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Why every Marketer should be using Google Alerts!

Google Alerts for Marketers

Google is undoubtedly the biggest brand in the world. It has become a household name now and we cannot imagine our lives if Google didn’t exist. Whenever we have to look for anything anywhere, the first thing we do is we search for it on Google, be it movies or tech. it is the best search engine out there.

Google Alerts

Google has many sub-products and branches amongst which the most widely used one is Android. We all are a fan of Android devices because of the ease that it provides to its customers. One of the best innovation in Android is Google Alerts.

It is a hidden treasure of Google that alerts the user about any new thing happening on the internet. Depending on your recent searches over Google, it analysis your preferences and then sends you notifications and emails if anything new regarding those things has happened on the internet. It is a very simple tool to be updated about your interests without actually paying focus to it.

Amongst the many fields in which Google Alerts help, the major one is marketing and if you are a marketer, then Google Alerts is the perfect feature for you to use. Let’s discuss the benefits of Google Alerts for Marketers.

Benefits of Google Alerts

  • If you own a company and you are worried about the things that people are talking about your company, then Google Alerts helps you to keep an eye on all the mentions in the virtual world about your company. It is a very efficient way to get the actual customer feedback about your firm.
  • With Google Alerts, it is a very easy task to be updated about the reviews and shared content about your company and the best thing being that it is a free service unlike the paid search services like Cision and Burrelles Luce.
  • Every blogger faces the situation of barren mind and the problem they face is to what should they write about. Google Alert helps you to know what is going on the market through various forums and blogs and people are saying about it. This way you can be easily updated about the ongoing trend.
  • In every field in the market, there is competition and every marketer wants to stay ahead of their competition. Google Alerts is the perfect solution for that. By using Google Alerts get the latest updates as to what your rivals are doing and what they are not doing to get the idea of what they will do and what you should do to stay ahead in the market.
  • Every day new trends are introduced in the market and it’s a very difficult task to get a hold of each and every one. So by using Google Alerts get an alert about everything new that has been introduced regarding your product or service in the market to stay updated. 
  • Amazon introduces new Amazon Sale every now and then and it is a super hard task to keep a track of each sale and you also don’t want to miss it. So Google Alert helps you to be updated about the Sales that are taking place as well as gives you alerts and notifications of the new Amazon India Coupons that can be used to get extra beneficial deals.
  • When you are after a client, it is your duty to be updated about everything going on with them, be it awards or new launches. Just search for that company on Google and let it be Google’s duty to keep you updated about any new activity regarding that company.

Google Alert is a very effective tool when it comes to marketing and it is beneficial to every marketer out there.

Now let’s see how to set up Google Alert

  • Go to the Google Alerts Page and Sign In with your Google ID.
  • Now you have to select the topic regarding which you want Alerts. You can select any number of Keywords that Google would look up the internet for you.
  • Once these steps are completed and your account has been verified, Google Alerts will automatically start sending you updates and alerts over the email mentioned.

Don’t Forget to Read: Beginners SEO Optimization Tips for Google Ranking

We all know that the Internet is a vast entity and every day millions of new Data is added over to it. So it is impossible to keep a tab of everything that is happening. Get Google Alerts to do that work for you and after using it for some time, you can go back to Google Alert and change the settings on the basis of more information or less information. For the best results, be specific when you enter the keywords. If your keyword is very popular. Be ready for a ton of emails and information.

The information it delivers can help every marketer to top their field.

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

1 Comment

1 Comment

  1. Inksplore

    August 8, 2018 at 7:13 pm

    Hi Pavitra,

    Absolutely well said, its very vital to keep track of everything posted and stuff that is vital to your business and especially marketing related, in this vast data that is increasingly updated on daily basis it really becomes to keep focus on such things. Thanks for suggesting this.

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Blogging Tips

Best WordPress Plugins to Promote an E-Commerce Store OR Product

Best WordPress Plugins

To transform a normal blogging website into a fully-fledged e-commerce store, you will require an appealing theme, a few great plugins and of course some great products to showcase and collect orders.

