Many folks out there are just beginning their journey towards blogging and there are more people who are already running their own websites for quite some time, they are not aware of what Search Engine Optimization (SEO) is and how to get it to work for their best benefits.
SEO is by far the most vital technique you could use, not only for reaching better scores on the search results but also for executing a thriving internet advertising and marketing campaigns. It can be thought of as a set of guidelines to follow in order to improve your website’s ranking in various search engines. While this article might be a lifesaver you don’t know about SEO, Here’s an interesting piece as to What Star Wars can teach you about SEO?
SEO consists of configuring the settings of your website which is called as On-Page SEO and the techniques which you can deploy outside the limits of the website which is called Off-Page SEO.
On-Page SEO is the practice of optimizing every individual page of your website so as to rank higher, if not on the top, in the Search Engine Results Pages (SERPs). You need to configure both the technical stuff (page titles, page descriptions, URLs, etc) and the content of the pages of your website On-Page SEO Tips.
Off-Page SEO is all about constructing the links and other parameters which you can expose to the search engines in order to persuade them about the usefulness and quality of your site for the one and only aim – higher ranking. Few examples of off-page SEO are sharing on social networking sites, best in class articles submission, forums, and blog promotion, etc.
Here are a few Tips for On-Page SEO:-
#1. Title of the Page:
Titles of the pages are one of the most significant factors for SEO on your website. Each and every web page must have an exclusive title which includes the primary keywords of the webpage. For example, a webpage with the title On-Page SEO Tips will get a better ranking than a page with title “index.html”.
#2. Meta Description for the Page:
Generally, people overlook to take into account the Meta Description for their webpage. Meta Description is an important place to contain appropriate keywords for your content because these are matched with the search query within the search results and accordingly rank of your webpage is determined at the time of listing of your webpage.
#3. Content Takes the Lead:
There are 3 simple rules when it comes to the content of your website, they are:
(i) A website with an outstanding content can do wonders with or without SEO.
(ii) A website with poor content will not go far with or without SEO.
(iii) A website with nice content can turn out to be even better with SEO.
These are some of the parameters that define good quality content –
- original content (no plagiarism)
- images and videos should have an alt text attached to them
- content which is useful to the end user
- well researched content
- long articles
Check out this Articles: WordPress and SEO Tips for Beginners
#4. Formatting Matters:
When the search engines read the web pages according to the search query, among the things they check is the page title, description, heading, and the formatting of the content. On-Page SEO Tips, Search engines do this practice to comprehend what the webpage is all about and then basis some more factors, they will grade the webpage at a certain position in their internal listing. Think of a webpage like a report having headings and subheadings, important parts highlighted, etc.
Using Page builders like Thrive Architect can really help make your posts look better.
#5. Structure of URL:
The structure of the website’s URL plays an important role in On-Page SEO. URL structure can be divided into four sections –
A) Permanent Links – It is the unique URL of each webpage
B) Categories – Group the webpage into meaningful categories to assist search engines and users in finding what they are searching in a faster way.
C) Breadcrumbs – It assists the users to cruise your internet site in an ordered manner since users will not be lost on the different web pages of your site and know exactly how deep below they are from the home page.
D) User Sitemap – One of the options in your website’s menu, whether available at either top or bottom, should be the User Sitemap. It is a blueprint of the site that’s devised for visitors of the site.
#6. Mobile Friendliness and Speed of Website:
According to a recent survey, nearly 70% of the search queries on Google are nowadays originating from mobile gadgets. This implies that if your site isn’t mobile gadgets friendly, you are by now losing more than half of the potential network traffic.
These six methods are just a few of the practices by which you can augment your On-Page SEO Tips. Any one method adopted individually without the others would not make a noticeable difference to the website’s ranking on the search engine listings, and if employed together, they can significantly enhance network traffic to your website.