Why your Business needs Salesforce integration?

Salesforce integration





Technology continues to evolve and along with it, the business is also evolving. Salesforce-based applications have turned out to be extremely important for businesses and entrepreneurs, in fact, Salesforce is considered as one of the top innovation of the 21st century. The most important part of a business is to drive sales and ROI, but at the same time all this can make you feel irritated and can reflect on your work. Salesforce CRM based application can perform all these tasks more effectively and will help you in providing better resulting campaigns.

Most organizations use a CRM to overcome their business problem, but with the change in technology, it’s not necessary that your existing CRM goes well with the updated system. Therefore, Salesforce integration has turned out to be an essential part of businesses having better ROIs. For the same reason, the majority of enterprises are now depending on Salesforce CRM based application in order to have better sales.

In order to benefit from the Salesforce, a company should realize as to why they need to integrate it in the rest of the enterprise. The most basic step when trying to implement Salesforce in your enterprise is to start internally, that means, figure out the whole process as to how you want it to work. It is extremely important for an enterprise to figure out to how to connect the third-party packages such as CRM; to the data residing in the Salesforce.com.

What is Salesforce?

Salesforce is a CRM based application which is built on the Force.com platform. The overall application is built using tools and software being provided on the Force.com and needs no extra software or hardware investment. The apps created using Salesforce are data-centric, in simple language, it provides an alternative approach to the CRM applications that are used by enterprises by providing them with some more advanced features. One of the biggest advantages of using it is that the data is secure and there are auto back-ups ensuring that the data is never lost.

How Salesforce is Changing CRM?

Salesforce CRM integration can help an organization’s sales and marketing department perform better by managing accounts and contact information. The CRM systems have made it possible for an enterprise to organize data more effectively including accounts, contact details, and sales information. All this information is stored in a single central location which can be accessed by the various department of an organization as required.

Salesforce as a CRM

Salesforce provides SaaS and PaaS CRM systems to enterprises, prior to these systems centralizing all the data required immense data entry. Apart from process control, it’s also a tool which provides various metrics such as tracking, visibility, reporting and more that can help an enterprise in achieving its goals more easily and effectively. All the Salesforce application are majorly SaaS applications, that means they do not need to be installed or updated regularly. It provides automatic updates over the cloud platform. Being the industry leader for CRM systems, Salesforce services is used by more than 100,000 companies and enterprises.

Salesforce CRM integration automates tasks that can help an enterprise save time and money by keeping the focus of its employees on customers. And because the Salesforce works on Force.com cloud platform it saves the cost of hiring IT professionals needed for software testing, downtime, and regular updates. Salesforce.com provides three free upgrades to a system in a year, it also let you decide as to how to implement the new functionalities.

The Salesforce CRM applications can be integrated with the systems available on the companies premises which make the task of switching to the cloud platform more smooth and effective, as it doesn’t require any additional software or hardware installation.

Advantages of Salesforce CRM Systems

The Salesforce CRM systems provide various advantages and resources for its users. However, the importance of a tool can vary from one organization to another as per the needs. Here we have discussed some of the biggest advantages or benefits of using Salesforce CRM system:

Salesforce advantages

1. Managing Information: It’s no surprise that the better you know your customer the more you will be able to provide them with the kind of experience that benefits both the customer and enterprise. But to centralize and organize such a data becomes a tedious task without a proper tool. That’s where CRM comes in, it helps you in storing and processing data and large information in a single cloud platform. The real time data update makes it easier for client and employee to have a better understanding of their customer needs.

2. Superior Functionality: Salesforce customization and implementation provides the functionality of accessing the data by various department simultaneously. It lets sales, marketing, and customer service teams to collaborate and centralize information. It also has the ability to run on any browser or device. Salesforce integration also provides data protection, ensuring the security of sensitive and private information.

3. Forecasting: Probably the most important advantage of a Salesforce-based CRM application is its ability to forecast the growth or decline of an organization. It can provide forecasting using the information provided by the sales and customer service teams. It also helps in dividing the difference between the booked and recurring revenue.

salesforce forecasting

These are some of the advantages of using Salesforce based CRM applications and these can be implemented using Salesforce integration companies, who have an excellent team of Salesforce developers and provides overall services from Salesforce consultation, customization, implementation, and integration.



Mridul Kabra is a TEDx speaker on the topic of Digital Marketing. He is the Digital Marketing Head at The NineHertz and Quadrigo. As a Digital Marketing Trainer, he has trained at prestigious institutions like IITs and NITs in India. He writes exclusive content for BlogDada.com.

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