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How To Improve Search Ranking Using Social Media

Improve Search Ranking Using Social Media

Believe it or not, social media marketing and SEO are closely related. They are interlinked and pretty much interdependent.

Even though the process through which search engines rate sites is complex and debatable, social media presence is clearly an effective factor.

As per observations, factors such as likes, views or comment may not influence your search engine ranking, but your overall social media presence definitely does. That being said, it’s evident that entrepreneurs do consider their social presence while fabricating their SEO strategy.

As per Social Media Examiner’s 2016 report, 59% of marketers who are investing 6 hours per week in social media marketing, saw improvements in their SERP.

Quick Sprout also carried out an extensive experiment-based research, and their findings are certainly promising.

<<< Quicksprout Infographic >>>>

Infographic

As per their research, some surveyed websites recorded an improvement in their rankings after gaining popularity on social media. That being said, it doesn’t justify the level of influence social media has on SEO strategies.

Google’s introduction of new features like SearchWiki, Sidewiki, social search and a new version of its search engine indicates that Google is likely to incorporate more social data into their algorithm.

Being active and influential on social media may not be extremely effective as yet, but it seems like Google is moving towards a tighter integration with social media and it is high time to invest in it.

In 2010, Danny Sullivan interviewed Google and Bing’s representatives. He asked them a question about twitter signals. And here’s what they revealed.

Google:-

Yes, we do use [tweeted links and RTs] as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.”

Bing:-

We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.”

Even though you may not agree to leverage the whole mainstream social media, you can still use Facebook, Twitter, Instagram and Google Plus, to aid your SEO strategy.

Below are some techniques and strategies to improve your search ranking using social media.

Optimize Word Count

Illustrating in the simplest way possible, you need to reduce the quantity and enhance the quality of words that you use.

Neil Patel from Quicksprout calculated that lengthy paragraphs generate two to six times lower CTR than one sentence updates having up to 40 characters.

You can try to explain-more-with-less to marginally improve your search ranking as click-throughs lead users to the respective websites.

In most cases, you can easily identify an ‘ideal’ word count for your posts, which will give you the highest engagement rate.

Optimize your Text for Keyword Searches

Keywords is an old-school SEO technique. However, it can play a vital role while improving search rankings using social networks.

You need to identify your foundational keywords initially. You can use the keywords in your Bio, captions, posts, comments and replies. It will boost your discoverability, which will get your content to the right and related people. This will help you gain engaging followers, which will get you higher in the search ranking.

Using keywords in your content may also help you improve your search ranking as your posts may appear independently from your website.

You can also figure out the related keywords and create content around them.

Direct Traffic (and indexing)

Viral stories, posts, and articles on mainstream social networks can bring a significant amount of traffic, which will assist you with branding and brand awareness.

Some social media sites are valuable due to the SEO links they provide.

Search engine bots frequently wander around on social networks, to find new links and index new pages.

Indirect Links

Social media sites do not really value indirect links, but publishers browse through social media sites to extract references. These valuable editorial links can help improve rankings.

External inbound links

External sites can link to your content through social media. You can gain more ‘importance’ and authority in Google’s sight, by increasing the number diverse external links. Of course, you need genuine, unique and influential content for this.

Bringing your content into existing discussions and threads will also portray your image as an authoritative leader, strengthening your reputation.

Encourage Social Sharing for your Content

Obviously, you need to produce outstanding content to make it go viral. Your content should be interesting and should give people a reason to share it. However, a majority of individuals are unlikely to share anything unless encouraged to do so. You can straightaway urge people to share your content with their social circles.

To offer convenience to them, you must include share buttons as people are highly unlikely to copy and paste any content.

Layer Call to Action

You need to leverage Calls to Action while promoting your content.

Call to action tells your visitors what is required of them. You can include CTAs like ‘comment below,’ ‘share,’ ‘sign-up’ etc.

However, you must not over-use CTAs as it’ll make you sound spammy.

Utilize Google+

Just saying, if Google would accept influence from social networking sites, where would it look to initially?

Google+, their ‘personal’ social network!

Even though Google plus isn’t well-known for social networking, it can influent your search rankings.

Boosting Brand Awareness

Even though increasing your brand awareness is likely to assist you with branding, its SEO advantage is considerable as well.

Greater brand awareness will lead to increased online brand presence, leading to more brand-related searches on Google.

It can ultimately lead to improved ranking for non-branded keywords.

Grow!

