Many things might have changed in the digital landscape over the years, but SEO remains a vital tool as far as online marketing is concerned. Here are five ways that a good SEO strategy can increase profits.
Are you aware that SEO is one of the most pocket-friendly marketing strategies today? Well, this is so because it specifically targets those customers who are actively searching for your products and services online. In contrast to outbound strategies such as cold calling, SEO can help you save money thanks to its inbound nature.
Remember, that the more money you save, the higher the profit margins. Similarly, the traffic resulting from SEO is more qualified when compared with other marketing strategies, and this makes it such a cost-saving strategy for both companies and businesses alike. Profit Addiction SEO strategies can help your site achieve all this, consequently delivering more credible leads and conversions.
2. Increased Traffic
Increasing search engine ranking is probably one of the most important roles of SEO. Therefore, appearing on the top positions on the search engine result pages goes a long way to ensure your site receives lots of impressions and more clicks. Ideally, positions can lead to considerable traffic increases for your website.
Additionally, SEO is also instrumental in the creation of keyword relevant and informative Meta descriptions and title tags that appear in the result pages. Consequently, these tags and descriptions play a key role in increasing the click-through rate which again improves the qualified web traffic.
3. Increased Site Usability
In an attempt to increase your website’s ranking in the search engines, SEO also makes your website more navigable for the consumers searching for your products. In a nutshell, SEO entails the rearrangement of your site’s links and architecture to make the pages easier to find and navigate.
Consequently, this makes it easier for users to find information on your website and obviously, the result is increased traffic that is vital for an increase in profits.
4. Return on Investment (ROI)
With SEO, you will always get trackable and quantifiable results regardless of the nature of your site (e-commerce or non-e-commerce), and this makes it very efficient as far as ROI is concerned. With that said, SEO agencies can track almost all the aspects of their strategy including an increase in traffic, and conversions among others.
For e-commerce sites, SEO agencies can easily determine a variety of activities ranging from the paths users take to complete a sale as well as minor details such the keyword used to search for your site before making the purchase.
5. Brand Awareness
Ranking in the top positions on the search engines exposes your website to a majority of users. Besides, appearing on the first page for your targeted keyword not only associates your brand with those keywords but also instills more trust into your brand. Generally, any company showing up on the first page of the search engines is often viewed as more trustworthy.
In summary, the more you rank in the top positions, the higher the chances of attracting more users who will be seeing your brand as a reliable site and the result is an increase in your profit margins.
Questions to Consider before Hiring an SEO Professional
If you own a company or want to expand your small business (or just to attract traffic to your blog), you probably already know the importance of internet advertising. However, the point of being in the online world is not just to be present, but to be visible and available to those who will bring you some profit or results, i.e., Internet users.
To achieve this, you need to apply the right SEO strategy, which primarily refers to users, but also follows the rules of Internet browsers. Since these algorithms often change and the field of online business is very turbulent, you have to ask yourself – can you do this on your own (do you have the required knowledge, resources, etc.) or do you still need the help of an expert?
Before making a final decision, it would be a good idea to analyze several key points.
Define Your Goal and Be Real
The goal that you want to achieve using SEO strategies is to promote your website, brand, blog, etc. You need measurable results or statistics that indicate the success of your business on the Internet. Clear objectives are the basis for achieving good results.
You have to have realistic expectations. If you are planning to “dive” into Internet marketing, don’t expect results overnight. Neither the local SEO expert you hired can make this feasible that fast. They may have what it takes to help you find your place on search engines, but they are not all-mighty.
If you are not sure how to start, consult the SEO agency. You tell them what you want, and they will “translate” that in numbers. For example, you want to increase your site’s traffic by 30% in the next month. A reliable SEO company will suggest what they can do to achieve your goals, like which strategy they could use and similar. Now it’s up to you to consider how this fits into your financial plans.
The Expertise vs. Staying In-House
Even if you have knowledge in the field of SEO, you need detailed planning of all activities on a daily, weekly or monthly level. To ensure visibility, you must be up-to-date, place new content, guest and social network posts, regularly update links, etc. Since this is just a tiny part of a good SEO plan, you must consider all the benefits and limitations before making a decision whether to hire an SEO expert or not.
If your team has a person who can deal with this, or you have time to devote yourself to SEO activities of your business, that’s great. However, if you are aware of the limitations of your business, which will “require” the engagement of additional SEO workforce or the outsourcing services of an agency, don’t be afraid of it.
The Evidence of Expertise
There is no best SEO expert in the world. Simply, the best are all those who are ready to learn, to improve, to follow the turbulent situation in the world of digital marketing and to perceive changes in the market. Feel free to ask for samples of their previous work.
Everyone can tell you that they are experts in something when you see them for the first time. But can they give you firm evidence of their expertise? Someone may believe in the words, but deeds are the ones that usually prove someone’s knowledge and experience.
