Are Backlinks Still Relevant for SEO?
The term SEO is in the internet from so long. From the time it came into existence both search and content marketers believed that Search Engines use different kind of backlinks differently for ranking their websites.
As the years has passed, Google has released many algorithm changes which has affected the rankings of websites differently.
But, now in the 2017, are Link Building still relevant for SEO? In this article, I am going to explain things in detailed manner.
So what kind of backlinks are important now?
According to search metrics annual study, Quality content is more important for ranking high in Google.
But what about backlinks?
If the content is really good, then a lot of websites will automatically link to your quality content.
Equally, Link Building and backlinks also plays an important role in ranking a website. For this reason, a lot of content marketers and SEO professionals crave to get more backlinks to their website.
Google has recently clamped down websites which build unnatural links to their website just to increase their rankings in Search Engines, as earlier, to rank high in Google, you need lot of backlinks, so webmasters would get backlinks from different sources, no matter whether they are from different niche or not.
Image credit: searchmetrics.com
According to search metrics study, the correlation between backlinks and Google high ranking websites is slowly declining after Google has clamped down the websites which build unnatural links.
So, this is not about number of backlinks your website has, but they must be relevant to your website.
Here are top 5 findings of that study which affects the Google SEO rankings.
Table of Contents:-
As you can see in the above picture, the correlation between the number of backlinks a website has and Google position is 0.28. This number is declining every year. But still, it is considered as the #1 factor for ranking a website top in Google.
As you can in the following picture, if you search for the keyword “How to do SEO”
You will get the following results in Google. Competitor Analysis for SEO
If you check their number of Link Building and backlinks using MajesticSEO tool, then here is what they say for wikihow.com with 19.7 Million backlinks.
For Moz.com with 5.94 Million backlinks
For medium.com with 4.31 Million backlinks
As you can see from the above, wikihow.com is having more backlinks than the other 2 websites.
2) Referring Domains
The amount of referring domains your website has also plays a major role in determining your website’s position in Google. As you can see in the above screenshots, the more referring domains you have for your website, the better it will rank in Google.
Even this referring domains concept is very true, because big brands often take top positions in Google. This is because, they have good percentage of referring domains.
For example, a website with more links from different domains is more popular than a website who has more links, but very few referring domains.
If you get a site wide link which is placed in the footer which will show on all pages, Google still just count this as a single link and is not so important than a link which is relevant to the content.
Shopping sites always wanted to establish a brand for themselves, so they crave for publicity and hence tries to get more referring websites to establish a brand.
The trend of using keyword in Anchor text is declining since the Google’s last algorithm update. According to SearchMetrics study, the percentage of people who are using keyword in anchor text was 29% in earlier years and now it has been declined to 26%.
Google suggests to get natural links to your website, than building some by using keywords in their anchor text.
But not all niches, can get a lot of backlinks, if all websites rely on getting natural links, there would be very few links to every website. Whatever you do, you just have to make the anchor text appear to be natural.
4) Domain Name in Anchor Text
Now a days link builders and content marketing experts are using domain name in their anchor text more and more. Earlier there is around 7% of links contained domain name in anchor text. But now, the percentage has been increased to 10% after the Google latest algorithm update.
Google has realized that, whenever a persons is linking to a website in his content or article, they will probably link that website with a domain name. And it would look like a natural backlink than looking like an artificial link. So, more and more link builders are using domain name in their anchor text.
Having good number of backlinks from new sites is very important for your website rankings in Google. The more new backlinks you have for your website, the better it ranks in search engines.
For example, in Google, for the top 20 results, if a website A has increased its backlinks from 530 to 700 in few months, then it shows Google that the website is reliable with quality content and hence, it is getting new links each month. This ranks the website top than the website having fewer new links.
So, try to get new links for every article you write, the more new links you get, the better it ranks.
If you see the big PR websites like Huffington Post, once an article is published in their website, it will be syndicated to many other small news websites which generates numerous backlinks for all of their new articles.
