Listening others and telling stories, persuading viewer by raising awareness, creating a connection among communities by getting social, catalyzing the moment of serendipity, building relationships or relinquishing control over customers and providing them best customer services, all comes under one head which is social media!
Social media is not just a spoke on the wheel of marketing. It is becoming the way through which marketers can build the entire bicycles of their brand. As an ultimate equalizer, social media give voice and a platform to anyone who is willing to engage. Social media is a superset of online communication channels which are dedicated to community-based inputs, interactions, sharing, and collaboration.
The proliferation of social websites and social applications are making this wild child of marketing an integral part of our online as well as social life. Massive staying power of social media attributable depends on the fact that social media keeps evolving. It is continually exceeding users’ expectations and responding new tech like mobile devices and bringing the better feature to us than ever before.
There is a high consensus among social media marketing experts and SEO evangelists that when it comes to crafting an effective Advanced SEO Techniques, social media is an important consideration. Social media marketing and SEO are two tightly interwoven marketing strategies. Both are organic, inbound strategies, focused on building an appealing identity to attract visitors naturally. Social media marketing is based on high-quality content and increasing the site visibility. On the other side of the story, SEO strategy relies on increasing the online presence of your site and increasing social media reach. Social media play a significant role in increasing your search ranking.
Unfortunately, discussion revolving around the influence of social media marketing on Google rankings leaves vital details. Generally written of material leave out the discussion on how and why social media can improve your SEO rankings.
To remedy this, here is the sneak peak of five unknown effects of social media on your SEO strategy.
1. Sharing Can Lead to Links And Higher Rankings
There are actual connections between social media and SEO. These relationships consist of direct as well as the indirect correlation between these two inbound marketing strategies.
The number of backlinks on your website will contribute to increasing the ranking of your site. Don’t manipulate this effect with black-hat SEO technique. Google look into social signals in order to find out links to a website and to non-manipulate the way in the site can get links. Integration of social media and SEO have replaced the link juice and hard work on creating the link juice. Social media and SEO can work together to give your website the back links it needs for higher ranking in Google SERPs.
Social sharing of the content increase visibility of the page which means the creator of the content such as blogger, journalist and author will notice. That author can mention the link in his following piece of writing, the relationship between the two will increase the ranking of the page.
Another way in which social media influence ranking is the building a working relationship with content creators and specifically sharing the content with them. This concept would be familiar for those who understand the idea of PR in marketing. Social influencers are known for amplifying the impression, but content creators have the capability to create ranking benefits for the site owners. If ranking is your top priority, then relation with the creator would be an important part of your SEO strategy. The effect of the content creator might be not known to you, but it is important.
2. Social Media And “User Interaction Signals”
Imagine you are searching for a phrase and see the 10 search results on the page with blue links. You click one and land on a page which is not helpful. You hit the back button, this is a bounce on the site, and you click another link from the results on the search page. This time you have found a useful page, so you stay here for few minutes.
An entity which is watching all your searching activity with a sharp eye is Google. The search engine, browser, and analytics on both sites keep track of how much time the searcher stayed on the page. Search engine researcher calls this a long click. Google utilize long clicks as an indicator of quality and relevance. Google rank a site with respect to user interaction signals which is time on site and bounce rate. When it comes to visitor engagement what else comes to the mind is social interactions. Likes, shares, tweets and comments all indicate that the page is good enough to attract visitors. Liked pages have the higher ranking as a company to other unlike pages with useless information. Social media interactions are based on quality and quality is associated with increasing the rankings.
From a very long time Google keep us telling that if you want to rank higher then make your page as much enjoyable as possible for the targeted audience. Pay attention on the keyword search and use them in a better way to enhance the experience of the visitors.
Google+ activity directly affect rankings because of Google love google+. Google+ post instantly rank for phrases included in the post. Smart G+ users write posts with bold headline titles at the top of the post. Google utilize google+ activity and reviews to personalize the search engine results after the user sign in. connect to an individual through google+ means increasing the ranking of your website. Google+ activity on do not affect the ranking in other search engines such as Bing or Yahoo, but it has a direct and significant impact on search ranking in Google through social activity.
4. Profile Ranking
Whenever you type a name of business, social media profile with official website pop up in the search results on the page. All active pertinent social profiles consistently engage the audience. Targeting a platform that resonates most with the prospective customer will help the site owner to increase search engine ranking. Organic results for social media profiles and google+ pages in the corner of the page not directly send traffic to the website but control the SERP real estate and ensure that there is full branded coverage.
5. Different Search Engines are Partial to Particular Social Media Activity
Google, is not only a single game in a town. It accounts for three-quarter of the search engine market share. The second most used search engine is Bing which looks at the social authority of the user. It assigns weight to SERPs by following the number of people following them.
Google is naturally partial to Google+. Google+, social media platform, increase profile ranking in SERPs and put the business directly in front of consumers. When you craft your SEO strategy for the other two search engine, keep in mind that plants that you implemented today will cast as wide a net as possible.
Read our article “Using Social Bookmarking For SEO Effectively” for understanding more about Social Media.
Without any doubt, I have revealed the utter chaos behind alliance between social media and SEO. The above discussion proved that social media and SEO are tightly interwoven to each other. Correlation between social media and SEO is not causation, but there is no doubt that there is a significant impact of social media on SEO.
Search engines not directly affect rankings, but social media is giving marketing professionals various opportunities to put their business in front on result pages of the search engine.