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The 5 Unknown Effects of Social Media on Your SEO!

social media and SEO

Listening others and telling stories, persuading viewer by raising awareness, creating a connection among communities by getting social, catalyzing the moment of serendipity, building relationships or relinquishing control over customers and providing them best customer services, all comes under one head which is social media!

Social media is not just a spoke on the wheel of marketing. It is becoming the way through which marketers can build the entire bicycles of their brand. As an ultimate equalizer, social media give voice and a platform to anyone who is willing to engage. Social media is a superset of online communication channels which are dedicated to community-based inputs, interactions, sharing, and collaboration.

The proliferation of social websites and social applications are making this wild child of marketing an integral part of our online as well as social life. Massive staying power of social media attributable depends on the fact that social media keeps evolving. It is continually exceeding users’ expectations and responding new tech like mobile devices and bringing the better feature to us than ever before.

There is a high consensus among social media marketing experts and SEO evangelists that when it comes to crafting an effective Advanced SEO Techniques, social media is an important consideration. Social media marketing and SEO are two tightly interwoven marketing strategies. Both are organic, inbound strategies, focused on building an appealing identity to attract visitors naturally. Social media marketing is based on high-quality content and increasing the site visibility. On the other side of the story, SEO strategy relies on increasing the online presence of your site and increasing social media reach. Social media play a significant role in increasing your search ranking.

Unfortunately, discussion revolving around the influence of social media marketing on Google rankings leaves vital details. Generally written of material leave out the discussion on how and why social media can improve your SEO rankings.

To remedy this, here is the sneak peak of five unknown effects of social media on your SEO strategy.

1. Sharing Can Lead to Links And Higher Rankings

There are actual connections between social media and SEO. These relationships consist of direct as well as the indirect correlation between these two inbound marketing strategies.

The number of backlinks on your website will contribute to increasing the ranking of your site. Don’t manipulate this effect with black-hat SEO technique. Google look into social signals in order to find out links to a website and to non-manipulate the way in the site can get links. Integration of social media and SEO have replaced the link juice and hard work on creating the link juice. Social media and SEO can work together to give your website the back links it needs for higher ranking in Google SERPs.

Social sharing of the content increase visibility of the page which means the creator of the content such as blogger, journalist and author will notice. That author can mention the link in his following piece of writing, the relationship between the two will increase the ranking of the page.

Another way in which social media influence ranking is the building a working relationship with content creators and specifically sharing the content with them. This concept would be familiar for those who understand the idea of PR in marketing. Social influencers are known for amplifying the impression, but content creators have the capability to create ranking benefits for the site owners. If ranking is your top priority, then relation with the creator would be an important part of your SEO strategy. The effect of the content creator might be not known to you, but it is important.


2. Social Media And “User Interaction Signals”

Imagine you are searching for a phrase and see the 10 search results on the page with blue links. You click one and land on a page which is not helpful. You hit the back button, this is a bounce on the site, and you click another link from the results on the search page. This time you have found a useful page, so you stay here for few minutes.

An entity which is watching all your searching activity with a sharp eye is Google. The search engine, browser, and analytics on both sites keep track of how much time the searcher stayed on the page. Search engine researcher calls this a long click. Google utilize long clicks as an indicator of quality and relevance. Google rank a site with respect to user interaction signals which is time on site and bounce rate. When it comes to visitor engagement what else comes to the mind is social interactions. Likes, shares, tweets and comments all indicate that the page is good enough to attract visitors. Liked pages have the higher ranking as a company to other unlike pages with useless information. Social media interactions are based on quality and quality is associated with increasing the rankings.

Read: How To Improve Search Ranking Using Social Media

From a very long time Google keep us telling that if you want to rank higher then make your page as much enjoyable as possible for the targeted audience. Pay attention on the keyword search and use them in a better way to enhance the experience of the visitors.


3. Personalization    

Google+ activity directly affect rankings because of Google love google+. Google+ post instantly rank for phrases included in the post. Smart G+ users write posts with bold headline titles at the top of the post. Google utilize google+ activity and reviews to personalize the search engine results after the user sign in. connect to an individual through google+ means increasing the ranking of your website. Google+ activity on do not affect the ranking in other search engines such as Bing or Yahoo, but it has a direct and significant impact on search ranking in Google through social activity.


4. Profile Ranking

Whenever you type a name of business, social media profile with official website pop up in the search results on the page. All active pertinent social profiles consistently engage the audience. Targeting a platform that resonates most with the prospective customer will help the site owner to increase search engine ranking. Organic results for social media profiles and google+ pages in the corner of the page not directly send traffic to the website but control the SERP real estate and ensure that there is full branded coverage.


5. Different Search Engines are Partial to Particular Social Media Activity

Google, is not only a single game in a town. It accounts for three-quarter of the search engine market share. The second most used search engine is Bing which looks at the social authority of the user. It assigns weight to SERPs by following the number of people following them.

