Those who all hard work and want to put your website traffic into leads, then don’t waste the time, it is the time when you can turn your visitors into leads and increase rates, generating more sales and increasing your income; after all, that’s why you’re in trade isn’t it? More traffic to a website does not always mean additional revenue, unless the income model is decently based on display advertising. If you’re prepared to learn the ways to convert traffic into leads which is all about making website visitors customers.
How to convert website traffic into leads?
Here you will learn the ways of making website visitors, clients then look no back. Let’s start with some main points as the basis of our SEO crash course on converting traffic into sales and leads. Display publicity model brings the lowest income per visitor associated with all the other income models and there are some studies that advise that only 27% of the internet visitors actually end up looking at a display ad.
So one of the best ways to monetize internet web traffic is to adapt them into leads and then approve a product or service to them via email marketing or a follow up phone call. This is also called Inbound marketing. Outbound marketing advertising is no lengthier actual, because people are getting better at tuning out of phase.
The next best method to appeal traffic to a website is through seo content marketing. Content marketing is best done through blogging, social media and email marketing. All the guidelines below are found in my personal experience working on blogs which run on the WordPress stage. If your blog or content system is not based on WordPress, you will still find these tips valuable.
In this post we will not be covering how to attract traffic but rather we will talk about how to convert this traffic into leads. So come and lets see to it.
1. Landing Pages
But today, thanks to search engines that have repeatedly improved their search capability, the home page of a website isn’t essentially the one shown in search results. The page is most relevant to the search request is the one accessible. Landing pages are one of the most active ways to change a visitor into a lead. It is a chance to present your message to a specific spectator. While the determination of many content pages on websites is to provide info landing pages are planned for collecting contact information. Landing pages combined with targeted traffic can give a change ratio of as high as 50-60%.
You can also plan a landing page on your own by using some plugins and themes that are accessible in the market,which makes the formation of landing pages very easy. Optimize Press is one such WordPress theme which can help you create landing pages easily. Different landing pages are most striking to different people or groups and one should never trust on only one landing page. It is often a decent impression to send traffic to the landing page via a blog and then measure which landing page performs better.
Here is the example of a landing page which is known as HubSpot.com. It is a leader in Inbound marketing software and methodology endorses that a business should have as much as 40-50 landing pages with different proposals.
2. Have a contact number on your website Home Page
By having a contact number on the top of the home page, it becomes easier for the users ask questions directly to the website owner. It takes trust to the customers and they get impressed with your services. This is a good positive sign for your website.
3. Announcement Bars
Announcement bars are the complete width symbols at the top of the websites. Internet operators have been “trained” to pay dedication to the notification bars because the browsers usually display warning messages like a missing plugin or a blocked popup in the notification bar. These bars stay on the top of everything and many such bars can be configured to stick to the top even when persons scroll down the website. It is a very decent attention grabber.
One can put an email form in the announcement bar itself or there can be a link to one of the landing pages from the announcement bar.
HelloBar.com is a good answer and example for notification bars. They have dissimilar plans based on how many clicks you will receive and they also offer split testing choices where you can track the performance of different words and call to action links. It is a bit costly and if you want a free solution you can go to the WordPress plugin called Notification Bar. The options in it are incomplete and works only for WordPress. Website Traffic Into Leads, If you search around, there are many free and paid replacements to put up a notification bar on your website.
4. Opt-In Forms in Sidebars and Below Posts
As you can see that the sidebar of any blog area are great sites for opt-in forms. People pay kindness to the sidebars when they are not attentive in the content and there is a high chance that they will opt-in for an applicable offer. People finish reading blog posts, they typically don’t know what to do. If you have nothing to arrest their care they will just leave.
You can create your own opt-in forms or you can use WordPress plugins like OptinSkin where you can create beautiful forms for blog posts and sidebars.
Plugins such as OptinSkin also has click tracking and split testing built it so it develops very easy for you to optimize the opt-in form.
