SEO is a cornerstone of a successful website because it affects the visibility of a site, allowing for specific targeting to specific audiences and their unique needs. It ensures that the targeted audience can find solutions to problems whenever they need them. Therefore, it is a vice you cannot overlook if the success of your online business is anything to go by.
Do you want your site to be found first by users on Google? Well, apart from using SERP Ranking tools and writing engaging content, below are six easy-to-use and reliable Best SEO Tools you can use to ensure your Google ranking pick up swiftly, and gives you optimal results:
#1. Google page speed & UX
Speed and efficiency drive the type of audience that exists today. With little time to spare on a single webpage, they prefer things that are instantaneous. It is therefore to your advantage if the pages on your site are up to speed and do not take too long to open links or images. This means optimizing your texts and pictures, giving the user a smooth and unmatched experience on your site. By using Google Pagespeed to enhance this, you will get more users clicking your website; hence your site will appear among the top on Google listings.
#2. Keyword Tool
The keyword tool is the heart of SEO because it gives you the very words which you rely on to communicate with search engines. This is very central as it sets your site to match up with the needs of the content consumer; therefore setting you high on the bar in Google ranking. The keywords you pick should be targeted towards the mind of the user not your own, but carefully considered and used so as not to lean towards repetitiveness in your content. The keyword tool is highly useful in keyword research and helps you find keywords that are highly useful in developing content that will doubtlessly outrank that of your competitors.
#3. Google Analytics
Google Analytics is the most basic marketing SEO tool, yet remains among the most used and effective SEO tools. It conveniently lets you monitor and keep track of your website’s traffic as well as data traffic. Google analytics also helps bring up many keywords analytics; thus informing you how many people come to your site, the actual pages they click on, and what content they are interested in. This allows you to better shape and mold your content to receive optimal results.
A sitemap contains a list of pages on your website. Having a sitemap tool for your site allows you to share links to all pages on your site, making it easier for web crawlers to find them. Additionally, this tool helps in improving the ranking of your site by making it highly indexable. A highly discoverable sitemap allows your site to be easily found by search engines like Google, and eventually, online will find it and your organic traffic will increase significantly.
Check this tool to create XML sitemaps for your websites.
#5. Open Site Explorer for Backlinks
When a website’s link is found on another website, the SEO of the linked site improves. This tool is best for analyzing keywords and anchor texts, as well as give you a variety of links that could work as backlinks for your site. Therefore, it provides a way of dragging more traffic to your site by relying on links that compliment your content.
The quality and relevance of the backlinks on to your site should be a top priority so that the kind of attention you pull to your website is positive. When you learn to use this tool, you will always get the best backlinks that will lead to boosted rankings in Google and other dominant search engines.
#6. Screaming Frog
This tool is increasingly gaining popularity in the modern online space. Screaming Frog is an SEO spider tool that allows you to crawl your website and gather onsite data for broken links, analyze metadata, identify duplicate content, audit redirects on your site, and generate XML sitemaps for your page, and do a host of other SEO tasks. This is a multi-edged tool that places you in a position to better make informed decisions on what content to generate for your site.
Still looking for the Best SEO Tools that will improve your site’s ranking in Google? Go back to the top! Pick one tool from this list which you believe will offer you the best and the thought of competitors being listed better than you will never cross your mind.