As simple as it sounds, Grow! Even though we may not have interpreted the exact links and paths connecting search ranking and social media, they surely exist.

Considering where we’re heading to, search engines will use greater influence from social media to rank websites.

To be on the safer side, you must try to extend your social presence. You can try to boost your followers’ base by using some promotional tactics or you can also buy Instagram followers using services like Vibbi. It will help increase the engagement on your social media, leading to higher number of searches related to your brand/website. You can get a larger number of click-throughs and stuff, leading to improvement in search ranking.

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

1 Comment

1 Comment

  1. Jassi Kaur

    March 30, 2017 at 6:00 pm

    Yes, If we publish quality content and add some value in it then people will share and bookmark that content, which effects on Search ranking. A lot of bloggers and social media masters use the same strategy behind SMO campaigns. Social networking sites like Twitter, Facebook, and Linkedin provide relevant traffic and leads to B2B and B2C businesses these days. Thanks, “Pavitra sir” for share such a nice article to boost search ranking through social media.

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Social Media

5 Tips to Engage Customers on Social Media

Engage Customers on Social Media

Social media has completely changed the business world by necessitating high engagement level with people, not only customers and media but competitors too.

If you are still wondering how to go about engaging your customers in social media, rely on approaches like how to check Facebook shares among others, and slowly identify what your customers enjoy sharing among their circles.

Are you satisfied with the level of engagement with your customers? Do you feel like they understand the course of your business?

Here are 5 practical tips on how you can better engage your customers on social media:

#1. Make Your Content More Interesting

Everyone including yourself is drawn towards interesting content.

The kind of messages you want to pass across maybe nice, but with a little more deliberate effort those messages could be the key to high engagement with your customer.

Let your audience feel needed and represented in your content through the use of conversational tones and key markers like questions that poke them to give feedback.

#2. Go All Out in Your Communication Strategy

Sometimes things do not work out to our advantage because we have a reservation that is all about anxiety and fear.

Social media doesn’t have to be that serious for you, because it is just a virtual strategy to communicate with your customers.

Do not shy away from trying out different formats for the content you share with them like incorporating images, GIFs or even humor and augmented reality. Remind yourself that your audience is humans who are just looking to be informed in the most interesting ways.

#3. Use Social Media Features Skilfully

Technology today is so advanced so that there are so many features at your disposal to make work easier and more fun.

With this knowledge, and the fact that your customers as a diverse ever-changing group of people, consider integrating the skillful use of social media features like AMAs (Ask me anything), Twitter Chats and Chatbots, which will push your customers to be active in engaging with you on social media.

#4. Share More Than Just Your Content

People appreciate when they feel they are looked out for. Consistency in sharing your own content is good but might be sending out a message to the audience that you only care about your needs and pushing your products.

Would you rather people brush you off as selfish or can you adjust to tactfully providing more value to your customers?

A highly intrigued audience is an actively involved people, therefore, consider sharing more than just your content on social media, which is variety and value for your audience and is a good way to keep your audience interested in your posts.

#5. Build a Group or Community for Your Customers

Although social media consolidates all your niche audience in one platform, categorizing them further cannot do you damage.

Instead of randomly sharing content on the internet for anyone to find, create a grouping that brings them all together, for example, a Facebook page is more specified than a general Facebook account.

This kind of specialization could also benefit you in research on how much your customers share your content with others outside of the group.

5 is such an easy number for a list itemized with tips that are a guarantee to a higher result in matters social media. Your customers are waiting for you to take the lead and they sure will engage with you overwhelmingly, and now you have a fair shot at it.

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Blogging

Top Digital Marketing Strategies for the Online Businesses

Top Digital Marketing Strategies

When it comes to developing digital marketing strategies for an online business, it is no different than designing one for traditional businesses with an online presence.

People are keeping their online business as a side business along with working full time as an employee in some organization.

The growing use of technology and internet has made it possible for people to run their online business uninterruptedly along with their jobs. The Internet has provided with access to many tools which are playing an amazing role in making digital marketing happen!

So many people own different online businesses are reaching their audience and generating sale revenue by using these tools. Here are some of the top digital marketing strategies which will surely help you gain customer attention and higher profit for your online businesses.

Website:

Online business should invest in hiring an expert for developing the website. The website must be user-friendly and less complicated. All the big companies and business have their website it does create a good image of the business and makes it easy for customers to rely on. Customers find those businesses less trustworthy with no website.