5. Unblockable Popup Formulas
As you have seen in many websites and blogs, Unblockable pop- ups are one of the finest methods to convert web traffic into leads. About 2% to 10% of your everyday blog traffic are conceivable to convert into leads based on the achievement of your offer. For WordPress, there is a plugin called Popup Domination which can make artistically pleasing popup forms on your website. Popup plugin is a premium plugin and it also offers split testing and tracking options.
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6. Welcome Redirects
This method makes possible to redirect the first time guests of your blog to a landing page where they are asked to opt-in in return for something valuable such as a free e-book or a bulletin. Such plugins will only redirect to new visitors and returning visitors will only see your home page. The below image shows how Mixergy.com has made use of the welcome redirect to convert first time visitors into leads.
It is a very good choice for capturing a lot of leads in a small period of time, it is not the most optional method. It touches the user experience on various levels. The welcome redirects can be used for a short period of time to get an improvement in leads and then it can be twisted off.
QuickSprout has launched a free plugin called Welcome Redirect. Another choice is Welcome Gate by a corporation called LeadBrite.
7. About Us Page
By including an about us page on your website, you are encouraging the user to trust your services. If you have an about us page, with some great back story about yourself, sharing the motive of starting your business with a great mission statement, not only it will bring interest into the visitors but it will also inspire them.
You can easily include a sign up page on your About Us page. When people become more engaged in your story, you will have a chance to get the leads. Moreover, you can also offer your stuffs from your About Us page.
8. Let your videos speak to the audience
Now a days visual communiqué is so important. And the on-site video is the most important visual tool you can use to keep clients on your website. With the approval of web videos, a new breed of opt-in forms have become popular with digital marketers. They are opt-in methods inside videos. The following screenshot shows a video with an opt-in form which pops up during the video and lets the internet user is continue watching the video after an opt-in. You can also make it mandatory to opt-in by disabling the skip this step option. The form can be organized to appear in the opening or the end of the video.
9. Headers Systems
You can place an opt-in box in the header zone, it is the most treasured piece of real estate on any website. Studio Press has a theme called Generate which has a header opt-in form built into it. You can also grow a custom theme if you have the resources and also divided test it to improve its changes. Reading this post will get the idea and develop somewhat which will help guys like you and me!
10. Contain Opt-in form on homepage
Having an opt-in form on the front home page is always cooperative. It supports people to improve the change rate. When the companies visit your website or blog, like your services, straight they will submit their details.
Make assured your Opt-in form looks striking with an exclusive hit line that clearly shows the benefit for the operators. If your form is attractive, you will confidently generate leads through it. Try to tool the form on the top right of your website.
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Now is your time
So I hope now you’ve learnt the most significant features for your blog or websites. convert website traffic into leads, Now you are ready to follow it! You need to do for your business when it comes to making website visitors clients. Though there are different techniques to lead generation, the underlying concept is the same.
Attract visitors by providing them valuable content and then get consent to email them in the most real way. Give persons something valuable in the email so that you can build trust and then you can present what you have to sell a non-obvious manner.
You must generate leads. Try to include a lead capture form so that it becomes easier for the users to make contact. Whenever you release new products, you can easily shoot mails.
Do you know any other method of converting traffic into leads? Let me know. If you have any point that can improve this article, please do suggest it. There is always a room for improvement. If you stick to all these basics, surely you will grow your business at a rapid rate.
The information given above, you should use it to your best benefit to make the changes you want or attention on new parts to promise and you are converting your traffic into leads.
So, what do you think how much you will produce traffic after understanding this one?
If you’re not fully assured in what to do why not consent it to the professionals, leave it to us the SEO Company’s.
If you have any queries regarding this guide, ask me. Drop your valuable thoughts or suggestions in the comments section below and Don’t forget to hit that social sharing button.
Understanding the Importance of Guest Posting in SEO
Guest posting is something that a lot of website owners rely on for building backlinks to their sites. This is a search engine optimization strategy that has been proven to be effective if used right.
What is Guest Posting?
This is a practice in which a website (or blog) owner publishes posts on other blogs. In exchange for these, the receiving blogs make mention of the poster and link back to the poster’s website. This is a win –win situation for both parties as the receiving blogs get quality content on their sites while the poster gets link backs to their own site.
