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Understanding the Importance of Guest Posting in SEO

Guest Posting in SEO

Guest posting is something that a lot of website owners rely on for building backlinks to their sites. This is a search engine optimization strategy that has been proven to be effective if used right.

What is Guest Posting?

This is a practice in which a website (or blog) owner publishes posts on other blogs. In exchange for these, the receiving blogs make mention of the poster and link back to the poster’s website. This is a win –win situation for both parties as the receiving blogs get quality content on their sites while the poster gets link backs to their own site.

Benefits of Guest Posting

Guest posting has become a popular tool especially for SEO purposes because of the benefits it offers. Here are a few of these benefits:

Backlinks

This is probably the most popular benefit that people reap from guest posting. Search engines judge the authority of your site by looking at the number of websites that point back to it. If a lot of websites are pointing back to yours, search engines assume that your site must be an authority on the subject for all these other sites to be linking back to yours.

If you have a lot of guest posts out there with links pointing back to your site, you will be building your site’s authority and by so doing, increasing your ranking.

Increased Exposure

Aside from the back links you may (or may not) get, guest posting exposes you to a wider audience. When you post on another blog, you are making your content available to a different stream of readers. Once your content is top quality and readers love them, you as the writer will become more widely known and this will in turn give more popularity and weight to your content.

Increased exposure will among other things lead to a widening of your network as a blogger or online business person, increased social media presence as people share your post on social media, increased social media following as more people read your post on social media and like them and also follow you etc.

It is almost like a domino effect, when one happens the others follow in sequence. At end of the day, your brand becomes widely known and you will become an authority figure and influencer in your chosen niche.

Increased Traffic

Following from the point above, having great content on other sites not only builds your brand but also brings you direct traffic from those sites. Unless your post does not have any link back to your site.

You can find a more extensive list of its benefits here.

Effective Guest Posting

This has to be done right for you to get the right results. Let’s look at a few steps to effectively guest post.

Define Your Goals

There are three possible goals you could be aiming at here. These are: Direct traffic, backlinks or establishing yourself as an authority in your niche. It is important to determine this early as this should determine the types of places you choose to post.

For direct traffic or to establish yourself as an authority, you need to post on sites with a lot of traffic. If your goal is to get back links, then you may not be as concerned with traffic as you will be of domain authority. These are just a few examples.

Find the Right Blogs to Post to

Where you post your content to is very important. The niche should be right as should be the site. This is because your content will basically be useless on some sites and some sites won’t add real value to you.

Here’s a simple way to go about it. Find experts in your niche who guest post and search for where they publish their posts. Use the phrase “guest post by” and the person’s name to search. This should show you some great sites you can send your posts to.

Create Great Content

This is a very important aspect of the process. You need to create great content because your content is not likely to be accepted if it is not top quality or at least good enough. Secondly, the quality of your post will also determine how much impact it will make.

Still Not Sure How to Go About it?

It’s possible that everything we have spoken about may still be a bit confusing to you. You may also be wondering when you will find the time to do these. Thankfully, there is another way to handle these postings. There are companies like Quality Guest Posts that will help you create quality guest posts in seo. They will even go further to publish these posts on selected blogs for maximum effect.

This is a great option for quick results especially if you do not have the time to handle the entire guest blogging process. Remember that when this is done right, it adds serious value to your brand and your site.

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