SEO vs PPC: Which One Is Better for Your Business?

SEO and PPC Which One Is Better




Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines.

Which is better SEO or PPC?

Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC.

However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your business page through clicking on ads. Also, upto a great extent, it depends on your budget.

You may even go for new seo techniques if you want to save some money. However, by investing a little extra, you will be able to obtain some better results. One drawback to SEO is that Google keeps on changing Algorithms so websites optimized in one way can easily lose their rankings when it happens. So the choice is yours.

1- Running SEO and do the optimization on the site.
2- Get your PPC with a small budget just to try and get traffic.
3- Focus on Content, Link Building, Slowly!
4- Focus on offline marketing, branding, and getting trust of customers, loyalty programs


SEO (Search Engine Optimization)

SEO is all about getting  traffic from free natural search results to your website, to target keywords on the most important search engines like Yahoo, Google, and Bing. This is about the visibility of a web page in a web search engines . SEO is a unpaid service which is only related to attempting good keywords and you boost your website visibility. SEO utilized good technique and plans for ranking your website.

SEO’s Benefits

  • SEO affects organic, shopping, and media results.
  • Shows high efficiency every time.
  • Increases the traffic and websites value.
  • Provides the potential for outstanding benefits even after the budget amount.

Additional Reading:- Advanced SEO Techniques Which You Need To Know Now!


PPC (Pay Per Click)

Although PPC is usually used for immediate results while SEO is used on a long-term basis. pay per click is a way where advertisers pay a fee each time when their ads is clicked. In other hands it all about buying visits to your site.

Here Advetiser pay to search engines and social media platform when their ads get clicked.

Benefits of PPC

  • PPC delivers instant results.
  • It helps you control search results in your keyword category.
  • Remains valuable even if your site isn’t search engine optimized.
  • Delivers more changeswith highly optimized keywords.
  • Highly targeted traffic.
  • More traffic without using SEO.

Additional Reading:- SEO and Content Marketing Tips for Small Businesses


Is Organic SEO Better Than Paid PPC?

This clearly sounds that SEO is the winner. When you are doing PPC, SEO is also important. SEO is better in many ways whether it bring you better traffic and more valuable leads. Even we ignore paid results when we are searching something on Google and on other search engines .

There are lots of data that suggest “ Natural Search” and your website visitors trust you, your business and your services. Having a higher rank on Google for a keyword is stand that you are playing an important role in the industry. This is the major advantage of SEO.

But be aware because SEO is not free, doesn’t matter how you can manage. You have to hire a person who is expert in SEO for better traffic. Business will definitely do well when you invest your time and energy in SEO advertising.

Should You Use PPC Instead Of SEO?

Just because PPC is a paid service it is not avoided by every business. It has an advantages and it plays an impportant role to generating SEO process and strategy.

Uses of PPC is depend on your monthly marketing budget. Results of PPC is depend upon how much budget a business can spent on it. Every person who click on your paid advertising is not going to convert into your buyer or lead. With the help of PPC you will be on the first page within a day, however it will cost per click. PPC ads are useful when you have limited time to increase your audience.

Using SEO and PPC Together

Companies are investing a huge amount to stay o top of the search results. The paid search results are increased by previous year. You should try to running a PPC campaign first to generate faster results. And after that test keywords to see which result in the most conversions. Then, execute those keywords in your SEO campaign. If you have limited budget then SEO can be your go-to Internet marketing option. On the other hand, PPC wins if you have a high-converting product or time-sensitive offer.

Let’s take a look at how both sides of the SEO vs PPC dilemma actually work together.

  • Clicks: According to Google report, PPC-driven traffic and organic ranking were strictly related. When a website has a good organic search ranking then there PPC found to be highly effective. Ad clicks are beneficial if the website organic result had a ranking range of more than 2.

  • Conversions:  To make an impressive result on your conversion rate SEO and PPC can work together.

Final Analysis

Best conclusion for the question which one is better SEO or PPC for a business is that you should be doing BOTH.

Start your business with traffic today is easier when you choose Pay Per Click option. PPC (Pay Per Click) provides good information and data for your SEO efforts, and it is the fastest way to get things moving. You have to do research after applying it check on Google or read a book about it and after that implement it  if you are not hire a professional for it. PPC is useful and it comes with instant results whether it is paid.


SEO and Social Media Trainer at National Institute of Internet Marketing (NIIM) Which Provides Advanced Digital marketing course in Delhi.


Search Engine Optimization is also important but it will definitely take so much time to generate results and traffic. Whether it is  and with the help of long time but it will bring you best traffic and most important leads. It will help you to increase your PPC results. Good PPC buyer with low cost and high quality scores in google Adwords rewarded by Google.

I hope this information about SEO and PPC is helpful.

Thanks for your precious time to read this article. If you have any query/suggestion regarding your blogging journey then please free to share through comment section below.

Have a Nice Day! Happy Blogging 🙂

Hello Readers, Welcome to BlogDada 🙂 I am Pavitra Kumar, A Internet Marketer by Profession and A Blogger by Passion. Young active Blogger from India, Write about Blogging SEO Tips, Review of products and many more. This blog for anyone who runs their own blog or wants to Become A Blogger. Know More About Me.

4 Replies to “SEO vs PPC: Which One Is Better for Your Business?”

  1. All Startups like E-commerce & Services sites Start their website marketing campaign with PPC ads and FB Ads. SEO takes too much time these days to rank their site. If we have a good marketing budget and Adwords Skills then we can sell our services and products through minimum CPC cost. I am using all marketing channels to brand our services and products. Thanks “Pavitra sir” for sharing.

  2. Thanks for telling us about seo vs ppc. Thats i also think that seo is much better because it organic and it give more traffic if you work daily basis…..

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