Benefits of Guest Posting
Guest posting has become a popular tool especially for SEO purposes because of the benefits it offers. Here are a few of these benefits:
This is probably the most popular benefit that people reap from guest posting. Search engines judge the authority of your site by looking at the number of websites that point back to it. If a lot of websites are pointing back to yours, search engines assume that your site must be an authority on the subject for all these other sites to be linking back to yours.
If you have a lot of guest posts out there with links pointing back to your site, you will be building your site’s authority and by so doing, increasing your ranking.
Aside from the back links you may (or may not) get, guest posting exposes you to a wider audience. When you post on another blog, you are making your content available to a different stream of readers. Once your content is top quality and readers love them, you as the writer will become more widely known and this will in turn give more popularity and weight to your content.
Increased exposure will among other things lead to a widening of your network as a blogger or online business person, increased social media presence as people share your post on social media, increased social media following as more people read your post on social media and like them and also follow you etc.
It is almost like a domino effect, when one happens the others follow in sequence. At end of the day, your brand becomes widely known and you will become an authority figure and influencer in your chosen niche.
Following from the point above, having great content on other sites not only builds your brand but also brings you direct traffic from those sites. Unless your post does not have any link back to your site.
You can find a more extensive list of its benefits here.
Effective Guest Posting
This has to be done right for you to get the right results. Let’s look at a few steps to effectively guest post.
Define Your Goals
There are three possible goals you could be aiming at here. These are: Direct traffic, backlinks or establishing yourself as an authority in your niche. It is important to determine this early as this should determine the types of places you choose to post.
For direct traffic or to establish yourself as an authority, you need to post on sites with a lot of traffic. If your goal is to get back links, then you may not be as concerned with traffic as you will be of domain authority. These are just a few examples.
Find the Right Blogs to Post to
Where you post your content to is very important. The niche should be right as should be the site. This is because your content will basically be useless on some sites and some sites won’t add real value to you.
Here’s a simple way to go about it. Find experts in your niche who guest post and search for where they publish their posts. Use the phrase “guest post by” and the person’s name to search. This should show you some great sites you can send your posts to.
Create Great Content
This is a very important aspect of the process. You need to create great content because your content is not likely to be accepted if it is not top quality or at least good enough. Secondly, the quality of your post will also determine how much impact it will make.
Still Not Sure How to Go About it?
It’s possible that everything we have spoken about may still be a bit confusing to you. You may also be wondering when you will find the time to do these. Thankfully, there is another way to handle these postings. There are companies like Quality Guest Posts that will help you create quality guest posts in seo. They will even go further to publish these posts on selected blogs for maximum effect.
This is a great option for quick results especially if you do not have the time to handle the entire guest blogging process. Remember that when this is done right, it adds serious value to your brand and your site.
Best WordPress Plugins to Promote an E-Commerce Store OR Product
To transform a normal blogging website into a fully-fledged e-commerce store, you will require an appealing theme, a few great plugins and of course some great products to showcase and collect orders.
Setting up and promoting an e-commerce store on WordPress is pretty simple. You can find a number of templates, themes, and plugins in the marketplace, but choosing the best ones to promote your e-commerce store is a task.
So, here we will have a look at the WordPress plugins that you can use to promote your e-commerce products or store and let your customers enjoy a hassle-free shopping experience.
1. Easy Digital Downloads
It is a perfect e-commerce platform for those who are looking to promote their e-commerce store or its products. It is a very lightweight plugin which is easy to configure. It comes with all the necessary tools required to sell your digital products.
Easy digital downloads plugin includes a shopping cart where people can buy multiple products at once and a coupon code system where the users can buy products with discounts. It also supports various payment gateways like PayPal, Amazon and more.
The plugin also allows you to get all the statistics details of your earnings.
Jigoshop is a plugin made with a difference. It is one of the leading plugins for e-commerce stores with its management and tools stand out in the crowd. It is a professional plugin and best suited for promoting e-commerce stores and products with its performance.
It is highly customizable and feature-rich and comes with great functionality. The plugin comes with various tools like multiple payment gateways, multiple shipping methods, stock tracker, statistics of orders and sales, and a detailed report of store performance.
