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Why every Marketer should be using Google Alerts!

Google Alerts for Marketers

Google is undoubtedly the biggest brand in the world. It has become a household name now and we cannot imagine our lives if Google didn’t exist. Whenever we have to look for anything anywhere, the first thing we do is we search for it on Google, be it movies or tech. it is the best search engine out there.

Google Alerts

Google has many sub-products and branches amongst which the most widely used one is Android. We all are a fan of Android devices because of the ease that it provides to its customers. One of the best innovation in Android is Google Alerts.

It is a hidden treasure of Google that alerts the user about any new thing happening on the internet. Depending on your recent searches over Google, it analysis your preferences and then sends you notifications and emails if anything new regarding those things has happened on the internet. It is a very simple tool to be updated about your interests without actually paying focus to it.

Amongst the many fields in which Google Alerts help, the major one is marketing and if you are a marketer, then Google Alerts is the perfect feature for you to use. Let’s discuss the benefits of Google Alerts for Marketers.

Benefits of Google Alerts

  • If you own a company and you are worried about the things that people are talking about your company, then Google Alerts helps you to keep an eye on all the mentions in the virtual world about your company. It is a very efficient way to get the actual customer feedback about your firm.
  • With Google Alerts, it is a very easy task to be updated about the reviews and shared content about your company and the best thing being that it is a free service unlike the paid search services like Cision and Burrelles Luce.
  • Every blogger faces the situation of barren mind and the problem they face is to what should they write about. Google Alert helps you to know what is going on the market through various forums and blogs and people are saying about it. This way you can be easily updated about the ongoing trend.
  • In every field in the market, there is competition and every marketer wants to stay ahead of their competition. Google Alerts is the perfect solution for that. By using Google Alerts get the latest updates as to what your rivals are doing and what they are not doing to get the idea of what they will do and what you should do to stay ahead in the market.
  • Every day new trends are introduced in the market and it’s a very difficult task to get a hold of each and every one. So by using Google Alerts get an alert about everything new that has been introduced regarding your product or service in the market to stay updated. 
  • Amazon introduces new Amazon Sale every now and then and it is a super hard task to keep a track of each sale and you also don’t want to miss it. So Google Alert helps you to be updated about the Sales that are taking place as well as gives you alerts and notifications of the new Amazon India Coupons that can be used to get extra beneficial deals.
  • When you are after a client, it is your duty to be updated about everything going on with them, be it awards or new launches. Just search for that company on Google and let it be Google’s duty to keep you updated about any new activity regarding that company.

Google Alert is a very effective tool when it comes to marketing and it is beneficial to every marketer out there.

Now let’s see how to set up Google Alert

  • Go to the Google Alerts Page and Sign In with your Google ID.
  • Now you have to select the topic regarding which you want Alerts. You can select any number of Keywords that Google would look up the internet for you.
  • Once these steps are completed and your account has been verified, Google Alerts will automatically start sending you updates and alerts over the email mentioned.

Don’t Forget to Read: Beginners SEO Optimization Tips for Google Ranking

We all know that the Internet is a vast entity and every day millions of new Data is added over to it. So it is impossible to keep a tab of everything that is happening. Get Google Alerts to do that work for you and after using it for some time, you can go back to Google Alert and change the settings on the basis of more information or less information. For the best results, be specific when you enter the keywords. If your keyword is very popular. Be ready for a ton of emails and information.

The information it delivers can help every marketer to top their field.

1 Comment

1 Comment

  1. Inksplore

    August 8, 2018 at 7:13 pm

    Hi Pavitra,

    Absolutely well said, its very vital to keep track of everything posted and stuff that is vital to your business and especially marketing related, in this vast data that is increasingly updated on daily basis it really becomes to keep focus on such things. Thanks for suggesting this.

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