The digital marketing landscape is only getting more competitive. More businesses and professionals are relying on digital marketing to reach their target audience groups. Simply sticking with a proven strategy alone is no longer enough. You have to be willing to think outside the box to stand out and be recognized.
Fortunately, there are a lot of tools and apps to help you up your Top Digital Marketing Strategies.
If you are serious about taking your digital marketing campaign to the next level, here are some of the Best Digital Marketing Tools you can use to get started.
UberSuggest is a tool similar to the Google Keyword Planner. Unlike Google’s tool, UberSuggest can be used regardless of whether you are using Google’s advertising network. The features available on UberSuggest also suit digital marketers with different levels of expertise.
You can use UberSuggest to find new topics to write about for your content marketing campaign. You can also learn more about keywords and phrases that relate well to your business or the industry you are in. The tool will even suggest relevant keywords based on the ones you search.
To make the tool even more intuitive, there is a set of metrics to help you determine the best keywords to use. UberSuggest’s Keyword Difficulty metric is particularly interesting because it rates keywords based on how hard it would be to rank organically, as well as the level of competition you may face.
There are a lot of great SERP tools available and most of them come with a vast array of features for all of your search engine optimization needs. SEOCrawler, however, is the best SERP checker you can use for your campaign in 2018.
Keep in mind that SEOCrawler is a premium tool with a monthly fee. In return for a relatively small fee, you get access to tools designed to be compatible with Google, Yahoo!, and Bing. This is a rarity since most tools usually support one and not the others.
With the help of SEOCrawler, you can perform SERP tracking much more meticulously. This means you can fine-tune your SEO campaigns from the reports generated by the tool. If you only need to track a small group of keywords on Google, you may also want to consider WhatsMySERP as a free alternative.
There are a lot of social media management tools too, including popular ones like MeetEdgar. When it comes to social media management, However, HootSuite is the tool to go for. It is one of a very few social media management tools that allow you to schedule Instagram posts directly; this is a huge plus if Instagram is a platform you use often.
HootSuite’s analytics tools and reports are also very comprehensive. You can keep track of your social media presence, how well you’re engaging the audience and the overall success of your social media campaigns from one user interface.
Combined with the previous Best Digital Marketing Tools we discussed in this article, you have the digital marketing arsenal to take any campaign you run to its fullest.