Don’t Forget to Read: How to Find Competitor Backlinks Analysis for SEO?
This shows Google that, it is getting new links every day and shows the activeness of this website. So, try to get linked by new websites every day or often to rank better.
On overall, Backlinks are still considered as one of the important factor for ranking in Google. But this has been declining recently with Google recent algorithm updates. Earlier, people used to rank websites high in Google, by getting too many irrelevant backlinks.
Now, this has been broken down into, that in order for website to get ranked high in Google, it must have quality backlinks. Not only quality backlinks but also relevant backlinks.
If you are in health niche, then your backlinks should come from health related websites. If you own an insurance website and you get a backlink from Astro Physics, it doesn’t make any sense at all. So try to get relevant Link Building backlinks.
And finally, what Google wants to tell is that if you build quality and engaging content, then your content will be automatically linked by other publishers in your niche, which will bring natural backlinks automatically.
SEO Interview Questions and Answers Guide You Need to Know
SEO is all the rage in the digital marketing world. From content marketing to gaining traffic to your website to making any social media marketing campaign Successful Blogging, SEO is the real key.
SEO is Not Magic or Luck, it’s Long Term Hardwork and investment. – Pavitra Kumar
If truth be told, the functionality of SEO is difficult to understand and unique in nature. In the field of internet marketing, Search Engine Optimization (SEO) has been developed as an excellent method to promote a website that means promoting a website and enhance its rankings in the search engine page results. In order to rank higher on a search engine, a website must be search engine friendly.
As the need for accessing the internet is proliferating vigorously, the extent of internet marketing in the digital marketing world is also in the hike accordingly. From large enterprises to small businesses, the demand for SEO and SEM experts is continuously rising.
However, the interviews held for SEO positions seem to be very baffled as most often it comprised various challenging questions that prove your ability of reasoning, logic, problem-solving skills and creative thinking.
Whether you are a freshener or an experienced SEO professional, read these SEO interview questions and answers that would not only show your skills and knowledge but also help to achieve the SEO job and make you the winner.
Being an SEO professional you would have to prove your capabilities and knowledge of SEO as well as SEO services in order to show your expertise in the field of search engine marketing.
Read these SEO interview Questions and Answers by Pavitra Kumar, SEO Expert at BlogDada.com, which will definitely ensure your success in the SEO interview. So, let’s go through.
Table of Contents:-
- 1. What do you understand by the term SEO?
- 2. Define Types of SEO?
- 3. What are some famous SEO tools?
- 4. What do you mean Backlinks?
- 5. What are Outbound Links?
- 6. What is Googlebot?
- 7. What is Crawling?
- 8. What do you mean by Indexing?
- 9. What are Meta Tags?
- 10. Have you ever heard about White Hat SEO and Black Hat SEO?
- 11. What are “no-follow” and “do-follow” links?
- 12. What do you mean by SERP?
- 13. What are Organic Results?
- 14. What are Paid results?
- 15. Are SEO agencies Beneficial?
- 16. What are keywords and Long tail keywords?
- 17. What do you mean by LSI keywords?
- 18. What is Canonical URL?
- 19. What is SEO friendly URL?
- 20. What are the most common ranking factors?
- 21. What are mean by robots.txt?
- 22. What do you mean by Cloaking?
- 23. What is the character limit of Meta description tags?
- 24. What is the difference between SEO and SEM?
- 25. Name some famous SEO blogs?
- 26. SEO Extensions
1. What do you understand by the term SEO?
SEO is the abbreviation of “Search Engine Optimization” which is a set of techniques to keep optimizing a website in order to enhance its visibility on top in search engine result pages by using specific keywords or key phrases.
2. Define Types of SEO?
Mainly, there are two main types of SEO:
Off-Page SEO: It is the method of getting backlinks from different websites to improve the rankings of the site. This method includes a method of SEO including blog posting, guest posting, forum posting, press release submission, and miscellaneous.
