bring website to the top most pages. When it comes to business in metro cities like Delhi it is very important that your websites are properly optimized using the methods by you or by other SEO Services companies. There are number of such companies here and you can hire the best one depending upon your budget. You will be able to attract huge audience every day if your website is good and attractive as well. So here are 3 ways that will help your business grow through SEO.

  • Results on the web come from Search engine

The results that are shown on the browser are derived from the search engines that look for proper Keywords. So make sure that the website as adequate keywords to be spotted by the search engines. This is the work of the writers and they will make sure that the keywords are placed correctly in the content.

  • People look for specific things

You read the illustration above about the High Hell sandals in Delhi and it’s pretty sure that you understood that people will by typing the keywords itself while searching for things. This means that people who are actually interested in what you are selling will actually come to your website to buy things. So make sure that your website address has one of the keywords as well as this will help a lot.

  • Use Google Adwords campaign

This is basically a free tool available on the web where you can actually search which keyword will be relevant for your website and how many people search things on the web using those particular keywords. This is very important to know if the keyword that you have chosen is correct or not.

If you want your business to succeed through the website then make sure that you first use the Google adwords Campaign and then decide which keyword to use.

You May interested to Read: SEO and Content Marketing Tips for Small Businesses

Your Turn! 🙂

Comment below if you have any creative ideas to Improve Your Website Rankings.

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

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SEO Tips

Questions to Consider before Hiring an SEO Professional

Hiring SEO Professional

If you own a company or want to expand your small business (or just to attract traffic to your blog), you probably already know the importance of internet advertising. However, the point of being in the online world is not just to be present, but to be visible and available to those who will bring you some profit or results, i.e., Internet users.

To achieve this, you need to apply the right SEO strategy, which primarily refers to users, but also follows the rules of Internet browsers. Since these algorithms often change and the field of online business is very turbulent, you have to ask yourself – can you do this on your own (do you have the required knowledge, resources, etc.) or do you still need the help of an expert?

Before making a final decision, it would be a good idea to analyze several key points.

Define Your Goal and Be Real

The goal that you want to achieve using SEO strategies is to promote your website, brand, blog, etc. You need measurable results or statistics that indicate the success of your business on the Internet. Clear objectives are the basis for achieving good results.

You have to have realistic expectations. If you are planning to “dive” into Internet marketing, don’t expect results overnight. Neither the local SEO expert you hired can make this feasible that fast. They may have what it takes to help you find your place on search engines, but they are not all-mighty.

If you are not sure how to start, consult the SEO agency. You tell them what you want, and they will “translate” that in numbers. For example, you want to increase your site’s traffic by 30% in the next month. A reliable SEO company will suggest what they can do to achieve your goals, like which strategy they could use and similar. Now it’s up to you to consider how this fits into your financial plans.

The Expertise vs. Staying In-House

Even if you have knowledge in the field of SEO, you need detailed planning of all activities on a daily, weekly or monthly level. To ensure visibility, you must be up-to-date, place new content, guest and social network posts, regularly update links, etc. Since this is just a tiny part of a good SEO plan, you must consider all the benefits and limitations before making a decision whether to hire an SEO expert or not.

If your team has a person who can deal with this, or you have time to devote yourself to SEO activities of your business, that’s great. However, if you are aware of the limitations of your business, which will “require” the engagement of additional SEO workforce or the outsourcing services of an agency, don’t be afraid of it.

The Evidence of Expertise

There is no best SEO expert in the world. Simply, the best are all those who are ready to learn, to improve, to follow the turbulent situation in the world of digital marketing and to perceive changes in the market. Feel free to ask for samples of their previous work.

Everyone can tell you that they are experts in something when you see them for the first time. But can they give you firm evidence of their expertise? Someone may believe in the words, but deeds are the ones that usually prove someone’s knowledge and experience.

On this webpage, check what other qualities an SEO expert should have and what you should look for before hiring them: https://medium.com/@DavidB_L/top-9-qualities-to-look-for-in-an-seo-expert-d8e7fb4f661e.

Two-Way Communication

An SEO expert must listen to you, that is, to work according to your wishes and requirements. When you expose your ideas and intentions, they have to make it SEO feasible. Don’t fall for promises that your goal will be fulfilled in the shortest possible time. Ask for a detailed explanation of all the procedures, and realistic deadlines.