Online business Website

A website makes it easy for the customer to find and visit your website; it also provides the location of your business. Your website must possess SEO to make it effortless for potential customers to find your site while searching on Google, Bing or any search engine.

Social Networking:

As people spend most of their time scrolling through social media platforms and other social networking sites via mobile phones, it is somewhat understandable for the online businesses to create their presences on these social networking sites for reaching the targeted audience and for creating awareness about your business.

Improve Search Ranking Using Social Media

Through these accounts, they can increase the audience traffic towards their website.

These social media websites allow them to post their products and offers and much more to reach a maximum number of audience.

Some of these social media sites such as Facebook & Instagram provide them with options for their post to reach a targeted audience and to get more visibility by the audience just by investing some money in these post promotional offers.

Online Advertising:

Other than social media platforms online businesses should also invest some money in online advertising campaigns on other famous websites like Google, Yahoo, and Bing, etc. Advertising your products through these websites will make sure that your ad reaches a maximum number of people. Advertising your products through these famous websites can be very much expensive, but they guarantee that it will reach the right audience.  

SEO vs PPC: Which One Is Better for Your Business?

Visual content posts:

For all the social media accounts of your online business, it is highly recommended to make all your post visual accompanied by humoristic written content to increase customer engagement. Post with photos and videos are more likely to generate customers’ response on these platforms. Do add the link of the page or website to make it look more informative for those who want to go for details about your products. This can stimulate purchasing decision. By adding an image or creating a video for any special offer or introduction of a new product along with text-based content grabs more customer attention.

Social Reviews on page and website (word of mouth):

Word of mouth matter a lot for all the online businesses, as this is such a delicate topic, it can either ruin your business reputation, or it can make your business stand out for your best quality products and services. It is a most likely behavior of customers to spend a couple of minutes on reading reviews on your website or pages before placing their orders.

That’s why so many online businesses use a Yotop app to generate automated social reviews to provide their potential customers with better insight of their products through these reviews which leads them to trust their products quality. You can easily connect your Yotpo to your Facebook and Twitter accounts. These reviews increase social traffic towards your website and pages which result in increased sales.

Search Engine Optimization:

SEO is the finest way to increase visitors to your site and to improve your website’s ranking. Every business needs to invest in New SEO Optimization Techniques for bringing in more visitors because without increasing traffic to your website the business won’t be able to generate any revenue.

seo optimization tips

To achieve these objectives, it should be considered that where your website stand in the list of search result pages. You need to make sure that you make the right use of catchphrases on your site and your products as Google and search engines use these catchphrases.

Virtual Reality:

Utilizing virtual reality is the best to create a stand out an image and drive traffic towards your website. Incorporating your native advertisement with virtual reality will have an immense effect on compelling the audience and engaging them. This increased engagement level of potential customers will result in increased level of sale of the products.

Blogging:

People don’t find it very much authentic yet still it is one of the most visited sites of customers to have a better insight of your business and the products and services offered. Do make sure to create a blog for your online business as it will keep your website and pages active which will position the link of your website on SEO. Smart Ways To Increase Website Traffic, Customers will also remain updated about the posts of your business and about new product and other offers.

Effective use of Big Data:

Big data is not only useful for big businesses but it is also very important for small businesses to do certain analysis related to their target market and customer to do well in a competition. Everyone in business needs to invest in big data. Big data can be used for many purposes such as:

  • Writing personalized emails and messages to the customers to engage them and though this they feel connected to the business in a valuable manner.
  • For making a list of customers by segmentation (interests, demographics, age, gender, etc.) and personalization.
  • Marketing campaigns have proven to be more successful after the efficient use of big data.

Big data has made it possible for the marketers to spot the existing; yet, hidden opportunities for their businesses after getting the insight from their potential customers. An insight of the targeted customers can help you acquire more potential customers.

Author: Shawn Marshall

Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on Squareship.com


 

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Social Media

How Businesses Can Benefit From Using Facebook Ads

Benefits of Facebook Ads for business

This day and age, being on a social media platform like Facebook is an absolute must for every online business. With over 1.94 billion monthly active users, Facebook houses a vast majority of your potential customer. Furthermore, the platform acts a goldmine of data, which can help you know more about your target audience, their likes, dislikes, and preferences. Leveraging such insightful information, growing customer engagement should be a breeze for a skilled marketer. Businesses have a unique opportunity to reach out to its target audience on Facebook through effective marketing strategies and ad campaigns. To know more about how you can benefit from having an active presence on Facebook and running a thoughtful ad campaign, read on!