Setting up and promoting an e-commerce store on WordPress is pretty simple. You can find a number of templates, themes, and plugins in the marketplace, but choosing the best ones to promote your e-commerce store is a task.

So, here we will have a look at the WordPress plugins that you can use to promote your e-commerce products or store and let your customers enjoy a hassle-free shopping experience.

1. Easy Digital Downloads

It is a perfect e-commerce platform for those who are looking to promote their e-commerce store or its products. It is a very lightweight plugin which is easy to configure. It comes with all the necessary tools required to sell your digital products.

Easy digital downloads plugin includes a shopping cart where people can buy multiple products at once and a coupon code system where the users can buy products with discounts. It also supports various payment gateways like PayPal, Amazon and more.

The plugin also allows you to get all the statistics details of your earnings.

2. Jigoshop

Jigoshop is a plugin made with a difference. It is one of the leading plugins for e-commerce stores with its management and tools stand out in the crowd. It is a professional plugin and best suited for promoting e-commerce stores and products with its performance.

It is highly customizable and feature-rich and comes with great functionality. The plugin comes with various tools like multiple payment gateways, multiple shipping methods, stock tracker, statistics of orders and sales, and a detailed report of store performance.

3. Cart66 Cloud

Cart66 Cloud is another WordPress e-commerce plugin, which is the easiest to use. There are a number of features in this plugin too that can be integrated to create a joyful shopping experience for its users. The plugin provides multiple currency facilities so that customers from various places can enjoy shopping at your e-commerce store.

A few of the features of this plugin include managing orders, providing multiple shopping options, running promotions, integrating affiliate platforms, calculating taxes and more. The plugin is easy to configure and use.

4. Simple Reviews Widget

This is another best plugin that can be used to promote your e-commerce store. It is basically a review plugin that showcases all the testimonials and reviews that you have received from your customers.

You have easy customization options in this plugin which you can use to display the reviews in your own way. The plugin comes with a drag and drops widget, displays the title of the review, review category, content and rating along with the name and location of the reviewer.

It is a fully responsive plugin that can be used in any language and on any website. This plugin works a great deal in promoting your business with the help of reviews from your clients. You can visit the website here to download this plugin.

5. Payhip – Sell Downloads

Payhip is an elegant plugin that provides simple to use landing pages for selling products on an e-commerce website. It is neatly organized and is filled with features for visual art, purchase buttons, product descriptions and more.

The plugin manages all of the sales processes efficiently and provides detailed statistic reports with complete insights on the sales. It is additionally useful in promoting your e-commerce store as it comes with a feature to sell on social media as well.

You can also promote your products in the form of discounts and coupons displayed on your website with the help of this plugin.

Conclusion

These were some of the best WordPress plugins that you can use in order to promote your e-commerce store or products. There are numerous plugins for WordPress available out there, but you have to analyze the plugins based on the needs of your website and select them accordingly.

For now, these are the 5 best WordPress plugins to promote an e-commerce store or Products. So, go ahead download them and make the most of them to generate sales.

 

Additional Reading:-

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Blogging Tips

Simple Ways to Get Blog Post Ideas That Attract Backlinks

blog post ideas

Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.

Here, I am going to share a few ways to find blog post ideas that attract backlinks.

Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.

Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.

Types of Blog Posts Content that Attracts the Most Backlinks

How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.

Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.

#1 List Type Posts

The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,

  • 5 Ways to Finding out What Your Blog Audience Want
  • 75+ Free Dofollow Backlink Sites
  • 15 Types of Blog Post Content
  • 11 Free online Digital Marketing Webinar Sources

Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.

#2 Detailed Guides

Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.

Detailed Guides

#3 Infographics

Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.

Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.

 Infographics

#4 Discussions & Case Studies

The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.

In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.

Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.

Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks

These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.

However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.

Let’s get started.

#1 Quora and Other Discussion Forums

Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.

You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.

Quora Blog Post Content Ideas

Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.

#2 Popular Search Engine Results

Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.

You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.