3. Cart66 Cloud
Cart66 Cloud is another WordPress e-commerce plugin, which is the easiest to use. There are a number of features in this plugin too that can be integrated to create a joyful shopping experience for its users. The plugin provides multiple currency facilities so that customers from various places can enjoy shopping at your e-commerce store.
A few of the features of this plugin include managing orders, providing multiple shopping options, running promotions, integrating affiliate platforms, calculating taxes and more. The plugin is easy to configure and use.
4. Simple Reviews Widget
This is another best plugin that can be used to promote your e-commerce store. It is basically a review plugin that showcases all the testimonials and reviews that you have received from your customers.
You have easy customization options in this plugin which you can use to display the reviews in your own way. The plugin comes with a drag and drops widget, displays the title of the review, review category, content and rating along with the name and location of the reviewer.
It is a fully responsive plugin that can be used in any language and on any website. This plugin works a great deal in promoting your business with the help of reviews from your clients. You can visit the website here to download this plugin.
5. Payhip – Sell Downloads
Payhip is an elegant plugin that provides simple to use landing pages for selling products on an e-commerce website. It is neatly organized and is filled with features for visual art, purchase buttons, product descriptions and more.
The plugin manages all of the sales processes efficiently and provides detailed statistic reports with complete insights on the sales. It is additionally useful in promoting your e-commerce store as it comes with a feature to sell on social media as well.
You can also promote your products in the form of discounts and coupons displayed on your website with the help of this plugin.
These were some of the best WordPress plugins that you can use in order to promote your e-commerce store or products. There are numerous plugins for WordPress available out there, but you have to analyze the plugins based on the needs of your website and select them accordingly.
For now, these are the 5 best WordPress plugins to promote an e-commerce store or Products. So, go ahead download them and make the most of them to generate sales.
Simple Ways to Get Blog Post Ideas That Attract Backlinks
Finding blog post ideas is a hard task. Meanwhile, it is the most crucial one. There are plenty of articles over the blog that crunches about getting blog post content ideas. But, all such fail to talk about the content ideas that get you backlinks.
Here, I am going to share a few ways to find blog post ideas that attract backlinks.
Analyzing your competitor backlinks and getting ideas for your blog posts would be an effective way. Similarly, there are loads of ways.
Before that, let us have a brief discussion about the types of content that grabs most user attention and backlinks.
Types of Blog Posts Content that Attracts the Most Backlinks
How you are presenting your content is much important as what you are writing. Depending on the content type and the media format you include, the reach will be varying. You might notice a few articles will be more popular among social networks. But, that won’t get you backlinks. Few may not get more shares but attract more backlinks.
Before creating content, you must stick on to your goal. Being said that, building backlinks is one of the significant goals of content. Below are the blog post content types that can get you more backlinks. Backlinks to a particular post not only boosts its ranking. It can bring up the ranking of all other posts too. And, you can drive massive organic traffic with better rankings.
#1 List Type Posts
The users would always love the list type of posts. Particularly, there are myths that list type of posts holding odd number does perform well. I am not sure about the logic behind it. For an instant,
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Analyses are resulting in that list types of posts are the most shareable. The key factor for list type of posts being popular is; it is easily scannable. Probably the listed items will be as subheaders. People will promptly run through the entire items even they didn’t read it completely.
#2 Detailed Guides
Generally, the guiding posts and tutorials answering user’s ‘how-to’, ‘why’, ‘what’ will grab much attention. Indeed, if you guide is an ultimate one; then this will attract huge backlinks. But, your guide must be wrapping everything on the topic you are writing. Whenever people are discussing that topic in forums or anywhere over the web, they will intend to link to your guide. Referring to the below image, it’s about Neil’s beginner’s guide to internet marketing.
Infographics are good to depict any type of message. Through which you could precisely present statistical data or break down a topic into elements. These embed media formats will take your content viral among the online users.
Fortunately, if your infographics content is of high quality, then it is going to rock. Researching data to produce infographics can take time. Still, it is worth. Anyways, you have to spend thousands of dollars to create such infographics content, but you can get significant ROI. It can either be the backlinks, organic traffic, content promotion, social shares or anything.