On this webpage, check what other qualities an SEO expert should have and what you should look for before hiring them: https://medium.com/@DavidB_L/top-9-qualities-to-look-for-in-an-seo-expert-d8e7fb4f661e.
An SEO expert must listen to you, that is, to work according to your wishes and requirements. When you expose your ideas and intentions, they have to make it SEO feasible. Don’t fall for promises that your goal will be fulfilled in the shortest possible time. Ask for a detailed explanation of all the procedures, and realistic deadlines.
Communication must always be a two-way street – you are hiring a professional to make your ideas come true. You are the boss, but an SEO expert is here to give you point you the right way. Also, they should regularly report on the results, activities, and changes that occur. When the results are positive, they have to make an arrangement with you how to make them even better. When they’re not that good, you should work together on changing SEO strategy and adapting it to the market requirements.
If you or your company has high-quality content, product, or service to offer to the market, you must find a way to reach clients. A great SEO strategy can help you a lot in the online world and find you the way to the target audience.
Certainly, hiring professionals in that field is the best option, because the funds invested can quickly be multiplied. If the engagement of experts or agency is not possible, you can use your own workforce in the SEO field.
Simple Ways to Get Blog Post Ideas That Attract Backlinks
Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.
Here, I am going to share a few ways to find blog post ideas that attract backlinks.
Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.
Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.
Types of Blog Posts Content that Attracts the Most Backlinks
How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.
Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.
#1 List Type Posts
The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,
- 5 Ways to Finding out What Your Blog Audience Want
- 75+ Free Dofollow Backlink Sites
- 15 Types of Blog Post Content
- 11 Free online Digital Marketing Webinar Sources
Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.
#2 Detailed Guides
Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.
Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.
Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.
#4 Discussions & Case Studies
The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.
In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.
Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.
Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks
These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.
However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.
Let’s get started.
#1 Quora and Other Discussion Forums
Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.
You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.
Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.
#2 Popular Search Engine Results
Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.
You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.
“Ultimate Guide” + Keyword
“List of” + Keyword
“Infographics” + keyword
“Case study” + keyword
#3 Interviews and Expert Roundups
Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.
Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.
Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.
You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.
Using Comprehensive SEO Tools
You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?
Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.
I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.
I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.
Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.
SEO Interview Questions and Answers Guide You Need to Know
SEO is all the rage in the digital marketing world. From content marketing to gaining traffic to your website to making any social media marketing campaign Successful Blogging, SEO is the real key.
SEO is Not Magic or Luck, it’s Long Term Hardwork and investment. – Pavitra Kumar
If truth be told, the functionality of SEO is difficult to understand and unique in nature. In the field of internet marketing, Search Engine Optimization (SEO) has been developed as an excellent method to promote a website that means promoting a website and enhance its rankings in the search engine page results. In order to rank higher on a search engine, a website must be search engine friendly.
As the need for accessing the internet is proliferating vigorously, the extent of internet marketing in the digital marketing world is also in the hike accordingly. From large enterprises to small businesses, the demand for SEO and SEM experts is continuously rising.
However, the interviews held for SEO positions seem to be very baffled as most often it comprised various challenging questions that prove your ability of reasoning, logic, problem-solving skills and creative thinking.
Whether you are a freshener or an experienced SEO professional, read these SEO interview questions and answers that would not only show your skills and knowledge but also help to achieve the SEO job and make you the winner.
Being an SEO professional you would have to prove your capabilities and knowledge of SEO as well as SEO services in order to show your expertise in the field of search engine marketing.
Read these SEO interview Questions and Answers by Pavitra Kumar, SEO Expert at BlogDada.com, which will definitely ensure your success in the SEO interview. So, let’s go through.
1. What do you understand by the term SEO?
SEO is the abbreviation of “Search Engine Optimization” which is a set of techniques to keep optimizing a website in order to enhance its visibility on top in search engine result pages by using specific keywords or key phrases.
2. Define Types of SEO?
Mainly, there are two main types of SEO:
Off-Page SEO: It is the method of getting backlinks from different websites to improve the rankings of the site. This method includes a method of SEO including blog posting, guest posting, forum posting, press release submission, and miscellaneous.
On-Page SEO: It is the technique of optimizing a website which includes on-page work such as creating informative, fresh content, meta title, meta descriptions, ALT tags, as well as ensuring the code and design of a web page can be indexed and crawled by search engines.
You May interested to Read: On-Page SEO Factors To Rank Your Website On First Page.
3. What are some famous SEO tools?
Google Analytics, Keyword Planner, Alexa, Google Webmaster, Google AdWords, Open Site Explorer
4. What do you mean Backlinks?
Backlinks or inbound links are the incoming links to your website, helping users to shift from one web page to another. These incoming links can play a key role in SEO.
5. What are Outbound Links?
The outbound links or outgoing links are links that come from your website to another webpage or website. They provide your web pages with more quality and value for the search engine rankings. Google considers outbound links as third-party votes which improve the ranking of your website rankings.
