Are Backlinks Still Relevant for SEO?
The term SEO is in the internet from so long. From the time it came into existence both search and content marketers believed that Search Engines use different kind of backlinks differently for ranking their websites.
As the years has passed, Google has released many algorithm changes which has affected the rankings of websites differently.
But, now in the 2017, are Link Building still relevant for SEO? In this article, I am going to explain things in detailed manner.
So what kind of backlinks are important now?
According to search metrics annual study, Quality content is more important for ranking high in Google.
But what about backlinks?
If the content is really good, then a lot of websites will automatically link to your quality content.
Equally, Link Building and backlinks also plays an important role in ranking a website. For this reason, a lot of content marketers and SEO professionals crave to get more backlinks to their website.
Google has recently clamped down websites which build unnatural links to their website just to increase their rankings in Search Engines, as earlier, to rank high in Google, you need lot of backlinks, so webmasters would get backlinks from different sources, no matter whether they are from different niche or not.
Image credit: searchmetrics.com
According to search metrics study, the correlation between backlinks and Google high ranking websites is slowly declining after Google has clamped down the websites which build unnatural links.
So, this is not about number of backlinks your website has, but they must be relevant to your website.
Here are top 5 findings of that study which affects the Google SEO rankings.
1) Number of Backlinks
As you can see in the above picture, the correlation between the number of backlinks a website has and Google position is 0.28. This number is declining every year. But still, it is considered as the #1 factor for ranking a website top in Google.
As you can in the following picture, if you search for the keyword “How to do SEO”
You will get the following results in Google. Competitor Analysis for SEO
If you check their number of Link Building and backlinks using MajesticSEO tool, then here is what they say for wikihow.com with 19.7 Million backlinks.
For Moz.com with 5.94 Million backlinks
For medium.com with 4.31 Million backlinks
As you can see from the above, wikihow.com is having more backlinks than the other 2 websites.
2) Referring Domains
The amount of referring domains your website has also plays a major role in determining your website’s position in Google. As you can see in the above screenshots, the more referring domains you have for your website, the better it will rank in Google.
Even this referring domains concept is very true, because big brands often take top positions in Google. This is because, they have good percentage of referring domains.
For example, a website with more links from different domains is more popular than a website who has more links, but very few referring domains.
If you get a site wide link which is placed in the footer which will show on all pages, Google still just count this as a single link and is not so important than a link which is relevant to the content.
Shopping sites always wanted to establish a brand for themselves, so they crave for publicity and hence tries to get more referring websites to establish a brand.
3) Backlinks with Keyword in Anchor Text
The trend of using keyword in Anchor text is declining since the Google’s last algorithm update. According to SearchMetrics study, the percentage of people who are using keyword in anchor text was 29% in earlier years and now it has been declined to 26%.
Google suggests to get natural links to your website, than building some by using keywords in their anchor text.
But not all niches, can get a lot of backlinks, if all websites rely on getting natural links, there would be very few links to every website. Whatever you do, you just have to make the anchor text appear to be natural.
4) Domain Name in Anchor Text
Now a days link builders and content marketing experts are using domain name in their anchor text more and more. Earlier there is around 7% of links contained domain name in anchor text. But now, the percentage has been increased to 10% after the Google latest algorithm update.
Google has realized that, whenever a persons is linking to a website in his content or article, they will probably link that website with a domain name. And it would look like a natural backlink than looking like an artificial link. So, more and more link builders are using domain name in their anchor text.
5) Backlinks from New Sites
Having good number of backlinks from new sites is very important for your website rankings in Google. The more new backlinks you have for your website, the better it ranks in search engines.
For example, in Google, for the top 20 results, if a website A has increased its backlinks from 530 to 700 in few months, then it shows Google that the website is reliable with quality content and hence, it is getting new links each month. This ranks the website top than the website having fewer new links.
So, try to get new links for every article you write, the more new links you get, the better it ranks.
If you see the big PR websites like Huffington Post, once an article is published in their website, it will be syndicated to many other small news websites which generates numerous backlinks for all of their new articles.
Don’t Forget to Read: How to Find Competitor Backlinks Analysis for SEO?
This shows Google that, it is getting new links every day and shows the activeness of this website. So, try to get linked by new websites every day or often to rank better.
On overall, Backlinks are still considered as one of the important factor for ranking in Google. But this has been declining recently with Google recent algorithm updates. Earlier, people used to rank websites high in Google, by getting too many irrelevant backlinks.
Now, this has been broken down into, that in order for website to get ranked high in Google, it must have quality backlinks. Not only quality backlinks but also relevant backlinks.
If you are in health niche, then your backlinks should come from health related websites. If you own an insurance website and you get a backlink from Astro Physics, it doesn’t make any sense at all. So try to get relevant Link Building backlinks.
And finally, what Google wants to tell is that if you build quality and engaging content, then your content will be automatically linked by other publishers in your niche, which will bring natural backlinks automatically.
