Social media is the new well connected global platform which enables any association with anyone, anywhere and anytime. Engagement On Social Media has not only made work more accessible and productive but has also induced more competition at all levels, raising the market value of the successful business or brands and making them more attractive. The most vital key for brands to unlock into the world of success is by engaging with the audience in any possible way.
This engagement will not only build a strong base of fans and customers but will also help in climbing the ladder of tough competition in the best confident way. Meaningful messages, videos, photos etc. of some brands have touched people and changed their lives; this is how important engaging with the audience is.
The right amount of customers, fans, and popularity can be easily achieved, but authenticity, value, and strong customer relations can only be attained after being in regular touch with the audience and listening and catering to their needs in the best possible way. With thinking beyond the horizon, new thoughts will come sailing through, these can help well in igniting that.
Meaningful messages, videos, photos etc. of some brands have touched people and changed their lives; this is how important engaging with the audience is. The right amount of customers, fans, and popularity can be easily achieved, but authenticity, value, and strong customer relations can only be attained after being in regular touch with the audience and listening and catering to their needs in the best possible way.
With thinking beyond the horizon, new thoughts will come sailing through, these can help well in igniting that spark off conversations and discussions between the audiences, their approval for some new step is a must as they’re the ones to buy them; therefore engaging with the audience on the social media is always for the brand’s benefit and profit, it is a point which shouldn’t be dared to look over. Following are some points which will help the brands in keeping their audience well engaged on the social media.
Halt the scroll
People keep scrolling down the page uselessly and are most likely to remember nothing. Meaningful, smart and quirky contents can catch anyone’s attention, post such things on the Engagement On Social Media to make people stop the scroll and look at the photo, message, video or any such content.
For example if it’s a photo of some dress, create a small video of the journey of a piece of cloth into a beautiful frilly masterpiece, which will include the designers cutting the cloth, reshaping it, mix-matching it, and decorating it into a masterpiece. Sometimes many such background stories also work, knowing the audience is a must. Be funny is such photos of videos, people love smiling or laughing no matter what.
Inspire a reaction
Carve the content in such a way that it makes people react; Facebook has started the reaction smiley engaging job, be sure to make full use of it. It shouldn’t always be boring or sad, make people laugh their wits out.
Videos do the job
Users in Facebook watch 100m hours of videos daily, this can help in believing that videos can do the job. Make a video not exceeding 1 minute and 60 seconds, start from the scratch use a phone if nor camera, edit and use the time smartly. People love watching the scene videos; make sure to fill it in with the most sanguine and sniggering workers. Don’t post many videos at one time, make people come out of the smile of yesterday and laugh again someday. Two or three effective posts within a span of ten days work more than crowding with videos.
Customer stories rise attention
People like to be recognized for their jobs or any effort which is outspoken out touching. Tag someone from the audience, who has a very effective story, or because of whose last purchase or like, the brand could reach the mark to be achieved or was able to come up points higher than the other rival brand. Tag guest bloggers, share their points and views, this does attract attention. For example Dunking Donuts shared the stories of their Twitter audience in a video rising spectacular attention.
Create a teaser and make people click to your website, people like to look at data, survey results or facts. Compile a real impressive result of an interesting study, offer people the facts, data and inputs.
Unveil a new product
A new line of Lomoish summer collection is to be launched by a brand, create a photo shoot or a video shoot for the same filling it in with details of the cloth, the meaning of the pattern, people working behind and matching accessories. Also create an aura of unfulfilling sensation and provide a link below to lead people to the website to watch more products or whatever launched to be satisfied and in love with it.
Streaming of live videos
Stream exciting live videos on how-to, DIYs, pair-it-up, milestones, news reports or be new and many other. Plan the live video, its location and exact amount of active people. Videos make people remember the visualization make the video- eye-catching, funny, filled with short texts, and lots of excitement to grasp attention, all these mixed are a tangy recipe for engagement.
Quizzes between employees and active customers are very attention seeking, people like information, make it very informative and basic. Quizzes can be general and filled with the maximum usage of common-sense, in the end, give the winners a memorable prize. Keep in mind, prizes also attract attention and keep the audience engaged.
A strand of fun
An element of fun is well remembered and keeps people engaged. For example – which of the following is fake, what do you think this is, where is this place etc, fill it with a couple of related pictures and one an answer, just like in the objective questions. People will gain knowledge through it, will also have fun and no prizes involved, but this tactic works.
Ask the audience for ideas or data related to an individual product. Some people like giving answers and many of them are informative and can help the brand in improvisation. This will not only keep the brand engaged but will also contribute to improving the quality.
Share on all social media
This will not only help in keeping your audience engaging one kind of audience but a lot of global thoughts. Make your content attractive, well organized, correctly written or captured, non-racist or insulting but welcome and warm to everyone, anywhere.
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They can double up the engagement rates very well. Well thought hashtags are a must. On Instagram, many followers can find the content, on Pinterest they can categorize the content.
Coupons and sale alert
Many brands bring up a good quantity of coupons and sales but end up being utterly useless as they’re just to attract the crowd. Always be accurate with coupons and sales and make sure that they’re given and not just a hoax.