If you are an aspiring music artist – a creator or any other kind, really – then you will have inevitably come to SoundCloud to try and make your big break. This platform is all about bringing exposure to talent, and sometimes all it takes is a single track at the right moment to launch your dream career.
Towards this end, many promotional and strategic services specializing in SoundCloud-based business have sprung up, and their vlogs are full up to the brim with awesome advice and hacks, such as the one you can find over at buyplaysfast.com/.
For those of you who do not really feel like relying on a third party for your successful launch, or for those who just want to led a little oomph to their profiles on the platform, we have put together a little handy guide for optimizing your SoundCloud tracks to get the very best you can out of each upload. Keep reading!
1. Your images and descriptions are basically your lifelines
There is an interesting saying among the professional chefs of the world: “Pleasing to the eye, then pleasing to the nose, and only then pleasing to the tongue!” This is, essentially, perfect marketing in a nutshell. In order to get people to listen to your tracks, you have to make them visually appealing enough that people will want to click on them – and click on the next, and the next.
Therefore, give your uploads a little boost each time. Add some eye-catching cover art for your albums, or singles, and individual songs. Make smart use of the descriptions to make each upload “a bit extra”. Give kudos to your collaborators and link to their profiles. Include guest lists, gear lists, lyrics, and credits. If there is an interesting backstory to a given track, get it up there!
It is important that you pick one style of writing, though and consistently stick to it. This builds style and recognition – basically, it is your branding. For a creative an interesting look into how different writing styles convey different effects, check out this link.
2. Your track titles, album names, and playlist monikers have to be clear
Well, when we say “clear”, we actually mean two equally important things.
First, avoid using any swear words or slur items in your titles, captions, descriptions and so forth. It could get you into trouble with SoundCloud, and even earn you a ban from the platform, and more importantly, it is likely to get you into trouble with your listeners. Not only are you risking unintentionally insulting and triggering your audience, but using “dirty” words here tends to convey a sense of immaturity and unprofessionalism – something you definitely want to avoid.
Second, keep your track titles tight and straightforward. Run from generic filenames like they are the Devil himself because they are.
For example, “005_If_The_Stars_Had_Voices_v17.2_final_upld” is so bad that it hurts. “If The Stars Had Voices” is much better. Always strive to keep it sweet and to the point.
3. Never neglect your genre labels and your mood tags
You may be thinking that you “hate shoving your art into little-labeled boxes”, and you may have a point in that.
However, sadly, this is not how the real world of the music industry works, nor is it how the SoundCloud platform works.
People love labeling stuff because it helps them find the stuff they want to find and avoid the stuff they do not want to deal with. SoundCloud is the same: it recommends music to users in accordance with an algorithm, and the algorithm cannot function without label data.
So go for it freely, but keep it balanced. Assign accurate genre information to each track, and avoid using too many sub-tags. Add a few relevant sub-genres, no more than three, and add some key moods that best describe the track – and then leave it at that. To learn more about the science behind the moods of music, check out this article: https://sites.tufts.edu/eeseniordesignhandbook/2015/music-mood-classification/
4. Build your personal SoundCloud discography
This is actually a lot easier than it might seem at first glance since this is an online platform that we are discussing, you do not have to wait for dozens of physical sessions and discs. All you need to do is put together a playlist, and then label it as an album, compilation, or as an EP. You can also label individual tracks as singles.
These kinds of musical collections will be listed on your profile in order of their release date, which makes it super easy for your fans to keep up with your latest exploits, as well as to revisit their old favorites. It also keeps your profile neatly organized, which makes it easier for you to manage, and looks professional too.