“Ultimate Guide” + Keyword

“List of” + Keyword

“Infographics” + keyword

“Case study” + keyword

Google Search Casestudy content

#3 Interviews and Expert Roundups

Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.

Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.

Interviews and Expert Roundups

Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.

You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.

Using Comprehensive SEO Tools

You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?

Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.

Final Words

I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.

I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.

Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.

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Blogging Tips

SEO Interview Questions and Answers Guide You Need to Know

SEO Interview Questions and Answers

SEO is all the rage in the digital marketing world. From content marketing to gaining traffic to your website to making any social media marketing campaign Successful Blogging, SEO is the real key.

SEO is Not Magic or Luck, it’s Long Term Hardwork and investment. Pavitra Kumar

If truth be told, the functionality of SEO is difficult to understand and unique in nature. In the field of internet marketing, Search Engine Optimization (SEO) has been developed as an excellent method to promote a website that means promoting a website and enhance its rankings in the search engine page results. In order to rank higher on a search engine, a website must be search engine friendly.

As the need for accessing the internet is proliferating vigorously, the extent of internet marketing in the digital marketing world is also in the hike accordingly. From large enterprises to small businesses, the demand for SEO and SEM experts is continuously rising.

However, the interviews held for SEO positions seem to be very baffled as most often it comprised various challenging questions that prove your ability of reasoning, logic, problem-solving skills and creative thinking.

Whether you are a freshener or an experienced SEO professional, read these SEO interview questions and answers that would not only show your skills and knowledge but also help to achieve the SEO job and make you the winner.

Being an SEO professional you would have to prove your capabilities and knowledge of SEO as well as SEO services in order to show your expertise in the field of search engine marketing.

Read these SEO interview Questions and Answers by Pavitra Kumar, SEO Expert at BlogDada.com, which will definitely ensure your success in the SEO interview. So, let’s go through.

1. What do you understand by the term SEO?

SEO is the abbreviation of “Search Engine Optimization” which is a set of techniques to keep optimizing a website in order to enhance its visibility on top in search engine result pages by using specific keywords or key phrases.

2. Define Types of SEO?

Mainly, there are two main types of SEO:

Off-Page SEO: It is the method of getting backlinks from different websites to improve the rankings of the site. This method includes a method of SEO including blog posting, guest posting, forum posting, press release submission, and miscellaneous.

On-Page SEO: It is the technique of optimizing a website which includes on-page work such as creating informative, fresh content, meta title, meta descriptions, ALT tags, as well as ensuring the code and design of a web page can be indexed and crawled by search engines.

You May interested to Read: On-Page SEO Factors To Rank Your Website On First Page.


3. What are some famous SEO tools?

Google Analytics, Keyword Planner, Alexa, Google Webmaster, Google AdWords, Open Site Explorer


4. What do you mean Backlinks?

Backlinks or inbound links are the incoming links to your website, helping users to shift from one web page to another. These incoming links can play a key role in SEO.


5. What are Outbound Links?

The outbound links or outgoing links are links that come from your website to another webpage or website. They provide your web pages with more quality and value for the search engine rankings. Google considers outbound links as third-party votes which improve the ranking of your website rankings.


6. What is Googlebot?

To index and update a webpage/website, Google uses the Googlebot or web spider to cache, crawl, and index a web page by collecting the details from that webpage.


7. What is Crawling?

It is an automated process to filtrate web pages for proper indexing by search engines. Web crawlers regularly check web pages for fresh content and relevant keywords and then bring this information back to the web server for indexing.


8. What do you mean by Indexing?

The process of indexing begins when the process of crawling finishes. Google uses crawling to gather web pages relevant to the search queries and then creates an index that includes relevant keywords or searches terms and their exact locations.


9. What are Meta Tags?

HTML meta tags are basically tags used for a web page which place between opening and closing head tags of any document’s HTML code. They are basically the hidden keywords who present in the code and are invisible to users but are visible by search engines.


10. Have you ever heard about White Hat SEO and Black Hat SEO?

In order to rank higher on search engine result pages, websites go for various methods and techniques. The methods or approaches that are acceptable according to search engine guidelines are White Hat SEO, while methods and tricks that are not acceptable or advised to avoid at any case in search engine guidelines are called Black Hat SEO.