On-Page SEO: It is the technique of optimizing a website which includes on-page work such as creating informative, fresh content, meta title, meta descriptions, ALT tags, as well as ensuring the code and design of a web page can be indexed and crawled by search engines.
You May interested to Read: On-Page SEO Factors To Rank Your Website On First Page.
3. What are some famous SEO tools?
Google Analytics, Keyword Planner, Alexa, Google Webmaster, Google AdWords, Open Site Explorer
Backlinks or inbound links are the incoming links to your website, helping users to shift from one web page to another. These incoming links can play a key role in SEO.
5. What are Outbound Links?
The outbound links or outgoing links are links that come from your website to another webpage or website. They provide your web pages with more quality and value for the search engine rankings. Google considers outbound links as third-party votes which improve the ranking of your website rankings.
6. What is Googlebot?
To index and update a webpage/website, Google uses the Googlebot or web spider to cache, crawl, and index a web page by collecting the details from that webpage.
7. What is Crawling?
It is an automated process to filtrate web pages for proper indexing by search engines. Web crawlers regularly check web pages for fresh content and relevant keywords and then bring this information back to the web server for indexing.
8. What do you mean by Indexing?
The process of indexing begins when the process of crawling finishes. Google uses crawling to gather web pages relevant to the search queries and then creates an index that includes relevant keywords or searches terms and their exact locations.
9. What are Meta Tags?
HTML meta tags are basically tags used for a web page which place between opening and closing head tags of any document’s HTML code. They are basically the hidden keywords who present in the code and are invisible to users but are visible by search engines.
10. Have you ever heard about White Hat SEO and Black Hat SEO?
In order to rank higher on search engine result pages, websites go for various methods and techniques. The methods or approaches that are acceptable according to search engine guidelines are White Hat SEO, while methods and tricks that are not acceptable or advised to avoid at any case in search engine guidelines are called Black Hat SEO.
Nofollow links are non-crawling links which can’t be passed by search engine bots and can’t be indexed or cached.
Dofollow links are the type of links that allow all search engine crawlers to pass through. They have a great impact on website rankings as these links are counted by search engines as a backlink for your webpage and increase your chances of ranking higher on search engines.
Additional Reading:- Backlink Generator Tools Website Online You Should Know About
12. What do you mean by SERP?
Search engine page results (SERP) denotes to the page that is appeared when a specific search query is entered over the search engine.
13. What are Organic Results?
Organic results represent the listing of the web pages that are most accurate to the search query entered by the user. It is referred to as the natural result.
14. What are Paid results?
Paid results generally represent advertisements that are appeared above the organic results. Different website owners pay Google to display their websites for certain keywords. Paid results appear when a user enters a query with those particular keywords.
15. Are SEO agencies Beneficial?
Yes, definitely SEO agencies are beneficial but only to some extent. Agencies like Branex believes that, hire an SEO agency only if they aim to provide Search Engine Optimization by following White Hat SEO technique. As Black Hat and Grey Hat SEO and Advanced SEO Techniques. do improve the rankings but they do not last long. Whenever Google bots will recognize that you are following these techniques they will certainly penalize your website.
16. What are keywords and Long tail keywords?
Keywords in SEO refer to the words included in the web content which help the user to find the particular website by entering specific search queries over the search engines. Long tail keywords are key phrases that contain more than 4 words and make search results more specific.
17. What do you mean by LSI keywords?
Latent Semantic Indexing (LSI) keywords are semantically associated with the main keyword that a user enters over the search engine. They have appeared at the bottom of the search engine result pages. The search engine finds the semantic structure of the keywords and then extract the appropriate meaning of the text to bring the most accurate results.
18. What is Canonical URL?
Canonical URL is the best URL for the web pages that the user wants to see. They are also called canonical tags that help in content syndication when multiple versions of a web page become available over the internet. It helps resolve content duplication issues.