Web Design Kuwait Experts Explain the Elements of Good Website
Today, investing in internet business shouldn’t be called into question. In order to secure the future and the survival on the market, every company that cares about good business results must work on the web presentation.
Today, when most people use the Internet in their everyday life, companies must be able to take advantage of it to present and promote themselves, their products and services, etc. A well-designed website can build trust and credibility, which “activates” people to become potential clients and customers.
However, internet users have different requirements. Some of them will only look at whether the website is eye-appealing, not thinking about the ease of its use. Others will usually be interested in what kind of information it delivers, ignoring the design. The third group, for example, won’t care about whether the site is attractive or not as long as they can use it easily and quickly.
None of the mentioned items should prevail, but company owners and designers should pay attention to how to combine them in the best way.
What Is a Must-Have in Web Design
Although many think that good design means that the website looks attractive, there are many other things web designers should think about. Yes, the web presentation should look engaging, but its design must be functional and fulfill its purpose. Why the appearance of the website matters, check here.
Then, agencies or individual experts engaged in the creation or “upgrading” web site need to consider how the site navigation will work. They have to provide users with the availability of required information. Today, average Internet users won’t bother going through numerous pages, categories, subcategories, and so on. If something is hard to find, they’ll just give up on that.
Attractive Design as a First Impression
In the world of online business, companies have only one chance to leave a great first impression on potential clients. Among all content that is placed on the Internet every day, the odds that an average user will take a closer look to your website are minimal, unless you have something unique to offer them.
Companies shouldn’t neglect the importance of good looking design, because this is what the Internet audience first sees. Emotions can play a significant role in user experience when visiting some random website. Those with appealing visual design and the use of modern technologies benefits will have more satisfied visitors who will later mark the website as reliable and easy to use.
The aesthetically acceptable solution of your website will show the audience that you believe in your company and your business. If your web presentation stands out among the competition, most users will likely return to you as potential clients or buyers.
Don’t Forget SEO Requirements
The content of your site is essential; it’s a way to represent your brand and company, but also to communicate with Internet users. This doesn’t mean that each sentence should point out how your product is best on the market or how your services are unique. In agreement with SEO experts, find a solution on how to send these messages to visitors in a subtle way.
Also, when there is too much text on the page, it becomes overloaded and difficult to read. As we have already said, Internet users have become lazy, and every additional effort makes them lose their will for further reading. Proper text editing involves well-planned input of the text, audio-visual content and blank spaces that will allow the visitor to rest of reading.
More useful guidelines on how to optimize a website find on this page: https://www.entrepreneur.com/article/231235.
Navigation Is of Great Importance
Website navigation can mean either a score or a complete failure, especially in those with many pages. It usually contains a navigation bar, a list of tags, categories that split the pages of the website and external and internal links. Good navigation should be noticeable, easy to understand and manage, which will improve the user experience.
Sometimes designers exaggerate with details, making the site complicated. Experts from http://profitsurgeseo.com/kuwait point out that the main rule is to make navigation as simple as possible so that all groups of Internet users can handle the website without any problems.
When you establish a “committed” connection with your users, they’ll get back to you. Potential clients should be aware that you appreciate their suggestions and observe their wishes. A website designed for two-way communication can serve as a way to find out what exactly your clients need.
By strengthening communication with potential clients, you can implement everything they consider positive. As you make your site friendlier to users, you will notice how the traffic on your site increases, so as the number of satisfied customers.
Once you get the attention of internet users, you have to find a way to keep it. The company owners should consider all mentioned requirements and combine in a winning combination. The great, functional and user-friendly design will satisfy potential customers and convince them to become your clients.
Questions to Consider before Hiring an SEO Professional
If you own a company or want to expand your small business (or just to attract traffic to your blog), you probably already know the importance of internet advertising. However, the point of being in the online world is not just to be present, but to be visible and available to those who will bring you some profit or results, i.e., Internet users.
To achieve this, you need to apply the right SEO strategy, which primarily refers to users, but also follows the rules of Internet browsers. Since these algorithms often change and the field of online business is very turbulent, you have to ask yourself – can you do this on your own (do you have the required knowledge, resources, etc.) or do you still need the help of an expert?
Before making a final decision, it would be a good idea to analyze several key points.
Define Your Goal and Be Real
The goal that you want to achieve using SEO strategies is to promote your website, brand, blog, etc. You need measurable results or statistics that indicate the success of your business on the Internet. Clear objectives are the basis for achieving good results.
You have to have realistic expectations. If you are planning to “dive” into Internet marketing, don’t expect results overnight. Neither the local SEO expert you hired can make this feasible that fast. They may have what it takes to help you find your place on search engines, but they are not all-mighty.
