When you look at content marketing today, it is very far off from how it was in the past.
Before, quality was not so essential because search engines gave more importance to quantity, future of content marketing, the inclusion of keywords and backlinks, and the regularity of your postings.
The more articles you published, no matter how poorly made they are, the more you can improve your search engine ranking.
The online marketing climate is far different today, with search engines doing a crackdown on poorly curated sites while raising the standard so high-quality websites can get recognized. If you compare a best-selling novel with a popular blog, the former is often well-researched and written creatively. Usually, the latter thrives on amazing visuals and staccato-type texts.
If you want to learn extensively about the topic, you cannot expect to find it in most popular blogs publicly available today.
There is now a massive shift in, with content not just related to the text, but also to photos, audio, and videos. Year after year, content becomes all the more inclusive as it welcomes different types of material that can be supported and published on sites.
As you will see today, the importance of high-quality content cannot be underestimated. Many search engines now give points to sites that offer relevant content to any audience. Therefore, having a vast audience following, related keywords, and significant content can help your site fare better in its search engine ranking.
The past few years have seen the rise of photo and video content. This trend has become popular because of people growing increasingly visual and less text-dependent. Instead of reading a five-page article on the controversy surrounding the Apollo 11 mission, more people these days would rather watch a 10-minute video discussing the issue. Text articles have been less relevant these days with people saying they have no time to read anymore. If videos can do the job, many think, “Why not?”
Any digital marketing agency knows that the importance of content in online marketing will only continue to grow. Best Content Marketing Tips is expected to rise and adapt to the changing audience expectations.
People now want value with the things that they do, and they are now more mindful of how they want to spend their time. Therefore, any content marketing strategy that allows people to gain essential information in the briefest manner is expected to continue to become famous.
There is no doubt that content marketing will only continue to rise in the future of content marketing . But, how so? How does content marketing set itself as the future of online advertising?
Here are some content marketing trends expected to continue to remain popular in the years to come:
#1. The Rebirth of Long-form Text
The past years have seen the rise of photos and videos embedded in many site articles. These visual strategies have been a favourite for a time until people started looking for more extended answers to their questions. Because of the limitations of photos and videos, and because of the need to make these visual aids as captivating as possible, many producers go with infographics and short videos that offer a glimpse of the issue at hand.
It may have come to a point where people started looking for more intensive answers to their questions, and they started exploring long-form blog articles. There is an evident scarcity of this type of material, so blogs that offer these articles are now finding an increasingly huge following.
Quality of content is crucial, so invest in research to make your long-form text relevant and something that people can depend on to. Allow integrity to play a central role in your content creation process.
Many people are now fed up with wrong information being pushed to them, so make sure that before you hit “Publish,” you see yourself reading the article that you are about to post. The high-quality long-form text is now making a comeback, and it is good news for everyone who has been craving for research-backed and engaging blog articles for a long time.
Article layout is crucial when you do long-form text because when reading off a laptop, desktop, tablet, or phone, it can get excruciatingly annoying. Therefore, layout the article in a way that can get engaging to your audience. Divide your piece, and have headlines and subheadings throughout the different parts of your article. Use creative (but readable) fonts for your headings, and use photos to complement your text. These add-ons can help make your long-form text readable, with people wanting to read on until they reach the end. The more people finish reading your article, the more it is better for your SEO ranking and Future of Content Marketing.
#2. Promoted and Sponsored Content will Soon say Goodbye
It used to be acceptable for promoted and affiliate content to be included on your website, with some sites not even having the courtesy to say that the article is filled with promoted content.
These types of materials will soon go passé, with more people now wanting for transparency and integrity with things they get across online.
Search engines are now penalizing sites that do not adequately inform the audience whether they are reading a sponsored article or not. As the blogger, for every promoted section, you can simply say, in a tactful way, that the article that the audience is reading is sponsored. It is as simple as that.
However, some bloggers take it the wrong way and think it will be a bane to their site if they do this. Side with authenticity and integrity all the time. Make sure that you are promoting products and services that you will be happy and proud to use. If you are in it just for the sake of paid ads and freebies, it is evident for the audience, and it can cause a loss in following.
Content marketing has gone a long way, but it is here to stay for the long haul. The key takeaway here is, authenticity is crucial for you to find success in your Content Marketing Platforms. Stray away from tactics that do not offer real value to your audience. Make it a point to have the audience in mind when you plan your content marketing tactics, along with making it easy for everyone to understand where your brand stands.
Author: Jason Berkowitz
Since 2010, Jason has been making moves for the SEO industry in New York City. An advanced digital marketing specialist and CEO of two very successful marketing agencies, SEO Services New York & Break The Web, Jason utilizes out-of-the-norm strategies to provide tangible results online. Jason has been featured in Business.com, Social Media Today, CareerBuilder & more. LinkedIn:
Simple Ways to Get Blog Post Ideas That Attract Backlinks
Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.
Here, I am going to share a few ways to find blog post ideas that attract backlinks.
Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.
Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.
Types of Blog Posts Content that Attracts the Most Backlinks
How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.
Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.
#1 List Type Posts
The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,
- 5 Ways to Finding out What Your Blog Audience Want
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- 15 Types of Blog Post Content
- 11 Free online Digital Marketing Webinar Sources
Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.
#2 Detailed Guides
Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.
Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.
Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.
#4 Discussions & Case Studies
The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.
In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.
Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.
Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks
These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.
However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.
Let’s get started.
#1 Quora and Other Discussion Forums
Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.
You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.
Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.
#2 Popular Search Engine Results
Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.
You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.