Google is naturally partial to Google+. Google+, social media platform, increase profile ranking in SERPs and put the business directly in front of consumers. When you craft your SEO strategy for the other two search engine, keep in mind that plants that you  implemented today will cast as wide a net as possible.


Read our article “Using Social Bookmarking For SEO Effectively” for understanding more about Social Media.


Conclusion

Without any doubt, I have revealed the utter chaos behind alliance between social media and SEO. The above discussion proved that social media and SEO are tightly interwoven to each other. Correlation between social media and SEO is not causation, but there is no doubt that there is a significant impact of social media on SEO.

Read: New SEO Optimization Techniques to Promote Your website

Search engines not directly affect rankings, but social media is giving marketing professionals various opportunities to put their business in front on result pages of the search engine.

Hello Readers, Welcome to BlogDada :) I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

8 Comments

8 Comments

  1. Kayode

    June 27, 2017 at 9:49 pm

    Great article Pavitra, thanks for sharing

  2. siful moni

    June 29, 2017 at 6:23 pm

    I am totally agree with you. Social media is a key factors in SEO nowadays. Whatever we write about we could get success if we ensure presence in social media platform.

  3. Greg Smith

    June 30, 2017 at 10:33 am

    Hi BlogDada,

    I saw you tweeting about seo and I thought I’d check out your website. I really like it. Looks like BlogDada has come a long way!

    Keep making great stuff!

  4. Aaron Henry

    July 14, 2017 at 6:24 pm

    Sharing of content on social media will promote SEO and the engagement with audience will grow. If content is reaching its audience and the audience is sharing it socially, then at least the content value and reputation of the domain where it is hosted will increase in the conscious of search algorithms. I have seen some blogs that grew into search masters only because their content was socially popular among its audience.

  5. Lile

    July 17, 2017 at 11:52 am

    Dope post dada

  6. reputationplanners

    July 21, 2017 at 5:36 pm

    If seo is going to be about social sharing and content then it will be much difficult to manipulate serps just like we were doing in past years. Now it’s not easy to create 100 different social accounts with different ips and different locations to get better rankings

  7. Mike Lee

    July 28, 2017 at 10:14 pm

    This is such an important article because a lot of people are still clueless about Social Media and how it can make any difference. Sharing is important as you rightly said, but I am glad you mentioned the “user interaction signals” because how long a person spends on your blog can also make a big difference. Great insight and thanks very much for it.

  8. Jess Camacho

    September 4, 2017 at 8:13 am

    This is truly a fantastic blog indeed.Thanks for sharing topic.

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SEO Tips

Questions to Consider before Hiring an SEO Professional

Hiring SEO Professional

If you own a company or want to expand your small business (or just to attract traffic to your blog), you probably already know the importance of internet advertising. However, the point of being in the online world is not just to be present, but to be visible and available to those who will bring you some profit or results, i.e., Internet users.

To achieve this, you need to apply the right SEO strategy, which primarily refers to users, but also follows the rules of Internet browsers. Since these algorithms often change and the field of online business is very turbulent, you have to ask yourself – can you do this on your own (do you have the required knowledge, resources, etc.) or do you still need the help of an expert?

Before making a final decision, it would be a good idea to analyze several key points.

Define Your Goal and Be Real

The goal that you want to achieve using SEO strategies is to promote your website, brand, blog, etc. You need measurable results or statistics that indicate the success of your business on the Internet. Clear objectives are the basis for achieving good results.

You have to have realistic expectations. If you are planning to “dive” into Internet marketing, don’t expect results overnight. Neither the local SEO expert you hired can make this feasible that fast. They may have what it takes to help you find your place on search engines, but they are not all-mighty.

If you are not sure how to start, consult the SEO agency. You tell them what you want, and they will “translate” that in numbers. For example, you want to increase your site’s traffic by 30% in the next month. A reliable SEO company will suggest what they can do to achieve your goals, like which strategy they could use and similar. Now it’s up to you to consider how this fits into your financial plans.

The Expertise vs. Staying In-House

Even if you have knowledge in the field of SEO, you need detailed planning of all activities on a daily, weekly or monthly level. To ensure visibility, you must be up-to-date, place new content, guest and social network posts, regularly update links, etc. Since this is just a tiny part of a good SEO plan, you must consider all the benefits and limitations before making a decision whether to hire an SEO expert or not.

If your team has a person who can deal with this, or you have time to devote yourself to SEO activities of your business, that’s great. However, if you are aware of the limitations of your business, which will “require” the engagement of additional SEO workforce or the outsourcing services of an agency, don’t be afraid of it.

The Evidence of Expertise

There is no best SEO expert in the world. Simply, the best are all those who are ready to learn, to improve, to follow the turbulent situation in the world of digital marketing and to perceive changes in the market. Feel free to ask for samples of their previous work.

Everyone can tell you that they are experts in something when you see them for the first time. But can they give you firm evidence of their expertise? Someone may believe in the words, but deeds are the ones that usually prove someone’s knowledge and experience.