#4 Discussions & Case Studies
The most common content types that get the most popular among people would be discussions. It includes surveys, case studies, etc. If you are into marketing your product or service, create a case study content. It must cover the unique strategies or features you implemented, from start to finish. Make it as a document and roll it around your target audience. But, the case study content must be genuine and claims real data.
In addition to that, interview posts and expert roundup posts can also get you credibility and attracts more backlinks. In expert roundup posts, you are accumulating multiple experts in a single place. Obviously, the participating experts by themselves will promote your content and get you tons of backlinks.
Further, let’s get into the ways to find such backlinks attracting blog post content ideas. The blog content must serve its best to the search engines as well as the users.
Easy Ways to Find Blog Post Content Ideas that gets you Huge Backlinks
These content ideas will not only attract backlinks but can also drive huge organic traffic to your entire blog posts. Every high-quality article you are publishing in your blog has an ability to boosts your other blog posts too. Internal linking has its vital role in passing link juices among these posts to build authority.
However, there are infinite numbers of resources available to generate blog post content ideas. Among which, I am going to share very few that are easy and actionable.
Let’s get started.
#1 Quora and Other Discussion Forums
Among all the discussion platforms, Quora is gaining popularity among people. Quora would be ideas mining place where you can get ideas on any topic. Moreover, you can also understand the topic that is curious among the public. Feeding the needy would be the best-ever actionable strategy that gets you success.
You can use Quora to know your target audience curiosity, need, and behavior. For an instant, refer to the below image. While searching the topic ‘SEO Trends’, you could notice the topic trendiness from the ‘Questions Stats’, and the number of answers marked. Moreover, the related question section can get you more suggestions on the same topic to write in your next blog posts.
Similarly, there are thousands of forums and discussion platforms are available. But, I would prefer exploring Quora for its user engagements.
#2 Popular Search Engine Results
Google would be the typical place where people can find or get whatever they want. Then why not Google or any other search engine can help you with awesome blog posts content ideas? In the Earlier section, we have seen the types of blog posts content that attract backlinks. From the search engines results page, you can get ideas to come up with any of such content types.
You may use queries as below to find blog post content ideas for different types of blog content. Exploring ideas from various blogs can get your enormous thoughts to have your skyrocketing posts.
“Ultimate Guide” + Keyword
“List of” + Keyword
“Infographics” + keyword
“Case study” + keyword
#3 Interviews and Expert Roundups
Conducting interviews and roundups can get you immense insights about a topic. As well as, read top influencer’s interviews and roundup contributions on a regular basis.
Interviewing top influencers in your niche can drive you massive organic traffic. Also, it gets you a decent volume of backlinks and social mentions. There are bloggers who include those interviews in their portfolio. From which you can gain backlinks on authority sites.
Particularly, expert roundup posts can offer the same. Also, you can roll out polls or surveys or direct questions through email newsletter asking what your audiences are expecting from your next blog post.
You can get an infinite number of ideas. Particularly, these are the potential insights from your target users.
Using Comprehensive SEO Tools
You may use top content marketing and SEO tools like Ahrefs, BuzzSumo, SEMRush, etc. to research on the topic which you want to write about. Using such tools, you can analyze the related topic’s performance over social platforms and target audiences. How people are curious about your topic? What works well?
Depending on the analysis results, you can curate the ideas to present your blog posts. Also, you may refer to the old blog posts that perform well at that time. Study more about the topic and understand its current market standard. You may now write blog post content on that topic with the latest information and data. Undoubtedly, this will grab more users’ attention and get you the most backlinks.
I am sure that I have missed out many informative resources to generate blog post content ideas. But these few I have shared here are the effective ways to find blog post ideas that attract backlinks and user attention.
I would suggest you maintain a file where you can keep adding your inspirations and ideas whenever you come across. While drafting new blog posts, you can refer to it.
Ultimately, every webmaster wants to offer quality content to its readers. Obviously, such high-quality content can only get you the backlinks. No one would be ready to provide backlinks if your content means nothing to their readers.
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