If you are not sure how to start, consult the SEO agency. You tell them what you want, and they will “translate” that in numbers. For example, you want to increase your site’s traffic by 30% in the next month. A reliable SEO company will suggest what they can do to achieve your goals, like which strategy they could use and similar. Now it’s up to you to consider how this fits into your financial plans.
The Expertise vs. Staying In-House
Even if you have knowledge in the field of SEO, you need detailed planning of all activities on a daily, weekly or monthly level. To ensure visibility, you must be up-to-date, place new content, guest and social network posts, regularly update links, etc. Since this is just a tiny part of a good SEO plan, you must consider all the benefits and limitations before making a decision whether to hire an SEO expert or not.
If your team has a person who can deal with this, or you have time to devote yourself to SEO activities of your business, that’s great. However, if you are aware of the limitations of your business, which will “require” the engagement of additional SEO workforce or the outsourcing services of an agency, don’t be afraid of it.
The Evidence of Expertise
There is no best SEO expert in the world. Simply, the best are all those who are ready to learn, to improve, to follow the turbulent situation in the world of digital marketing and to perceive changes in the market. Feel free to ask for samples of their previous work.
Everyone can tell you that they are experts in something when you see them for the first time. But can they give you firm evidence of their expertise? Someone may believe in the words, but deeds are the ones that usually prove someone’s knowledge and experience.
On this webpage, check what other qualities an SEO expert should have and what you should look for before hiring them: https://medium.com/@DavidB_L/top-9-qualities-to-look-for-in-an-seo-expert-d8e7fb4f661e.
An SEO expert must listen to you, that is, to work according to your wishes and requirements. When you expose your ideas and intentions, they have to make it SEO feasible. Don’t fall for promises that your goal will be fulfilled in the shortest possible time. Ask for a detailed explanation of all the procedures, and realistic deadlines.
Communication must always be a two-way street – you are hiring a professional to make your ideas come true. You are the boss, but an SEO expert is here to give you point you the right way. Also, they should regularly report on the results, activities, and changes that occur. When the results are positive, they have to make an arrangement with you how to make them even better. When they’re not that good, you should work together on changing SEO strategy and adapting it to the market requirements.
If you or your company has high-quality content, product, or service to offer to the market, you must find a way to reach clients. A great SEO strategy can help you a lot in the online world and find you the way to the target audience.
Certainly, hiring professionals in that field is the best option, because the funds invested can quickly be multiplied. If the engagement of experts or agency is not possible, you can use your own workforce in the SEO field.
5 Ways that a Good SEO Strategy Can Increase Profits
Many things might have changed in the digital landscape over the years, but SEO remains a vital tool as far as online marketing is concerned. Here are five ways that a good SEO strategy can increase profits.
Are you aware that SEO is one of the most pocket-friendly marketing strategies today? Well, this is so because it specifically targets those customers who are actively searching for your products and services online. In contrast to outbound strategies such as cold calling, SEO can help you save money thanks to its inbound nature.
Remember, that the more money you save, the higher the profit margins. Similarly, the traffic resulting from SEO is more qualified when compared with other marketing strategies, and this makes it such a cost-saving strategy for both companies and businesses alike. Profit Addiction SEO strategies can help your site achieve all this, consequently delivering more credible leads and conversions.
2. Increased Traffic
Increasing search engine ranking is probably one of the most important roles of SEO. Therefore, appearing on the top positions on the search engine result pages goes a long way to ensure your site receives lots of impressions and more clicks. Ideally, positions can lead to considerable traffic increases for your website.
Additionally, SEO is also instrumental in the creation of keyword relevant and informative Meta descriptions and title tags that appear in the result pages. Consequently, these tags and descriptions play a key role in increasing the click-through rate which again improves the qualified web traffic.
3. Increased Site Usability
In an attempt to increase your website’s ranking in the search engines, SEO also makes your website more navigable for the consumers searching for your products. In a nutshell, SEO entails the rearrangement of your site’s links and architecture to make the pages easier to find and navigate.
Consequently, this makes it easier for users to find information on your website and obviously, the result is increased traffic that is vital for an increase in profits.
4. Return on Investment (ROI)
With SEO, you will always get trackable and quantifiable results regardless of the nature of your site (e-commerce or non-e-commerce), and this makes it very efficient as far as ROI is concerned. With that said, SEO agencies can track almost all the aspects of their strategy including an increase in traffic, and conversions among others.
For e-commerce sites, SEO agencies can easily determine a variety of activities ranging from the paths users take to complete a sale as well as minor details such the keyword used to search for your site before making the purchase.
5. Brand Awareness
Ranking in the top positions on the search engines exposes your website to a majority of users. Besides, appearing on the first page for your targeted keyword not only associates your brand with those keywords but also instills more trust into your brand. Generally, any company showing up on the first page of the search engines is often viewed as more trustworthy.
In summary, the more you rank in the top positions, the higher the chances of attracting more users who will be seeing your brand as a reliable site and the result is an increase in your profit margins.