Communication must always be a two-way street – you are hiring a professional to make your ideas come true. You are the boss, but an SEO expert is here to give you point you the right way. Also, they should regularly report on the results, activities, and changes that occur. When the results are positive, they have to make an arrangement with you how to make them even better. When they’re not that good, you should work together on changing SEO strategy and adapting it to the market requirements.

If you or your company has high-quality content, product, or service to offer to the market, you must find a way to reach clients. A great SEO strategy can help you a lot in the online world and find you the way to the target audience.

Certainly, hiring professionals in that field is the best option, because the funds invested can quickly be multiplied. If the engagement of experts or agency is not possible, you can use your own workforce in the SEO field.

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SEO Tips

5 Ways that a Good SEO Strategy Can Increase Profits

Good SEO Strategy

Many things might have changed in the digital landscape over the years, but SEO remains a vital tool as far as online marketing is concerned. Here are five ways that a good SEO strategy can increase profits.

1. Cost-Effectiveness

Are you aware that SEO is one of the most pocket-friendly marketing strategies today? Well, this is so because it specifically targets those customers who are actively searching for your products and services online. In contrast to outbound strategies such as cold calling, SEO can help you save money thanks to its inbound nature.

Remember, that the more money you save, the higher the profit margins. Similarly, the traffic resulting from SEO is more qualified when compared with other marketing strategies, and this makes it such a cost-saving strategy for both companies and businesses alike. Profit Addiction SEO strategies can help your site achieve all this, consequently delivering more credible leads and conversions.

2. Increased Traffic

Increasing search engine ranking is probably one of the most important roles of SEO. Therefore, appearing on the top positions on the search engine result pages goes a long way to ensure your site receives lots of impressions and more clicks. Ideally, positions can lead to considerable traffic increases for your website.

Additionally, SEO is also instrumental in the creation of keyword relevant and informative Meta descriptions and title tags that appear in the result pages. Consequently, these tags and descriptions play a key role in increasing the click-through rate which again improves the qualified web traffic.

3. Increased Site Usability

In an attempt to increase your website’s ranking in the search engines, SEO also makes your website more navigable for the consumers searching for your products. In a nutshell, SEO entails the rearrangement of your site’s links and architecture to make the pages easier to find and navigate.

Consequently, this makes it easier for users to find information on your website and obviously, the result is increased traffic that is vital for an increase in profits.

4. Return on Investment (ROI)

With SEO, you will always get trackable and quantifiable results regardless of the nature of your site (e-commerce or non-e-commerce), and this makes it very efficient as far as ROI is concerned. With that said, SEO agencies can track almost all the aspects of their strategy including an increase in traffic, and conversions among others.

For e-commerce sites, SEO agencies can easily determine a variety of activities ranging from the paths users take to complete a sale as well as minor details such the keyword used to search for your site before making the purchase.

5. Brand Awareness

Ranking in the top positions on the search engines exposes your website to a majority of users. Besides, appearing on the first page for your targeted keyword not only associates your brand with those keywords but also instills more trust into your brand. Generally, any company showing up on the first page of the search engines is often viewed as more trustworthy.

In summary, the more you rank in the top positions, the higher the chances of attracting more users who will be seeing your brand as a reliable site and the result is an increase in your profit margins.

 

Additional Reading:-

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Blogging Tips

Simple Ways to Get Blog Post Ideas That Attract Backlinks

blog post ideas

Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.

Here, I am going to share a few ways to find blog post ideas that attract backlinks.

Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.

Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.

Types of Blog Posts Content that Attracts the Most Backlinks

How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.

Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.

#1 List Type Posts

The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,

  • 5 Ways to Finding out What Your Blog Audience Want
  • 75+ Free Dofollow Backlink Sites
  • 15 Types of Blog Post Content
  • 11 Free online Digital Marketing Webinar Sources

Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.

#2 Detailed Guides

Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.

Detailed Guides

#3 Infographics

Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.

Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.

 Infographics

#4 Discussions & Case Studies

The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.

In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.

Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.

Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks

These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.

However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.

Let’s get started.

#1 Quora and Other Discussion Forums

Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.

You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.

Quora Blog Post Content Ideas

Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.

#2 Popular Search Engine Results

Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.

You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.

“Ultimate Guide” + Keyword

“List of” + Keyword

“Infographics” + keyword

“Case study” + keyword

Google Search Casestudy content

#3 Interviews and Expert Roundups

Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.

Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.

Interviews and Expert Roundups

Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.

You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.

Using Comprehensive SEO Tools

You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?

Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.

Final Words

I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.

I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.

Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.

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