11. What are “no-follow” and “do-follow” links?

Nofollow links are non-crawling links which can’t be passed by search engine bots and can’t be indexed or cached.

Dofollow links are the type of links that allow all search engine crawlers to pass through. They have a great impact on website rankings as these links are counted by search engines as a backlink for your webpage and increase your chances of ranking higher on search engines.


Additional Reading:-  Backlink Generator Tools Website Online You Should Know About


12. What do you mean by SERP?

Search engine page results (SERP) denotes to the page that is appeared when a specific search query is entered over the search engine.


13. What are Organic Results?

Organic results represent the listing of the web pages that are most accurate to the search query entered by the user. It is referred to as the natural result.


14. What are Paid results?

Paid results generally represent advertisements that are appeared above the organic results. Different website owners pay Google to display their websites for certain keywords. Paid results appear when a user enters a query with those particular keywords.


15. Are SEO agencies Beneficial?

Yes, definitely SEO agencies are beneficial but only to some extent. Agencies like Branex believes that, hire an SEO agency only if they aim to provide Search Engine Optimization by following White Hat SEO technique. As Black Hat and Grey Hat SEO and Advanced SEO Techniques. do improve the rankings but they do not last long. Whenever Google bots will recognize that you are following these techniques they will certainly penalize your website.


16. What are keywords and Long tail keywords?

Keywords in SEO refer to the words included in the web content which help the user to find the particular website by entering specific search queries over the search engines. Long tail keywords are key phrases that contain more than 4 words and make search results more specific.


17. What do you mean by LSI keywords?

Latent Semantic Indexing (LSI) keywords are semantically associated with the main keyword that a user enters over the search engine. They have appeared at the bottom of the search engine result pages. The search engine finds the semantic structure of the keywords and then extract the appropriate meaning of the text to bring the most accurate results.


18. What is Canonical URL?

Canonical URL is the best URL for the web pages that the user wants to see. They are also called canonical tags that help in content syndication when multiple versions of a web page become available over the internet. It helps resolve content duplication issues.


19. What is SEO friendly URL?

SEO friendly URLs are structured in a way so that the method of website indexing by search engines become easier. Putting the right keywords and having an accurate length (3-5 words) can help improve website rankings and increase website navigation. Clean, simple, short URLs help users and search engines both to understand the page topic easily.

Must Read:- What Is Perfect Guest Blogging Guidelines in SEO?


20. What are the most common ranking factors?

There are top 3 ranking factors that can affect the search engine algorithm:

Content, backlinks, and RankBrain


21. What are mean by robots.txt?

It tells search engine Bots about the web pages on your website that you don’t want to crawl. It prevents the indexation of online content that a website owner doesn’t want to display.


22. What do you mean by Cloaking?

It is a dishonest way of optimizing your website for search. In this approach, irrelevant content will be shown to the search engine crawler than what is presented to the end users.


23. What is the character limit of Meta description tags?

An average meta title’s character limit is 60-70 and meta description character limit is 160 characters.


24. What is the difference between SEO and SEM?

Search engine marketing (SEM) is used for the promotion of a website by using paid advertising to increase their visibility in SERPs in the advertisement section. On the other hand, SEO is optimizing the website to increase the organic rankings of a website.

Must Read:- SEO vs PPC: Which One Is Better for Your Business?


25. Name some famous SEO blogs?

  • Search Engine Journal
  • Search Engine Watch
  • MOZ
  • SEOSmarty
  • Search Engine Land

26. SEO Extensions

There are numerous SEO Extensions and Add-ons are available. But the most common ones to look are MOZ Bar that let you know about Domain and Page authority and Alexa that help you idealize the extent of the domain in the world.

Final Words:

If you wish to build your career in the digital marketing world but know little about SEO, you can always take classes and certifications to develop your new SEO skills. With SEO courses and certifications, you can easily jump to the next level and open up new opportunities for yourself.

Good Luck! 🙂

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