The average human being has an attention span of roughly 7 seconds. When seeing something through a digital screen, it is far shorter.
The thing is if you want your visitors to stay on your website you have to grab their attention in less than 5 seconds. You have very less time to load the page and to showcase the painstakingly created content.
In other words, a slow loading website is a sure recipe for losing traffic and conversions.
Studies have proven that, for every second of delay in website loading speed, there is an increased chance of the visitor leaving the website. Amazon suffers approximately 7% loss in conversions when its page loading speed is reduced by a mere second.
The bottom line is, it is increase to wordpress speed plugin Performance for maximizing conversions. An ideal page loading speed will also translate into better SEO ranking as Google considers the user-friendliness of a website as a major ranking signal.
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How to Check your WordPress website speed?
To improve anything, you first need to know your current standing.
How fast is WordPress website right now? How many seconds should you drop from the current speed to achieve the ideal page loading speed?
There are plenty of online tools that help you find the same. Google PageSpeed is a great example. And so is Manage WP Performance Check Tool. Both the tools are handy in spotting areas where your WordPress website can enhance its speed and performance. They also suggest diagnostic measures to help you do that.
What next? Cache static files.
Cache is a favorite way for most WordPress users to accelerate their website speed. Luckily, there are plenty of plugins available for cache. WP Super Cache, W3 Total Cache, WP Fastest Cache are some fine examples.
What does cache do?
Cache creates a static file copy of your WordPress Website Performance posts which are served to users. This minimizes the load on the server and helps increase the overall speed of the website.
Clear the Plugin Clutter
WordPress plugins are awesome. They help you automate essential tasks, protect your website and do lot more tasks easily. However, too many plugins are sure to slow down your website performance.
Even when you are not using your website, the plugins could be working in the background causing to slow down your website drastically. Similarly, if they have auto updates turned on, the updates will also bog down server processing power slowing down your website.
Hence, we suggest you:
- Deactivate or remove unnecessary plugins that you don’t use anymore
- Uninstall and install the latest versions of plugins instead of carrying around the old versions.
Use the Right Theme
The abundant availability of themes is why most of us prefer WordPress above other CMS platforms. However, there lies the root of evil too. Heavy themes with too many graphics, animation and color settings can eat into processing power.
Like plugins, themes also need to decluttered and updated every now and then. Further, the images used in the theme must also be optimized to make them ideal for website loading. Wp Smush.it and Smush.it help with that.
Use a CDN
Implement Accelerated Mobile Pages
AMP is an ambitious project of Google. It helps mobile web pages to load faster and renders an upscale user experience. It allows users to have a native app like experience. Even for WordPress AMP can be implemented by inserting a code into the script.
Since the coding process is something beyond the range of a WordPress beginner, we suggest you use a plugin like AMP Plugin for WordPress which does the same thing. You just have to ensure that the plugin is compatible with the WordPress version you are running.
Optimize Your WordPress Database
Your WordPress Database is one place where too much of clutter can get accumulated over a period of time. Spams, duplicates, broken files, tables and much more can add to its space overhead pulling down the website loading speed.
A rather quick way out of this situation will be with the help of a WordPress plugin like WP-Optimize or WP-DB Manager. These plugins also schedule DB optimization making your life as a WordPress admin simpler.
Ramp up Security
WordPress announced close to the end of 2016 that it would migrate all of its future pages to HTTPS medium. The move comes with the company’s view to create a safe ecosystem for all web users. It is also worth noting that at least 60% of WordPress websites are estimated to be having some sort of vulnerability issues.
Hence, an ideal option will be to be secure your website with a Comodo Wildcard Certificate. The wildcard certificate will have a special character which can be used to secure any other sub-domain along with the main domain for which you are buying the SSL Certificate.
Reduce External HTTP Requests
External HTTPS requests help CSS Sheets, themes, templates, etc. to pick content from external sources. While a nominal amount of HTTP requests are essential for the smooth running of your WordPress website, too much of them can slow down the website.
A good way to cut down on unnecessary HTTP requests is by disabling unwanted scripts or merging them into one to create a less number of HTTP requests.
The speed of your WordPress website determines its overall performance and conversion ability. Unless the speed is optimized for best performance, chances are that visitors will stop visiting and leave your website crawling down in the search engine results.
Read our article “WordPress Security and Optimization” for understanding more about WordPress.
With the these steps, you will be able to easily optimize your WordPress website performance by notches. With better speed, your website will be able to deliver a better user experience that strikes a chord with users.