19. What is SEO friendly URL?
SEO friendly URLs are structured in a way so that the method of website indexing by search engines become easier. Putting the right keywords and having an accurate length (3-5 words) can help improve website rankings and increase website navigation. Clean, simple, short URLs help users and search engines both to understand the page topic easily.
20. What are the most common ranking factors?
There are top 3 ranking factors that can affect the search engine algorithm:
Content, backlinks, and RankBrain
21. What are mean by robots.txt?
It tells search engine Bots about the web pages on your website that you don’t want to crawl. It prevents the indexation of online content that a website owner doesn’t want to display.
22. What do you mean by Cloaking?
It is a dishonest way of optimizing your website for search. In this approach, irrelevant content will be shown to the search engine crawler than what is presented to the end users.
An average meta title’s character limit is 60-70 and meta description character limit is 160 characters.
24. What is the difference between SEO and SEM?
Search engine marketing (SEM) is used for the promotion of a website by using paid advertising to increase their visibility in SERPs in the advertisement section. On the other hand, SEO is optimizing the website to increase the organic rankings of a website.
25. Name some famous SEO blogs?
- Search Engine Journal
- Search Engine Watch
- Search Engine Land
26. SEO Extensions
There are numerous SEO Extensions and Add-ons are available. But the most common ones to look are MOZ Bar that let you know about Domain and Page authority and Alexa that help you idealize the extent of the domain in the world.
If you wish to build your career in the digital marketing world but know little about SEO, you can always take classes and certifications to develop your new SEO skills. With SEO courses and certifications, you can easily jump to the next level and open up new opportunities for yourself.
Good Luck! 🙂
Beginner’s Guide on Essentials Needed for SEO Starter Kit
SEO often gets a bad wrap for being too complex, but that is far from the case especially when you get all your tools for an SEO starter kit lined up. If you are a newcomer to SEO, it is not as complex as it seems. Beginners Guide to SEO, It is a simple thing to comprehend. See Google has automatic algorithms such as those used by Serp Tracking that it uses to rank your website. Google sends out small crawlers to your website to check on multiple indicators that eventually determine just how useful and popular your site is. An example of these indicators includes things like new content, organic traffic, domain age, backlinks and so many more.
SEO is basically a skill that aims at making these indicators favorable when Google comes ‘crawling’ around. To dominate in SEO sphere all you need to do is pay attention to these indicators in your writing. The even better news is that you don’t need years of experience or to break the bank so as to produce SEO optimized content. If you are just getting started here are a few basic components that you need for SEO.
Table of Contents:-
Build a Website
The very first thing you will need on your SEO journey is to get your own website. Don’t worry there are plenty of website building tools out on the web that is easy to use and affordable, one such tool is WordPress. The tool you choose to help build your website should be easy, clean and multifunctional such that it’s receptive to mobile optimization as well.
Choose Your Niche and Workaround It
It’s important to determine a very specific niche that meets the demands of your target audience. Try and make your niche as small and specific as possible otherwise, you will be left competing with more businesses with more resources and a bigger online presence than you do. Use keyword research to identify keywords that will help relay your message. Once you have identified your niche its time to incorporate it into your content and site. Organize your post in such as way that it has heading and subheadings to make it easier for your readers to understand. Content Marketing Strategy, You can add some of your keywords to the topics or subtopics. Try and ensure that every post gets at least 700 words and the content relayed is relevant to your readers.
Make It a Regular Thing
A dormant site does not rank well with Google or readers. That being said, as part of your SEO basics, it’s important to produce high-quality SEO friendly content on a regular basis, say at least two posts every week. Ensure that all your posts are original, relevant and helpful to your readers. You can also include videos, pictures, audio and other forms of media to spice up your content. Don’t shy away from taking some time to refine your content until it’s appealing to your readers.
A backlink refers to when another domain provides a link that takes someone back to your site from their domain. Link building can significantly boost your ranking on Google searches if used appropriately. The first focus should be on creating high-quality informative content while attaching your expertise and profile to the post. If it’s good quality, you will likely get a few links to your site and much more with experience. If the source of the backlinks is a domain with excellent rankings, then this will work in your favor as well.