6. What is Googlebot?
To index and update a webpage/website, Google uses the Googlebot or web spider to cache, crawl, and index a web page by collecting the details from that webpage.
7. What is Crawling?
It is an automated process to filtrate web pages for proper indexing by search engines. Web crawlers regularly check web pages for fresh content and relevant keywords and then bring this information back to the web server for indexing.
8. What do you mean by Indexing?
The process of indexing begins when the process of crawling finishes. Google uses crawling to gather web pages relevant to the search queries and then creates an index that includes relevant keywords or searches terms and their exact locations.
9. What are Meta Tags?
HTML meta tags are basically tags used for a web page which place between opening and closing head tags of any document’s HTML code. They are basically the hidden keywords who present in the code and are invisible to users but are visible by search engines.
10. Have you ever heard about White Hat SEO and Black Hat SEO?
In order to rank higher on search engine result pages, websites go for various methods and techniques. The methods or approaches that are acceptable according to search engine guidelines are White Hat SEO, while methods and tricks that are not acceptable or advised to avoid at any case in search engine guidelines are called Black Hat SEO.
11. What are “no-follow” and “do-follow” links?
Nofollow links are non-crawling links which can’t be passed by search engine bots and can’t be indexed or cached.
Dofollow links are the type of links that allow all search engine crawlers to pass through. They have a great impact on website rankings as these links are counted by search engines as a backlink for your webpage and increase your chances of ranking higher on search engines.
Additional Reading:- Backlink Generator Tools Website Online You Should Know About
12. What do you mean by SERP?
Search engine page results (SERP) denotes to the page that is appeared when a specific search query is entered over the search engine.
13. What are Organic Results?
Organic results represent the listing of the web pages that are most accurate to the search query entered by the user. It is referred to as the natural result.
14. What are Paid results?
Paid results generally represent advertisements that are appeared above the organic results. Different website owners pay Google to display their websites for certain keywords. Paid results appear when a user enters a query with those particular keywords.
15. Are SEO agencies Beneficial?
Yes, definitely SEO agencies are beneficial but only to some extent. Agencies like Branex believes that, hire an SEO agency only if they aim to provide Search Engine Optimization by following White Hat SEO technique. As Black Hat and Grey Hat SEO and Advanced SEO Techniques. do improve the rankings but they do not last long. Whenever Google bots will recognize that you are following these techniques they will certainly penalize your website.
16. What are keywords and Long tail keywords?
Keywords in SEO refer to the words included in the web content which help the user to find the particular website by entering specific search queries over the search engines. Long tail keywords are key phrases that contain more than 4 words and make search results more specific.
17. What do you mean by LSI keywords?
Latent Semantic Indexing (LSI) keywords are semantically associated with the main keyword that a user enters over the search engine. They have appeared at the bottom of the search engine result pages. The search engine finds the semantic structure of the keywords and then extract the appropriate meaning of the text to bring the most accurate results.
18. What is Canonical URL?
Canonical URL is the best URL for the web pages that the user wants to see. They are also called canonical tags that help in content syndication when multiple versions of a web page become available over the internet. It helps resolve content duplication issues.
19. What is SEO friendly URL?
SEO friendly URLs are structured in a way so that the method of website indexing by search engines become easier. Putting the right keywords and having an accurate length (3-5 words) can help improve website rankings and increase website navigation. Clean, simple, short URLs help users and search engines both to understand the page topic easily.
20. What are the most common ranking factors?
There are top 3 ranking factors that can affect the search engine algorithm:
Content, backlinks, and RankBrain
21. What are mean by robots.txt?
It tells search engine Bots about the web pages on your website that you don’t want to crawl. It prevents the indexation of online content that a website owner doesn’t want to display.
22. What do you mean by Cloaking?
It is a dishonest way of optimizing your website for search. In this approach, irrelevant content will be shown to the search engine crawler than what is presented to the end users.
23. What is the character limit of Meta description tags?
An average meta title’s character limit is 60-70 and meta description character limit is 160 characters.
24. What is the difference between SEO and SEM?
Search engine marketing (SEM) is used for the promotion of a website by using paid advertising to increase their visibility in SERPs in the advertisement section. On the other hand, SEO is optimizing the website to increase the organic rankings of a website.
25. Name some famous SEO blogs?
- Search Engine Journal
- Search Engine Watch
- Search Engine Land
26. SEO Extensions
There are numerous SEO Extensions and Add-ons are available. But the most common ones to look are MOZ Bar that let you know about Domain and Page authority and Alexa that help you idealize the extent of the domain in the world.
If you wish to build your career in the digital marketing world but know little about SEO, you can always take classes and certifications to develop your new SEO skills. With SEO courses and certifications, you can easily jump to the next level and open up new opportunities for yourself.
Good Luck! 🙂
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