“Ultimate Guide” + Keyword
“List of” + Keyword
“Infographics” + keyword
“Case study” + keyword
#3 Interviews and Expert Roundups
Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.
Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.
Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.
You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.
Using Comprehensive SEO Tools
You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?
Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.
I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.
I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.
Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.
Beginner’s Guide on Essentials Needed for SEO Starter Kit
SEO often gets a bad wrap for being too complex, but that is far from the case especially when you get all your tools for an SEO starter kit lined up. If you are a newcomer to SEO, it is not as complex as it seems. Beginners Guide to SEO, It is a simple thing to comprehend. See Google has automatic algorithms such as those used by Serp Tracking that it uses to rank your website. Google sends out small crawlers to your website to check on multiple indicators that eventually determine just how useful and popular your site is. An example of these indicators includes things like new content, organic traffic, domain age, backlinks and so many more.
SEO is basically a skill that aims at making these indicators favorable when Google comes ‘crawling’ around. To dominate in SEO sphere all you need to do is pay attention to these indicators in your writing. The even better news is that you don’t need years of experience or to break the bank so as to produce SEO optimized content. If you are just getting started here are a few basic components that you need for SEO.
Build a Website
The very first thing you will need on your SEO journey is to get your own website. Don’t worry there are plenty of website building tools out on the web that is easy to use and affordable, one such tool is WordPress. The tool you choose to help build your website should be easy, clean and multifunctional such that it’s receptive to mobile optimization as well.
Choose Your Niche and Workaround It
It’s important to determine a very specific niche that meets the demands of your target audience. Try and make your niche as small and specific as possible otherwise, you will be left competing with more businesses with more resources and a bigger online presence than you do. Use keyword research to identify keywords that will help relay your message. Once you have identified your niche its time to incorporate it into your content and site. Organize your post in such as way that it has heading and subheadings to make it easier for your readers to understand. Content Marketing Strategy, You can add some of your keywords to the topics or subtopics. Try and ensure that every post gets at least 700 words and the content relayed is relevant to your readers.
Make It a Regular Thing
A dormant site does not rank well with Google or readers. That being said, as part of your SEO basics, it’s important to produce high-quality SEO friendly content on a regular basis, say at least two posts every week. Ensure that all your posts are original, relevant and helpful to your readers. You can also include videos, pictures, audio and other forms of media to spice up your content. Don’t shy away from taking some time to refine your content until it’s appealing to your readers.
Build Relevant Backlinks
A backlink refers to when another domain provides a link that takes someone back to your site from their domain. Link building can significantly boost your ranking on Google searches if used appropriately. The first focus should be on creating high-quality informative content while attaching your expertise and profile to the post. If it’s good quality, you will likely get a few links to your site and much more with experience. If the source of the backlinks is a domain with excellent rankings, then this will work in your favor as well.
Also Read: Free Backlink Generator Tools Website You Should Know About
Make It Shareable
Another tactic to bring in more traffic to your site is to use social media as a platform. Social media can have a significant impact on your SEO campaign and Beginners Guide to SEO in a very positive way. You can promote and share links to your site on all your social media profiles. Alternatively, you can attach your social media profiles to your post to make them shareable. This will help gain a stream of new followers to your social media profiles and they can turn to a valuable traffic visiting your site. Moreover, the more your site is shared, the more it becomes visible or popular on search engines.
Best Digital Marketing Tools for Pushing Your Campaign to the Next Level
The digital marketing landscape is only getting more competitive. More businesses and professionals are relying on digital marketing to reach their target audience groups. Simply sticking with a proven strategy alone is no longer enough. You have to be willing to think outside the box to stand out and be recognized.
Fortunately, there are a lot of tools and apps to help you up your Top Digital Marketing Strategies.
If you are serious about taking your digital marketing campaign to the next level, here are some of the Best Digital Marketing Tools you can use to get started.
UberSuggest is a tool similar to the Google Keyword Planner. Unlike Google’s tool, UberSuggest can be used regardless of whether you are using Google’s advertising network. The features available on UberSuggest also suit digital marketers with different levels of expertise.
You can use UberSuggest to find new topics to write about for your content marketing campaign. You can also learn more about keywords and phrases that relate well to your business or the industry you are in. The tool will even suggest relevant keywords based on the ones you search.
To make the tool even more intuitive, there is a set of metrics to help you determine the best keywords to use. UberSuggest’s Keyword Difficulty metric is particularly interesting because it rates keywords based on how hard it would be to rank organically, as well as the level of competition you may face.
There are a lot of great SERP tools available and most of them come with a vast array of features for all of your search engine optimization needs. SEOCrawler, however, is the best SERP checker you can use for your campaign in 2018.
Keep in mind that SEOCrawler is a premium tool with a monthly fee. In return for a relatively small fee, you get access to tools designed to be compatible with Google, Yahoo!, and Bing. This is a rarity since most tools usually support one and not the others.
With the help of SEOCrawler, you can perform SERP tracking much more meticulously. This means you can fine-tune your SEO campaigns from the reports generated by the tool. If you only need to track a small group of keywords on Google, you may also want to consider WhatsMySERP as a free alternative.
There are a lot of social media management tools too, including popular ones like MeetEdgar. When it comes to social media management, However, HootSuite is the tool to go for. It is one of a very few social media management tools that allow you to schedule Instagram posts directly; this is a huge plus if Instagram is a platform you use often.
HootSuite’s analytics tools and reports are also very comprehensive. You can keep track of your social media presence, how well you’re engaging the audience and the overall success of your social media campaigns from one user interface.
Combined with the previous Best Digital Marketing Tools we discussed in this article, you have the digital marketing arsenal to take any campaign you run to its fullest.