Also Read: Free Backlink Generator Tools Website You Should Know About
Another tactic to bring in more traffic to your site is to use social media as a platform. Social media can have a significant impact on your SEO campaign and Beginners Guide to SEO in a very positive way. You can promote and share links to your site on all your social media profiles. Alternatively, you can attach your social media profiles to your post to make them shareable. This will help gain a stream of new followers to your social media profiles and they can turn to a valuable traffic visiting your site. Moreover, the more your site is shared, the more it becomes visible or popular on search engines.
6 Best SEO Tools to Boost Your Google Ranking
SEO is a cornerstone of a successful website because it affects the visibility of a site, allowing for specific targeting to specific audiences and their unique needs. It ensures that the targeted audience can find solutions to problems whenever they need them. Therefore, it is a vice you cannot overlook if the success of your online business is anything to go by.
Do you want your site to be found first by users on Google? Well, apart from using SERP Ranking tools and writing engaging content, below are six easy-to-use and reliable Best SEO Tools you can use to ensure your Google ranking pick up swiftly, and gives you optimal results:
Table of Contents:-
#1. Google page speed & UX
Speed and efficiency drive the type of audience that exists today. With little time to spare on a single webpage, they prefer things that are instantaneous. It is therefore to your advantage if the pages on your site are up to speed and do not take too long to open links or images. This means optimizing your texts and pictures, giving the user a smooth and unmatched experience on your site. By using Google Pagespeed to enhance this, you will get more users clicking your website; hence your site will appear among the top on Google listings.
#2. Keyword Tool
The keyword tool is the heart of SEO because it gives you the very words which you rely on to communicate with search engines. This is very central as it sets your site to match up with the needs of the content consumer; therefore setting you high on the bar in Google ranking. The keywords you pick should be targeted towards the mind of the user not your own, but carefully considered and used so as not to lean towards repetitiveness in your content. The keyword tool is highly useful in keyword research and helps you find keywords that are highly useful in developing content that will doubtlessly outrank that of your competitors.
#3. Google Analytics
Google Analytics is the most basic marketing SEO tool, yet remains among the most used and effective SEO tools. It conveniently lets you monitor and keep track of your website’s traffic as well as data traffic. Google analytics also helps bring up many keywords analytics; thus informing you how many people come to your site, the actual pages they click on, and what content they are interested in. This allows you to better shape and mold your content to receive optimal results.
A sitemap contains a list of pages on your website. Having a sitemap tool for your site allows you to share links to all pages on your site, making it easier for web crawlers to find them. Additionally, this tool helps in improving the ranking of your site by making it highly indexable. A highly discoverable sitemap allows your site to be easily found by search engines like Google, and eventually, online will find it and your organic traffic will increase significantly.
When a website’s link is found on another website, the SEO of the linked site improves. This tool is best for analyzing keywords and anchor texts, as well as give you a variety of links that could work as backlinks for your site. Therefore, it provides a way of dragging more traffic to your site by relying on links that compliment your content.
The quality and relevance of the backlinks on to your site should be a top priority so that the kind of attention you pull to your website is positive. When you learn to use this tool, you will always get the best backlinks that will lead to boosted rankings in Google and other dominant search engines.
#6. Screaming Frog
This tool is increasingly gaining popularity in the modern online space. Screaming Frog is an SEO spider tool that allows you to crawl your website and gather onsite data for broken links, analyze metadata, identify duplicate content, audit redirects on your site, and generate XML sitemaps for your page, and do a host of other SEO tasks. This is a multi-edged tool that places you in a position to better make informed decisions on what content to generate for your site.
Still looking for the Best SEO Tools that will improve your site’s ranking in Google? Go back to the top! Pick one tool from this list which you believe will offer you the best and the thought of competitors being listed better than you will never cross your mind.
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