Cost Effective Marketing

Facebook is probably the most economical advertising that you can do for your products and services. Even with a budget as small as $1, you can easily reach thousands of potential customers through fine-tuned targeting. You can also take advantage of multiple bid types available and choose a bidding structure that best meets your marketing goals. The bidding options include-

· CPM or Cost per mille, which increases exposure by bidding per thousand impressions. This option helps you reach and engage with more of your potential consumers.

·   CPC or Cost per click is for those who are interested in getting users to their websites by getting them to click on the ads actively.

· CPM or Optimized cost per mille bidding shows your ad to the people which Facebook thinks will most likely be interested in your ad.

·   CPA or Cost per action works best if you want users to take a particular action on seeing your ad, for instance liking your page.


Strategic Targeting

With Facebook’s targeting and retargeting options, you can ensure that your ads are shown to a narrowly defined group of audience. Facebook offers a myriad of targeting options, which includes age groups, geographic targeting, interests and much more. In addition to that, Facebook’s Power Editor Tool enhances the ease of setting up and handling the ad campaigns. Plus, you can also insert a tracking pixel into pages within your website. This will enable you to target potential customers only with the products they are interested in, further boosting the chances of successful sales. You can also leverage the expertise of Pay Per Click Marketing Firm to catapult your Facebook ad campaigns.


Tap into Mobile Users

As mentioned earlier, Facebook has a massive network of audience. More than half of these active users access Facebook only via mobile, and the number is rapidly growing. As such, if you are not running Facebook ad campaigns, you are most likely missing out on significant leads and sales opportunities. Here, Facebook’s Call Buttons are truly a game changer as it offers a much effective conversion funnel. Imagine, a mobile Facebook user sees your ad, he uses the Call Now button, and the click is turned into a customer!


Drive Repeat Business

Facebook advertising can help you increase repeat business. Facebook allows you to import your previous customer’s email ID into your ad campaign. This ensures that your advertisements are shown to the individuals who have trusted your products or services once, and are most likely to do that again. Facebook also allows you to remarket your products to the visitors who came to your site. Simply, tag your website visitor with a cookie and build your remarketing audience. This will help you capture qualified lead more frequently and also enable you to turn leads into sales.


Boost SEO Rankings

Search engines like Google use social signals amongst other criteria to determine the ranking of a website. These social signals include your activity on social media and the number of likes, shares, and comments on the content you post. With the help of Facebook advertisements, you can improve your social signals and ultimately your website’s ranking on search engine.

Auto Play Video Ads

Facebook Video ads offer an amazing opportunity to businesses for marketing. It’s a relatively straightforward marketing technique, and the reach is incredible. All you need to do is upload your video, set a budget according to your pocket and Facebook will promote it to your specific target audience so that you can get relevant views that are easy to convert. Plus, the autoplay feature enables you to capture your audience’s attention effortlessly. If you can convey the benefits of your products effectively, the chances of getting leads and sales from Facebook video ads are pretty high.


Measurable Results

One of the best virtues of Facebook advertising is that you get measurable results. The numbers speak for themselves, and you know exactly what you’re paying and what you are getting out of it. With Facebook’s extensive analytics, you can easily measure the ROI for the time and resource invested in advertising. Facebook Adverts Manager allows you to track several performance metrics, which helps gauge performance. You can monitor the following with the help of Facebook analytics:

·  Frequency and reach of your ad, which includes the number of times the ad was shown and the number of users who saw the ad.

· Actions taken by the users including clicks, likes, share, comments and overall engagement.

· Cost data showing average CPC, cost per like and cost per conversion.

Once you spend some time monitoring and analyzing the performance of your ad, you can easily enhance its effectiveness and maximize ROI.


Gain an edge over your competition

Lastly, you competitor is already on Facebook. Just like it’s important for a business to be where its customers are, it’s equally important to stay on top of their competitor’s marketing strategy. You can easily gain an edge over your competitors and other big businesses if you can nail Facebook advertisements.

Facebook is undoubtedly the most powerful, easy-to-use and budget-friendly marketing option at the disposal of online businesses. Plus, it offers a level playing field to all businesses alike. So even if you are a beginner, with the right Facebook advertisements campaign, you can make it big in no time.

What you are thinking? Have you produced any Lead Generation with Facebook ads? What were the outcomes? Please share your opinions with us in the comments box below!

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