This day and age, being on a social media platform like Facebook is an absolute must for every online business. With over 1.94 billion monthly active users, Facebook houses a vast majority of your potential customer. Furthermore, the platform acts a goldmine of data, which can help you know more about your target audience, their likes, dislikes, and preferences. Leveraging such insightful information, growing customer engagement should be a breeze for a skilled marketer. Businesses have a unique opportunity to reach out to its target audience on Facebook through effective marketing strategies and ad campaigns. To know more about how you can benefit from having an active presence on Facebook and running a thoughtful ad campaign, read on!
Cost Effective Marketing
Facebook is probably the most economical advertising that you can do for your products and services. Even with a budget as small as $1, you can easily reach thousands of potential customers through fine-tuned targeting. You can also take advantage of multiple bid types available and choose a bidding structure that best meets your marketing goals. The bidding options include-
· CPM or Cost per mille, which increases exposure by bidding per thousand impressions. This option helps you reach and engage with more of your potential consumers.
· CPC or Cost per click is for those who are interested in getting users to their websites by getting them to click on the ads actively.
· CPM or Optimized cost per mille bidding shows your ad to the people which Facebook thinks will most likely be interested in your ad.
· CPA or Cost per action works best if you want users to take a particular action on seeing your ad, for instance liking your page.
With Facebook’s targeting and retargeting options, you can ensure that your ads are shown to a narrowly defined group of audience. Facebook offers a myriad of targeting options, which includes age groups, geographic targeting, interests and much more. In addition to that, Facebook’s Power Editor Tool enhances the ease of setting up and handling the ad campaigns. Plus, you can also insert a tracking pixel into pages within your website. This will enable you to target potential customers only with the products they are interested in, further boosting the chances of successful sales. You can also leverage the expertise of Pay Per Click Marketing Firm to catapult your Facebook ad campaigns.
Tap into Mobile Users
As mentioned earlier, Facebook has a massive network of audience. More than half of these active users access Facebook only via mobile, and the number is rapidly growing. As such, if you are not running Facebook ad campaigns, you are most likely missing out on significant leads and sales opportunities. Here, Facebook’s Call Buttons are truly a game changer as it offers a much effective conversion funnel. Imagine, a mobile Facebook user sees your ad, he uses the Call Now button, and the click is turned into a customer!
Drive Repeat Business
Facebook advertising can help you increase repeat business. Facebook allows you to import your previous customer’s email ID into your ad campaign. This ensures that your advertisements are shown to the individuals who have trusted your products or services once, and are most likely to do that again. Facebook also allows you to remarket your products to the visitors who came to your site. Simply, tag your website visitor with a cookie and build your remarketing audience. This will help you capture qualified lead more frequently and also enable you to turn leads into sales.
Boost SEO Rankings
Search engines like Google use social signals amongst other criteria to determine the ranking of a website. These social signals include your activity on social media and the number of likes, shares, and comments on the content you post. With the help of Facebook advertisements, you can improve your social signals and ultimately your website’s ranking on search engine.
Auto Play Video Ads
Facebook Video ads offer an amazing opportunity to businesses for marketing. It’s a relatively straightforward marketing technique, and the reach is incredible. All you need to do is upload your video, set a budget according to your pocket and Facebook will promote it to your specific target audience so that you can get relevant views that are easy to convert. Plus, the autoplay feature enables you to capture your audience’s attention effortlessly. If you can convey the benefits of your products effectively, the chances of getting leads and sales from Facebook video ads are pretty high.
One of the best virtues of Facebook advertising is that you get measurable results. The numbers speak for themselves, and you know exactly what you’re paying and what you are getting out of it. With Facebook’s extensive analytics, you can easily measure the ROI for the time and resource invested in advertising. Facebook Adverts Manager allows you to track several performance metrics, which helps gauge performance. You can monitor the following with the help of Facebook analytics:
· Frequency and reach of your ad, which includes the number of times the ad was shown and the number of users who saw the ad.
· Actions taken by the users including clicks, likes, share, comments and overall engagement.
· Cost data showing average CPC, cost per like and cost per conversion.
Once you spend some time monitoring and analyzing the performance of your ad, you can easily enhance its effectiveness and maximize ROI.
Gain an edge over your competition
Lastly, you competitor is already on Facebook. Just like it’s important for a business to be where its customers are, it’s equally important to stay on top of their competitor’s marketing strategy. You can easily gain an edge over your competitors and other big businesses if you can nail Facebook advertisements.
Facebook is undoubtedly the most powerful, easy-to-use and budget-friendly marketing option at the disposal of online businesses. Plus, it offers a level playing field to all businesses alike. So even if you are a beginner, with the right Facebook advertisements campaign, you can make it big in no time.
What you are thinking? Have you produced any Lead Generation with Facebook ads? What were the outcomes? Please share your opinions with us in the comments box below!