On this webpage, check what other qualities an SEO expert should have and what you should look for before hiring them: https://medium.com/@DavidB_L/top-9-qualities-to-look-for-in-an-seo-expert-d8e7fb4f661e.

Two-Way Communication

An SEO expert must listen to you, that is, to work according to your wishes and requirements. When you expose your ideas and intentions, they have to make it SEO feasible. Don’t fall for promises that your goal will be fulfilled in the shortest possible time. Ask for a detailed explanation of all the procedures, and realistic deadlines.

Communication must always be a two-way street – you are hiring a professional to make your ideas come true. You are the boss, but an SEO expert is here to give you point you the right way. Also, they should regularly report on the results, activities, and changes that occur. When the results are positive, they have to make an arrangement with you how to make them even better. When they’re not that good, you should work together on changing SEO strategy and adapting it to the market requirements.

If you or your company has high-quality content, product, or service to offer to the market, you must find a way to reach clients. A great SEO strategy can help you a lot in the online world and find you the way to the target audience.

Certainly, hiring professionals in that field is the best option, because the funds invested can quickly be multiplied. If the engagement of experts or agency is not possible, you can use your own workforce in the SEO field.

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SEO Tips

5 Ways that a Good SEO Strategy Can Increase Profits

Good SEO Strategy

Many things might have changed in the digital landscape over the years, but SEO remains a vital tool as far as online marketing is concerned. Here are five ways that a good SEO strategy can increase profits.

1. Cost-Effectiveness

Are you aware that SEO is one of the most pocket-friendly marketing strategies today? Well, this is so because it specifically targets those customers who are actively searching for your products and services online. In contrast to outbound strategies such as cold calling, SEO can help you save money thanks to its inbound nature.

Remember, that the more money you save, the higher the profit margins. Similarly, the traffic resulting from SEO is more qualified when compared with other marketing strategies, and this makes it such a cost-saving strategy for both companies and businesses alike. Profit Addiction SEO strategies can help your site achieve all this, consequently delivering more credible leads and conversions.

2. Increased Traffic

Increasing search engine ranking is probably one of the most important roles of SEO. Therefore, appearing on the top positions on the search engine result pages goes a long way to ensure your site receives lots of impressions and more clicks. Ideally, positions can lead to considerable traffic increases for your website.

Additionally, SEO is also instrumental in the creation of keyword relevant and informative Meta descriptions and title tags that appear in the result pages. Consequently, these tags and descriptions play a key role in increasing the click-through rate which again improves the qualified web traffic.

3. Increased Site Usability

In an attempt to increase your website’s ranking in the search engines, SEO also makes your website more navigable for the consumers searching for your products. In a nutshell, SEO entails the rearrangement of your site’s links and architecture to make the pages easier to find and navigate.

Consequently, this makes it easier for users to find information on your website and obviously, the result is increased traffic that is vital for an increase in profits.

4. Return on Investment (ROI)

With SEO, you will always get trackable and quantifiable results regardless of the nature of your site (e-commerce or non-e-commerce), and this makes it very efficient as far as ROI is concerned. With that said, SEO agencies can track almost all the aspects of their strategy including an increase in traffic, and conversions among others.

For e-commerce sites, SEO agencies can easily determine a variety of activities ranging from the paths users take to complete a sale as well as minor details such the keyword used to search for your site before making the purchase.

5. Brand Awareness

Ranking in the top positions on the search engines exposes your website to a majority of users. Besides, appearing on the first page for your targeted keyword not only associates your brand with those keywords but also instills more trust into your brand. Generally, any company showing up on the first page of the search engines is often viewed as more trustworthy.

In summary, the more you rank in the top positions, the higher the chances of attracting more users who will be seeing your brand as a reliable site and the result is an increase in your profit margins.

 

Additional Reading:-

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Blogging Tips

Simple Ways to Get Blog Post Ideas That Attract Backlinks

blog post ideas

Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.

Here, I am going to share a few ways to find blog post ideas that attract backlinks.

Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.

Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.

Types of Blog Posts Content that Attracts the Most Backlinks

How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.

Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.

#1 List Type Posts

The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,

  • 5 Ways to Finding out What Your Blog Audience Want
  • 75+ Free Dofollow Backlink Sites
  • 15 Types of Blog Post Content
  • 11 Free online Digital Marketing Webinar Sources

Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.

#2 Detailed Guides

Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.

Detailed Guides

#3 Infographics

Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.

Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.

 Infographics

#4 Discussions & Case Studies

The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.

In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.

Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.

Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks

These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.

However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.

Let’s get started.

#1 Quora and Other Discussion Forums

Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.

You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.

Quora Blog Post Content Ideas

Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.

#2 Popular Search Engine Results

Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.

You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.

“Ultimate Guide” + Keyword

“List of” + Keyword

“Infographics” + keyword

“Case study” + keyword

Google Search Casestudy content

#3 Interviews and Expert Roundups

Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.

Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.

Interviews and Expert Roundups

Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.

You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.

Using Comprehensive SEO Tools

You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?

Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.

Final Words

I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.

I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.

Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.

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